CORE CONCEPTS:

1.NEED

2.WANT 3.DEMAND

*NEEDS preexist MARKETERS.**MARKETERS INFLUENCE WANTS***DEMAND:WANT backed by an ability to pay

How Marketing is DONE?????

1.TARGET MARKET2.POSITIONING3.SEGMENTATION4.OFFERING VALUE &BRAND

END POINT:TOTAL CUSTOMER

SATISFACTION&

LONG TERM LOYALTYAND RELATION

MARKETINGCHANNEL

SUPPLY CHAIN:

COMPETITION:includes all potential rival offerings and substitues of products.

marketing environment