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DESCRIPTION
Presentación de WEBNOGRAPHY en LATAM 2010TRANSCRIPT
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WEBNOGRAPHY A NEW MARKET SURVEY
TECHNIQUE
Manuel BarberenaMaría Elena León
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Content
The importance of the medium1
Internet use in Latinoamerica 2
Webnography3
From X to Z 4
Conclusions5
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The importance of the medium
Word of mouth Word of net
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The importance of the medium
Internet is everywhere
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The importance of the medium
455 million of active facebook users. It could be the the third most populous in the world.
• In only five years Youtub has reached:
• More than 1 billion views at day.
• 20 hours of uploaded every minute
• 120 million blogs; 40% focusing in products and services. •Over 120 thousand blogs are created every day. •17 posts are published every second.
•Two billion searches over the world every day using
• 1.3 million searches every minute.
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Internet use in Latinoamerica
Chile Argentina Uruguay PerúColombia Brasil MéxicoVenezuela
50% 47
%
38% 28
%
41%
34% 26
%25%
Fuente: www.internetworldstats.com
75% 55%Internet penetration in Latin America
(2009)Internet penetration in Latin America
(2009)
29% cyber users live in South
America
One of three latin american people is
a cyber user
170 million cyber users
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Internet use in Latinoamerica
10 million profiles
9 million profiles
20 mil active
accounts
12 thousand
active accounts
3 million profiles
1 million active
accounts
30 million users
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Internet use in México
10 million profiles
7 million accounts
67 thousand active accounts
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Webnography
1 Online search
2 Online interviews
3 Semiotic Analysis
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marca.com
Formal sites Informal sites
1 Online search
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1 Online search
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2 Online interviews
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3 Semiotic Analysis
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From X to Z
31-3536-40
years old
years old12-1516-18
19-2425-30
years old
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Past
31-3536-40
19-2425-30
12-1516-18
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Present
31-3536-40
19-2425-30
12-1516-18
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Future
Social Networks
Advertising Security
31-3536-40
19-2425-30
12-1516-18
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From X to Z
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From X to Z
Real Virtual
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We evaluate:
TOPICS BRANDS PRODUCTS
ONLINE SERVICES ADVERTISING PUBLIC IMAGE