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Page 1: Practical Data Dictionary -
Page 2: Practical Data Dictionary -

This is a dictionary to unify data related expressions.

Page 3: Practical Data Dictionary -
Page 4: Practical Data Dictionary -

To have a common data-language, that is…

Page 5: Practical Data Dictionary -

» consistent

» easy to remember

» with distinguishable expressions

Page 6: Practical Data Dictionary -

a little sneak peek into the book…

Page 7: Practical Data Dictionary -

Chapter_01&02

Activity-related events and user-types

Page 8: Practical Data Dictionary -
Page 9: Practical Data Dictionary -
Page 10: Practical Data Dictionary -

Chapter_03&04

Payment-related events and user-types

Page 11: Practical Data Dictionary -
Page 12: Practical Data Dictionary -

Chapter_05

The possible framework

Page 13: Practical Data Dictionary -
Page 14: Practical Data Dictionary -

Chapter_06

Analytics, metrics, KPIs and more…

Page 15: Practical Data Dictionary -

A few examples from this chapter…

Page 16: Practical Data Dictionary -

X-to-Y %

Page 17: Practical Data Dictionary -

Lifetime Value calculations

Page 18: Practical Data Dictionary -

FunnelAnalysis

Page 19: Practical Data Dictionary -

AB-testing

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Chapter_07

Case studies

Page 21: Practical Data Dictionary -
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Wanna read the full stuff?

Page 23: Practical Data Dictionary -

Download the full 54 pages e-book for free!

Page 24: Practical Data Dictionary -

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