Slide 1

AN OVERVIEW ON BALAJI TELEFILMS LIMITED

IntroductionIn 1994 Incorporated As Balaji Telefilms Private Limited.

Balaji was converted into a Public Limited Company on 29th February 2000 and subsequently its name was changed to Balaji Telefilms Ltd on 19th April 2000.

The objective of making Television Software including serials and other entertainment content.

Im 2000 Nine Network Entertainment India Pvt. Ltd. a wholly-owned subsidiary of Nine Broadcasting India Pvt. Ltd., is merging with Balaji Telefilms Ltd.

Making a strong start with hit shows like Hum Paanch, the company rose to unprecedented heights in the late 1990s and 2000s.

The company`s core business is the production of fictional hindi-language programmes.

Balaji Telefilms has produced a number of famous serials in India and has become the largest television production house in South Asia, Southeast Asia and the Middle East.

"K" is meant to be lucky for Ekta Kapoor so most of her productions starts with the letter "K".

Board of directors & group managementJeetendra Kapoor (Chairman)

Shobha Kapoor (Managing Director)

Ekta Kapoor (Joint Managing Director)

Akshay Chudasama

Dhruv Kaji

Pradeep Sarda

Puneet Kinra(Group Chief Executive Officer)

Srinivasa Shenoy(Chief Financial Officer)

Abhijit Nath( Vice-President, Risk & Investments)

L Balaji(Associate Vice President, Group CEOs Office)

Ashish Gharde( Chief People Officer)

3Brands

Balaji

The new Balaji logo reflects its fresh new outlook, while still reflecting the core values it stands for. The Balaji logo will be used for all of its traditional television content, as well as family-oriented, large scale feature films.

ALT Entertainment

Envisaged as a cutting-edge, youth oriented brand, the Alt Entertainment brand will be used on all content catering to a younger, more urban demographic, across the television, movie, mobile and internet space.

Hoonur

Hoonur is our recently-launched online portal for media professionals and entertainment consumers. The brand will be used in the online and mobile space both for the entertainment portal and for user generated content.

ICE

ICE is the latest initiative of Balaji Telefilms aimed at providing world class quality education to aspirants wanting to make careers in the Media & Entertainment industry. ICE covers all major specializations like Acting, Cinematography, Direction, Editing, Production, Scriptwriting, Sound and Vfx.SWOT AnalysisSTRENGTHSStrong creative team.Low overheads.

Weaknesses

Over dependence on key personnel.Difficult to sustain success.Lack of scalability.

Opportunities

Growth opportunities.Entry of new players in the Hindi General Entertainment space.

Threats

Plummeting share of mass entertainment.Competition from other production houses.

Balaji Motion Pictures LimitedBalaji Motion Pictures (Balaji Films) was set up in 2001.

Till 2004 The movies did not fare well at the box office.

In 2005, the company produced and released Kyaa Kool Hai Hum, which grossed 21.50 crores and made it to the top three films of 2005.

In 2010, the company sub-branded ALT Entertainment.

Till 2011, the company had produced and/or acquired 17 films.

In 2013, the company released its Horror Film.

Now the company is all set to release its 6 films in the year 2013.

Balaji Motion Pictures ranks in the top five film production companies in India.

Strategies

Forward and Backward Integration

Strong content creativity leading to better scripts.

Setting up of distribution network in Mumbai and Delhi territories - directly to exhibitors. Proven ability to identify the right idea and content which is a long drawn process.

Robust Movie Slate

Building a strong movie pipeline including small, medium and high budget films for the next couple of years.

Satellite Syndication

Exploring best possible deals for cable & satellite licensing deals including music rights. Pre-licensing deals help de-risk the Companys revenues assuring returns.

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Distribution and marketing

Theatrical rights sold closer to the date of release to achieve optimal value.

Presence across large, medium and small budgeted movies Ability to bundle the package with broadcasters.

Leverage on strong industry relationships and experience.

Strategic Partnerships

Co-production with leading production houses across the spectrum.

Tying up with well regarded star casts and directors. Strategies continueMantra for SuccessBalaji's success was attributed to its early entry into the business and presence in the regional markets.

Balaji was credited for assessing the public demand properly.

At the same time, its expenditure was controlled by its investment in high quality studios and equipment..

Hence it catered to this segment to generate high revenues from television shows.

Entry of new players in the Hindi General entertainment space.

Low overheads.

Growth opportunities.

Strong creative team.

List Of Acceleration1.Asian Television Award2.Indian Television Academy Awards3.Gr8! Women Achiever's Awards4.Indian Telly Awards5.BIG Star Entertainment Awards6.BIG Television Awards7.Star Parivaar Awards8.Zee Rishtey Awards9.Golden Petal Awards10Zee Gold Awards11.Apsara Film & Television Producers Guild Awards12.New Talent Awards13.Global Indian Film and Television Honours14.Kalakar Awards15.Sansui Television Awards16.Lions Gold Awards17.Filmfare Awards18.Screen Awards19.International Indian Film Academy AwardsCode Of ConductWith a view to maintain the high standards that the company requires, the following rules / code of conduct should be observed in all activities of the boarHonesty & Integrity

Conflict of Interest

Compliance

Gifts & Donations

Protection of Assets

Periodic Review

Other Directorships

Confidentiality of Information

Insider Trading

Competitors

Financial Highlights

FUTURE OF BALAJI TELEFILMS LIMITEDBalaji began exploring export markets for its content library. The markets in USA, UK, Canada, Middle East, Sri Lanka, Singapore and Mauritius with their significant NRI population were deemed to become major markets for the company in the future.

Balaji was also planning serials in Marathi, Punjabi, Bengali and Gujarati.

The Indian television software industry was highly competitive, comprising a few organized and many unorganized players.

Padmalaya Telefilms, ATN International, Jain Studios, Galaxy Multimedia, TV18, Creative Eye, Pritish Nandy Communications and Sri Adhikari Brothers were the other major players in the sector.

The fact that some of the channels were getting into backward integration by starting their own production house did not augur well for production houses like Balaji.

However, the ever-increasing number of channels was expected to help the company..