We are Pitchfork design studio.

HELLO.

THE PITCHFORKMANIFESTO.

1. Always strive to make ethical choices.2. Be mindful of the environment, don’t use more than you need to.3. Treat clients like how treat your friends, with respect.4. Teach clients about the importance of sustainability.5. If you make mistakes, learn from them.6. Small details make good design.7. Design for the outcome not the money.8. No stress only smiles.9. Seek out the cause of a problem before proposing a solution10. Print will never be replaced.

WHAT WE DO.

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Pitchfork is an ethically driven design studio specialising inpublishing and editorial work. We focus on the development of print based outcomes for avariety of graphic forms. At pitchfork we pride ourselves on our sustainable approachto the design process.

WHO WE ARE.

JORDANHARRISON READER.

LEOSIMS.

JAMIEPUDSEY.

• Designer.• Accountant

Collaborator.• Resources Manager.

• Designer.• Marketing Director.• Client Services.

• Designer.• Representative.• Coding Collaborator.

Recognize graphicdesign for the immenselypowerful tool that it is.

VISION.

VISION.

> Green graphic design is, first and foremost, aboutusing the power of design to shift the status quotowards sustainable solutions. At Pitchfork we not only strive to produce ethicaloutcomes but also aim to teach clients whysustainable solutions are important.

LIMITEDLIABILITYPARTNERSHIP.

> A Limited Liability Partnership (LLP) shares many of the features of a normalbusiness but also offers reduced personal responsibility for business debts. Byregistering the company as an limited liability partnership we avoid being chasedfor company debt it the company ever goes bankrupt.

FEDERATION OF SMALLBUSINESSES.

> The Federation of Small Businesses is a British organisation focused onproviding help and support to small businesses. Registering with the FSB isbeneficial to our studio as they provide 24/7 access to legal advice andcover.

START-UP LOAN

> SMALL BUSINESS START-UP LOAN -£20,000 Loan must be paid back over a period 1 – 10years.

START-UP EXPENSES.> (1x27inch 2x21 inch) 3 macs - £4,400

4 months rent up front - £1,000 (£250 thereafter)3 ergonomic chairs - £150home built desks - £50inkjet printer - £210phone and internet - £30 startup £20 per monthlamps - £50craft tools - £250copyright free vector artwork/stock photography - £100code website - free (jamie’s brother)Bainbridge lewis accountants - £400 per year £33.3 per monthLaunch exhibition / party - £100Printed promotion - £300 STARTUP COST - £6,678

BASIC LIVIING EXPENSES.

> Rent monthly 250 Internet £20 monthlyOffice bills £50 monthlyRent £300 monthly for 3 bed flat£600 month food for all 3 of us£33.3 per month accountant £1,256 per month£15,072 per year living.

CHARGING.DAYS WORKED - 240 days a year (all working days except public holidaysand 2 weeks holiday) MINIMUM CHARGE - For first year we need to earn at least £90.3 tosustain living costs, running the studio and paying back some of the start-uploan used to start the business. HOW WILL WE CHARGE? - Charge by job according to the size andscope of brief. PAYMENT - 1/3 payment up front, 1/3 payment upon intial finishedproposals, final 1/3 upon delivery of completed stuff. They’re allowed 4 freechanges after second payment any more we charge.

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FUTURE SCOPE - Once we reach a sustainable profit margin of over£1000 pounds a month 1/3 of the profit will be put into a business bank account. ETHICAL CHARGING – Once the business has started turning overa reasonable amount of profit we want to instil an sliding scale charging systemfor smaller clients. As an ethical company we want to provide our services tosmaller businesses who usually couldn’t afford to work with us, the idea behindthis is to give something back to the community where we are based.

FUTURE IDEAS.

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WAGES.

FIRST YEAR – Wages will be split equally. FOLLOWING YEARS - Wages will be split with regards to theamount of work completed by each person. An unbiased mediator will be usedin situations where disagreements arise.

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STUDIO SPACE.

STUDIOLOCATION.

BRIGTONPRINTERS

PRINTING OUTSOURCED – GEMINI PRESS

• Based in Shoreham, West Sussex• Regarded as one of the leading eco friendly printers in the UK• Any colour digital printing and conventional 4 colour printing requirements

are catered for.• Full range of finishing solutions also available.

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STUDIO BRANDING.

WEBSITE.

If any one has a questions regarding any aspect of thepresentation please raise you hand now.

THANK YOU FOR LISTENING

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