2009 cprs-vi agm annual report

CPRS-VIANNUAL GENERAL MEETING

MAY 21, 2009

THE YEAR IN REVIEW

The CPRS accreditation program allows practitioners with five or more years of experience, who are members of CPRS, to earn an APR (Accredited in Public Relations) designation.

The purpose of the CPRS accreditation process is to assess the candidate's experience and competence in the professional practice of public relations and to recognize this achievement through the APR designation.

30 per cent of CPRS-VI members are accredited.

For more information, please contact Accreditation Chair Karla Sandwith.

Accreditation

Accreditation

Our newest APR, Kim Van Bruggen

CPRS-VI Accredited members

Lisa Baergen, APR

Deirdre Campbell, APR

Ange Frymire, APR

Dianne George, APR

Marion Grau, APR

Vanessa Greebe, APR

Melinda Jolley, APR

Veronika Kempkes, APR

Maggie Kerr-Southin, APR

Heather Leary, APR

Barbara Mekelburg, APR, FCPRS

Susan Postma, APR

Robyn Quinn, APR

Karla Sandwith, APR

Sharlene Smith, APR, FCPRS

Kim Van Bruggen, APR

Marylou Wakefield, APR

Anita Wasiuta, APR

Joan Yates, APR

Marie Zirk, APR

Congratulations to the winner of the Annual Provincial PR Communications Leadership Awards

For its innovative Road to Beijing marketing and community relations campaign

Thanks to Awards Chair John Barry

Awards

The Road to BeijingIsland Savings

(Left to right) Ken Sauchuk, Kathleen Bright, Heather Walker, Chris Waddell, Paul McAfee (not pictured: Lorne DeLarge)

• Moved our newsletter to html format in March 2008

• 25 email updates and 5 newsletters in the last year

• Thanks to our email distributor Susan Postma, APR

• Thanks to Newsletter Editor Heather Follis

Thanks to Chair Patty Pitts

Communications

Communications - Website makeover

• New look for www.cprs-vi.org

• Editable member database

• Communications and event registration module

• Online job postings submissions

• Consultants’ page – only $60, real member benefit

• Thanks to Website administrator, Jennifer King-Jones

• Thanks to President Marion Grau

http://www.cprs-vi.org/

Student Bursary Winners

• Regan Thexton• David Maguire (both from Royal Roads University)• each awarded $500

Conference Bursary Winner (covers registration for the CPRS National Conference, value of $1,000)

• Susan Postma, APR.

Education Committee

Presented $463.70 to the Greater Victoria Public Library in April 2009 to add to our Public Relations collection, which now includes:

• In the News: The Practice of Media Relations in Canada• PR!: A Social History of Spin• The New Influencers: A Marketer's Guide to the New Social Media• The IABC Handbook of Organizational Communication: A Guide to

Internal Communication, Public Relations, Marketing, and Leadership• Excellence in Public Relations and Communication Management• Public Relations Writing: Form and Style• What I Saw at the Revolution: A Political Life in the Reagan Era• Building Media Relationships: How to Establish, Maintain and

Develop Long-Term Relationships with the Media• All Too Human: A Political Education• The Canadian Press Stylebook: A Guide for Writers and Editors• Public Relations Strategies and Tactics• Weathering the storm: Protecting your brand in the worst of times

Education Committee

• Have been working with the National Education Council, which is developing new guidelines for students and institutions

• Pathways to the Profession is set for launch in Spring 2010

Thanks to Education Committee Members: • Maggie Kerr-Southin – Artemis PR and Design, • Anita Wasiuta – BC Transit, • Joan Yates – Camosun College, • Lisa Baergen - Agresso

Thanks to chair David Alexander

Education Committee

Christmas Party• Thanks to the Chateau Victoria for our special pre-opening

sneak peak at Clive’s• Big winner of the night was Ken Sauchuk, who won both the

Communications Leadership Award and the Wall o’ Wine• Thanks to volunteers Michelle Cho and Robyn Quinn

Coffee Houses & Working Lunches• Volunteer speakers, thanks to everyone.

Media Crawl• 29 participants• Volunteers - Michelle Cho, Jennifer Couvelier & Sarah Head

Thanks to Events Chair Marie Zirk

Events

Christmas Party 2008

Beyond the Hype Conference• Held Nov 14, 2008 at Royal Roads• 60 delegates• 9 presenters

Thanks to volunteers:• Maryann Anderson• Michelle Cho• Foluso Fagbamiye• Monica Gervais• Victoria Klassen• Zoe MacLeod• Dave Traynor• Conference Chair Kim Van Bruggen, APR

It was so much fun, we’re doing it again!Turning Crisis into Opportunity - November 13, 2009.Watch for details

Professional Development

Beyond the Hype

2008-09 Financial SummaryTotal Revenues $42,753 Total Expenses $43,309 Net loss $ 556 In-kind goods or services included

in revenues and expenses: $14,167 Amount invested in a GIC $15,000

Vancouver Island Legacy Fund• Paid out $1,831 in grants. National Conference, Student Bursaries,

and Library Funds. This was a decrease from last year.• The market value of Legacy Fund dropped from $48,766 last fiscal

year to market value of $39,104 this fiscal year due to weakened economy

Thanks to Volunteer Michele ChoThanks to Treasurer Lisa Baergen, APR

CPRS-VI Financials

• As of April 30th:52 national members 23 National Student Members 3 affiliate members 11 renewals pending

• The member survey is open till May 30. We’re at a 25% response rate. • Laptop at the registration desk where you can fill it out.• We’re exploring ways to work more closely with IABC and to extend some

CPRS benefits to IABC members on Vancouver Island. • We are also exploring working with members in Nanaimo and

Up-Island

Thanks to volunteers:Anna-Lise Ter-Mors, Student RepVictoria Klassen, Survey analyst

Thanks to Chair, Phil Saunders

Membership

Media Crawl - 2009

April 17, 200929 Crawlers

6 media outletsFood drink and smart people

What could be better?

Media Crawl - 2009

holder

This year, our generous sponsors supported CPRS-VI to the value of $14,398, including a $700 cash sponsorship:

Sponsorship

Thanks to Sponsorship Chair Heather Leary, APR

Sponsors also came through for our one-day professional conference, supporting us to a value of $9,918.

Sponsorship

CPRS-VI Board of Directors• Held 6 board meetings• 4 executive meetings• 2 planning sessions

Thanks to Secretary Dave Traynor

National BoardSpecial Thanks to:

• National CPRS Board Representative Anita Wasiuta, APR, (who also facilitates our annual Planning Session)

• Sharlene Smith,APR, FCPRS, National Accreditation Chair

Board and National Reps

• Victoria will host the National 2012 CPRS Conference

• Right now, we’re nailing down the venue

• Next step is start planning the BEST conference ever

• Will work closely with CPRS National Event Planner,

Monica Simmie

• Looking for volunteers for what will be a great working

committee

Thanks to Lisa Baergen, Acting National Conference Chair

National Conference 2012

VICE PRESIDENT’S REPORTAnge Frymire APR MBA

My goals as incoming president for 2009-10:

• COLLABORATION: To work more comprehensively with other CPRS societies. In 2007, I created the Provincial Communications Awards with Vancouver & Northern Lights Since Nov/08, I’ve been exploring other opportunities with them to increase

awareness, education and involvement

• PARTNERSHIPS: To bridge professional communications opportunities for VI members. Since April, I’ve been liaising with external similar organizations to create

professional communications opportunities Currently in discussion with IABC to consider joint ventures, such as a Speaker Series Approaching other high-profile organizations for new sponsorships

• COMMUNITY OUTREACH: To put “Vancouver Island” back into CPRS-VI. Since January, I’ve been recruiting other members outside the Victoria area I’ve recruited a Nanaimo practitioner to the Communications Committee, who will write a North

Island column in the newsletters Our best practices will be branded to engage practitioners from up island to join this society and to

consider applying for the prestigious APR designation through CPRS-VI

With thanks to our outgoing Board of Directors:

• Lisa Baergen, APR Treasurer

• John Barry Awards

• Barbara Carver Past President

• Heather Leary, APR Sponsorship

• Patty Pitts Communications

• Marie Zirk, APR Events

Soon-to-be Former BOD

Great opportunities to learn and network:

• Beyond the Hype 2 – contact Barbara Carver [email protected]

• CPRS National Conference 2012 – contact Lisa Baergen [email protected]

• Events, Awards and Committees: Ange Frymire

[email protected]

or any board member

Get involved in CPRS-VI

Thank You

www.cprs-vi.org

2009 cprs-vi agm annual report

Business

lisa baergen

public relations

ken sauchuk

vi members

media crawl

apr

accreditation

island