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German Ecommerce Outlook

Lengow is the ecommerce automation solution that helps brands and distributors improve their performance, automate their business processes and grow

internationally. Intuitive and innovative, the Lengow platform is the key that opens the door to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate

platforms and display/retargeting. With more than 1,800 partners that have been collaborating with Lengow since 2009, the Saas solution offers a powerful ecosystem to

the 3,500 merchants that use it in 45 countries accross the globe.

Contact us for a demo of our solution.

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Marketplaces

Display / Retargeting

Product Ads On-sitetools

Comparison Shopping Engines

Affiliateplatforms

1. CHINA

2. USA

3. UK

4. JAPAN

5. GERMANY

6. FRANCE

7. CANADA

8. RUSSIA

9. S.KOREA

10. AUSTRALIA

405

363

127

102

71

57

21

18

17

16

Top 10 ecommerce countries turnover in €bn (2014)

A solid backgroundGerman ecommerce market :

With a turnover of 71 billion euros, Germany represents 67% OF CENTRAL EUROPE ECOMMERCE TURNOVER.

THE INTERNET PENETRATION RATE IN GERMANY IS VERY HIGH (86%), the country has ONE OF THE BIGGEST NUMBER OF WEB USERS IN EUROPE (71.7 million people).

UK, Germany and France account for 60% OF TOTAL ECOMMERCE SALES IN EUROPE.

GERMANY IS THE

BIGGEST ECOMMERCE MARKET IN THE WORLD

5th

Ecommerce sales in Germany from 2011 to 2015 (in billion euros)

01020304050607080

2011

34 40 63.4 71 80

20132012 2014 2015

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German Ecommerce Outlook

Major opportunities

Top products bought by German consumers online last year (in %)

0

25

50

Home Sport & leisure

Films/DVDsCDsHome electronics

BooksClothing/Footwear furnishing

Cosmetics

Top 10 ecommerce companies in Germany:

As one of the biggest market in Europe, Germany offers major opportunities for international companies looking to participate in the domestic market.

Online sales represent an estimated 9% of all retail goods sales

Goods60%

Services40%

Company Country of origin

1. Amazon EU S.a.r.l. USA

2. Otto (GmbH & Co KG) Germany

3. Zalando AG Germany

4. Notebooksbilliger Germany

5. Bonprix Handelsgesellschaft mbH Germany

6. Cyberport GmbH Germany

7. Tchibo GmbH Germany

8. Conrad Electronics SE Germany

9. Alternate GmbH Germany

10. Hennes & Mauritz AB Sweden

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