pm project p2 group2 expgdm

8/14/2019 PM Project P2 Group2 Expgdm

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SUSTAINABLE PRODUCTSUSTAINABLE PRODUCT

Biodegradable PlasticsBiodegradable Plastics

Product Management Presentation 2

ExPGDM Group 2

Alok Saha(06)Vijaya Gopal(53)

Krishnendu Paitandy(16)Vivek Pandey(57)

Submitted to

Prof. Pinaki Dasgupta


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Plastics can be produced from starchPlastics can be produced from starch

Starch is a natural polymer produced by plants duringphotosynthesis. Cereal plants and tubers contain starch inlarge proportions.

Starch can be processed directly into a bioplastic which issoluble in water, articles made from starch will deformwhen exposed to moisture thus limiting its use.

This problem is overcome by modifying the starchharvested from corn, wheat or potatoes into a differentpolymer by having the microorganisms transform it intolactic acid, a monomer.

Lactic acid is chemically treated to cause the molecules oflactic acid to link up into long chains or polymers, whichbond together to form a plastic called polylactide (PLA).


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Bioplastic productsBioplastic products


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Packing materialPacking material


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Decomposition of BioplasticsDecomposition of Bioplastics


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Composting the packaging with its contentsComposting the packaging with its contents

Compost may be the key to maximizing the real environmental

benefit of biodegradable plastics. One of the big impediments to composting our organic waste is

that it is so mixed up with non-degradable plastic packaging thatit is uneconomic to separate them. Consequently, the entiremixed waste stream ends up in landfill. Organic waste makes upalmost half the components of landfill.

By ensuring that biodegradable plastics are used to package allthe organic produce, it is possible to set up large-scalecomposting lines in which packaging and the material it containscan be composted as one. The resulting compost could be

channeled into plant production, which in turn might beredirected into growing the starch to produce more biodegradableplastics.


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Consumption of Plastics in PackagingConsumption of Plastics in Packaging

and Consumer Products in Indiaand Consumer Products in India


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Market segmentMarket segment

Retailers involved in green practices. Fiber market.

Bedding & Apparel

Nonwoven Disposables Packaging Industry.

Food(Processed & Fresh)

Consumer and Industrial productsHousehold products.

Waste management.Disposables medical supplies


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Target MarketTarget Market

The most common market for bioplastics today ispackaging. Existing applications include

Biodegradable plastic shopping bags.

Packaging Industry.


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ProductProductPromotionPromotion

Involvement & partnership with NGOsEducating the part of industry which has

use for the product. Enhance their CSR

initiatives.Influencing & educating the

stakeholders(Govt. agencies, NGOs etc)to bring in legislation banning use of

paper bags & extension of currentlegislation to ban conventional polyethenein all forms.


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Distribution Channel MembersDistribution Channel Members

DistributorDistributor

3.3.Clearly defined territory with no overlap.Clearly defined territory with no overlap.4.4.5 days credit(PDC)5 days credit(PDC)5.5.3% margin.3% margin.6.6.4 days inventory.4 days inventory.7.7.Strong infrastructure required.Strong infrastructure required.8.8.Appoint Wholesellers in consultation with stockist.Appoint Wholesellers in consultation with stockist.

StockistStockist

1. Strong infrastructure & logistics.1. Strong infrastructure & logistics.2. Defined territory.2. Defined territory.3. Strong understanding of the geography & retail trade.3. Strong understanding of the geography & retail trade.4. Ability to identify able wholesellers.4. Ability to identify able wholesellers.5. 4% margin.5. 4% margin.6. 4 days credit(PDC)6. 4 days credit(PDC)7. 4 days inventory.7. 4 days inventory.

WholesellerWholeseller23.23.Experinenced person with proven credentials.Experinenced person with proven credentials.24.24.Strong understanding of the geography.Strong understanding of the geography.25.25.Person with integrity.Person with integrity.26.26.3% margin with no credit.3% margin with no credit.27.27.Supply on demand.Supply on demand.


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Pricing of the productPricing of the product

Reasonable price comparable with Paper bags. Request for Tax Exemption to benefit the end user. Request for subsidies for additives used. R&D support by the Govt/Industry to keep product

development cost low & focus on core competency.

Volume Small Retailer Big Retailer

0.5 Kg Rs 0.5 NA

1 Kg Rs 0.75 NA

5 Kg Rs 2.0 Rs 1.7510 Kg Rs 3.5 Rs 3.0

20 Kg NA Rs 5.5


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THANK YOUTHANK YOU


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Target MarketTarget Market

Mulch film from biodegradable plasticsMulch films are laid over the ground around crops, to

control weed growth and retain moisture. Normally,farmers use polyethylene black plastic that is pulled up

after harvest and sent to a landfill (taking with it topsoilhumus ).

Usage of the biodegradable mulch film have shown that, itperforms as good as polyethylene film but can be ploughedinto the ground after harvest.

This form of disposal is easier, cheaper and enriches thesoil with carbon

pm project p2 group2 expgdm

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