Practical Program Management Strategies Simple planning solutions for busy librarians

Crashed and BurnedA project that everyone was

excited about and failed

Outcomes for this sessionLearn steps of the planning processDesign a plan for a serviceDiscover perspective of stakeholdersPractice strategies for Making it Happen

Project Planning

Steps of Planning Process

SWOTVisionGoals and ObjectivesMarket StrategyFinancial FeasibilityAssessment

http://flickr.com/photos/dixonbaxi/

Using SWOT Analysis for

Project Planning

Core values

Mission

Develop a shared vision

Environmental Scanning

Identify Stakeholders

Use their inputDevelop communication strategyIdentifying innovators and detractors

Identify key issues, questions and choices

to be addressed

Develop a series of goals

Purpose of the Service

Actionable

Long Term Goals

Measurable

Short Term Goals

Five Ps of MarketingPriceProductPlacementPublicityPromotion

Financial Feasibility

maintenance trainingupgrades

What is Assessed?

Cycle of AssessmentBenchmarkingData Collection

What is Assessed

Measurable GoalsReturn on investmentMarketing EffectivenessOverall Strategic PlanReadiness for future endeavors

Types of Measures

Data CollectionObservation: UsabilityFocus Groups: Stakeholder feedbackQuestionnaire: Surveys

Using Data

Present findings and recommendations Prioritize findings/needsDecide what to doDevelop revised plan of action

Break!

Case StudyImplementing Mobile Library Services at a

large university

As we go through this process, develop your own plan using the worksheet provides

If you are unsure, place the name of the person who may have the information needed to answer this question

Shared Vision

Shared Vision

Information Access

for Students

Library Mission

SWOT

SWOT AnalysisStrengths: Librarians interested in new technologies, high usage of smart phones on campusWeaknesses: no money to fund an app or a commercially created mobile site, no programmers on staffOpportunities: subscribe to libguides, subscribe to databases w mobile versionsThreats: linking from current webpage, ITS is not available for assistance

Environmental Scan

Environmental Scan

No real move to go mobileNo monies for developing new tech projectsInformation access is the priority of the library

Environmental ScanSurveyed students on services they wantedExamined other sites Lit review of published data on designCompared different platforms

Goals & Objectives

Goals and ObjectivesObjective: Provide point of need access to library materials and services

Short term goal: temporary mobile site that provides access

Long term: develop a fully functional mobile site that incorporates all library services

Market strategy

Five Ps of MarketingPrice Product PlacementPublicityPromotion

Financial Feasibility

Financial FeasibilityUse benchmarks and data to measure success or…..failure

Use measures as a way to maximize return on investment

Use return on investment to determine future planning

Assessment

Assessment

Usability TestingUse StatisticsFeedback from Stakeholders

Action

Applying what you learned

Who gets funded?

Divide up into three groupsAdministratorsProject OneProject Two

Who gets funded?

eReaderseBooks

Digital Reference (SMS, IM etc)Wildcard

Steps of Planning Process

SWOTGoals and ObjectivesMarket StrategyFinancial FeasibilityAssessment

3 minute Elevator Speech

Winner!

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