EASILY SELL EVERYWHERE

USER GUIDESKeep updated

Polish Ecommerce Outlook

Lengow is the ecommerce automation solution that helps brands and distributors improve their performance, automate their business processes and grow

internationally. Intuitive and innovative, the Lengow platform is the key that opens the door to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate

platforms and display/retargeting. With more than 1,800 partners that have been collaborating with Lengow since 2009, the Saas solution offers a powerful ecosystem to

the 3,500 merchants that use it in 45 countries accross the globe.

Contact us for a demo of our solution.

WWW.LENGOW.COM

Marketplaces

Display / Retargeting

Product Ads On-sitetools

Comparison Shopping Engines

Affiliateplatforms

A bright futurefor the Polish ecommerce market :

Poland is one of THE TOP EMERGING COUNTRIES IN EUROPE

Ecommerce sales in Poland are expected to reach 7,7 BILLION EUROS IN 2015

Goods represent 62% OF THE TRANSACTIONS, services only 38%

Online retail of goods represent 5,4% OF TOTAL RETAIL OF GOODS

EASILY SELL EVERYWHERE

Poland Ecommerce Outlook

1. GERMANY

2. SWITZERLAND

3. AUSTRIA

4. POLAND

5. CZECH REPUBLIC

6. HUNGARY

7. SLOVAKIA

8. SLOVENIA

71,200

12,717

11,685

6,541

2,874

930

402

216

Ranking Central Europe in turnover (€ million)

POLAND IS THE

BIGGEST ECOMMERCE MARKET IN EUROPE

15th

Ecommerce sales in Poland (in billion euros)

8

6

4

2

02012 2013 2014 2015

Major opportunities

B2C ecommerce market in Poland is growing by 25% every year

Online clothing stores are the most popular category of e-shops in Poland

6.7 million users

In third position there are literature, music and film shops

4.2 million users

They are followed by online electronics stores

5.9 million users

THE TOP 5 ARE : LED BY : AND ARE LED BY :

When buying from foreign countries, Polish consumers purchase mainly clothing and footwear, cosmetics and cultural goods.

The leader of the ecommerce

industry in Poland is

Allegro marketplace.

Among the five department stores

most frequently visited by the Polish internet users are :

58% of Polish merchants still

don’t use the Internet to sell their products online

Only 22% of polish merchants offer free returns.

Download the full version