Hello, I’m Kevin Meldau, a graphic designer, I have over 20 years’ experience in producing a wide range of award winning projects. I deliver design that is effective and practical for a variety of clients across both private and public sectors. I specialize in brand identity, signage, print design, and corporate communication.

Audi’s Brand PhilosophyTrademark Design - South Africa / England

Advancement through technology is the core of Audi’s image as well as the key message they want to portray for through brand identity. They strongly be-lieve, and want stakehold-ers to perceive, that this is a key component in their ability to achieve their goals.

Our team was responsible for the roll-out of Audi’s global corporate identity manuals for which I was lead designer.

Aquafresh gets a new stripeTrademark Design - South Africa / England

Aquafresh is a prospering brand behind Crest and Colgate and was sup-ported by advertising and promoting fresh breath and whiter teeth.

Our team presented a strategy to introduce a global brand compliance program that would allow Aquafresh to focus on the same brand proposition.

Unileaver - StanhopeTrademark Design - South Africa / England

Stanhope is a commercial property developer with over $10 billion worth of completed projects.

The concept behind the brochure and packaging combines real architec-ture features taken from the company’s own de-velopment along with il-lustrated assets.

Flying Fish BeerTrademark Design - South Africa / England

After spotting a gap in the market for a flavored beer, South African Breweries (SAB) set out to launch ‘Flying Fish Premium Fla-vored beer’.

Currently, cider accounts for 79% of flavored alco-holic beverage volume sold in South Africa with SAB’s market share total-ling 16%.

Our team rebranded the packaging for their cider ahead of the introduc-tion of two new flavors to the South African mar-ket - Pressed Lemon and Crushed Orange.

Nando’s ChickenTrademark Design - South Africa / England

Creating a viral ad isn’t as easy as grilling spicy chicken, but restaurant chain Nando’s seems to have found the recipe for success. The South African group, which has hun-dreds of branches in across 30 countries, hit the headlines again with an advert play-ing on the current issues in North Korea. Our team was responsible for putting a spin on something that at the time, was not a light hearted topic and using it to the brand’s advantage.

Coca ColaTrademark Design - South Africa / England

Coca Cola see’s continu-ous success which leaves through exceptional marketing and effec-tive branding strategies. Founded in 1866, constant development in the brand packaging and position-ing contributes greatly to the great success of the Company. Since its beginning, Coca Cola has aligned itself closely with client sophistication as well as adaptability to modernization.

Our team was asked to continue the legacy of this powerful brand and pro-duce a series of posters and packaging options for an upcoming festival in South Africa.

Carling Black LabelFreelance - South Africa

Carling Black Label is one of South Africa’s best-known and loved beers. With 25 In-ternational Awards for taste and quality under its belt, Carling Black Label is truly a Champion within its market. As the beer that is unmatched in flavor and uncompromis-ing in refreshment, men across South Africa and across the world continuously choose Carling Black Label as their favorite beer.

AntidoteFreelance - England

Antidote is a Canadian based company with an eco-friendly, user-friendly approach to software packaging.

I was tasked with designing a full range of packaging that would complement their eco-friendly vision.

Gourmand FoodFreelance - Thailand

Gourmand Food pio-neered the cold market in Asia. The cold chain in-frastructure consists of pre-cooling facilities, refriger-ated storage, refrigerated transport, and packaging.

During the rapid growth of the company, I was tasked with developing and man-aging an identity that we could roll-out throughout South East Asia.

Personal ProjectsFreelance - 2005 to present

Global Teaching Adven-tures is a Thai based com-pany that specializes in the recruitment of English teachers throughout Chi-na, South Korea and Thai-land. This is a company that I built from scratch, building from simple re-cruitment in Thailand; we grew to offer placements and education in China and South Korea as well.

Another company and brand that I created is Authentically Asia, an online lighting and furni-ture start-up marketed for worldwide exposure. The purpose is to spark peoples interest in Asian design within their homes and businesses. I also de-veloped the backend of the merchant structure of this website. Zuegg

Freelance - England

Zuegg has always em-phasized the benefits of a healthy lifestyle, providing a positive contribution to overall wellbeing and a sporty and fun approach to life. I was tasked with the rollout of four new fla-vors on a global scale.

Corporate Identity and BrandingFreelance - England and South Africa

Corporate or brand iden-tity is a great deal more complicated than a skill-fully designed logo or an appealing tag line. Brand identities create an opin-ion in the minds of your customers. All interactions a consumer has with your business communicate a message & establish a standpoint regarding your brand name. Your corpo-rate identity is shaped by approval of your brochure design and fondness to-wards the ease of naviga-tion on your website.

Design and roll-out of cor-porate identity is where my strengths lie; it’s something I excel in. My preferred de-sign style is minimalist and to the point, but I’m able to work with any brief I’m tasked with.

Logo and Brand DesignFreelance - England and South Africa

My design process is an-chored in strong problem-solving skills. I must learn all I can about a client, gath-ering relevant information in order to meet your re-quirements effectively.

I need to get to know who you are, what you do, what you stand for, how you want to be perceived, where you want to go. This takes some discussion and some good questions and listening on my part. Since graphic design is ultimate-ly a practice of creative problem-solving, a critical aspect of any project is to clearly define the problem – what are the objectives of the project?

I take a collaborative ap-proach to design proj-ects, involving the client throughout the design process to ensure that the clients’ voice is part of the final product.

BarloworldTrademark Design - South Africa

The Barloworld identity has been developed to convey the organization’s reach on a global level and its role within the mar-ket. The World icon posi-tions it in every market, while the promise “Lead-ing Brands” describes the company as being ahead of the competition and displays its expertise in business. The blue color and the new world iconic graphic device expand the name tenfold, creat-ing an icon which is unique yet familiar, worldwide.

Rebranding Barloworld was one of the most chal-lenging tasks I’ve worked on as this was a project that was truly global, with offices in every continent.

South African Reserve BankTrademark Design - South Africa

The Brief was to remove any reference to South Africa’s colonial past. We developed security features, which were ap-proved immediately, and development of the final security reproduction art-work began. My contribu-tion to the design was the R100 note.

The Gorillaz - Demon DaysFreelance - England

Demon Days was the sec-ond studio album by British rock virtual band Gorillaz. The album features the singles “Feel Good Inc.”, “Dare”, and “Dirty Harry”.

I worked as a freelance designer with Jamie Hewl-ett and his design com-pany, Zombie Flesh Eaters, on the album cover and various other promotional items for the album. As lead designer on this proj-ect, I was also involved in all briefings and worked closely with the band. I was very fond of The Goril-laz music, so to be able to design an album cover for them was one of the high-lights of my design career.

Picture this - It’s late, the deadline is hours away, everyone has gone home or is looking at their watches. This is when I shine. When most people would start panicking, I thrive; when the pressure is on, I produce, and this is why you want me on your team. I’m the guy that does not stop to ask about overtime, but wants to get the job done. My energy, enthusiasm and ability to cope under stress are what set me apart from other designers.