the daily caller advertising opportunites

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www.dailycaller.com Providing Must-Read Content for An Audience Demanding The Complete Story

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www.dailycaller.com

Providing Must-Read Content for An Audience Demanding The Complete Story

www.dailycaller.com

Since 2010 The Daily Caller

has provided an alternative

perspective on today's news

that readers

can't find anywhere else.

The News Stories Not Being Told

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Visitors have come to

expect consistent, thought-

provoking investigative

journalism with topical

coverage

of politics, entertainment,

sports, technology, business

and more...

Our Story

www.dailycaller.com

A Large and Growing Audience

Monthly Traffic Comparison

Our Story

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10 Million Uniques35,000,000 Page Views

www.dailycaller.com

Our Site

3

A Mobile and Engaged Audience

Traffic Sources

DrudgeReport, etc.17.1%

Direct20.6%

NewsSites39.1%

Other9.9%

Social13.3%

VisitorsMonthlyTraffic

Time Spent Avg Pages

New

Daily

Regular

Average

33%

37%

30%

33%

1:34

5:45

3

3:45

2.5

2.62

3.58

2

50%

50%

Desktop

MobileSmart Phone & Tablet

The Daily Caller reader is on-the-go with 50% viewing on their mobile devices. Over a third of our monthly traffic visits daily for almost 6 minutes per visit.

www.dailycaller.com

Original Content, Earning Buzz

Awareness of The Daily Caller grows as our content and journalists are regularly showcased on major national news media.

Our Brand

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www.dailycaller.com

News is Their Passion.

Source: Nielsen @Plan 2013, Civic Science Audience Polling, Site Data

Our Readers

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Cross-platform (TV/Print/Online) Online News News Participation

Watch 3-4 hours of TV/night - 52%Read a daily newspaper in the past month - 29%View news video online - 24%

Get the majority of their news from the internet - 76%Believe internet media is most trustworthy - 59%Spend 5-15 hours/week on news sites; 20% spend 15+ hours - 48%

Post 200k+ Daily Caller story comments each monthRecently posted a comment on a message board - 15%Recently called a live radio or TV show to express their opinion - 4%

Driven by news and questioning the sources reporting it, Daily Caller visitors monitor a variety of news brands and platforms to be

completely informed. They see The Daily Caller as their final authority.

www.dailycaller.com

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Social Media

470,000 Fans166,000 Followers

55,600 Tweets

Daily Caller Readers Share The News

37,028 Sharing

Facebook Reach of 36,857,452

www.dailycaller.com

Our Readers in Action

The Daily Caller’s readers are influential thought leaders

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www.dailycaller.com

77

Delivering ResultsTestimonials

The Daily Caller is necessary reading for anyone who wants to be up to speed with what’s going on with politics in America.

- Karl Rove

As for the Daily Caller, which I like and will continue to read.

- Anderson Cooper, CNN

The Daily Caller is stunning in the number of stories they have broken… It’s become mustread web reading

- Ann Coulter

The Daily Caller Web site – one of my faves.

- Lawerence KudlowThe Kudlow Report

I love the Daily Caller...Tucker Carlson does a great job over there

- Laura Ingraham

Your DC Morning e-mails are one of only three e-mails I read every morning

- Joshua GreeneSenior Editor, The Atlantic

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www.dailycaller.com

Our Readers in Action

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Here are examples of how your brand can engage with this valuable audience….

www.dailycaller.com

Placement Offerings

TAKEOVERS

RESKINS

and728 x 90

300 x 600

300 x 250

CONTENT

INTEGRATION

CUSTOM

SECTIONS

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www.dailycaller.com

Placement Offerings

NEWSLETTERS

INTERSTITIALS

MOBILE

APPS

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www.dailycaller.com

Create maximum impact by owning the homepage! Options include re-skin and Billboard ad.

Clients have received CTRs as high as 2.10% with roadblock sand re-skins toward a target region.

Homepage Takeovers, Roadblocks and Reskins

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www.dailycaller.com

E-Newsletter Sponsorship

100% share of voice in display AND text ads earns high share of voice.

Opt-in subscriber emails receive high conversion rates.

Approximately 220,000 for each E-Newsletter distribution.

Two placements up to 580x250 in size.

E-News

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www.dailycaller.com

The Daily Caller Offers Effective Content Marketing

with a Successful Native Advertising Platform

Content Integration

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Article Landing PagesHome Page Native Placement Social Media Extensions

www.dailycaller.com

Home Page Native Placement

Native Placements with “Featured by..”.Have received up to 350,000-400,000 impressions per day

Content Integration

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www.dailycaller.com

Content Integration

Article landing pages

100% SOV and May Include:- Story Headline, Sub

Headline, with Text-link Option

- Advertiser Name and Logo- Social Extensions- Display ad units:

728x90/900x90/970x250/300x250/300x600/300x1050

- Additional Creative Options: Video, Slideshow, Reskins, etc.

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www.dailycaller.com

Social Media Extensions

With an existing highly-socially engaged audience, advertisers benefit with social native extensions.

Content Integration

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Advertisers can place ads and widgets around their content that show their Twitter and Facebook feeds!Social media extention averages show efficacy:- 855 Avg. Social Shares- 228 Facebook Shares- 377 Facebook Likes- 138 Avg. Facebook Comments- 102 Avg. Tweets

www.dailycaller.com

• A transportation association ran a campaign of 100,000 impressions targeted to Washington, DC metro that received a 1.24% CTR.

• Sponsored content clients receive a 2.1% average click-through-rate on the homepage, and their landing page receives an average of 12,170 page views.

• A corporation with a national/international image problem ran a one week image campaign with 200,000 impressions geo-targeted to Washington, DC metro. Three pieces of creative received a .27% average response rate.

• An association running a key-word contextual targeting campaign received a .53% response rate.

• A client ran a national campaign and received a 1.62% CTR on their video-pre-rolls.

Advertisers Hitting The Mark!

Delivering ResultsDelivering Results

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www.dailycaller.com

CONNECT Stuart Keating

(202) 506-2027

[email protected]

Vice President

National Brand Sales