Planning the Publication

Just like an architect must create a floor plan before building, so too must a desktop publisher create a plan before generating any publication.

The following steps should be followed when planning any publication.

Step 1

• Clearly identify the purpose of your publication. Your publication could be used to ……

Step 2

• Assess your target audience.

Who am I communicating

with?

Step 3

• Determine what form your intended audience will be exposed to your message.

Labor Day Sale!

Step 4

• Decide what you want your readers to do after reading your message.

Hello. I would like to place

an order please.

Step 5

• Collect examples of effective designs.