ppt sip report balaji
TRANSCRIPT
A study on Retailer’s satisfaction towards
BALAJI WAFERS PRIVATE LIMITED.
Prepared By: Guided By:
Rakesh Kakadiya Dr. Kunjal Sinha
(157050592038) Associate Professor,
Semester: III CKSVIM
SUMMER INTERNSHIP
Overview of Presentation
1) Company Information
2) Product Profile
3) Major Companies in the Industry
4) Objectives of the Study
5) Research Methodology
6) Data Analysis and Interpretation
7) Results and Findings
8) Suggestions
9) Conclusion
10) Bibliography
Type Private Limited
Founded 1976
Headquarters Rajkot, Gujarat, India
Key people Bhikhubhai, Chandubhai &
Kanubhai Virani
Products Wafers , Namkeen
Turnover 1200 crore
Number of employees 2000
Email [email protected]
Transportation Katariya
Slogan “Any Time Crunchy,
All time fresh”.
Company Information
1) SIMPLY SALT
2) CHAT CHASKA
3) KELA MARI
4) MASALA PEAS
5) SHING BHUJIA
6) POHA CHIVDA
7) THIKHA MITHA MIX
8) RAJVADI CHEVDO
9) MASALA WHEELS
10)MASALA CHATAKA PATAKA
11)GREEN CHUTENY CHATAKA PATAKA
12)MAGIC MASALA
13)CREAM & ONION
14)KELA MASALA
PRODUCT PROFILE
15) MUNG DAL
16) NIMBU CHATKA
17)ALOO SEV
18)KHATTA MITHA MIX
19)SEV MURMURA
20)MASALA POP RINGS
21)TOMATO CHATAKA PATAKA
22)TOMATO MASTI
23) PIZZY MASALA
24) CHANA DAL
25) MASALA SHING
26) GATHIYA
27) RATLAMI SEV
28) FARALI CHEVDO
29) MASALA SEV MURMURA
30) CHEESE POP RINGS
31) CHINESE CHATAKA PATAKA
Major companies in the Industry
Haldiram’s
Bikanerwala
Chappan bhog
Kaleva India
Kurkure
(from Pepsic Co India Holdings Pvt. Ltd.)
Bingo (From ITC)
Lays
Objectives of the Study
1. To study current scenario of wafer market
and namkeen market.
2. To find out the services provided by dealers
3. To know the satisfaction of retailers
4. To find out the scope of new product
Research Design Descriptive Research
Source of Data Primary Data from Questionnaire.
Secondary Data from Web,
Report, Book, etc.
Data Collection Method Personal Survey Method
Population Retailers of Vadodara City
Sample Size 132
Sampling Method Non- Probability Convenience
Method
Data Collection Instrument Structured Questionnaire
Model Specification Statistical Package for Social
Science(SPSS), Microsoft Office
Excel 2010.
Hypothesis Test: 1 ANOVA
I want to know that whether there is any relationship
between the satisfaction level of the retailers and
importance of quality, cost, delivery, Packaging.
H0: There is no relationship between the satisfaction
level of the retailers and importance of quality, cost,
delivery, Packaging.
H1: There is relationship between the satisfaction level
of the retailers and importance of quality, cost, delivery,
Packaging.
Level of Significance: Taken 0.05 level significance
ANOVA
Sum of
Squares df
Mean
Square F Sig.
IMPORTANCE
1
Between Groups 3.074 4 .768 1.263 .288
Within Groups 74.233 122 .608
Total 77.307 126
IMPORTANCE
2
Between Groups 2.228 4 .557 .993 .414
Within Groups 68.402 122 .561
Total 70.630 126
IMPORTANCE
3
Between Groups 2.996 4 .749 1.702 .154
Within Groups 53.681 122 .440
Total 56.677 126
IMPORTANCE
4
Between Groups 1.053 4 .263 .879 .478
Within Groups 36.537 122 .299
Total 37.591 126
Interpretation:
From above table interpret that as p- value is
less than 0.05(0.00) the H0 null hypothesis is not
accepted, so above analysis decide 0.05 level of
significance. Hence, we accept the alternative
option. Therefore we can conclude that there is
relationship between the satisfaction level of the
retailers and importance of quality, cost, delivery,
Packaging.
No. of Retailers are Selling of Balaji
Product
YES, 127
NO, 5
Selling and Awareness about Balaji
Products
Products Selling Aware
Simply Salted 127 127
Magic Masala 127 127
Tomato Masti 127 127
Chat Chaska 108 124
Cream & Onion 124 127
Pizzy Masala 34 93
Kela Mari 115 122
Kela Masala 76 113
Chana Dal 126 127
Masala Peas 125 127
Mung Dal 125 126
Shing Bhujia 126 127
Nimbu Chatka 95 120
Gathia 123 126
Poha Chivda 55 103
Aloo Sev 126 127
Ratlami Sev 126 127
Tikha Mitha Mix 122 127
Khatta Mitha Mix 120 126
Farali Chevdo 123 127
Rajwadi Chevdo 57 112
Sev Murmura 125 126
Masala Sev Murmura 122 126
Masala Wheels 125 127
Masala Pop Rings 125 126
Cheese Pop Rings 125 127
Masala Chataka Pataka 127 127
Tomato Chataka Pataka 125 126
Chinese Chataka Pataka 28 84
Green Chuteny Chataka Pataka 30 77
Masala Shing 123 127
New Product Information by Salesman
YES, 85
NO, 42
DELIVERY WITHIN A WEEK
0
20
40
60
80
100
1 TIME 2 TIME 3 TIME IRREGULAR
14
94
13 6
Frequency
Selling other than Balaji
NO. BRAND NAME
1 UNCLE CHIPS
2 LITE-N-FIT
3 CHEETOS
4 AVADH
5 KURKURE
6 TARGET
7 VARJ
8 E-VITA
9 GOPI
10 HALDIRAMS
NO. BRAND NAME 11 REAL
12 GOPAL
13 J.J'S
14 VADALIA
15 BINGO
16 LAYS
17 PARLE
18 SCHOOL TIME
19 RAMDEV
Selling Based Brand Rank Brand Rank 1 Rank 2 W1 W2 W Rank
Avadh 0 1 0 1 1 7
Crax 0 3 0 3 3 6
E-Vita 0 1 0 1 1 7
Gopal 15 50 30 50 80 2
Haldiram 0 1 0 1 1 7
Kurkure 0 7 0 7 7 4
Lays 0 5 0 5 5 5
Real 4 32 8 32 40 3
Rite-N-Fite 0 1 0 1 1 7
Target 0 1 0 1 1 7
Balaji 108 17 216 17 233 1
Ramdev 0 1 0 1 1 7
Gopi 0 1 0 1 1 7
Happy with Supply of Balaji Products
0
10
20
30
40
50
60
HIGHLYSATISFIED
SATISFIED NEUTRAL DISSATISFIED HIGHLYDISSATISFIED
51 55
1
10 10
Frequency
LAUNCH NEW BALAJI PRODUCT
YES, 19
NO, 108
RESULTS AND FINDINGS
1) From this survey it was found that out of 132 retailers
127 are selling Balaji Products.
2) From this survey it was found that salesman provides
information about new products to 85 retailers out of
132.
3) From this survey it was found that 121 retailers are
gets delivery regular and only 6 retailers are gets
delivery irregular.
4) From this survey it was found that 106 retailers are
satisfied with supply of Balaji Products. 20 retailers are
dissatisfied with supply of Balaji Products.
5) From this survey it was found that selling base balaji
lies top in all brands.
6) 19 retailers have given responds that company should
have to launch another new product.
Cont’d…
Suggestions
Company should have to provide various schemes like give
one extra packet on a strip.
Cheque must be acceptable by all dealers.
Company may provide replacement facility.
Company should provide stand at free of cost.
Delivery should get regularly by all dealers.
Sometimes nature of salesman attract to retailer for
purchasing products so nature of salesman must be fair.
Conclusion
• Majority of retailers are selling Balaji products.
• Majority of retailers are aware about new
product.
• Majority of retailers are satisfied with product
delivery of Balaji.
• Majority of retailers want to not launch another
product of Balaji instead of that they should be
concentrates on existence products and
maintain the quality.
• Balaji products are highly selling in the market.
Bibliography
Rais M, Acharya S, Sharma N (2013) Food Processing Industry in India:
S&T Capability, Skills and Employment Opportunities. J Food Process
Technol, Volume no.4.
Deepti Arora (2014) Food Processing Industry in India: Adding Value by
Creating Synergy between agriculture and Industry. Onicra Credit Rating
Agency of India.
Dolly Jha et.al. (2014), Biting into the Indian Snacking market. Nielsen
featured insights.
K.L. Nanjappan (1985), Development of food Industries in India.
Development commissioner Ministry of Industrial development, Govt. of
India, New Delhi.
Ali, J., Kapoor, S., and Janakiraman, M. (2010). Buying behavior of
consumers for food products in an emerging economy. British Food Journal,
112(2), 109-124.
Nielsen Global Snacking (2014). What Consumers are reaching for
around the world, Nielsen Company?
Government of India, Ministry of Food Processing Industries (2005)
Vision, Strategy and Action Plan for Food Processing Industries in
India. New Delhi, India.
