Point & Pay Mobile Electronic Wallet Presentation by: Dalal Elmahdy Jason Juneau

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  • Slide 1
  • Point & Pay Mobile Electronic Wallet Presentation by: Dalal Elmahdy Jason Juneau
  • Slide 2
  • What it isHow it WorksKey PlayersBenefitsConclusionMarketing & Money Agenda What is Point & Pay? Key Players How it works ExamplesExamples Benefits Conclusion
  • Slide 3
  • What it isHow it WorksKey PlayersBenefitsConclusionMarketing & Money What is Point & Pay? Smart cards not as effective as hoped Payment from a mobile device Transactions From credit and debit to chequing accountFrom credit and debit to chequing account PDA, Cell phone, Ir Device to POS terminal Store e-receipts and synchronize with PCs bookkeeping software What it is
  • Slide 4
  • How it WorksKey PlayersBenefitsConclusionMarketing & Money Key Players IrDAs IrFM Mobile Electronic Transaction Forum Bluetooth Short Range Financial Transaction Study Group National Retail Federations Association for Retail Technology Standards Key Players
  • Slide 5
  • What it isHow it WorksKey PlayersBenefitsConclusionMarketing & Money How it Works - Radio Frequency No line of sight Non-metal barriers (furniture/walls) not a problem Initiated by devices themselves Not as common How it Works
  • Slide 6
  • What it isHow it WorksKey PlayersBenefitsConclusionMarketing & Money Esso Speedpass Uses RF Free Marketing Receive extra Esso pointsReceive extra Esso points Entered into contestsEntered into contests How it Works
  • Slide 7
  • What it isHow it WorksKey PlayersBenefitsConclusionMarketing & Money Esso Speedpass No credit info transmitted 2-part transaction validation Validates Speedpass device, not userValidates Speedpass device, not user Security Issues No PIN or authenticationNo PIN or authentication No signatureNo signature More authentication to cancel than to useMore authentication to cancel than to use How it Works
  • Slide 8
  • What it isHow it WorksKey PlayersBenefitsConclusionMarketing & Money How it Works - Infrared Oldest wireless technology Not competing with RF Can be used in hospitals, airportsCan be used in hospitals, airports Inherent Security Requires direct line of sightRequires direct line of sight Readily available hardware IrFM accommodates 200+ million devicesIrFM accommodates 200+ million devices 5x faster 5x less power 10x less expensive How it Works
  • Slide 9
  • What it isHow it WorksKey PlayersBenefitsConclusionMarketing & Money IrFM v1.0 Unveiled! Approved v1.0 in Dec. 2002 Standards already implemented Existing financial services infrastructures Official introduction at ARTS booth at NRF Show, NYC, Jan. 2003 Built on Harex/ZOOP test in South Korea How it Works
  • Slide 10
  • What it isHow it WorksKey PlayersBenefitsConclusionMarketing & Money ZOOP and U of SC ZOOP: Korean P&P Universal Mobile Payment Service (UMPS)Universal Mobile Payment Service (UMPS) Positioned as world leader in implementation on mobile phonesPositioned as world leader in implementation on mobile phones Success in city of Seongnam (South Korea) How it Works
  • Slide 11
  • What it isHow it WorksKey PlayersBenefitsConclusionMarketing & Money ZOOP and U of SC First testing ground in U.S. ZOOP Ir receiver is $30 Bookstore first, then Dining venuesDining venues Residence buildingsResidence buildings Library cardLibrary card Reduces congestion, improves services Homogeneous system How it Works
  • Slide 12
  • What it isHow it WorksKey PlayersBenefitsConclusionMarketing & Money Marketing Everyone who makes purchases Inform the masses No charge for service Loyalty incentives Emphasis on benefits Ease of UseEase of Use ConvenienceConvenience Marketing & Money
  • Slide 13
  • What it isHow it WorksKey PlayersBenefitsConclusionMarketing & Money Making Money Software applications Devices Backbone system DatabaseDatabase IntegrationIntegration Usage Like VISALike VISA Marketing & Money
  • Slide 14
  • What it isHow it WorksKey PlayersBenefitsConclusionMarketing & Money Consumer Benefits Convenient Economic Secure Universal Benefits
  • Slide 15
  • What it isHow it WorksKey PlayersBenefitsConclusionMarketing & Money Business Benefits Card Companies Wireless Service Providers Mobile Phone companies Merchants Financial Institutions Benefits Cheques 57% Cash 22% Debit/ATM 5% Credit 16%
  • Slide 16
  • What it isHow it WorksKey PlayersBenefitsConclusionMarketing & Money Where is it being used? Currently Toll boothsToll booths Parking lots/metersParking lots/meters Fuel stationsFuel stations USC Campus storesUSC Campus stores Vending machinesVending machines Future: Credit and debit card companiesCredit and debit card companies BanksBanks RetailersRetailers ShopsShops Public transitPublic transit Conclusion
  • Slide 17
  • What it isHow it WorksKey PlayersBenefitsConclusionMarketing & Money Summary Applications Infrared and Radio Frequency Benefits Where were at Security Risks and guarantees Marketing Offer free services and extras May charge for service in future Making Money Software, Backbone, and usage Benefits Consumers and Businesses Conclusion
  • Slide 18
  • 3G Co. Wireless Phones: Credit Card Fraud Boost February 5, 2003. Online. Internet. http://www.3g.co.uk/PR/November2002/4454.htm http://www.3g.co.uk/PR/November2002/4454.htm CardTrack. Future Payments February 19, 2003. Online. Internet. http://www.cardweb.com/cardtrak/pastissues/oct02.html http://www.cardweb.com/cardtrak/pastissues/oct02.html Carson, K.M. Point and Shoot! February 20, 2003. Online. Internet. http://retailsystemsreseller.com/archive/Aug01/Aug01_2.shtml http://retailsystemsreseller.com/archive/Aug01/Aug01_2.shtml Esso. Esso Imperial Oil Website February 20, 2003. Online. Internet. http://www.esso.ca/ http://www.esso.ca/ Godwin-Jones, B. Emerging Technologies: Wireless Networks. February 20, 2003. Online. Internet. http://llt.msu.edu/vol6num1/emerging/default.html http://llt.msu.edu/vol6num1/emerging/default.html Gore, D. USC Tests Korean Company's "Point and Pay" Mobile Phone Service February 19, 2003. Online. Internet. http://www.marshall.usc.edu/Web/Press.cfm?doc_id=4171 http://www.marshall.usc.edu/Web/Press.cfm?doc_id=4171 Harex InfoTech. Website. February 19, 2003. Online. Internet. http://www.mzoop.com/ http://www.mzoop.com/ Immtec, Inc. mewallet-Mobile Electronic Wallet from Immtec February 20, 2003. Online. Internet. http://www.mewallet.com/mewallet_modules.htm http://www.mewallet.com/mewallet_modules.htm Infrared Data Associations. Creating an End-to-End Digital Payment System. February 24, 2003. Online. Internet. http://www.irda.org/FMPAY/FM_Whitepaper.pdf http://www.irda.org/FMPAY/FM_Whitepaper.pdf Infrared Data Associations. Harex InfoTech, Inc. Adapting Handspring Treo for its wireless mobile payments trial at the University of Southern California February 20, 2003. Online. Internet. http://www.irda.org/news/Harex_Handspring.pdf http://www.irda.org/news/Harex_Handspring.pdf Infrared Data Associations. IrDA Webpage. February 22, 2003. Online. Internet. http://www.irda.org/ http://www.irda.org/ Long, M. IrDA Releases Wireless 'Point & Pay' Standard February 12, 2003. Online. Internet. http://www.e-insite.net/index.asp?layout=article&articleid=CA195178 http://www.e-insite.net/index.asp?layout=article&articleid=CA195178 McommerceTimes. Wireless Point and Pay? February 3, 2003. Online. Internet. http://www.mcommercetimes.com/Technology/296 http://www.mcommercetimes.com/Technology/296 Peretz, M.A. Wireless Payment Solution on USC Campus Uses Treo February 19, 2003. Online. Internet. http://www.allnetdevices.com/wireless/news/2002/09/26/wireless_payment.html http://www.allnetdevices.com/wireless/news/2002/09/26/wireless_payment.html Sundgot, J. Point-and-pay with IrFM February 18, 2003. Online. Internet. http://www.infosync.no/news/2002/n/2868.html http://www.infosync.no/news/2002/n/2868.html Zayels, J. Point And Shoot: The Future Of Wireless Payment Technologies February 20, 2003. Online. Internet. http://www.webtrendsolutions.com/guestarticle32.htm http://www.webtrendsolutions.com/guestarticle32.htm References