esomar. Практичний посібник з cookies

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  • 1. ESOMAR . COOKIES. 2012 ___________.. , , _______.. (ESOMAR) ESOMAR ____________..
  • 2. ESOMAR . COOKIES. 2012 , , 1. 1.1. 27 , , . 1.2. , , , . - , , , . 1.3. , ESOMAR cookies, . 1.3. . , , 1981 2001 , , , , , cookies . 1.4. . ESOMAR cookies , .
  • 3. ESOMAR . COOKIES. 2012 2. . 2.1. , , , cookies , ( ). 2.2. , . 3. . 3.1. cookies . 3.2. , ( ) , , . 3.3. ( ) . : ESOMAR cookies ( ) 1 , __ . 1 ESOMAR Practical guide to cookies. July 2012 . (.): http://www.esomar.org/uploads/public/knowledge-and-standards/codes-and-guidelines/ESOMAR-Practical-Guide-on- Cookies_July-2012.pdf
  • 4. ESOMAR . COOKIES. 2012 : 03115, , ., ., 121-,.224 .+38 (044) 220-29-82, : +38 (044) 220-29-78 www.uapdp.org office-pdp@uapdp.org 03058, , , . , 11 ./.: +38067 7758561; 044 453-06-20; 093 9576852 ./.: +38067 7758561; 044 453-06-20; 093 9576852 www.uam.in.ua umaukr@mail.ru 02660, . , . , 15 +38(044) 541-01-22 www.zpd.gov.ua info@zpd.gov.ua
  • 5. ESOMAR . COOKIES. 2012 ESOMAR COOKIES 2012 ( ) Copyright ESOMAR 2012
  • 6. ESOMAR . COOKIES. 2012 2 2 3 4 1: 4 2: 5 3: Cookies 8 : () Cookie 9 : () Cookie () 10 : () Cookie 10 10 ESOMAR , ICC/ESOMAR , , -, - . ESOMAR Cookies , . , ESOMAR 2011 . : http://www.esomar.org/knowledge-and-standards/research-resources.php
  • 7. ESOMAR . COOKIES. 2012 ESOMAR COOKIES , , Cookies , -, , () ePrivacy Directive ( "Cookie ")2 . , , , , , . , , , Cookies , . , , , , , Cookies . , 3 . , , (, 95/46/EC) , Cookies, , . - . , , , 2002/58/EC, , 2009/136/EC, e-Privacy 2 . : . 6 2010 ' . (. 3 ). , 1 2011 . , 95/46/ . 3 6 ESOMAR , - .
  • 8. ESOMAR . COOKIES. 2012 Directive4 . 5 (3) e-Privacy Directive , 2009/136/EC ( ), -, : 5 (3): - , , , (), , , , 95/46/EC5 , , . - , , , 6 . ESOMAR Online 7 , . , 5 (3) . , , ( 2012 ). - -. , , , ; 8 2012 , , Cookies, , , . , . 29, 27 - , 8 - 1949 , (: ') Cookie (Cookie Consent Exemption) 5(3) 2009/136/EC. COOKIES & CO.: , 4 . : , , . 5 . .. 10, 11 95/46/EC. 6 http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2009:337:0011:0036:en:PDF 7 http://www.esomar.org/uploads/public/knowledge-and-standards/codes-and-guidelines/ESOMAR_Guideline-for-online- research.pdf 8 . : . http://www.edps.europa.eu/EDPSWEB/edps/EDPS?lang=en 9 ESOMAR Guideline For Online Research, revised 2011 (. .:http://www.esomar.org/uploads/public/knowledge-and-standards/codes-and-guidelines/ESOMAR_Guideline-for- online-research.pdf)
  • 9. ESOMAR . COOKIES. 2012 , , , . Cookie: "Cookie" Cookies (, - clear gifs ; javascript , , , , , , , ), , . : , ', , , . , Cookies , ESOMAR 10 , : Cookies: Cookie ' - ("", , ). , Cookie , . Cookies: Cookie, , , . Cookies: Cookie, , , ( URL ). Cookies: Cookie, , , . : -, , example.com. , -, , homepage.example.com, service.example.com .. -: , ' - , , , Cookie. - - . ( , ID ID ): , , , , .., . 10 4.1.1
  • 10. ESOMAR . COOKIES. 2012 , . Electronic Frontier Foundation (EFF) - Panopticlick - , , 11 . 12 , , , , Cookies, , . 13 / , Cookies , . - , , , . , , , , , , . . Cookies , , , -, - . 11 http://panopticlick.eff.org/ 12 . : , (.1 ). .2 , . , , , , , , , , (, , ), , , () . ( ) , , . , . , , , , (.6 ). 13 , 06.04.2011 390, . http://zakon3.rada.gov.ua/laws/show/390/2011
  • 11. ESOMAR . COOKIES. 2012 1. ?14 . 26 2011 , , , , , . , / . 2. Cookies? Cookies, " ', , 15 . Cookies, , -, , , , 29 , " Cookies, , , , , cookies , . , - , , IP "16 . 14 29 95/46/ (WP 171. Opinion 2/2010 n online behavioural advertising, http://ec.europa.eu/justice/policies/privacy/docs/wpdocs/2010/wp171_en.pdf ), , , . : i) IP- ( cookies). ', IP-. , , . ii) , , ( ) . , , , ' - ' , . , , IP-. 15 . : , , , , (, , ) . 16 http://ec.europa.eu/justice/data-protection/article-29/documentation/opinion-recommendation/files/2012/wp194_en.pdf, .10
  • 12. ESOMAR . COOKIES. 2012 3. Cookies? Cookies. , Cookies. 4. , Cookie ? ' , , - - . , ' ( ). (95/46/EC) , Cookie . , ( ), Cookie17 . , , Cookies . , , , , , , ', - . , , -, . , , , Cookie . , , , ", ' ". . C , Cookie, 2 ESOMAR Online Cookie, . , .. 17 .: ..11,12
  • 13. ESOMAR . COOKIES. 2012 5. -? - . , , . 6. ? Cookies, . , , , , , , , . , : , , ( ), , (, , MAC ..), . , , , , , . , , . 2 ESOMAR Online Cookie, . , , , - , . , , , . , , ESOMAR , , ESOMAR -, IP-.
  • 14. ESOMAR . COOKIES. 2012 COOKIES Cookie? , Cookies . ESOMAR Cookie . 1: , , , Cookies , , "Cookies". -, : , -, -, , - , .. , Cookies18 . , Cookies - -, . 2: Cookie , Cookies: ) , ) 19 , . , Cookies - , "". , , Cookies , , . , Cookie. , . 18 . . 19 , , , ePrivacy Directive 89/34/, , .
  • 15. ESOMAR . COOKIES. 2012 3: 20 . , , . , ( ) ( ) , , , . Cookie A/B . A / B - / , . , C. Cookies , , , , Cookies . , , . 4: - . , , (, , ). . 2 . -. . 20 . : R(99)5 - , , : 1. , , / . 2. . . . , / - / , / , , , , , . , . , , , . , , - . .
  • 16. ESOMAR . COOKIES. 2012 5: , , Cookies, , . , Cookies, , . -, , Cookie . , , . , , Cookies, .
  • 17. ESOMAR . COOKIES. 2012 : () Cookie - ( ) : www.esomar-example.com (Service, IT) Example (Service) Test (IT) Cookie Count ESOMAR Example Cookie ID (- ), , AStfNlsTeAkWNh8.EAgjIzwnCCwMEVInHlKPDw__ Cookie .counting4uservice.com Cookie Cookie Cookie . Cookie, Counting4uservice Street 1 , : Counting ESOMAR Counting4uservice: ESOMAR ; Counting4uservice . Cookie Cookie 5 Cookie Cookie ESOMAR-example.com , , ,