project by the austrian ones (lisa, isabella, kim, carina and aleksandra) images of gender in the...
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![Page 1: Project by The Austrian Ones (Lisa, Isabella, Kim, Carina and Aleksandra) IMAGES OF GENDER IN THE MEDIA](https://reader038.vdocuments.site/reader038/viewer/2022110117/5517c8ce5503461b658b49f2/html5/thumbnails/1.jpg)
Project by “ The Austrian Ones“
(Lisa, Isabella, Kim, Carina and Aleksandra)
IMAGES OF GENDER IN THE MEDIA
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Women‘s role in the advertisement
perfect housewife and mothercan manage household and work easilyalways happybeautiful, fit bodyslim sex symboldon‘t wear muchlove fashion, shoestenderlovely
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Men‘s role in the advertisementathlectic, muscularhot (six-pack)love alcohol (especially beer)want sex and carspowerful, brave, protective
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Effectsnegative sense of selfeating disorderswe buy the things from the advertisementinfluence the personal stylewish to be perfect
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INTERVIEWWe made an interview in the city of Linz
with the following questions:
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Do you think you see yourself different than other people?
our generation (<25)
parents generation (25-55)
Older generation (55+)
Yes, they notice everything on themself, and compare themselves to others.
70% per cent say YES, because they want to be pretty and want to wear the latest fashion. 30% per cent say NO.
No, because they aren‘t influenced by the latest fashion and they don‘t care about their look.
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Are more and more younger children influenced by social media and TV soaps which aren‘t made for their age?
our generation (<25) parents generation (25-55)
older generation ( 55+)
Yes, because of that that we drink alcohol and smoke earlier.
Yes, but it‘s the parents fault because they allow it.
Yes, the younger generation has a different appearence in public.
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Do you pay more attention if there is an attractive person from the other gender in an advertisement?
our generation (<25) parents generation (25-55)
older generation (55+)
Yes, because without beautiful people they wouldn‘t pay so much attention to the spot.
Yes. Yes.Some say no, because it depends on the product.
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Do you think people use the typical stereotype of women and men for advertisment?
our generation (<25) parents generation (25-55)
older generation (55+)
Yes.woman: houswifes and modelsmen:strong and beefily
Not always, but often.
Yes, because people want to see these stereotypes.
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What are the typical chlichés of WOMEN in the media?
our generation (<25) parents generation (25-55)
older generation (55+)
•naive•bimbo•culivated•young•housewife•talking much
•slim•drama queen•sexy
•beautiful•young
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What are the typical chlichés of MEN in the media?our generation (<25) parents generation
(25-55)older generation (55+)
•successful•beefily•independet•sportive•brave•self confident
•aggressiv•strong•assertive•distant•heroic•sixpack•cultivated
•unemotional•easily influenced by women•strong•dominant•successful
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Do you get influenced by the ideals in the media?
our generation (<25) parents generation (25-55)
older generation (55+)
Yes, because the youth can‘t really escape these media.
No, they already found their own style.
No, because they don‘t notice the latest trends.