POST SHOW REPORT

Show name: Seoul Food & Hotel 2017

Incorporating:

Wine Korea 2017;

Meat Korea 2017;

Seoul Food & Hotel Culinary Challenge 2017

Dates &

Opening hours:

16th – 19th May 2017

10.00 - 17.00hrs

Venue:

KINTEX 1 (Halls 4 & 5 – International)

KINTEX 1 (Halls 1-3 – Domestic)

KINTEX 2 (Domestic)

Show size: Total exhibition space 76,121m2 including 18,639m2

International space

Organisers: KOTRA, KINTEX, KEM, UBM Allworld

No. of stands:

2,948 including

678 in International Halls and 2,270 in Domestic

Halls

No. of exhibitors:

1,402 including

552 in International Halls and 850 in Domestic

Halls

Countries

represented: 39 nations

Country pavilions

in International

Halls:

32 national pavilions from: Australia, Austria,

Belgium, Bolivia, Canada, Chile, China,

Colombia, Cuba, Denmark, Ecuador, Germany,

Hungary, Indonesia, Italy, Japan, Korea, Mexico,

Peru, Philippines, Poland, Portugal, Russia,

Spain, Sri Lanka, Taiwan, Thailand, Turkey, USA,

UK, Ukraine, Vietnam

No. of Visitors: 54,200

Next show days

& Venue:

1st – 4th May 2018

KINTEX 1 (Halls 4 & 5 - International Halls)

Website: www.seoulfoodnhotel.co.kr

Ministry of Trade, Industry & Energy (MOTIE)

Ministry of Agriculture, Food and Rural Affairs (MAFRA)

Ministry of Food and Drug Safety (MFDS)

Rural Development Administration (RDA)

Gyeonggi-do

Goyang City

Korea Food Research Institute (KFRI)

Korea Federation of Small and Medium Business (KBIZ)

Korean Society of Food Science and Technology (KoSFoST)

Seoul Food & Hotel 2017 at a glance

76,121m2 of exhibition area with 18,639 m2 dedicated to the International Hall

54,200 trade visitors from all over Korea and 6 continents

552 exhibiting companies from 39 countries

32 national pavilions

Seoul Food and Hotel returned to Korea from 16 – 19 May, celebrating yet another successful edition and bringing with it international exporters from around the world, all with the key target of creating and developing business in the thriving Korean market. In its role as the largest international food and hospitality trade show in Korea, Seoul Food and Hotel continues to cement its position as the annual meeting place for Korean food and hospitality industry professionals to source new products, discover global food trends, and meet with international business partners. The show’s success is in a large part down to the unique co-operation of organising partners UBM Allworld, organisers of some of Asia’s most notable trade exhibitions including FHA and HOFEX, and KOTRA, Korea’s government trade -promotion agency. This unique collaboration has led to the continued development in size and quality since the very first Seoul Food and Hotel in 2007. The show took place from 16 – 19 May 2017, and saw a total of 54,200 local and overseas trade attendees visiting the show which took place on 74,171m² of KINTEX exhibition space. All of these figures including Seoul Food – the domestic side of the show as well. Overall exhibitor participation was 1,402 companies, 552 of which were international from 39 countries, continuing to show why the exhibition remains on top of Korean food and hospitality importers calendars. The impressive international exhibitor attendance, combined with such a huge number of Korean trade attendees helped reinforce Seoul Food and Hotel’s position as the focal point of the food and hospitality calendar in Korea.

The Seoul Food & Hotel Culinary Challenge ran for the third successive year, once again expanding on its previous edition in 2016, and now as a WACS endorsed event. The Culinary Challenge was made up of a series of 17 competitions where 300 chefs, ranging from students to professionals, competed for the chance to become the Seoul Food & Hotel Culinary Challenge 2017 Champions. The first two Culinary Challenge editions saw a focus on Korean chefs, but for the first time in 2017 the event was also opened for international participation – demonstrating its growing reputation. The event is supported by Korean Chefs Association, as well as Seoul Hoseo Technical College, all of whom worked alongside world renowned Chairman Mr Alan Palmer to create an event that is rapidly becoming one of Korea’s most dynamic and popular culinary competitions. Nestle Professional showed their continued support by sponsoring the Chef’s Lounge as they did in 2015 and 2016, and with plenty of interest for sponsorship across all cooking categories for next year, the competition looks set to expand even further in 2018. The winning chef Ahn Young Hyun will be rewarded with a trip to compete in the FHM Culinary Challenge, which will take place at UBM Allworld’s sister event Food and Hotel Malaysia, taking place in Kuala Lumpur 26 – 29 September 2017.

Meat & Poultry Fruits & Vegetables Seafood

Wine & Spirits

Cheese & Dairy

As a nation of ever-evolving tastes and with a variety of developing food trends, Korea is one of Asia’s most important nations for launching new and innovative products for export to the whole continent. This year, 552 international exporters brought flavours from around over the course of the 4-day event. Products at the show covered all aspects of the food and hospitality industry, and ranged from wine, beer, coffee, meat, confectionery, fresh produce and ingredients, as well as foodservice, hotel and restaurant equipment. The hospitality and foodservice equipment once more took place alongside Seoul Food and Hotel 2017, offering exporters from international foodservice, café, and hospitality equipment companies in finding, and meeting key buyers in Korea. Seoul Food and Hotel delivers high quality Korean buyers, decision makers and industry experts to source premium goods, view worldwide industry trends, and discover discuss future business ideas regarding the following sectors:

Grocery Products

Foodservice Equipment

Tinned, Preserved

Beverages

Bakery & Confectionery

Organic Products

Baby Foods

Hotel & Restaurant

Tea & Coffee

Gourmet Foods

Frozen Foods

Food Supplements

Café Machinery

Argentina Malaysia

France Netherlands

Greece Singapore

India

Australia Cuba Korea Sri Lanka

Austria Denmark Mexico Taiwan

Belgium Ecuador Peru Thailand

Bolivia Germany Philippines Turkey

Canada Hungary Poland USA

Chile Indonesia Portugal UK

China Italy Russia Ukraine

Colombia Japan Spain Vietnam

International restaurants, cafes, supermarkets and malls play an integral part of everyday life in Korea now - Seoul Food and Hotel saw 552 international companies exhibiting, from 39 different countries – reinforcing the show’s position as Korea’s meeting place for international food and hospitality professionals. There was also participation from 32 national groups coordinated by government bodies, trade export associations and local trade offices. The number of national groups present is a testament to the international quality of the exhibition, and support from these 32 national group organisers demonstrates Seoul Food and Hotel’s recognition worldwide.

* 32 overseas official national groups : * Exhibitors came also from :

Seoul Food & Hotel is the most important meeting place for the whole food and hospitality industry in Korea. The exhibition offers an annual opportunity for importers, distributors, purchasing personnel from hotels and restaurants and industry experts to meet key clients, but more importantly discover new companies and products looking to export to Korea. In order to draw the best quality visitor numbers to the show, Seoul Food & Hotel is promoted through a carefully selected, and targeted promotion campaign across all relevant industry media including food, wine and hotel magazines, direct from Seoul Food and Hotel’s supporting associations, and direct mail campaigns. The end result for 2017 saw 54,200 trade visitors coming from all over Korea, as well as 6 continents – Asia, Europe, North and South America, Oceania, Africa, Middle East.

* Exhibitors’ Feedback 92% of exhibitors said they ‘achieved their objectives’ at SFH 2017 87% of exhibitors expected to receive orders as a result of the show 94% of exhibitors rated visitor quality as excellent/ good/ fair (Note – the percentage given is of those exhibitors who completed feedback questionnaires)

* Visitors by region

Seoul, 40.0%

Gyeonggi / Incheon, 35.4%

Daejeon / Chungcheong /

Sejong, 7.0% Busan /

Gyeongnam / Ulsan, 2.3% Daegu /

Kyungbuk, 2.5%

Gwangju / Jeolla, 3.0%

Gangwon, 1.6%

Jeju, 0.6%

Category Total Attendees % of Total

Seoul 20,371 40.0%

Gyeonggi / Incheon 18,015 35.4%

Daejeon / Chungcheong / Sejong 3,565 7.0%

Busan / Gyeongnam / Ulsan 1,184 2.3%

Daegu / Kyungbuk 1,273 2.5%

Gwangju / Jeolla 1,537 3.0%

Gangwon 828 1.6%

Jeju 311 0.6%

Other 3,866 7.6%

Total 50,950 100.0%

Category Total Attendees % of Total

Fine Food(Agriculture, Marine&Stock Farm Products, Process goods)

15,571 41.6%

Food ingredients(Food additive) 9,007 24.1%

Dessert & Beverage(Confectionery & Bakery, Wine/Alcohol/Beverage)

7,009 18.7%

Premium Food(Healthy food) 5,807 15.5%

* Visitors main interest at Seoul Food & Hotel

Category Total Attendees % of Total

A Keep up-to-date 13,868 30.5%

B Seek Collaboration and Partner 10,953 24.1%

C Purchase Product & Technology 7,397 16.3%

D Meet New Clients 5,945 13.1%

E General Visit 5,035 11.1%

F Meet Existing Customers 1,738 3.8%

G Potential Participation 581 1.3%

* Purpose of visit

1.3

* Type of visitors

Category Total Attendees

% of Total

A Manufacturer 15,470 27.8%

B Wholesaler 9,911 17.8%

C Distributor 9,212 16.6%

D Hotel & Restaurant & Resort 6,062 10.9%

E Institute 4,412 7.9%

F Trader 3,006 5.4%

G Researcher 2,246 4.0%

H Press 1,960 3.5%

I Retailer 1,905 3.4%

J Others 1,470 2.6%

Total 55,654 100%

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“It was great participation! We hope to come back next year. Portuguese wine is becoming famous in South Korea so we would like to see the growth of this sector.” Francisco Sendas, International Business Developer AEP

“The export directors of our German companies from all sectors voiced their satisfaction not only with the attendance but also with visitors' high quality. We value the collaboration with the show organizers on account of their reliability, promptness and high service orientation” Holger Hübner, Managing Director German Export Association for Food and Agriproducts GEFA e.V.

“Full of promise to be one of the best shows in Asia!” Philippe Breton, Sales Manager Lapierre Maple Farm

“Great first experience in Korea, with great potential developments. We felt the timing was just right for our company and products. Thanks again for the great organization that gathered quality and various visitors.” Isabelle Marcil, General Manager Nature Zen

PLEASE CONTACT IF YOU REQUIRE FURTHER INFORMATION: UBM ALLWORLD , INTERNATIONAL TOM POOLE tpoole@oesallworld.com UBM ALLWORLD, ASIA / ASEAN DAVIN ER davin@iemallworld.com KEM EMMA IM emma@kemallworld.com