• Number of attendees 16,896

• Number of Countries 71• International Conference 996• Exhibitor Seminars 1,116

Attendee Statistics

Exhibitor Statistics

POST SHOW REPORT

• Number of Exhibitors 758• Number of Countries 45

17000

16000

15000

14000

13000

12000

11000

10000

9000 Year2013

(Thailand)2015

(Thailand)2012

(Indonesia)2014

(Indonesia)

11,087

13,371

13,762

16,896

Number of Attendees

Growth ofattendeessince 2013(Thailand): 26%

Top 10 International countries

Geographical Visitor Split

Total number of countries : 71

Job Position1. China 2. Malaysia 3. Singapore 4. Japan 5. Vietnam

6. India7. Indonesia8. Philippines9. Taiwan10. Cambodia

VisitorGeographical

International

29%

71%

Local

Board of Directors 5.1%

CEO / COO / President 7.7%

Senior Vice President/Managing Director 6.7%

Vice President /Director 7.5%

Manager with staff26.8%

Managerwithout staff

10.9%

Consultant5.1%

Other20.7%

Non-management9.6%

0

5

10

15

20

25

Con

sulti

ng –

Foo

d Sa

fety

, Qua

lity

and

Serv

ices

3.2

%

Con

sulti

ng –

Man

ufac

turin

g 3

.1 %

Con

sulti

ng –

Mar

ketin

g/ S

ales

4.1

%

Dist

ribut

or 1

8.2

%

Educ

atio

n/ Tr

aini

ng 2

.2 %

Food

Saf

ety,

Qua

lity

and

Serv

ice

4.2

%

Gov

ernm

ent/

Trad

e A

ssoc

iatio

n 3

.3 %

Inst

itute

/ Un

iver

sity

2.1

%

Man

ufac

ture

r : F

ood/

bev

erag

e pr

oduc

ts 2

2.9

%

Man

ufac

ture

r : In

gred

ient

s 12

.2 %

Mic

robi

olog

y 1

.4 %

Pack

agin

g &

pro

cess

ing

serv

ices

2.2

%

Pres

s 2.

6 %

Reta

iler

5.4

%

Rese

arch

/ Sc

ient

ific 2

.9 %

Oth

er 1

%

Company Type

0

5

10

15

20

Area of ResponsibilityC

onsu

lting

7.4

%

Dist

ribut

ion

15.

4 %

Educ

atio

n an

d tra

inin

g 6

.1 %

Engi

neer

ing

and

Plan

t man

agem

ent

3.6

%

Finan

ce 2

.7 %

Gen

eral

man

agem

ent

9.4

%

Hygi

ene

man

agem

ent a

nd sa

nita

tion

1.5

%

Lega

l/ Re

gula

tory

1.

5 %

Mar

ketin

g &

Sal

es 1

7.4

%

Prod

uctio

n (in

clud

ing

proc

essin

g) 5

.4 %

Purc

hasin

g (in

clud

ing

pack

agin

g) 5

.2 %

Qua

lity c

ontro

l 4.

3 %

Rese

arch

& D

evel

opm

ent

13.6

%

Oth

er 6

.5 %

VisitorJob Position

65%

74%53% are in Distribution, Marketing,

Purchasing and R&D

are decision maker

are fromDistributors

and F&Bmanufacturers

Baby Foods & Infant Formulae 2.5 %Bakery Products 7.9 %Beverages 9.5 %Cereals 3.3 %Confectionery 4.0 %Convenience Foods & Ready Meals 3.8 %Dairy Foods 5.4 %Desserts 3.5 %Fats & Spreads 2.6 %Fish Products 3.7 %Flavourings 5.7 %Food Supplements 8.2 %Fruit & Vegetable Products 4.3 %Functional & Health Foods 6.2 %Ice Cream 3.7 %Meat & Poultry Products 3.6 %Organic Foods 3.6 %Pharmaceuticals 3.0 %Pet Food & Feed 2.2 %Sauces & Seasonings 4.4 %Snack Foods 3.3 %Vegetarian Foods 1.7 %Other 3.9 %

Main Product of Interest

Authorize purchase24%

Specify need19%

Influence purchase23.2%

► More than € 1,000,000 4.2 %► € 250,000 – € 999,999 5.0 %► € 100,000 - € 249,999 5.0 %► € 50,000 - € 99,999 6.5 %► € 10,000 - € 49,999 9.8 %► € 5,000 - € 9,999 12.2 %► Less than € 5,000 16.8 %

Anti-Allergens 6.9 %Antioxidants 10.1 %Bone And Joint Health 4.5 %Cardiovascular Health 3.4 %Children's Health / Infant Nutrition 3.4 %Cognitive And Mental Function 2.4 %Digestive Health 4.4 %Energy and Endurance / Sports Nutrition 4.4 %Health Claims 8.2 %Immune Health 4.3 %Natural Functional Ingredients 10.1 %Probiotics and Prebiotics 3.5 %Salt, Fat, Sugar Reduction 5.9 %Weight Loss Management 3.9 %Packaging and Processing Innovation 7.2 %Beauty and Wellness 4.7 %Sustainability 3.4 %Formulation / Reformulation 5.3 %Clinical / Medical Nutrition 2.1 %Other 1.9 %

Main Ingredients of InterestAcidulants 1.3 %Amino Acids 2.5 %Antioxidants 3.3 %Bakery Products 3.6 %Batters/Breadings & Coatings 1.1 %Bifido Bacteria 0.8 %Bioactive Components 1.3 %Broths/Stocks/Bases & Bouillons 0.7 %Cereals 2.0 %Cheese Products 2.1 %Chocolate Products 2.2 %Cocoa Products 2.0 %Colours 2.8 %Confectionery Products 1.2 %Cosmoceuticals 1.2 %Dairy Products 2.7 %Egg Products 1.7 %Emulsifiers 2.5 %Encapsulated Ingredients 1.2 %Enzymes 1.9 %Essential Oil/Oleoresins 1.2 %Fat Replacers 1.2 %Fats 1.2 %Fibers/Dietary 1.6 %Fish & Sea Food Products 1.4 %Flavours & Aromas 3.1 %Functional Foods 2.9 %Fruit Products 1.8 %Gelling Agends and/or Gums 1.0 %Ginkgo Biloba Extract 0.6 %Ginseng 0.7 %GM Free Products 0.7 %Green Tea 1.6 %Gums 1.1 %Herbal Extracts 2.0 %Herbal Teas 1.1 %Herbs/Spices & Seasonings 1.4 %Hydrocolloids/Stabilisers & Gelling systems 1.1 %Lecithin 1.1 % Micronutrients 0.7 %Milk Products 2.0 %Minerals 1.1 %Natural Aromas 1.8 %Natural Colours 2.4 %Natural Flavours 2.6 %Natural Wood Sterols 0.4 %Nut Products 0.7 %Organic Ingredients 1.8 %Pasta Products 0.5 %Phospholipis 0.4 %Phytochemicals 0.6 %Plant Extracts 1.3 %Pre-biotics 1.2 %Pro-biotics 1.3 %Preservatives 1.4 %Proteins 1.5 %Salt Replacers 0.8 %Sauces/ketchup/dressings/mustards, etc. 0.9 %Seed Products 0.7 %Soya Products 1.3 %Starches & Derivatives 1.6 %Sugars/Sweeteners & Syrups 1.9 %Vegetable Products 1.1 %Vinegar 0.6 %Vitamins 2.1 %Yeast Products 1.5 %

Decision Making Power

Purchasing Responsibility

Visitor Business Challenges

Exhibitor Testimonials“Being a US-based company, CHS Processing & Food Ingredient (PFI) primary objective for being at Fi Asia 2015 is for customers in Asia to know who we are and what we do. We have a lot of set meetings during the event, but also meet customers we’ve never seen and who are interested in our soybean and other food ingredients. Fi Asia has always been a good show, it gives people the opportunity to see what’s out there and to improve their knowledge.”

“KH Roberts has been with Fi Asia for more than five years. It’s the most authoritative food ingredient show in Asia – the perfect event for meeting existing and potential customers. Fi Asia is professionally organised, starting with the pre-marketing, and it definitely attracts the right trade visitors. Increasing our brand awareness is important and leads to business potential for our flavour solutions after the show. We have already rebooked for Fi Asia 2016 (Jakarta) and Fi Asia 2017 (Bangkok).”

“Fi Asia 2015 is very professional and well organized. We bring our customers to enjoy the exhibition, and I also check out suppliers and our competitors. We plan as well to participate to FIA Bangkok 2017”

“This is my fifth or sixth visit to Fi Asia. I can see that the showing is continuing to grow and improve. The best thing about Fi Asia is that I can meet other food and beverage industry professionals from all over Asia in just one place. I can easily get a fair amount of information about the market and products.”

Visitor Testimonials

2016-2017Upcoming Exhibitions

►

►

►

►

►

►

Chandler Jay SivaRegional Sales Director Asia Pacific

Processing and Food IngredientsCHS

TAN Pok KiamGroup Business Manager

KH Roberts Group

Stephane ScheirlinckExport Manager

Aromatech Flavours Co., Ltd.

Piyush BargaliDeputy General Manager –Marketing

India Glycols Ltd.

Fi Asia 2016 21-23 September 2016 JI Expo, Indonesia

► Hi SEA 2016 6-8 April 2016 JI Expo, Indonesia

Fi Asia 2017 13-15 September 2017 BITEC, Bangkok Thailand

Highlight Activities:

SPECIAL THANKS TO ALL OUR MEDIA PARTNERS

1. CONFERENCE • F&B Secrets Behind Asean Trends by Asia Food and Beverage • Halal International Conference by The National Food Institute (NFI) • New Functional Ingredients for Healthy Living by Food Science and Technology Association of Thailand (FoSTAT) • Navigating the regulatory environment for health supplements in ASEAN by EAS Strategies Globally • Building a roadmap for Thailand Food Products into Halal Market (GCC/Indonesia) by The National Food Institute (NFI) • Thailand food value chain creation to Indonesia market by The National Food Institute (NFI) • Overview and Introduction of BAP by Thai Frozen Foods Association

5. Innovation Zone Discover an extensive selection of the most innovational products, showcased alongside insightful information.

2. Free Exhibitor Seminars

4. Discovery Tours Take a self-guided Discovery Tour. Simply follow the guided trail to find innovative suppliers with solutions in 4 areas. 1. Natural Colourings 2. New Source of Proteins 3. Infant Nutrition 4. Heart Health

3. Guided Ingredient Tours Daily tours where an expert will take you around the show floor to meet with exhibitors specialising in key areas 1. Free From 2. Substitution 3. Mobility 4. Beauty from within