programmaticadvertising · programmatic opportunites reach our audience of diy vehicle enthusisats...
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[email protected] • (949) 713-
0944
Targeting Male VehicleEnthusiasts
Marty Estes [email protected] 949-713-0944 x107digitalthrottle.com
ProgrammaticAdvertising
ABOUT US: FOCUS
[email protected] • (949) 713-0944
Programmatic Opportunites Reach our audience of DIY Vehicle
Enthusisats quickly and easily in the
programmatic space. Target ournetwork
through multipleplatforms.
ATV & UTVSITESSites focused on ATV &
UTV enthusiasts with an
emphasis on recreation.
Also a great target for truck
owners.
4X4 &OFF-ROADSerious off-road & 4X4 sites.
Features Jeep-specific sites,
rock crawling, desert racing
& community sites.
AUTOENTHUSIASTSMuscle cars, performance,
tuner & vehicle-specific
sites. Also includes resto-
ration, collector & muscle
car sites.
MOTORSPORTSSites for the professional &
amateur racer. Covers all
types of vehicle racing: drag,
dirt, oval, motorcycle,
& off-road.
SNOWMOBILE SITESSnowmobile riders & out-
door enthusiasts. Features
all makes and various out-
door riding reference sites.
STREET MOTORCYCLESites for the street motor-
cycle rider, racer & racing
enthusiast. Sites covering
the full range of sportbike,
STREET TRUCK &SUVLight duty truck & sport
utility vehicle sites. Sites
for towing, diesel trucks,
& customized street truck/
Our BusinessFounded in 2009, we partner with high-quality and targetedwebsites, selling a variety of online advertising formats. Our systems allow us to work with hundreds of sites in an unbiased manner, ensuring advertising performance is ourtop-priority.
Why Digital Throttle?We focus only on vehicle and motorsports sites.
And we know your business - our entire team
has decades of industry experience. Clients love
our focus on niche markets while using a large
and robust technologyplatform.
BOATINGENTHUSIASTSSites to reach both the
avid waterman and causal
boater. Reach sites of all
styles, from power and sail
DIRTBIKESites focus on off-road,
motocross & dual-sport
motorcycles. Also includes
extensive racing & event
OUTDOOROwners of Truck andSUVs
visiting hunting, fishing,
camping and shooting
websites. Reach theactive
ONE-STOP SOLUTION TO TARGET VEHICLEENTHUSIASTS
Reach the Digital Throttle vehicle enthusiast - a do-it-yourselfer who enjoysworking with his hands, whether home repair, outdoor gardening or auto repair. A HHI multi-vehicle owner,he’s the neighborhood influencer for vehicle and DIY advice.
Notable Sites:kbb.com, hemmings.com, nadaguides.com, cyclenews.com, classiccars.com,nhra.com
Categories:Autos & Vehicles, Shopping,Sports
Formats:Display, Video Preroll, Video Outstream, Expandable, Native, High Impact Skins & FloatingFooters
Reach:
400 Targeted Sites, 20M+ Monthly Unique Visitors, 330M+ Monthly Ad impressions
[email protected] • (949) 713-
0944
DIGITAL THROTTLE AUDIENCE
DIGITAL THROTTLE DEMOGRAPHIC
INTERESTS
Auto-Vehicle Interest ...........32.6x
Home/Garden Interest .......... 3.1x
Food & Drink .........................2.8x
Leisure & Hobbies ................ 2.4x
NASCAR ..............................1.45x
ur Demo .....Index......Compostition
8..................87.................. 16%
8-24 ............56................... 7%
5-34 ............65.................. 11%
5-44 ............101................ 19%
5-54 ............128................ 22%
5-64 ............147................ 15%
5+ ............... 177................ 10%
ale.............. 171................ 84%
emale..........32.................. 16%
O
1
1
2
3
4
5
6
M
F
$0-50k...........79.................. 40%
$50-100k.......111................ 32%
$150k+..........138................ 17%
College ......... 109................ 45%
Grad School..87.................. 12%
Have Kids ..... 95.................. 47%
OUTDOOR RECREATION
Pool Supplies ..................... 3.5x
Powered Sports Vehicles .... 3.24x
Other Outdoor Recreation .. 1.97x
Outdoor Enthusiasts ........... 1.43x
Camping Equipment ........... 1.25x
Hunting/Fishing Equipment 1.23x
Sporting Goods ...................1.08x
GEOGRAPHY
US............... 80 %Canada ................. 5%
UK......................... 2%
Australia................ 2 %
OCCUPATION
Construction
Real Estate
Government
6.68x
3.67x
3.39x
Source: Quantcast Sep. 2016Index of 100 is the internet average
[email protected] • (949) 713-0944
DIGITAL THROTTLE CREATIVE UNITS
Video Pre-Roll and OutstreamHigh Impact SideSkins
and FloatingFooter
Display Banners
Native
samplesites
RTBConnections