Project Proposal for SHIWALIK BIODIVERSITY PARK

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f”kokfyd tSo fofo/krk ikdZ (Shiwalik Biodiversity Park) dh LFkkiukA

UTTARAKHAND FOREST DEPARTMENT NARENDRANAGAR FOREST DIVISION, MUNI KI RETI (RISHIKESH),

TEHRI GARHWAL, UTTARAKHAND

03.09.2019

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1. BACKGROUND:

The Himalayan state of Uttarakhand presents a storehouse of bio-diversity, where flora and fauna vary extensively with climate diversity from one region to the other. Between the Himalaya in the north and the hills and the plateau in the south lies a vast Gangetic Plains which is one of the most diverse and largest homogenous alluvial plains in the world.

Ayurveda has prospered in the laps of Himalaya and as such herbs growing here find high place in the Ayurvedic texts. It is an accomplished fact besides medicinal plants, Himalaya are the home of many species of aromatic nature. Thousands of species of medicinal plants and about 320 species have been identified so far in terms of their medicinal value. Therefore, the state of Uttarakhand is declared as an “Herbal State” in 2003. More than 250 species of medicinal and aromatic plants are being commercially extracted and traded. However, the State could not harness the available species of medicinal plants optimally. Subsequently Uttarakhand government has established a Herbal Garden at Muni Ki Reti in 2004 as ‘Dr. Sushila Tiwari Herbal Garden, Muni ki Reti’ for the promotion of medicinal & aromatic plant’s cultivation, development and conservation. However, in the subsequent years due to scarcity of funds these facilities have eroded and lost their original shapes. Therefore, there is a dire need of revival (Restoration and Renovation) of this important Herbal Garden.

Shiwalik formations are one of the most important eco-regions due to their endemicity and past geological history. The era of Shiwalik ecosystem of rocks is called “Age of Mammals”. It is the filtering zone for migration of fauna and flora from highlands to lowlands and vice-versa. It is not only a gateway to the enhanced biodiversity but also to the green and white revolutions, industrialization and creation of livelihood opportunities. This herbal garden including proposed site for biodiversity park situated in foothills of Shiwalik ranges and forms a transition zone (rich in floral diversity), but it has got intense anthropological pressure due to heavy pilgrimage.

Therefore, challenges for endemic biodiversity conservation, ecological restoration, sustainable development, promotion of cultivation & marketing of medicinal plants and enhancement of livelihoods of the communities are huge

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and need to be addressed, immediately. Strategic development and involvement of communities in the conservation of natural resources is the key solution for preservation of this fragile Himalayan eco systems and to reduce biotic pressure on the forests, at the same time we can uplift the economic well-being of the local communities.

Recognizing these facts Honorable Chief Minister of Uttarakhand state has announced (174/2017) to establish an Eco/Bio-diversity Park and to develop a theme (Maa Ganga) based park at Muni Ki Reti in 2017. Further, Hon’ble NGT has also emphasized need to develop Bio-diversity parks, Arboretum, Eco-restoration and to undertake landscaping in its original application No. 99/2018 (M.A. No. 257/2018 & M.A. No. 258/2018) and O.A. No. 431/2018 in open government lands along NH-58 & 94.

2. LOCATION MAP:-

3. PROBLEMS AND OPPORTUNITIES: -

So, summarized below are the basic problems existent today and within it lie the opportunities –

i. Need to need to create a common platform where, producers (farmers) and buyers (Pharmaceuticals) & technocrats (herbal expo) can meet, exchange technology, share, sale and buy herbal products. Need to fulfill up the gap between herbal producers and manufacturers.

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ii. Need for eco-restoration, biodiversity conservation, nature education and livelihood enhancement.

iii. Ensuring regular flow of funds either from government or by creating a mechanism through which generated funds are flowed back – A Society.

iv. Need to promote scientific and efficient cultivation of herbs and medicinal plants in order to meet the increasing market demand and thereby open up a source of livelihood for farmers and to enhance their income.

v. Educating masses, creating awareness, promoting responsible visits to the forests, teaching the importance of both terrestrial (forests) and aquatic (river Ganga) ecosystems for the well-being of human being thus, Creating the ambassadors of Nature shall be the integral part of forest management.

vi. Need of a government body i.e.; Forest Department to proactively take the onus for disseminating knowledge and creating awareness about the enchanting world of medicinal plants. Private players cannot be expected to fill this role, their motive is profit, not education. This presents the opportunity for the department to create a Centre Of Excellence and truly a world class attraction that can fulfill multiple needs of the society and environment.

vii. Untapped potential of the location (Rishikesh - the Yoga capital); every year around 05-06 lakhs of tourists (who stay in night) visit Muni ki reti and Rishikesh area. This apart is the additional benefit of 25-30 lakhs Chaardham pilgrims who cross the project site. Kumbh Mela and Kawad Yatra also provide additional opportunities that need to be tapped.

viii. The fact is that Dr. Sushila Tiwari Herbal Garden exists today as a forgotten initiative. It costs resource, time and money just because it exists and needs to be open. That is an ongoing loss which if left as is, will continue to occupy prime land space and continue to be a drain on the dept’s resources without fulfilling its objective.

Thus, it falls upon us to put in whatever it takes and make it a world-class facility and attraction (a must visit site).

Guidelines for Selecting the Place

1. Main Chardham Yatra route

2. Yoga City 3. Basic infrastructure 4. Good Networking 5. Enough space 6. No legal/local objection 7. Long Experience 8. Easy to construct 9. Connectivity with other

places 10.River Ganga – KUMBH

and Kawad MELA

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4. AVAILABLE RESOURCES AND UNTAPPED POTENTIAL: –

We clearly understand the problems now so let’s look at what all do we already have in hand. What is our strength and things that we can actually leverage instead of starting from scratch. Listed below are just the most important points summarized.

i. Our biggest opportunity and the starting point of this project genesis itself is the existence of Dr. Sushila Tiwari Herbal Garden. And the strength is not just for it as a property but for the associated 15 years’ worth of priceless expertise and knowledge that is just waiting to be systematized, documented, leveraged and tapped into.

ii. The other resource that we have is the 40 Ha of forest land surrounding the Herbal Garden that we can use effectively.

iii. Muni Ki Reti/Rishikesh is known as Yoga Capital of the World. This herbal garden is very near to River Ganga and surrounded by NH- 58 and 94 from three sides, which is also a main route for Chardham Yatra. Every year lakhs and lakhs pilgrims visit this place.

iv. Therefore, taking into consideration herbal garden’s importance, location, availability of resources and dire need, it is quite necessary to restore this Herbal Garden again in a sustainable manner, so that it can serve its original purposes and simultaneously serve the purpose of “Center of Excellence” for medicinal plants in the state.

v. And finally, Rishikesh is an existing popular tourist hub of international and domestic visitors. We have the opportunity to offer to this existing stream of tourists a ‘must visit’ attraction in Rishikesh and the numbers can only rise from therein.

4.1 Present Infrastructure Available at Herbal Garden: -

i. Agri-accessories – Sanjeevani Nursery, Germ Plasm Area, Mist Chamber, Hardening Chamber, Distillation Plant, Bio-composting Unit, Tube well, a Bamboo Fiber processing unit.

ii. Manpower - Total Staff - 10 a. Regular Staff - 05 (01- Dy. Range Officer, Forester, 2- Forest

Guard); b. Daily Wagers – 05

iii. Experience - Narendranagar Forest Division has 15 years of experience working in medicinal and aromatic plants and has very experienced staff.

o At present two lakh saplings of 65 species are available. o Distillation unit for extraction of oil of lemon grass and Eucalyptus. o Total expenditure is 2.21 crores and total revenue earned is Rs. 32.95

lakhs, since 2002-03 (Annexure-1).

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4.2 Fact File of the Project Area:-

Location Muni Ki Reti, Tehri Garhwal (just 1.5 kms from the Ganga river and 01 km from Natraj Chowk, Rishikesh)

Reference Point Maa Bhadrakli Temple on N.H.-58 & 94 Route/Road On main Chardham yatra route;

Surrounded by N.H.-58 and N.H. 94 Latitude 30° 06’33.4888’’ N Longitude 78° 17’50.2716’’ E Altitude 412 Mts. from MSL Extent (Ha.) 06.32 Ha. For Herbal Garden (existing) and

38 Ha. For the Shiwalik Biodiversity Park Land Ownership Muni Ki Reti, Reserve Forest Comp. No. 01,

Shivpuri Range, Narendranagar Forest Division Forest Degraded Reserve Forest; mainly open shrubs Pressure on Land This isolated and fragmented forest area is

surrounded by NH 58 and NH 94 from three sides and Southern side is inhabited by Dhalwala, Muni Ki Reti Nagarpalika. Therefore, there is a heavy pressure of encroachment from all sides.

Tourist/Pilgrims 6-7 Lakhs (Residential) – Stay in Night. 25-30 Lakhs (Floating) – Chaardham & Kawad

5. Market Trend (Survey): Rishikesh, Muni Ki Reti, Shivpuri and Raja ji NP etc. are the major destinations around project site. People visit these areas especially for pilgrimage, adventure, yoga/meditation/peace and nature tourism. In year 2018, more than 662118 tourists visited this area, according to the data of tourism department, Uttarakhand (Annexure-3). An average days spent in the vicinity is 3-5 days and around 10-15 thousand rupees were spent by each tourist, during his/her stay. Apart this more than 30 lakhs pilgrims (Chardham, Kawad and Hemkund sahib) also pass through this area, every year.

To assess the potential demand for nature based tourism, herbal product or service a combination of both type of market research strategies primary and secondary was used in in Rishikesh, Muni Ki Reti, Haridwar and Dehradun the month of June, 2019 03 (Annexure-2).

For Primary survey; A 20 point questionnaire was prepared; 04 teams were

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organized for primary market survey and study. Questions like;- § Who are our potential customers and how many days they spend ? § Awareness of market demand by talking to different traders and healers

about volume and price, what consumers are purchasing etc.; § Exploring different marketing options depending on resource access and

transport, infrastructure, selling unprocessed or processed, directly or indirectly to customers, traders, traditional healers, regional wholesalers, etc.;

§ The reasons consumers will visit herbal garden and biodiversity park ? etc.

Secondary survey was conducted based on online research /publications of various types/interaction with department of tourism officials and their reports. Ministry of tourism, in 2006 GoI hired a firm namely ACNielsen ORG - MARG to carry out research and collection of tourism statistics for the State of Uttaranchal. The main aim of the proposed survey was to collect relevant tourist related statistics for understanding subtle trends related to visitors (both domestic as well as foreign ones) in the State.

DETAIL OF SURVEY:-

Information Source Information Procured Outcome

Travel Agents/ Tour Operators

§ Profile information § Type of services rendered § Most favored destination

of the domestic visitors in the Rishikesh area.

§ Most favored destination of the Foreign Visitors in the area.

Prime activities are Rafting, Yoga, Ganga Aarti, Pilgrimage and other adventures and no of visitors (domestic as well as foreign) visited Rishikesh area in 2018 are 662118.

Aashrams § Profile information § Type of tourist and their

demands § How many days do they

stay? § What do tourists buy? § Area of Collaboration

with FD

§ Yoga, Meditation, Rafting, Peace, Ganga Darshan, Greenery.

§ Tourists generally stay for 03-04 days.

§ Tourist buy (demand) Mala, herbal tea, herbal Dhoop, Aloe, Anola candy,

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Religious books. § Collaboration with FD can

be done for Planation and for herbal products promotion in our ashrams.

NGOs § Profile information § Demand of local products § What shall be developed

to promote nature tourism

§ Collaboration

§ Tourist demand local hand products such as Jewelry, crafts, Rudraksh mala, Pahadi products, Doop, agarbatti, herbal tea, herbal juice etc.

§ FD should develop zoo, forest gardens, waterfall, eco-tourism, museum etc.

§ We can collaborate for Plantation, Herbal products, Handicrafts and Pahadi products.

Pharmaceuticals § Profile information. § What is your demand? § How can you collaborate

with us?

§ Medicinal plants like; Ashwagandha, Triphla spp., Reetha, Aloe, Brahmi, Sikakai, Arjun, Kalmegh, Safed Musli, Rosemary, Shankhpushpi, Stavar, Neem, Acacia, Giloy, Harsingar, Tulsi, Salmpanja, and Pipli etc. are in high demand.

§ We need to collaborate for trees, Jadi-buti production, Storage and Marketing.

Tourist (Indian & Foreigner)

§ When and why do you visit Rishikesh area?

§ For how many days and how much amount do you spent?

§ What do you love to buy? § What facilities/things do

you suggest (which are presently lacking) for nature tourism in Rishikesh area?

§ Adventure sports, nature trekking, religion, Rafting, Health, Yoga & meditation, Panchkarma Ganga Darshan and Enjoyment.

§ Average days spent are 5-7 days.

§ Around 10000 per person. § Handmade Handloom,

Rudraksh mala, Yoga and Religious books, Herbal juice, tea, lemon grass, triphla, anola etc.

§ Lot of beautiful parks and gardens like eco-park,

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Wellness Park, herbal garden etc. apart this online ticketing facility and online information is also required.

Hotel, Spa, Yoga, Rafting and Adventure Centers

§ Profile information. § What do think we shall

do to for tourism in this area?

§ What do tourist demand? § How many days a tourist

stay and how much spent?

§ Parks, gardens, nature based eco-friendly tourism shall be promoted.

§ They demand local products, organic food, herbal products, Rudraksh mala and Ganga Jal etc.

§ Public toilet, canteen and a peaceful place.

INFERENCES :-

§ There are two type of tourists, who visit Rishikesh and surrounding area – a. Who stay in Night and b. Tourists who pass through this place.

§ Tourists stay here for 3-5 Days, generally. Average money spent by a tourist is more than 10-15 thousand rupees during their stay.

§ There is a huge demand for Gardens, Natural areas, Herbal, Natural, Local and Organic products.

§ There is an acute shortage of tourist friendly infrastructure such as online ticketing, online information, maps, wide roads, walking/resting place, transport, government parks and gardens etc. in the area.

6. CONCEPT AND JUSTIFICATION: -

“Nature conservation, the development and wellbeing of people are inseparable goals”. The demand for medicinal plants is rising in the industrialized world, with people increasingly resorting to natural health remedies. According to the WHO, the global market for herbal products is estimated to be around US $ 05 trillion by 2050. As India's share is less than one percent in the $ 62 billion big herbal market, which is growing 7 to 12 % per annum. Hence, there is an urgent need to promote this sector.

Due to increasing population and increased interest in Ayurveda, Homoeopathy and Allopathy, forest resources are not able to meet the requirement of medicinal plants and herbs adequately. 90% of these plant species being used for medicinal purposes are being collected from the forest, with only a few being cultivated commercially. Hence, there is a need for organized cultivation of these herbal plants and In-situ/Ex-situ conservation of RET species.

There are many stakeholders with no linkages amongst them and their

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activities of efforts, coordination and, there are serious gaps in balancing external and internal information due to absence of a monitoring system. These need to be addressed on six major variables as under: -

(i) Conservation (ii) Propagation / cultivation / nursery development and

supply of quality planting material (iii) Harvesting and Post – harvesting tech (iv) Semi – processing (v) Packaging and (vi) Marketing

ITKs, formulations, local uses, value addition, techniques etc. should be documented and this knowledge should be imparted to all other stakeholders through frequent trainings, workshops etc. for collection, extraction, processing, value addition and marketing of herbal produces.

Institutions, Market platforms, livelihood parks etc. shall be developed and promoted, so that producers/farmers can directly meet consumers/industries. Forward and Backward linkages shall be created, recognized, promoted and their sustenance should be insured.

Harvesting and post-harvesting practices required to be standardized so that the efficacy of the herbs may be maintained. In this endeavour, women participation in the hilly areas will be useful in view of herbal conservation and economic upliftment of the rural poor.

Inadequate knowledge and incomplete information on products, markets and prices on the part of collectors/producers. The supply chain of medicinal plants is quite large and primary producers are dependent on the middlemen and still they face difficulty in selling the product. There is acute shortage of well-planned marketing infrastructure for medicinal plants.

Difficulties in marketing; Lack of local markets for primary processed products; Lack of access to latest technological & market information and infrastructure. Therefore, Government shall provide a platform in the form of “Nature Haat” or bazaar for local communities, artisans, handicraft, healers, farmers and buyers etc. to come here not only for sell & buy their wares but also for learning skills.

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Fostering in-situ conservation of the Himalayan biodiversity is the ultimate goal of the project. Presently, there is a dire need for ex-situ conservation of rare, endangered and threatened species of the Himalayan flora, especially of medicinal value. Involving communities is vital; because local communities are amongst the Earth’s most important stewards of natural resources and are critical to build a future where human needs are met in harmony with nature.

Having understood the need for biodiversity conservation, livelihood enhancement, eco-restoration of degraded forests, nature learning & educating, promoting responsible visits to the Himalayan natural treasures, teaching the importance of both terrestrial (forests) and aquatic (river Ganga) ecosystems for the well-being of human being thus, Creating the “Ambassadors of the Nature” shall be the integral part of forest management.

Analyzing the above facts, the present project proposal comprises following main components: -

A. Revival of existing Herbal Garden into a theme based herbal garden with appropriate Landscaping.

B. Providing a marketing platform for farmers and Pharmaceuticals, in the form of “Nature Herbal Haat”.

C. Development of “Shiwalik Biodiversity Park” with an objective of Promoting Nature Education and Creating “Ambassadors of the Nature”.

D. “Conservation of the Maa Ganga River” – A Theme based Light & Sound show for public awareness.

7. PROJECT OBJECTIVES :–

Following are general objectives of the project:-

(i) Conservation of Ecological and Biological Eco-Systems of the region. (ii) Livelihood support to communities (Expo Mart/Herbal Haat) (iii) Testing, Processing, value addition, marketing and quality control (iv) Nature based eco-tourism as the driving force behind all designs and

selections (v) Nature Education & Awareness (vi) Securing the future of RET medicinal pant species. (vii) Quality germplasm production and supply.

The success of any project actually depends on clearly defined objectives. But more so on defining the objectives in a focused manner, bearing in mind strategy and execution. So based on the above opportunities and unique leverage points that we have, we can clearly segregate our strategy into 02

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sections catering to 02 target audiences namely;-

THE B2C SEGMENT or TOURISTS :-

The main objectives of the project for the B2C segment are – i. Establishment of Dr. Sushila Tiwari Herbal Garden as one of the main

attractions and must visit destination for all Rishikesh visitors and passing by tourists.

ii. Redevelop and design an educational theme based Herbal Garden walking tour for visitors based on Permaculture design principles.

iii. Set up a specialized Nature Haat sustainable natural marketing centre showcasing products from Garhwal cottage industries and SHGs promoting use of herbal and aromatic products.

iv. Create a unique world-class sound and light show showcasing the mythology of River Ganga, to promote its conservation.

v. Create an avenue to help visitors appreciate the forest and benefit from its healing powers.

THE B2B SEGMENT:-

It is comprising of farmers, buyers of herbal extractions, manufacturers, agents, processing units and such.

The main objectives of the project for the B2B segment are: –

i. Establishment of gene pool, propagation and Ex-situ conservation of RET species and development of a “Nature Learning Center” (NLC) for creating awareness among the various stakeholders.

ii. Establishment of a “Centre of Excellence” (CoE) of medicinal and aromatic plants of Sub-Tropical and Sub-Himalayan region to serve as a center of education, research, trade and development.

iii. Organising appropriate training programmes for all stakeholders especially farmers. The training would focus on viable farming methodologies and species based on industry demand; and also processing and packaging.

iv. Filling up the gap between producers/collectors and traders/buyers, value addition, package & practice od medicinal plant and marketing of herbal products by organizing an Expos, Marts, fairs/melas etc. at Muni Ki Reti (Rishikesh) for community based organizations CBOs and other stakeholders of Garhwal Himalaya.

v. Development of the large scale planting materials (approximate 05 lakhs seedlings per year) to meet out the growing demand of planting materials by different stakeholders for the purpose of new investigation and cultivation/plantation. This will also serve as the source nursery for the farmers for saplings and seeds.

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vi. Transfer of developed information, technology and planting materials (elite one) to farmer for enhancement of their livelihood opportunities.

vii. Documentation, demonstration, research and evaluation of indigenous medicinal plants.

8. PROJECT MANAGEMENT PRINCIPLES : –

The entire project is based on Natural product utilization, Zero carbon footprint, future sustenance and Sustainable utilization of resources. Following are project principles:-

i. Sustainable design and build of infrastructure i.e. use of natural materials only primarily.

ii. Less use of Cement and RCC. iii. Carbon Neutral Activities: To achieve a zero carbon footprint, we

would generate and use renewable energy- solar and biogas (off grid energy systems).

iv. Water management – harvesting, treatment, segregation, usage as much as possible.

v. Assuring ongoing financial sustainability of project vi. Automate systems and digitalise for consistency, efficiency, quality

control and audit vii. Leverage expertise of existing team and networks internally – no

compromise with quality. (for this we need to hire experts and professionals– overall project consultant, permaculture designer, medicinal plant expert, natural building expert, audio-visual set up firm, marketing agency etc.)

viii. Project would be run by a society.

9. ACTION PLAN AND STRATEGY:-

9.1.1 THEMATIC HERBAL GARDEN: -

b. Introduction and Justification: In our state migration of village population is the biggest problem. In hills where employment, human-wildlife conflict, less market knowledge and availability, unirrigated land, difficult terrain and lack of market facilities are the major problems but these hills are rich in medicinal plant resources. Therefore, change in land use pattern beyond agriculture, development of agro-technology, development of market facilities and cultivation of medicinal & aromatic plants can form one of the important components for the socio-economic development of native communities as an income generating resource.

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Taking into consideration herbal garden’s importance, location, availability of resources, tourists influx and dire need, it is quite necessary to restore this existing Herbal Garden again in a thematic manner with proper landscaping, herbal trails, herbal kiosk and nature herbal haat etc. so that it can serve its original purpose. Therefore, it is imperative to upgrade existing herbal garden into a “Center of Excellence” for medicinal plants and also we need to promote herbal eco-tourism for the sustenance of garden.

c. Goal: (i) Ex-situ conservation of RET species having medicinal values, and

development of a Nature Learning Center (NLC) for creating awareness among the various stakeholders.

(ii) Establishment of a “Centre of Excellence” of medicinal and aromatic plants of sub-tropical and sub Himalayan region to serve as a center of education, research and development.

d. USP: Centre of Excellence for medicinal plants and Herbal nature tourism.

e. Target groups: Farmers, SHGs of different projects, Pharmaceuticals, Firms, Ashrams, Govt. departments including forest, Schools, Tourists and etc.

f. Main Activities: Survey, Land Preparation, Weeding, Fencing, Hi tech. Nursery, Planting, Forest manuring, Permaculture, Pathways, SMC work, Irrigation, Training, Education, Package & Practicing, Networking, Advertising and Marketing etc.

g. Map:-

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h. Strategy –

Professional experts would be hired for planning and documentation. Project field works would be performed by forest staff. The germ plasm area of herbal garden will be used for production of seedlings of different medicinal & aromatic plants as well as in vegetative propagation of various species. The herbal garden will provide seeds and saplings of medicinal & aromatic plants to the farmers as per their demands. Technical information about cultivation of medicinal & aromatic plants will also be provided to the farmers.

The herbal garden will be open every day for public; demonstrations will be given about the plants and their medicinal benefits. For the people/cultivars interested in cultivating and selling the plants there will be detailed workshops organized. The people can attend these workshops to understand the cultivating, harvesting and processing techniques required for each plant, value addition and packaging etc. post the workshops, people can register to become suppliers of these herbs.

i. Scope – i. For establishing a herbal nature bazaar for sell and promotion of herbal

plant & products. ii. herbal based eco-tourism several programmes like – herbal walk,

aroma therapy, training course on medicinal plant etc. can be taken up in future.

iii. To promote research various universities can be invited. iv. There is always scope for Herbal products certification, packaging and

promotion. v. To have collaborations with SMPB, HDRI for medicinal plant

cultivation and for raw material, Bamboo board for bamboo artefacts and others.

j. INDICATIVE PHOTOGRAPHS FOR THE PROPOSAL:

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(Medicinal Plant Plots)

(Herbal Pathways)

(Herbal Walk – Medicinal Climber Path)

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(Hi Tech Nursery)

9.1.2 NATURE HERBAL HAAT: -

As India's share is less than one percent in the $ 62 billion big herbal market, which is growing 7 to 12 % per annum. Hence, there is an urgent need to promote this sector.

Current Issues with medicinal plant sector: i. Inadequate knowledge and incomplete information on herbal products,

markets and unregulated prices on the part of collectors/producers. ii. Difficulties in marketing; Lack of local markets for primary processed

products; Lack of access to latest technological & market information and No market infrastructure is available.

iii. Inefficient processing techniques leading to low yields and poor quality products; Poor quality control procedures;

iv. Producers (farmers) operate in isolation and have little bargaining power for sales and prices

Present Need: i. The gaps between the producers/collectors and traders or buyers need to

be minimized as these are at present very wide and often inequitable. ii. Linkages should be developed in order to have better understanding about

the medicinal plants and other NTFPs business & between the businesses and the producers/collectors.

iii. Government shall provide a platform in the form of “Nature Haat” or bazaar for local communities, artisans, handicraft, healers, farmers and buyers etc. to come here and sell & buy their wares. It gives the feel of a traditional weekly village market (called a haat) and offers cultural

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performances and Indian cuisine as well. iv. Thus, all-our efforts should be made to adopt a package of best practices

encompassing conservation, restoration, cultivation, quality control & standardization and research for improving its marketing performance efficiently.

Benefits of establishing a Nature Haat:

i. Improving product quality and making supply consistent, and being able to diversify through different processing methods;

ii. Overcoming large distances to the point of sell and achieving more cost-effective means of transport and marketing;

iii. Being able to access and acting upon market information and in doing so increase the ability of farmers to negotiate with other ‘actors’ in the supply chain;

iv. Improving levels of transparency between collectors, processors and traders to avoid the concentration of market power in a few hands.

v. This platform would provide an opportunity to collaborate with producers (farmers), collectors, processors, traders, etc., and pooling stocks to attract companies, firms and traders who prefer to buy bulk quantities; Sharing knowledge and experiences with other collectors or traders and, where necessary. Thus, helping in development of social assets and contacts with a variety of traders and healers, and help access more market opportunities.

Therefore, we are proposing a platform in the form Nature Haat, where buyers and sellers can meet and do trading. To promote this activity we would organize fairs, melas, haats, expos and marts.

a. Goal of Nature Haat: (i) To fill up the gaps between the producers/collectors and traders or

buyers. (ii) To provide an arena in people including sellers and buyers can meet,

perform trade, enjoy, collaborate, share, relax and promote best practices.

(iii) To promote medicinal plant cultivation; so that pressure over the forests for collection of medicinal plant can be reduced.

b. Unique Selling Proposition (USP): i. Availability of genuine medicinal plants and their products in bulk. ii. A government market place for medicinal plants. iii. Termite mound design of the Haat with Amphitheatre facility.

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c. Target groups: Farmers, SHGs, Pharmaceuticals, Firms, Ashrams, Tourists and all sort of people etc.

d. Main Activities: Selling and Buying of all type of unique herbal and 100 % natural products e.g. herbal teas, essential oils, perfume, bamboo toothbrush, copper bottle/clay bottle/bamboo bottle, reusable straw, neem comb, authentic rudraksh mala, bags and apparel made with hemp fibre and bamboo fibre, banana fibre sarees, books on health with plants, Seeds and hobby home planting kits for setting up herb garden in a balcony, bio-enzymes and herbal cleaning products, health food and ready to eat products – millets, snacks, drinks, supplements, pickles, jam, jaggery, sweets, general herbal medicines that are needed while travelling like body pain oil, insect repellent, bite calming balm.

Organizing training, workshops, live shows, Ayurveda consultancies, fairs, expos, marts and hands on hobby activities like yoga, meditation, pottery, Puppetry, Juggling, gymming, Carpentry, drawing, painting, Jewellery-making, reading, hiking etc. Expo Mart will act as a channelizing force for the farmers and provide a reasonable platform for product diversification, marketing of produce, branding for local produces etc.

a. Facilities: Café, Amphitheatre, kiosks, children zone, outdoor gym etc.

b. Strategy: After finalizing the design of haat with the help of an architect, construction work will be outsourced to a Natural Building expert firm, under the Project Consultant. Registration of all potential manufacturers done by Medicinal Plant Expert. Curation of the fair and mart would be done by a in house team with guidance from project Consultant. Marketing and promotion done by Marketing agency under Project Consultant. In order to insure backward linkages and regular supply of herbal raw material several stakeholder such as – Uttarakhand Bamboo board, SMPB, Herbal research and development institute, SHGs/Federations of Uttarakhand forest resources management project (UFRMP), Van Panchayats and other local communities etc. have already been involved and preliminary planning is in progress.

c. Scope:

Networking, online sell, adding more diversity of natural products and exporting the products etc.

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d. INDICATIVE PHOTOGRAPHS FOR THE PROPOSAL:

Nature Haat Design concept :- Termite Mound Hill Top design (designed to stay naturally cool and warm and well ventilated and extremely durable).

Material to be used :- All Natural materials (stone, mud, lime, bamboo, wood etc.).

(Termite Mound Shape Nature Haat design)

(Nature Haat Design)

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(Nature Haat Green Roof)

(Nature Haat Bamboo Interiors)

(Nature Haat Wooden Kiosk)

(Nature Herbal Mela)

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9.1.3 SHIWALIK BIODIVERSITY PARK (SBP):-

Muni Ki Reti (Rishikesh) is strategically located in the foothills of Shiwalik hills and specifically in the transition zone known as “Ecotone Belt”. More than three ecosystems (Shiwalik hills, Bhabhar Forests and Gangetic aquatic ecosystem) merge into each other resulting into fertile soil, optimum rainfall, favourable climate for floral growth and rich biodiversity.

Biologically rich and unique habitats are being destroyed, fragmented, and degraded due to increasing human population, resource exploitation and environmental pollution. Conservation of forest biodiversity is fundamental for sustaining forests, and supporting the livelihoods of people and their economic well-being. The ecosystem services that benefit the society are improving air quality, climate regulation, carbon sequestration, water purification, pollination, and prevention of erosion, besides provision for useful biomass. Innovative and effective responses are necessary to meet the challenges of forest biodiversity conservation for the well-being of the people.

“Biodiversity Park” is a nature reserve that harbours natural heritage of the area and have conservational, ecological, educational, recreational, cultural and aesthetic values, and enhance the quality of environment in urban centres. The underlying principle of Biodiversity Park is to recreate self-sustaining ecosystems with native flora and fauna characteristics of the area for enhancing the quality of urban environment.

Biodiversity Park – especially as it will be beneficial for the development of education, responsible tourism, ecology etc. and will bring visible benefits to the State – especially students, youth and amongst citizens to promote the cultural, ecological and educational aspects.

Major Functions of the Biodiversity Park: (i) To Serve as nature reserve for the conservation of threatened biodiversity. (ii) Serve as hub for education, cultural and conservation activities. (iii) Connect biodiversity to the city and people, thus promoting eco-tourism. (iv) Create livelihoods for local communities. (v) Serve as living lab for understanding the ecosystem processes and

functions. (vi) Buffer local weather and serve as sink for CO2 and urban pollutants. (vii) Serve as adaptation to climate change and Enhances the quality of

environment. (viii) Preserve the rare, endemic threatened plant and animal species of the area

and even ecosystem due to developmental activities. (ix) Serve as habitat for gene pools of RET species.

Thus, the Biodiversity Park approach is innovative one and recreates the lost natural heritage in the matrix of development and urbanization.

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a. Goal: (i) Conservation of biological and ecological diversity of the Shiwalik

region. (ii) Promotion of nature education (learning), recreation, cultural and

adventure activities. b. USP:- Oxygen park, Smiriti van, Woodland adventures, Orchidarium,

Avian zone, Butterfly park, RET park, caves, nature trails as an open laboratory, cycling and outdoor gym.

c. Target group: Students and Tourists.

d. Main Activities:- Landscaping, Fencing, Planting, Yoga/meditation, Trekking, Woodland sports/adventure activities for all age groups, Site viewing, Nature interpretation center, Learning, Amusement, Walking and Cycling etc.

e. Facilities: Nature walk/cycling trail, Jungle Adventure/Sport facilities, Nature Interpretation Center, Kid zone, Interactive/Infographical signages, Outdoor gym, Resting/Viewpoints, Café, Shelters, Caves, Waterfall, Orchidarium, Tree houses/Machan and Toilets etc.

f. Strategy: Overall design, layout, trails and element placements done by outsourced specialist Permaculture/Landscape designer. All builds (trails, attractions, amenities) outsourced to relevant vendors, overseen by Project Consultant. Boards and signages designed by Marketing agency, content by Medicinal Plant expert with Project Consultant. Day to day management and manning thereafter by inhouse dept. team.

g. Map:-

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h. INDICATIVE PHOTOGRAPHS FOR THE PROPOSAL: (Main Entrance of the Shiwalik Biodiversity Park)

(Aerial View of SBP)

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(Meditation) (Wildlife Sighting) (Learning)

Kid’s Zone Planting

Waterfall Rain Shelter Tree House

Forest Fitness

Bird Watching

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Cycling Trail

Woodland Adventure Bridge

Orchidarium

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INDICATIVE INFOGRAPHICAL SIGNAGES:-

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9.1.4 Conservation of the Maa Ganga River” – A Theme based Light & Sound Show for public awareness:-

Rishikesh is well known for a sacred river, the Ganga. This is the place where Ganga meets plains. Ganga Basin is home to a wide variety of relic, rare and threatened species. The aquatic wildlife of the Ganga basin, is in peril due to reduction in water level, pollution and over exploitation of riverine resources, leading to habitat degradation. To address this issue a thematic Ganga awareness show facility will be developed.

a. Goal: To promote conservation and importance of Maa Ganga and its Biodiversity.

b. USP: Theme based light & sound. c. Target group: Pilgrims and other Tourists. d. Main Activity: A Thematic show e. Facilities : A Script, Water Fountains, Backgrounds, Video Film, etc. f. Strategy: A script or story line and theme has to be prepared by some

Scholar, technical design and execution of show outsourced to a specialist firm/agency. Promotions by the Marketing agency. Day to day management of visitors and show running by in-house team.

g. INDICATIVE PHOTOGRAPHS FOR THE PROPOSAL:-

(Thematic Background)

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(Main Entrance)

(Fountain & Colourful Light show)

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9.1.5 Promoting Nature Education and Creating Ambassadors of the Nature:-

Our planet, Earth, is our most precious resource. It gives us everything we need to survive – and it’s an amazing place. It’s important that we do all we can to protect it so people and nature can thrive. The main objective of this initiative is to promote volunteerism for Nature conservation and to promote stewardship. Helping children develop a sense of pride and connectedness to their natural heritage by exposing them to the forests and wildlife areas. Students and people of all ages will participate in gardening and greening projects, revitalization of habitats and ecological restoration projects, composting, recycling and reduction of waste. Designed to connect participants of all ages with nature and inspire them to protect it, the program empowers each of its participants to take action to promote sustainable living in their communities at home, thus becoming Ambassadors of the Environment.

a. Goal:- Connecting people with nature and Promotion of Nature Conservation through awareness and education and Zero Carbon Footprint.

b. Activities:- Various activities like Shramdan for Cleaning, Weeding, Planting, Waste disposal, Bird watching, Helping in man-animal conflict and forest fire fighting, conservation awareness etc.

c. Strategy: Biodiversity park would be utilize as an open laboratory and a learning center. Green Clubs would be created in schools and colleges.

General Points for the Action Plan: -

Ø A mosaic of water bodies and various types of gardens will be made. A Herbal Garden, Butterfly Park, Nature Interpretation Centre, Wild Flower Garden, a Nature Haat and an Orchidarium will be developed on the land available.

Ø The landscape should be made as undulating terrain with the ridges, having a difference of 1 to 3 metres between high point and low point. The landscape should be done in such a way that existing native trees should be preserved.

Ø A peripheral 5 to 8 m wide bamboo green shelter belt will be developed all along the boundary of the area.

Ø The embankment and roads on the east and west will be made greenways with walkways.

Ø A scented garden will also be a part the recreational garden. There are also greenways with walking paths.

Ø There would be a network of primary (6- 8' wide), secondary (4' wide) and tertiary (3' wide) nature trails across the Biodiversity Park.

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10. IMPLEMENTATION OF THE ACTION PLAN: -

Narendranagar Forest Division, Forest Department, Uttarakhand will be the nodal agency to set up the Biodiversity park, Nature haat and upgradation of existing herbal garden. It has already been decided in a meeting chaired by Principal Secretary, Forest & Environment on 26th June, 2019, that in order to ensure sustenance of the project and the entities created therein, a society by the name “The Himalayan Eco-Restoration, Biodiversity Augmentation and Livelihood Enhancement Society (HERBALES)” will be formed. This society would have a General body, headed by Principal Secretary Forest and an Executive or a Management Committee in the Chairpersonship of PCCF/HoFF, Uttarakhand.

Divisional Forest Officer or ex-officio Director of the Park is designated for the implementation of the project as per the Action Plan proposed and with financial and administrative powers. The outsourced staff consisting of a project coordinator, a medicinal plant expert, 02-Field Biologist cum Technical Assistant and about 10 daily wage workers will be needed and will work at the site under administrative control of DFO/Director. The staff will be outsourced as the per norms. Sub-divisional Forest Officer (SDO), Narendranagar and incharge of herbal garden (Dy. Range Forest Officer) to monitor the progress and supervise the project, respectively. The existing infrastructure including germ plasm nursery will be utilized for multiplication and maintenance of saplings of medicinal plant, RET species, native trees and herbs.

11. SWOT Analysis for the Project :-

• Initialresistancefromlocalvendors• Unethicalpracticesofcompetitors• Interestofcooperativemembers

• KumbhMela• Heavyfootfall/vehicles• USPoflocal,naturalproducts• CommunitybasedHerbalHaat/park• Scopeofdiversification

• Shortageoffunds• Sustenance• Lackofmarketingfacility• Dealingwithsomeperishableitem• Communitybaseddecisionmaking

• Location• Networking• LongExperianceinsamefield• Dedicatedteam&projectsupport• CapacitytoYield• HighqualityfacilitieslikePropershelteretc.• Qualityassurance,supportfromdifferentdepartmentsanduniqueideaetc.• Costeffective• Governmentsupport

Strength Weakness

ThreatsOpportunity

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12. BUSINESS MODEL:-

There are two models of revenue generation, which can be looked at to sustain the recurring costs of the Herbal Garden. The first will be to directly sell certain products like plant seedlings, seeds, NTFPs, Herbal products, distillation products, etc. to the visitors, pilgrims, cultivars, students visiting from colleges and schools, and the tourists/who come to visit Herbal Garden. In addition, we will also employ a certain part of the land for Herbal tourism, wherein various units described in strategy table above such as – Herbal Garden, Ganga Sound & Light Show, Walking Tours and Cycling Trails would be developed. From this we aim to generate some revenue, which will help us to recover (40-50%) the recurring costs. Eventually the goal is to recover 100% of the recurring operating costs by building on our successes further.

§ In order to attract a large number of visitors to the herbal garden, marketing needs to be done through a dedicated website of herbal garden, putting billboards outside the garden, pamphlets and advertising through social media like Facebook/Instagram etc. In the future we can also look to open a small café outside the garden, offering various Herbal Teas from the garden itself. This will attract a larger footfall of visitors, becoming a must visit spot for the travellers along the Chardham highways and can also generate a secondary source of income to help cover recurring costs.

§ In order to promote AYUSH services, tie-ups will be done with established centres of Yoga, Panchakarma, Naturopathy, Aromatherapy and Acupressure therapy. Referrals will be generated and be charged for through consultations and events organized at the Herbal Garden.

§ A Society will be established for the management of the herbal garden and all the income generated will be kept in the account of this society that will be ploughed back to meet the expenses of the herbal garden and its growth.

§ Herbal Garden Society ex-officio headed by Director or Divisional Forest Officer, Narendranagar would manage all the affairs of the park.

§ Sustenance of the herbal park will be insured though ploughing back all the revenue generated in that particular year.

§ All imported herbal medicinal products need to meet the requirements for safety, efficacy and quality control regulations. Quality Control of the herbal products will be insured, for this purpose support (technical know-how) from various NGOs would be taken.

§ Code of Conduct: To insure smooth implementation of the proposed project, some code of conducts for the stakeholders and sharing of responsibilities among members, will help to run this centre smoothly and avoiding mis-management.

§ Quality & Service assurance: We will try to ensure quality with our products. Quality maintenance and good services will definitely ensure our retention of customers and creating a brand. Apart from this we will

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facilitate our customer with good quality of health and other services. § Let’s look at some of the key elements of our business model based on the

two categorisations we have done for our target audience who is going to benefit from this. Everything planned and proposed will be executed with a lot of detailing for a unique experience while being superior aesthetically and incorporating sustainability, be it natural constructions, water conservation and harvesting, waste management, solar systems and so on.

§ The contour mapping of the current Garden and surrounding 40 Ha forest zone will be done and project will be designed in consultation of an expert. It is better to do less but to do it with perfection so each element in its own right creates a benchmark and a sought-after landmark.

A. For the B2C section of the Project i.e. catering to the Tourists and Visitors :-

Sl.No. Element Why/ Description

How/USP/Who

1. Reception & Ticket Counter

To make this a Chargeable destination and for information dissemination to all visitors including do’s and don’ts.

--Digitised ticket vending – to maintain data records of visitors digitally for analyses and marketing strategies. --Garden map cum pamphlet with attractions and timings to be handed. --Plastic deposit counter – plastic free eco-zone inside. Any disposable to be carried inside will be stickered and deposit money taken. This money will be returned when visitor is exiting and shows the sticker and item. --Souvenir collection – a small cow dung pot with Tulsi plant will be given to all visitors on exiting as memorabilia. --Who: Guided by DFO and Design and build outsourced under the Project Consultant. Day to day mgmt. and manning thereafter by inhouse dept. team.

2. Herbal Garden

A meandering walkthrough for visitors to understand the different species and varieties of medicinal and aromatic plants with their benefits.

--a Permaculture-based design on Mandala patterns. The key here is its landscaping and presentation such that it appeals to all senses. --wheelchair accessible. --planting pattern done as a theme and categorized according to growth habits, nutrition needs, benefits and uses. --companion planting specifics and relative placement science. E.g; marshy plants in the natural contours; shaded walkways with creeper specie pergolas. --raised mandala beds with aesthetic recycled landscaping inputs. --informative boards to arouse curiosity

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about each plant. --drip irrigation system throughout with timers to save water and take better care. --a permaculture design herb spiral as an example of what visitors can learn and do at their homes as well to grow herbs in a small space like coriander, mint, parsley, oregano, rosemary, thyme. --few examples of beds given above. --Who: Guided by DFO, Design and build outsourced under the Project Consultant. Plant lists and patterns and combinations done together by the Medicinal Plant Expert with the Designer and overseen by Project Consultant. On ground work executed by in-house team. Day to day mgmt. of visitors by inhouse team.

3. Nature Haat

A landscaped shopping block designed on the pattern of ant hills and termite mounds for biomimicry, that will become a must visit landmark in Rishikesh. Initially we organize pre-planned ‘haats’ or fairs regularly driving up footfall. Once the overall footfall has built up for the whole park, then this becomes very frequent and permanent eventually.

--one of its kind architectural marvel built with natural materials (stone, mud, lime, bamboo), designed to stay naturally cool and warm and well ventilated and extremely durable. --make it into a landmark that serves as an example for all states about the future eco-construction and solar passive design. --wheelchair accessible. --showcase stalls of different sizes looking like mounds, and all connected through pathways. Refer ideation in appendix. --Amphitheatre integrated in center for multiple purposes – live shows, workshops, as outdoor training area. --tie-up with naturopathy/ayurvedic centers, for providing consultations to visitors here who would then convert into patients. --unique experience and product range that cannot be found anywhere else in Rishikesh or even otherwise and that are always sought by tourists and health and eco-conscious population. --things offered specifically – 1.herbal teas + its dishware 2.herbal and essential oils + diffusers 3.herbal body care products – soaps, scrub, mask, oils, ittars/perfume, mosquito oil, shampoo 4.eco-friendly must haves like bamboo toothbrush, copper bottle/clay bottle/bamboo bottle, reusable straw, neem comb, authentic rudraksh mala, bags and apparel made with hemp fibre and bamboo fibre, banana fibre sarees, books on health with plants

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5.seeds and hobby home planting kits for setting up herb garden in a balcony 6.bio-enzymes and herbal cleaning products for home 7.health food and ready to eat products – millets, snacks, drinks, supplements, pickles, jam, jaggery, sweets 8.general herbal medicines that are needed while travelling like body pain oil, insect repellent, bite calming balm, choorans, for minor cuts and burns. --Who: In the guide dance of DFO Design and build outsourced to a Natural Building expert firm, under the Project Consultant. Registration of all potential manufacturers done by Medicinal Plant Expert along with PI. Curation of the Fair done by in house team with guidance from project Consultant. Marketing and promotion done by Marketing agency under Project Consultant and PI.

4. Green Café A spread-out attraction like this always leaves everyone hungry. A well curated and managed café can be quite profitable.

--Health Café should have an offering for both the health conscious and those looking for an authentic experience of Garhwal. --menu items to include Garhwali thali, bhaang beej chutney, buransh sherbet, herb infused alkaline water. --an attached shop selling fast moving items and forest dept. products like herbal tea, aloe vera powder etc. This is also to service all visitors even when there is no Haat going on. --Who: Design and build outsourced under the Project Consultant. Tender floated by PI for potential PPP model. Interiors, menu etc. all to be decided basis the finalized third party for operating the Café. Third party to also manage the Shop.

5. Water vending machines

Self-explanatory in terms of its need.

--Keep it coin operated so everyone values the importance of water. --copper bottle sale next to it to encourage people to always keep and carry their own bottles. --Who: Placement locations according to overall site design done by the outsourced Designer and guided by DFO. Purchase of machine and installation overseen by Project Consultant with inhouse team lead.

6. Sound & Light Show

A great medium to tell a story, since it engages both the senses,

--Extremely unique proposition to base the entire show on the very rich mythology of Ganges. No better place than Rishikesh and this location will be a draw for all - Chardham Yatris, international tourists,

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visual and auditory and is a very big tourist draw all over the world.

domestic travelers, families, school tours. --opportunity to create a true world-class landmark. Best place for one to understand the magic of Ganges and its healing and spiritual properties, weaving together mythology and science. --examples of impact are visible at Akshardham in Delhi or Golconda Fort in Hyderabad and so many others, at all scales. But the key is the content story and its choreography and execution. --Who: Content i.e. the story flow to be done by an external scholar on Ganga. He/she will be supported by Project Consultant and guided by DFO/PI. PI will invite Gurus from most prominent ashrams to listen to the finalized story and give their comments. Technical design and execution of show outsourced to a specialist firm then overseen by Project Consultant. Mktg. and promotions by the Marketing agency. Day to day management of visitors and show running by in-house team.

7. Kids Play Zone and Outdoor Gym

Both kids and adults like an unwinding space while taking a break.

--The idea is to design even this unconventionally so it is an attraction for all and educational. --we will also open the park up for morning walks and workout. --innovative swings like a hamster wheel that generates electricity with a dynamo attached, a slack line tied between two trees that is quite the rage currently. --a treehouse and jungle bars, Burma bridge. --an outdoor gym that runs with human movement alone and is made to withstand outdoor vagaries. --as with everything, designs have to incorporate shading for summers. --Who: Design done by the outsourced site designer. Vendor finalisations for machines and swings by Project Consultant. On ground set up the respective vendors along with in-house team lead and overseen by Project Consultant. and build outsourced under the Project Consultant.

8. Walking & Cycling Trail

A 2-3km cobbled walking trail and a 3-4km dirt cycling trail within the 40 Ha

--Internationally the concept of ‘Forest Bathing’ is a trending term now and well established by doctors for its healing powers, psychologically, emotionally, mentally and physically. --today people have access to all kinds of

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forest surrounding the current herbal garden area.

landscaped gardens and parks but they don’t have access to pristine forests and that has become a rare privilege inaccessible to most. --trails as described here would be a huge USP and most suitable for forest dept. because: - we conserve the forest area instead of cutting it down to build too much infrastructure - we give people an opportunity to get educated about forests, fall in love with it and hence work towards its conservation. --a cobbled/brick pathway of 4ft will run across the forest through its contours adding up to 3kms approx. and lined with aromatic herbs. --There will be inspiring quotes about nature throughout the path. The tree and bush species along the path will also be marked along with its benefits. --we will have a tree top machaan along the path, a pergola atop a small rise to sit and view the Ganga river, sitting points, a lotus pond (at the current dried animal water drinking zone), a hand drawn ropeway to cross a marsh. --visitors only allowed to follow the path and not to step beyond it. --this path will also work for educational guided tours conducted time to time by the dept. --two cycling tracks will also criss-cross through the peaks and contours and marshes of the delineated jungle. These will be unlined/unpaved dirt tracks with clear signages marking the turns. --level 1 cycling track will be for families/adults etc. and mostly on level ground. --Rishikesh sees a lot of tourists, especially international travellers, seeking out adventure cycling. Level 2 cycling track will be for the experienced cyclists and will leverage the natural contours of the land along with stretches of specially built ramps and obstructions. --few cycles will be available for rent on chargeable basis while visitors will also be allowed to bring their own cycles. --2 eco-friendly bio digester toilets along the trail/path, that do not create any sewage and the entire water is automatically treated by anaerobic bacteria

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and goes to feed the surrounding plants. --Who: Overall design, layout, trails and element placements guided by DFO & would be done by outsourced specialist Permaculture/Landscape designer. All builds (trails, attractions, amenities) outsourced to relevant vendors, overseen by Project Consultant. Boards and signages designed by Marketing agency, content by Medicinal Plant expert with Project Consultant. Day to day mgmt. and manning thereafter by inhouse dept. team.

9. Jungle boundary

To demarcate the area from the rest of the forest land.

--Initial boundary and repairs of barbed wire. --planted as 2-3 layers with plants like bamboo, sagargota/karonda. These will make a permanent dense living fence in few years that will never need repairs and will feed birds as well as give produce for processing. --Who: Designed by DFO & Medicinal plant expert and Project Consultant. Executed by inhouse project lead assigned.

10. Smirti Van/ Plantation Drives

To conserve the forest land and involve the public.

--Organise during the Haat fairs. --focus on species that will attract all native birds. --chargeable basis where the name of the planter gets listed alongside the tree along with year and name of specie. This further builds a sense of pride and ownership amongst the planters who will visit with family and friends regularly. Plantation is done close to the walking trail so it is visible and increases avian population there. --Who: List of species drawn up by forest staff. Event planning under Project Consultant with method of maintaining records together with inhouse team lead. Inhouse team lead to oversee execution too.

11. First-aid Centre

A must at all world-class sites for basic first aid administering.

--to be set up at start of Jungle Trail so it is accessible to entire public whether they are at the Herbal Garden area or Sound & Light Show or Nature Haat. --forest personnel trained on basic first aid which is an essential skill in any case. --Who: By the in-house project lead.

12. Marketing To ensure visibility of the initiatives to all who are planning to visit Rishikesh

--Start with creation of a professional website for the entire Project. This will clearly and very attractively highlight all the attractions herein, its details, timings, visitor testimonials and more. --the website will also list details of the

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or are already here.

plants in the Herbal garden and Jungle for education. --the site will maintain list of all seedlings and seeds and products available for sale along with quantity and price. This will be invaluable for both retail customers and bulk buyers. It will also streamline the internal processes, stock keeping, management and auditing. --SEO and SEM digital marketing and social media marketing will help to quickly become known and create a buzz. These will be managed by an agency. --billboards along the way and highways and near main attraction points of Rishikesh like Triveni Ghat, Beatles Ashram will further support popularity. --additionally marketing during fairs and drives and events through appropriate channels and according to footfall targets. --Who: By the outsourced Website Design agency under the Project Consultant and PI. Day to day coordination for all data being made available by the internal project lead.

For the B2B section of the Project i.e. catering to the Farmers, Buyers of herbal extractions, Manufacturers, Agents, processing units :-

The idea is to establish a COE (Centre Of Excellence) for medicinal and aromatic plants – conservation, propagation, documentation, research, education, marketing.

S.No. Element Why/Description How/USP/Who 1. Germplasm

& Nursery As described in core objectives, need to maintain and lead conservation of RET species and supply to farmers and industry.

--upgrade and enlarge current facilities to handle increased volumes. --start using cow dung pots and coconut shells instead of black plastic nursery bags --digitise details of all the plants in the Herbal Garden and Jungle for education. --digitally maintain list of all seedlings and seeds and products along with quantity on real time basis. This will streamline the internal processes, stock keeping,

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management and auditing. --professionally designed beds and zones for growing based on sun, wind, water, soil requirements. Aesthetic and effective raised mandala bed techniques. --use advanced permaculture and natural farming techniques for best results. --automated drip irrigation system for water and manpower efficiency and to minimize disease and pests. --tie up with local gaushalas for supply of natural fertilizers, pesticides, enzymes – jeevamrit, ghanjeevamrit, amrut jal, neemastra etc. This way we also support the local gaushalas. And teach and enable farmers to make it themselves so no reliance on harmful chemicals. --Who: Designed by the Project designer hired. Led by the Medicinal Plant Expert along with inhouse project lead and deputed experts managing currently. Inputs wherever needed provided by Project Consultant.

2. Farmer Training

To spread the knowledge so more people cultivate and it adds to their income while aiding preservation of species and health of the population.

--training course curriculums to be prepared with classification by types and growth needs. Eligibility and criteria for each course along with objective and evaluation criteria for on-ground effectiveness of each course. --specific modules on theory and practicals for each curriculum. Enlisted experts for teaching different modules. --research cum experimentation plots and also demonstration plots to be demarcated and ready.

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--modules also on most popular processing at small and commercial level to be taught. --training materials to be prepared to hand over to participants. --outdoor classes at amphitheatre in the Nature Haat complex. --boarding and lodging for participants to be at GMVN guesthouse and such. --Who: Led by Medicinal Plant Expert and inhouse deputed second in command. Farmer groups management by PI and Medicinal Plant expert. Infrastructure built by outsourced natural builder.

3. Herbal Expo Mart

For the programme to be successful, the market needs to be enabled by creating a trading platform.

--Organise Expo Marts at the same Nature Haat complex developed. Schedule Expo Mart for lean seasons and Nature Haat fairs for peak seasons and periods. --one Expo Mart catering to ‘Growers’ so stalls by processing units, machinery manufacturers, bulk buyers, agents, packaging solutions. --another Expo Mart catering to ‘Buyers’ so stalls by different growers/farmers with samples. --Who: Led by the DFO and supported by Medicinal Plant Expert who is also a processing and networking expert with group of buyers. Curation of event with PI and Medicinal Plant expert.

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13. PRIORITY SPECIES OF MEDICINAL (TO BE PROMOTED) :-

Narendranagar Forest Division has 15 years of experience on medicinal & aromatic plants conservation and management. After the establishment of Herbal Garden in 2003-04 around 210 medicinal species have been developed and conserved, at present we have around two lakhs saplings of 65 medicinal plant species.

In near future all efforts will be made to grow following tree, shrub and herb species of medicinal & aromatic value:- Target to grow more than 180 Spp.

This list is a starting point, we will keep revising it based on the conservation need and market demand.

Sl.No

Medicinal Climbers

Medicinal Tree Species

Medicinal Shrub/Herb

Species

Aromatic Grass Species

Priority RET

Species 1. thoUrh

(Leptadenia reticulata)

iqrjUthok ¼Putranjiva roxburghii)

ekydaxuh (Celastrus paniculata)

[kl ?kkl (Chrysopogon zizanioides)

iVok (Meizotropis

pellita) 2. ukxds’kj

(Mesua ferrea)

cjuk (Crataeva religiosa)

xwxy (Commiphora

mukul)

ikekjkstk (Cymbopogon

martini)

dkdMlhaxh (Pistacia khinjuk)

3. fxyks; (Tinospora cordifolia)

cgsM+k (Terminalia bellerica)

dMhiRrk (Murraya koenigii)

tkekjkstk (Cymbopogon

nordus)

liZxa/kk (Rowalfia serpentina)

NATURE HAAT

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4. vuUrewy (Hemidesmus indicus)

esnk (Litsea

glutinosa)

fujxq.Mh (Vitex negundo)

yseu xzkl (Cymbopogon

fleuxuosus)

fgeky;u vke (Mangifera sylvatica)

5. daVdkjt (Caesalpinia

crista)

Fkusyk (Gardenia turgida)

fijU;xq nkuk (Callicarpa

macrophylla)

tkok xzkl (Cymbopogon

flexuosus)

Guggul (Commiphora

wightii 6. xU/k izlkfj.kh

(Paederia maxima)

fiUuk (Diospyros montana)

csj (Zizyphus

jujuba)

& dkdrq.Mh (Asclepias

curassavics) 7. fo/kkjk

(Argyreia nervosa)

dwMk@dqVt (Holarrhena

antydysenterica)

djksUnk (Carissa opaca)

& op (Acorus calamus)

8. ihij (Piper

nigrum)

diwj (Cinnamomum

camphora)

fdyeksM+k (Berberis aristata)

& v;kj (Lyonia ovalifalia)

9. e/kqekyrh (Combretum indicum)

jhBk (Sapindus mukurossi)

f?ka?kk# (Pyracantha crenulata)

& uhydl (Gentiana Kurroo)

10. tqgh (Jasminum auriculatum

gjM+ (Terminalia

chebula)

ckalk (Adhatoda

vasica)

& (Red Sanders) Pterocarpus santalinus

11. eksxjk

(Jasminum sambac)

vfXueaFkk (Premna latifolia)

jrh (Abrus

precatorius)

&

12. pesyh ihyh (Jasminum

spp.)

ok;foMax (Embelia robusta)

vikekxZ (Achyranthes

aspera)

& d’keksy@fp=k (Berberis aristata)

13. pesyh lQsn (Jasminum

spp.)

dkdM+flaxh (pistacia

integerrima)

cp (Acorus calamus)

& pEik (Michelia champaca)

14. jkr dh jkuh (Cestrum

nocturnum)

gjJ``axkj (Nyctanthes

arbour-tristis)

?k`rdqekjh (Aloe

barbadensis)

& lQsn ewlyh (Chlorophylum

tuberosum) 15. (Punarnava)

Boerhaavia diffusa

vtqZu (Terminalia

arjuna)

pUnzewyk (kaempferia

rotunda)

& ou I;kt (Drimia indica)

16. & vkaoyk (Emblica

officinalis)

dkyes?k (Andrographics

paniculata)

& ou ewyh (Euphorbia Fusiformis)

17. & fylksM+k (Cordia myxa)

lrkoj (Asparagus recemosus)

& xqMEkkj (Gymnema sylvestre)

18. & ikMy (Steospermum suoveolens)

czkgeh (Bacopa monneri)

& ?kkaV@ouiykl (Schrebera

swietenioides) 19. & uhe

(Azadirachta indica)

fcDlk (Bixa orellana)

& egqvk (Madhuca longifolia)

20. & csy (Aegle

marmelos)

iquZuok ( Boerhavia

diffusa)

& xSaBh (Indopiptadenia

audhensis) 21. & <kd

(Butea lQsn vkd

(Calotropis &

43

monosperma) procera) 22. & veyrk“k

(Cassia fistula) luk;

(Cassia angultifolia)

& Fkkdy (Trachycarpus

takil) 23. & rstikr

(Cinnamomum tamala)

lnkcgkj (catharanthus

roseus)

& gYnw (Adina cordifolia)

24. & “kkeh o`{k (Prosopis spicigera)

eUMwdi.khZ (Centella asitica)

& uhjxq.Mh (Vitex negundo)

25. & liZna’kh (Wrightia

tomentosa)

gM+ tksM+ (Cissus

quadrangularis)

&

26. & (Agar wood) Aquilaria agallocha

fo’.kqdkUrk (Clitoria ternatea)

& fre: (Zanthoxylum

armatum) 27. & (Syonka)

Oroxylum indicum

iRFkjpwj (Coleus

barbatus)

&

28. & (Sirish) Albizzia lebbeck

ukxjeksFkk (Cyperus sacreosus)

& [kSj (Acacia catechu)

29. & (Atropa) Atropa

belledona

dkyk /krwjk (Datura

fastuosa)

& fp=d (Pumbago zeylanica)

30. & (Varun) Crataeva nurvala

usikyh /kfu;k (Eryngium

joetida)

& dpukj (Bauhinia variegata)

31. & (Sarivan) Desmodium gangeticum

dfygkjh (Gloriosa superba)

& ihyw (Boswellia serrata)

32. & (Mulethi) Glycyrrhiza

glabra

eqygVh (Glycirrhiza

glabra)

& <kd (Butea

monosperma) 33. & (Gambhari)

Gmelina arborea xqMekj

(Gymnema sylvestre)

& Cinchona (Cinchona pubescens)

34. & (Pushkarmool) Inula racemosa

ykyEcjh (Hibiscus sadariffa)

& nkyphuh (Cinnamomum

zeylanicum) 35. & (Jivanti)

Leptadenia reticulate

LohV ekjtksje (Marjorana hortensis)

& panu (Santalum album)

36. (Hrddhatris) Smilax china

(Chitrak) Plumbago zeylanica

yseu cke (Melissa

officinalis)

& chtklky (Pterocarpus marsupium)

37. Vidarikand) Pueraria tuberose

(Agnimanth) Premna

integrifolia

fiijesUV (Mentha piperata)

& Qhx (Ficus caraca)

38. & (Ashok) Saraca asoca

iqnhuk (Mentha arvensis)

& vuUrewy (Hemidesmum

indicus) 39. & (Indian NqbZeqbZ & fljkyw

44

Valerian) Valeriana wallichi

(Mimosa pudica)

(Pueraria tuberosa)

40. & nkfMe (Punica

granatum)

osyosV chu (Mucuna pruriens)

&

41. & Henbane (Hyoscyamus

niger)

yseu rqylh (Ocimum

americanum)

&

42. & veyrk’k (Cassia fistula)

dkyh rqylh (Ocimum

grattisimum)

&

43. & dqEHkh (Careya arborea)

fiiyh (Piper longum)

& liZxa/kk (Rawolfia serpentina)

44. & Nutmeg (Myristica

fragrencearil)

fp=d (Plumbago zeylenicum)

& jhBk (Sapindus mukorossi)

45. & Cinchona (Cinchona pubescens)

liZxU/kk (Rauvolfia serpentine)

& v“kksd (Sarca asoca)

46. & (Aloe) Aloe Vera

v’oxU/kk (Withania somnifera)

& Dqpyk (Strychnos

nux-vomica) 47. & (Kalmegh)

Andrographis paniculata

jkstesjh (Rosemarinus

officinalis)

& /kqusj (Taxus baccata)

48. & (Brahmi) Bacopa

monnieri

flrkc (Ruta

graveolens)

& jksfgMk (Tecomell undulata)

49. & (Mandookparni) Centella asiatica

ns’kh vdjdjk (Spilanthus acumella)

& cgsMk (Terminalia

bellirica) 50. & (Kokum)

Garcinia indica LVhfo;k (Stevia

rebaudiana)

& lsu (T.tomentosa)

51. & (Indian crocus) Kaempferia

galanga

i`’.ki.khZ (Uraria picta)

& gjM+ (T.chebula)

52. & (Bakuchi) Psoralea

corylifolia

flyh ce (Sylibum

marianum)

& vtqZu (T.arjuna)

53. & (Pawad) Tephrosia purpurea

ljiqa[kk (Tephrosia purpuria)

& fpjkSath (Buchanania

lanzan) 54. & (Nirgundi)

Vitex nigundo Hk`axjkt

(Wedelia chinensis)

& phyk (Casearia elliptica)

55. & lgtu (Moringa

pterygosperma)

fVe# (Zanthoxylum aromaticum)

& lknu (Ougeinia

oojeinensis) Ginger djat Hkkatjh P;wjk

45

56. (Zingiber officinale)

(Pongamia pinnata)

(Perilla frutescens)

¼Diploknema butyracea)

57. Clove (Syzygium aromaticum

ykSax isij (Piper longum)

Hkhyok (Semecarpus anacardium)

58. Raat ki Rani (Cestrum

nocturnum)

Adhatoda zeylanica

Qkylk (Grewia asiatica)

59. Artemisia annua

diwj dpjh (Hedychium

spicatum)

fo’ki= (Diospyros montana)

60. Shatavari Asparagus racemosus

Isabgol (Plantago ovate)

djk;k xe (Sterculia urens)

61. Senna alexandrina

eldnkuk (Eclipta alba)

62. Cassia angustifolia

Shankhpushpi Convolvulus microphyllus

63. (Patang) Caesalpinia

sappan

64. (Kutaj) Holarrhena

antidysenterica

65. (Chandrasur) Lepidum sativum

66. (Isabgol) Plantago ovata

67. Sida cordifolia 68. Tejpat

Cinnamomum tamala

Haldi Curcuma longa

69. Ajwain Trachyspermum

ammi

70. Thymus serpyllum

14. PROPOSED ZONAL PLAN MAPS OF AREA –

This is a rough zoning to give a basic idea of the flow of visitors in keeping with efficiencies. Post approval and hiring of the project consultant and permaculture expert, detailed study of sectors, energy flows and zones will be done. Contour mapping of entire area will be done and then a detailed ‘to scale’ layout plan and maps will be prepared. This will be accompanied with the entire execution enabled project report.

46

A. ZONAL MAP OF PROPOSED HERBAL GARDEN & NATURE HAAT:-

ZONAL MAP OF BIODIVERSITY PARK:-

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15. MAJOR ACTIVITIES TO BE UNDER TAKEN: -

A. For Conservation of Ecological & Biological Diversity of the region – Restoration and Strengthening of existing herbal garden:-

(i) Survey of Muni Ki Reti and Rishikesh area; to find out the demand and needs.

(ii) Survey of existing forest medicinal plant resources and identifying medicinal plants to be grown with their appropriate periods of harvesting, with the help of a professional

(iii) Land preparation – including leveling, weed eradication, shrub cutting, fencing, creating footpaths, walkways and sourcing irrigation facilities

(iv) Procurement of basic planting material of high quality (v) Establishment of germ plasm area and high tech nurseries for

production of large scale planting stock –Poly houses, net houses, beds, nutrient supplies etc.

(vi) Hiring of 01- Project consultant, 01- Medicinal plant expert, 02- technical expert and 10-labourers.

(vii) Setting up of two Greenhouses (viii) Soil preparation and Organic manuring of the land (ix) Buying of seeds and plantation (x) Weeding, Continuous irrigation, manuring and Harvesting (xi) Procurement of the medicinal parts that can be sold (xii) Demo area for public – For medicinal plants - Demonstrating

cultivation of the plants, procurement of the medicinal parts and giving information about the medicinal uses.

(xiii) Plantation of RET species – Procurement of germ plasm, nursery and planting

(xiv) Networking with other stakeholders to supply planting material (xv) Procurement of all necessary Equipments for nursery and plantation (xvi) Fencing/Protection measures and Maintenance of herbal garden (xvii) Advertising and marketing techniques for both Tourism and

Training. Professional marketing agency to be engaged.

B. Generating Alternative Sources of Employment for Communities- (i) Providing detailed training and workshops for the people interested

in cultivating (ii) Providing seeds and saplings to farmers/SHGs to start cultivating the

plants (iii) Generating a system for collection of procured medicinal plants by

having one SHG/collector per selected Van Panchyat (iv) Preserving and packaging of the plants and their products as required (v) Establishing HERBAL/Nature Haat and Expo Mart – Herbal

Store/Kiosk/Stall, Identifying markets and networking for selling of the products – Firms, Aashrams, Ayurvedic doctors, tourists and individuals etc.

(vi) Processing and Value addition.

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(vii) Identifying distribution channels – Haats, online websites, social media etc.

(viii) Advertising and marketing about the products. (ix) Documentation of practices for cultivation of medicinal plants using

organic farming techniques, their processing and preservation, quality control, testing, packaging and marketing.

(x) Pricing the products after analysis of the competitor’s pricing. (xi) Identification of how to provide remuneration / profit sharing for the

collector and people cultivating the plants.

C. For Generating Awareness, Education and Documentation:-

(i) Promotion through Website. (ii) Establishment of a Nature Learning Center - Interpretation center,

Nature trails, educational paths (iii) Conducting Herbal Fairs, participating in various melas etc. (iv) Establishing a Herbarium of medicinal plants of this region. (v) Publishing booklets, leaflets, billboards, pamphlets, signage boards

etc. (vi) Spreading awareness in schools through pamphlets and organizing

school visits to ensure greater awareness and footfall.

D. For Generating Revenue, which will help, cover certain percentage of Recurring Costs –

(i) Generating Secondary Source of Income through Herbal-tourism wherein various units described in strategy table above such as – Herbal Garden ticketing, Ganga Sound & Light Show, Walking Tours and Cycling Trails would be developed. From this we aim to generate some revenue, which will help us to recover (40-50%) the recurring costs. Eventually the goal is to recover 100% of the recurring operating costs by building on our successes further.

(ii) Production of sapling, products like Aloe vera powder, jelly, lemon grass oil, herbal tea, herbal juice, raw material of various medicinal plants etc. to be sold.

(iii) Packaging and pricing of these products (iv) Advertising and publicity of the herbal garden through online and

digital marketing, pamphlets/ announcements to ensure larger population of visitors to the garden who will eventually buy the products.

(v) Creating of billboards and pamphlets to be distributed to increase awareness.

(vi) Selling of the sapling, products etc. to the visitors and pilgrims, surrounding Aashrams and industries.

(vii) Identifying markets to sell bulk orders to, identifying marketing and distribution techniques to sell the products

(viii) Hiring expert agency for making the website, managing social media and developing strategy and creatives constantly including videos.

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16. OUTCOME/ BENEFITS FROM THE PROJECT :- (both tangible and intangible)

At the start of this project report we detailed the objectives and also classified it according to our beneficiaries/target groups. Then we went on detail out the strategy and all associated activities to achieve the objectives along with its USPs. And so now let’s summarise the overall outcomes that would emerge through a thorough implementation of this plan. We will also look at how to measure our own efficacy over these outcomes.

Outcome Tangible / Intangible

Yardstick

Increase in the income of communities/farmers

Tangible Records maintained of current economic condition of farmers attending workshop and buying seeds/saplings and then updated with progress after one year of their on-ground implementation.

Increase in cultivated area under medicinal plants.

Tangible Again, part of the farmer training data and update records. Also, through the Expo Mart participations data from where all new and old farmers will be registered for stalls and data collected of their land area and cultivation.

Availability of adequate quality planting material

Tangible Digitalization of data and records mapping trends in demand by specie and its sale along with our production line of saplings in development. With digitalization, all analyses and reports will be enabled including any supply gaps. We will also be able to analyze our core group of buyers and take corrective marketing action wherever needed.

Conservation of ecological RET and herbal biodiversity

Tangible Present state documentation will be done along with counts and then annual updates done to monitor progress and effect modifications as need be.

Herbal Products development and sales

Tangible Easily documented and presented. Also, through reports from digital sales application that would issue all bills and receipts.

Employment to the local community

Tangible Through Manpower report of the entire project.

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Also, through data from training workshops and Expo Marts organized.

Spread of knowledge and awareness about medicinal plants and their importance

Tangible and Intangible

- data of all farmers attending training and workshops - data of all participants in specialized workshops for schools and others - data of all visitors coming to the Park - data and trend of all website visitors - no. of courses and modules developed - books and research publications

Human health improvement

Intangible All the above is still a good indicator. Also, sales of herbal products during fairs and otherwise is an indicator.

Team work, exposure and experience

Intangible A great way still is a formal feedback survey of the entire inhouse team associated with the project annually.

Increase in Forest health and bio-diversity

Intangible Difficult to quantifiably measure any decrease in pressure on Reserve Forest through reduction in medicinal plant collection. However, impact within the 40 Ha Forest Area will be measurable through the data of plantation drives.

Revenue generation for dept.

Tangible Through revenue data of all ticketing sales, product sales, tie-ups and fairs.

Revenue generation for surrounding population

Intangible Restoration and New Launch of the project as envisaged will benefit the National Park, surrounding hotels, tea stalls, taxis, other attractions and more, though we cannot directly measure it.

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PHASES OF THE PROJECT:- A decision was taken during the meeting held at Secretariat on 15th October, 2019 in the chairpersonship of Chief Secretary, Uttarakhand that entire project would be executed in two phases namely; - Ist PHASE: - In first phase Development of “Shiwalik Biodiversity Park” will be executed in Muni Ki Reti. This project phase would consist of five major components (A) Herbal Garden for Conservation & Education, (B) A Thematic Herbal Garden for Herbal Tourism & Awareness, (C) Development of a Nature Herbal Haat, (D) Development of a Shiwalik Biodiversity Park, and (E) Establishment of a Sound and Light Show for Conservation of Maa Ganga. First phase works would be executed on 40 ha. of land and the overall objective is the Conservation, Development and Well being of People. This phase has to be completed with in two years of commencement.

IInd PHASE: - In Second phase “Wildlife & Jungle Safari” facilities would be developed on the land behind the Dalwala area. For this work separate permissions from the appropriate authorities such as CZA, MoEF, FCA, EC etc. will be taken before the commencement of the work. For this phase DPR will be made separately and this phase can only be taken up after the completion of first phase work.

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17. PHYSICAL TARGETS AND FINANCIAL OUTLAYS : –

17.1 Manpower Component:-

Sl.No. Particulars No. Role Duration

2019-20 2020-21 2021-22

1 Project Detailed Report (DPR) Preparation Services 1

Project Detailed Report (DPR) Preparation of entire proposal - Survey, Mapping, Design, Zonation and final DPR Documentation

2 Project Management Consultancy Services 1

Entire project consulty, Coordination & supervision of the project right from the DPR preparation till end execution, Preparing RFPs, Bringing Innovation and Ideas. To carry out all the works given by MS/DFO. Incharge of entire project coordination through all associated stakeholders. includes Hiring of all external personnel, contractors, firms according to defined skill needed. Managing funds flow and timelines with PI. Overseeing designs and quality processes of all activities. Key manager, strategy director and coordinator with the marketing agency and all external consultants.Regularly Consulting with DFO.

3

Subject Experts (Medicinal Plant & Biodiversity

Park Landscaping)

2

Leading the documentation, research and development, strategy for herbal products, marketing, promoition, package & practices. Developing curriculum, modules and training materials. Technical content for website, signages etc. Processing units set-up. Training in-house manager for handover

53

of all responsibilities and all other work given by DFO/MS.

4 Exposure Visits - Exposure Visits (within and outside the country) to get appropriate world class quality

5 Branding, Promotional & Computer Services 1 Branding through Website and Social Media

Promotion

6 Supervisor for Biodiversity Park & Nature Haat 2

Same responsibilities as Medicinal Expert consultant. Needs to learn and take complete handover by mid of Yr 2 and charge of BP.

7 Expert Gardener/Maali 2 Taking care of day to day planting and maintenance of all plants.

8 Maintenance and Cleaning Staff 6 Cleaning and Waste disposal

Note:- Does not account for staff or team from Forest Department. The external consutants are just for the duration of the project set-up and thereafter handed over to the Core Team.

54

17.2 Component wise Physical & Finanacial Outlay of the Proposed Activities:-

Sl.No. Activities Quantity Duration

2019-20 2020-21 2021-22 (1st Year) (2ndYear) (3rd Year)

A. Herbal Garden for Conservation & Education: 1 Land preparation, leveling, weeding and

Landscaping etc. 5 ha.

2 High tech Nursery and Greenhouses est. 2

3 Procurement of eco-friendly dung pots and Potting mixture (FYM, Coir, peat moss) for plant bags

30 ton

4 HQ Seedling Raising – 1.0 lakh per year

5 Purchase and Collection of seeds of various medicinal & aromatic plant species as per the list

-

6 Procurement of Equipments -

7 Distillation unit Repair 8 Storage and Sorting rooms/Areas 2

9 Value addition machinery & Packaging unit of Products -

10 Electricity & Water Charges For Initial Years L.S. 11 Irrigation facilities 10 ha

55

(Piping, Sprinkler, Drip, Tank etc.)

12 Barb Wire Fencing/ Around

Repair of boundary/ Living Fence planting 25 ha

13 Training Facilities Development 1

14

Training & Workshops Expenditure. (Training of Farmers, Students, Local Peoples and Staff on cultivation of medicinal & aromatic plants) etc.

06 per yr

15 Exposure visits of Stakeholders 01per yr 16 Website design, hosting, content, set-up - 17 Advertising and marketing of Herbal Garden

attractions & Products

18 Certification, Packaging & Branding of Herbal Products

19 Documentation and Office expenditure 20 Forest Composting unit est. - 21 Monitoring & Evaluation -

B. Thematic Herbal Garden for Herbal Tourism and Awareness:22 Expenditure on Entrance Gate

23 Tourist Facilitation Center

24 Ticket Counter making, Digital registration system and computer - beautiful bamboo and thatch structure

56

25 Digital Displays, Souvenir, Pamphlets, Stickers, Boards, Internet etc.

26 Land preparation-Pathways, Pergolas, Landscaping, Leveling etc.

5 ha.

27 Maintenance - Fertilizers, Mulch, Compost, Repairs, Painting etc.

20 ha.

28 Bio/Ecological Toilet Complex 3

29 Waste Disposal Unit 1

30 Drinking Water vending machine 2

31 Canteen/Café cum Shop, high-end interiors, Furniture etc.

1

32 First Aid Medical Centre 1

33 Children's learning based play zone including hamster wheel, burma bridge, jungle bars, slack lines, tree house etc.

34 Outdoor gym set-up - treadmill, twister, skiing machine, chin dips etc.

6

35 Documentation & office Paper work

C. Nature Herbal Haat :

36 Herbal Product Storage Faculty Development

37 Live Activity and Show area development

38 Building the complex and amphitheater for Nature Haat, Expo Mart & Training etc.

57

39 Billing counter facility etc.

40 Involving of Backward & Forward linkages services

41 Documentation and Promotion

D. Shiwalik Biodiversity Park Development

42 Entrance Gate development 1 43 Green Area dev. for Vehicle Halt 1 44 Solid Waste Disposal unit 1 45 Nature Interpretation Center 1 46 MeditaIon Hut, Resting huts etc. 5 47 Kid's Zone Development 1 48 Nature Trail Development with Infographics 5 km 49 Water Body and Wodden Bridges 50 Office Development 1 51 Security Staff Resting place development 1 52 Avian Zone Development 1 53 Woodland Adventure Activities 54 Open Air Aviary Development 1 55 Orchidarium Development 1 56 Bio Toilets 3

57 Water vending machine 5

58 View Point, Caves, Tree House etc.

59 Mapping and designwill need to hire a total station and a drone for cycle trail 8 km

58

60 Clearing, levelling and making of Walking Pathway 5 km

61 Digital Displays, Signages, quotes, tree markings etc. 1000

62 Landscape elements - seating, machaan, pergola, pond etc.

63 Ropeways, Bridges, Waterfalls etc.

64 Clearing, levelling and making of Cycling Trail with obstacles, small jumps, signages 8 km

65 Cycle rental shed make, with cycles

66 Documentaion and office expenditure

E. Ganga Sound and Light Show for Conservation of Maa Ganga

67 Content and story flow creating by Ganga scholar, along with expertise and selected Sadhus

68 Building of Sound & Light Show Facility

69 Background theme and touristInfrastructre development

70 Tourist Sitting Facility and show management

71 Marketing and Promos

59

18. MONITORING AND EVALUATION MECHANISM: –

A specific system for monitoring and evaluation of the project will be developed by Forest Department, which may include:

Ø Periodic checking of the progress of work Ø Nursery Register Ø Plantation Journals Ø Visitor’s Feedback Register Ø Internal & External Audit Ø Social Impact Assessment Ø Annual evaluation of the progress of the project in the form annual report Ø Internal and External Audits

19. Contact Details:- DFO, Narendranagar Forest Division, Kailash gate, Muni Ki Reti (Rishikesh), Tehri Garhwal, Uttarakhand – 249137 Phone/Fax - 0135-2442052 Mobile - 9456709081 E-mail ID - dfonnagar-forest-uk@nic.in; dfonnagar@gmail.com

(Dharm Singh Meena) Divisional Forest Officer (DFO),

Narendranagar Forest Division, Muni Ki Reti, T.G.

(J.C. Joshi) Signature of the Head of the Department/ Conservator of Forests (CF), Bhagirathi Circle, Muni Ki Reti, T.G.

60

Annexure:3 PHOTOGRAPHS OF THE EXISTING HERBAL GARDEN:-

Herbal Garden Layout

61

Nursery:-

Forest Staff @ Herbal Garden

62

VISITS OF DELEGATES TO THE HERBAL GARDEN:-

Pr. Secretary Forest, Govt. of Uttarakhand

SecretaryMoEF&CC,Govt.ofIndia

VC,UttarakhandAyurvedaUniv.