Point & PayPoint & PayMobile Mobile Electronic Electronic WalletWallet

Presentation by:Presentation by:

Dalal ElmahdyDalal Elmahdy

Jason JuneauJason Juneau

What it is How it WorksKey Players Benefits ConclusionMarketing & Money

AgendaAgenda

What is Point & Pay?What is Point & Pay? Key PlayersKey Players How it worksHow it works

• ExamplesExamples BenefitsBenefits ConclusionConclusion

What it is How it WorksKey Players Benefits ConclusionMarketing & Money

What is Point & Pay?What is Point & Pay?

Smart cards not as effective as hopedSmart cards not as effective as hoped Payment from a mobile devicePayment from a mobile device TransactionsTransactions

• From credit and debit to chequing accountFrom credit and debit to chequing account PDA, Cell phone, Ir DevicePDA, Cell phone, Ir Device

to POS terminalto POS terminal Store e-receipts andStore e-receipts and

synchronize with PC’ssynchronize with PC’sbookkeeping softwarebookkeeping software

What it is

What it is How it WorksKey Players Benefits ConclusionMarketing & Money

Key PlayersKey Players

IrDA’s IrFMIrDA’s IrFM Mobile Electronic Transaction Mobile Electronic Transaction

ForumForum Bluetooth Bluetooth Short Range Financial Short Range Financial

Transaction Study GroupTransaction Study Group National Retail FederationNational Retail Federation’s ’s

Association for Retail Association for Retail Technology StandardsTechnology Standards

Key Players

What it is How it WorksKey Players Benefits ConclusionMarketing & Money

How it Works - Radio How it Works - Radio FrequencyFrequency

No line of sightNo line of sight

Non-metal barriers Non-metal barriers (furniture/walls) not a (furniture/walls) not a problemproblem

Initiated by devices Initiated by devices themselvesthemselves

Not as commonNot as common

How it Works

What it is How it WorksKey Players Benefits ConclusionMarketing & Money

Esso SpeedpassEsso Speedpass

Uses RFUses RF

FreeFree

MarketingMarketing• Receive extra Esso pointsReceive extra Esso points• Entered into contestsEntered into contests

How it Works

What it is How it WorksKey Players Benefits ConclusionMarketing & Money

Esso SpeedpassEsso Speedpass

No credit info transmittedNo credit info transmitted 2-part transaction validation2-part transaction validation

• Validates Speedpass device, not userValidates Speedpass device, not user Security IssuesSecurity Issues

• No PIN or authenticationNo PIN or authentication• No signatureNo signature• More authentication to cancel than to More authentication to cancel than to

useuse

How it Works

What it is How it WorksKey Players Benefits ConclusionMarketing & Money

How it Works - InfraredHow it Works - Infrared Oldest wireless technologyOldest wireless technology Not competing with RFNot competing with RF

• Can be used in hospitals, airportsCan be used in hospitals, airports Inherent SecurityInherent Security

• Requires direct line of sightRequires direct line of sight Readily available hardwareReadily available hardware

• IrFM accommodates 200+ million devicesIrFM accommodates 200+ million devices 5x faster5x faster 5x less power5x less power 10x less expensive10x less expensive

How it Works

What it is How it WorksKey Players Benefits ConclusionMarketing & Money

IrFM v1.0 Unveiled!IrFM v1.0 Unveiled!

Approved v1.0 in Dec. 2002Approved v1.0 in Dec. 2002 Standards already implementedStandards already implemented Existing financial services Existing financial services

infrastructuresinfrastructures Official introduction at ARTS booth at Official introduction at ARTS booth at

NRF Show, NYC, Jan. 2003NRF Show, NYC, Jan. 2003 Built on Harex/ZOOP test in South Built on Harex/ZOOP test in South

KoreaKorea

How it Works

What it is How it WorksKey Players Benefits ConclusionMarketing & Money

ZOOP and U of SCZOOP and U of SC

ZOOP: Korean P&PZOOP: Korean P&P• Universal Mobile Payment Service Universal Mobile Payment Service

(UMPS)(UMPS)• Positioned as world leader in Positioned as world leader in

implementation on mobile phonesimplementation on mobile phones Success in Success in city of Seongnam city of Seongnam (South (South

Korea)Korea)

How it Works

What it is How it WorksKey Players Benefits ConclusionMarketing & Money

ZOOP and U of SCZOOP and U of SC

First testing ground in U.S.First testing ground in U.S. ZOOP Ir receiver is $30ZOOP Ir receiver is $30 Bookstore first, thenBookstore first, then

• Dining venuesDining venues• ResidenceResidence building buildingss• Library cardLibrary card

Reduces congestion, improves Reduces congestion, improves servicesservices

Homogeneous systemHomogeneous system

How it Works

What it is How it WorksKey Players Benefits ConclusionMarketing & Money

MarketingMarketing

Everyone who Everyone who makes purchasesmakes purchases

Inform the massesInform the masses No charge for No charge for

serviceservice Loyalty incentivesLoyalty incentives Emphasis on Emphasis on

benefitsbenefits• Ease of UseEase of Use• ConvenienceConvenience

Marketing & Money

What it is How it WorksKey Players Benefits ConclusionMarketing & Money

Making MoneyMaking Money

Software Software applicationsapplications DevicesDevices Backbone systemBackbone system

• DatabaseDatabase• IntegrationIntegration

UsageUsage• Like VISALike VISA

Marketing & Money

What it is How it WorksKey Players Benefits ConclusionMarketing & Money

Consumer BenefitsConsumer Benefits

ConvenientConvenient

EconomicEconomic

SecureSecure

UniversalUniversal

Benefits

What it is How it WorksKey Players Benefits ConclusionMarketing & Money

Business BenefitsBusiness Benefits Card CompaniesCard Companies

Wireless Service Wireless Service ProvidersProviders

Mobile Phone Mobile Phone companiescompanies

MerchantsMerchants

Financial Financial InstitutionsInstitutions

Benefits

Cheques 57%

Cash22%

Debit/ATM5%

Credit16%

What it is How it WorksKey Players Benefits ConclusionMarketing & Money

Where is it being used?Where is it being used?

CurrentlyCurrently• Toll boothsToll booths• Parking lots/metersParking lots/meters• Fuel stationsFuel stations• USC Campus storesUSC Campus stores• Vending machinesVending machines

Future:Future:• Credit and debit Credit and debit

card companiescard companies• BanksBanks• RetailersRetailers• ShopsShops• Public transitPublic transit

Conclusion

What it is How it WorksKey Players Benefits ConclusionMarketing & Money

SummarySummaryApplicationsApplications Infrared and Radio FrequencyInfrared and Radio Frequency

BenefitsBenefitsWhere we’re atWhere we’re at

SecuritySecurity Risks and guaranteesRisks and guarantees

MarketingMarketing Offer free services and extrasOffer free services and extrasMay charge for service in futureMay charge for service in future

Making MoneyMaking Money Software, Backbone, and usageSoftware, Backbone, and usage

BenefitsBenefits Consumers and BusinessesConsumers and Businesses

Conclusion

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CardTrack. “Future Payments” February 19, 2003. Online. Internet. CardTrack. “Future Payments” February 19, 2003. Online. Internet. http://www.cardweb.com/cardtrak/pastissues/oct02.html

Carson, K.M. “Point and Shoot!” February 20, 2003. Online. Internet. Carson, K.M. “Point and Shoot!” February 20, 2003. Online. Internet. http://retailsystemsreseller.com/archive/Aug01/Aug01_2.shtml

Esso. “Esso Imperial Oil Website” February 20, 2003. Online. Internet. Esso. “Esso Imperial Oil Website” February 20, 2003. Online. Internet. http://www.esso.ca/ Godwin-Jones, B. “Emerging Technologies: Wireless Networks”. February 20, 2003. Online. Internet. Godwin-Jones, B. “Emerging Technologies: Wireless Networks”. February 20, 2003. Online. Internet. http://llt.

msu.edu/vol6num1/emerging/default.html Gore, D. “USC Tests Korean Company's "Point and Pay" Mobile Phone Service” February 19, 2003. Online. Gore, D. “USC Tests Korean Company's "Point and Pay" Mobile Phone Service” February 19, 2003. Online.

Internet. Internet. http://www.marshall.usc.edu/Web/Press.cfm?doc_id=4171 Harex InfoTech. Website. February 19, 2003. Online. Internet. Harex InfoTech. Website. February 19, 2003. Online. Internet. http://www.mzoop.com/ Immtec, Inc. “mewallet-Mobile Electronic Wallet from Immtec” February 20, 2003. Online. Internet. Immtec, Inc. “mewallet-Mobile Electronic Wallet from Immtec” February 20, 2003. Online. Internet.

http://www.mewallet.com/mewallet_modules.htm Infrared Data Associations. “Creating an End-to-End Digital Payment System”. February 24, 2003. Online. Infrared Data Associations. “Creating an End-to-End Digital Payment System”. February 24, 2003. Online.

Internet. Internet. http://www.irda.org/FMPAY/FM_Whitepaper.pdf Infrared Data Associations. “Harex InfoTech, Inc. Adapting Handspring Treo for its wireless mobile payments Infrared Data Associations. “Harex InfoTech, Inc. Adapting Handspring Treo for its wireless mobile payments

trial at the University of Southern California” February 20, 2003. Online. Internet. trial at the University of Southern California” February 20, 2003. Online. Internet. http://www.irda.org/news/Harex_Handspring.pdf

Infrared Data Associations. IrDA Webpage. February 22, 2003. Online. Internet. http://www.irda.org/Infrared Data Associations. IrDA Webpage. February 22, 2003. Online. Internet. http://www.irda.org/ Long, M. “IrDA Releases Wireless 'Point & Pay' Standard” February 12, 2003. Online. Internet. http://www.e-Long, M. “IrDA Releases Wireless 'Point & Pay' Standard” February 12, 2003. Online. Internet. http://www.e-

insite.net/index.asp?layout=article&articleid=CA195178insite.net/index.asp?layout=article&articleid=CA195178 McommerceTimes. “Wireless Point and Pay?” February 3, 2003. Online. Internet. McommerceTimes. “Wireless Point and Pay?” February 3, 2003. Online. Internet.

http://www.mcommercetimes.com/Technology/296http://www.mcommercetimes.com/Technology/296 Peretz, M.A. “Wireless Payment Solution on USC Campus Uses Treo” February 19, 2003. Online. Internet. Peretz, M.A. “Wireless Payment Solution on USC Campus Uses Treo” February 19, 2003. Online. Internet.

http://www.allnetdevices.com/wireless/news/2002/09/26/wireless_payment.htmlhttp://www.allnetdevices.com/wireless/news/2002/09/26/wireless_payment.html Sundgot, J. “Point-and-pay with IrFM” February 18, 2003. Online. Internet. Sundgot, J. “Point-and-pay with IrFM” February 18, 2003. Online. Internet.

http://www.infosync.no/news/2002/n/2868.htmlhttp://www.infosync.no/news/2002/n/2868.html Zayels, J. “Point And Shoot: The Future Of Wireless Payment Technologies” February 20, 2003. Online. Zayels, J. “Point And Shoot: The Future Of Wireless Payment Technologies” February 20, 2003. Online.

Internet. http://www.webtrendsolutions.com/guestarticle32.htmInternet. http://www.webtrendsolutions.com/guestarticle32.htm

ReferencesReferences