Board Members ofThe Southern

California Teen Coalition

Heather K. DavisGov Social Solutions

Timothy J. PaganoCustomer Service

Advantage, Inc

Jennifer LeuningCity of Beverly Hills

• Explore and discuss how to use popular trends in pop culture for teen programming (ages 6th –12th grades)

• Discover and Practice opportunities to connect with teens for communication, programming and marketing

• Identify and take away tools, resources and support for program implementation and marketing

is the breadth of ideas, perspectives, attitudes, images and other phenomena that are deemed preferred per an informal consensus within the mainstream of a given culture. Heavily influenced by mass media It is manifest in preferences and acceptance or rejection of features in such various subjects as cooking, clothing, consumption, and the many facets of entertainment such as sports, music, film, and literature.

Teens spend more than 40 hours week in front of a screen: computer or television (not including a phone)

93% of teens are online63% go online everyday

73% of teens use social networking sites66% are on MySpace

75% have a cell phone25% of these access the internet from their phone60% Text everyday