“Good games are created through playtesting.” Jesse Schell

We specialize in playtesting mobile applications and games, as well as engaging withproduct’s target audience representatives:

Today, qualitative playtesting any mobile application or game is a crucial part of their development                           process. It enables developers to evaluate their products at each stage of development, ensure they                           don’t fall prey to avoidable mistakes, and minimize their development costs by streamlining the                         process as a whole.

In keeping with the (simplified) project maintenance pipeline featured above, playtests should be                       performed roughly every 2­3 weeks in order to effectively track product quality and its changing                           dynamics. Thus during a ½ year long development cycle between 12­15 playtests would be                         performed, aggregating a total of between 300­400 detailed user feedback reports and as a function                           dramatically improving final product quality.

e-mail: info@playtestix.com skype: playtestix

What playtesting is and how it could be useful for your product:

Playtest is the structured testing of any given application by members of its target audience, theresult of which is detailed, highly formalized feedback compiled via specially developedquestionnaires.

All target audience testers introduced to the products they test will have never experienced them                           before, ensuring that they catch the maximum number of potential errors, mistakes, and make                         notes on possible improvements with fresh unbiased eyes. Furthermore, if necessary, developers                     may collect information on what testers would have liked to see within the apps they test and                               suggestions for future improvement as well.

Depending on testing needs and focuses we have the capability to recruit either casual players or                             hardcore app users/ mobile gamers for use as our core tester groups. Our proprietary methods                           allow us to quickly collect data regarding different target groups’ reactions to specific app/ game                           features, functional/ structural problems during use, and other specific issues.

As a result this gives developers a clear understanding of the problems within their product and an                               intuitive roadmap to fix their apps/ games, whether its interface optimization, bug resolution, or                         anything else. It’s all made possible by opening up applications to much wider, and as so much                               more constructive, audience critiques.

An easily understandable interface and use­flow are crucial to promoting the success of games/                         apps. Research shows that if users don’t easily understand the concept of an application or                           its control schemes intuitively they are likely to abandon the using it permanently. (Eric                         Preisz, Torque company (Garagegames), researchers from Full Sail center)

e-mail: info@playtestix.com skype: playtestix

Playtest Implementation Stages

● Development or adaptation of existing research tools (questionnaires) custom tailored for                   use with the product due to be tested.

● Recruiting participants (test group) which fall in line with the product’s target audience group.

● Playtest product with collected test group.

● Collect data and testers’ opinions via custom tailored questionnaire.

● Process questionnaire data, review product improvement recommendations, and synthesize               results (concrete points for product improvement) based on collected data & opinions.

Playtest Solves Needed Development Steps Simultaneously:

● Dramatically reduces overall project cost.

● Gathering objective data regarding project development & product perception by its target                     audience base.

● Circumvent significant development oversights (mistakes) and efficiently rework the               application early on in the development process.

● Adjustment of overall development life­cycle in accordance with expectations from its target                     audience.

● Safeguards developers from making improper time and resource investments during                 development.

● Enables realization of ideas in an optimally profitable fashion.

● And perhaps most importantly ­ Effectively maximizes the user experience!

Who benefits from playtesting?You:

● Are a developer or publisher.

● Develop mobile games / applications.

● Created a first build of a mobile application/ game.

e-mail: info@playtestix.com skype: playtestix

How playtest differs from other research methods:

Indicator Playtest Beta Test FocusGroup

Feedback from target audiences Yes No Yes

Guaranteed feedback Yes No Yes

Early development stage implementation Yes No Partly

User activity observation Yes No Partly

Full scenario of user actions Yes No Yes

Answers according to specific question lists Yes No Yes

Recommendations from the target audience Yes No Yes

Ability to make impartial measurements Yes Partly Partly

Risk of negative market impact No Yes No

Generally speaking, alternate application testing methods feature other minor shortcomings not                   featured in the above table as well.

Beta Testing requires far greater effort and roughly ten times as much money to implement as                             playtesting, while offering far less data deliverables in the interim.

Focus Group Testing is not quantitative product quality/ user experience solution. This form of                         testing serves more as a means to introduce the product to an audience and get a holistic sense for                                   overall quality, “ideal product” parameters, and general quality improvement markers. This won’t                     won’t help with detailed or deep application study nor will it provide adequately detailed feedback.

Additional details

● New testing participants are recruited for every specific project in order to ensure they meet                           a given product’s target audience base.

● No participants have any link to marketing, advertising, or psychology related fields, and has                         never worked in application development.

● Developers or their representatives are free to observe the testing process in full.

● Depending on the task, Playtestix experts will devise additional research methods or update                       playtesting methodology.

e-mail: info@playtestix.com skype: playtestix

What do you get with Playtestix?

Qualitatively collected  testing group according to your product’starget audience parameters.

Testing devices.

Experienced observers who specialize on studying mobile gamesand applications.

Professional consultation and expert recommendations frommarketing and development teams.

Availability of anonymous testing – the audience will not beinformed of who the developer is to avoid information leaks.

Call or email us for a brief consultation on any questions/concerns you have regarding playtesting.                           We’d be happy to hear from you. You may also arrange a meeting with us directly to discuss your                                   specific playtesting needs.

e-mail: info@playtestix.com skype: playtestix