Peter James - NinefoldLeadership day – July 2011Follow Peter James on Twitter @ Kilcare

The cloud market

The cloud landscape – it’s hot!- A significant increase in media discussion is

broadening cloud awareness and uptake- Cloud storage is a major growth area

Ninefold is the only Australian self-managed cloud of any scale.

Ninefold – about us

Just who is Ninefold anyway?- Australian self-managed public cloud- Pay only for what you use; add your credit card &

start- Targeting start-ups, webcentric entrepreneurs, &

digital agencies- Powered by social media, community and online

strategies- Cloud storage is a core strategy- Low latency (faster speeds) and local data residency

are key differentiators

Sign up in seconds. Start using in minutes. Benefit for years.

New products & features

Rapid road map of features- January 26 Public beta and blog launched- Feb 14 Official launch- March 23 Cloud storage- April 19 VMware, API & extra templates- June 1 Micro instances - June 15 Updated pricing- June 28 jclouds & Fog code libraries

Still more to come…- July Atmos GeoDrive - More templates, more features, more

improvements

Ten times faster than Amazon. Ninefold is easy to use, we love the self help guides and it was extremely easy to move from AWS to Ninefold. The programmers love it!

Kathy Phelan, CEO, Social Media Education

What our customers say

Ninefold and MacTel

Ninefold & Macquarie Telecom- Targeting a different market with a different strategy

- Provides multiple touch-points in the fast moving cloud market

- Collaboration where appropriate for added leverage- Working together to produce detailed white papers /

blogs on data jurisdiction issues- Accounting, finance and HR/payroll support Ninefold- Ninefold co-located in the Intellicentre (IC1)- Lead sharing

Online marketing

SEO / SEM / banner ads- Banners on additional sites via contra

(Australian Anthill / Digital Ministry)- SEO woven through all content including

blogs and offsite assets- Campaign tracking with specific URLs and

Google Analytics track ROI

Content marketing

Blogs / presos / videos- Regularly updated by multiple Ninefold staff- Thought leadership- Easily shared & spread via social media

Content syndication- Republished on other major sites- Delimiter / Digital Ministry /

Technology Spectator / Sitepoint

Social media marketing

Twitter- Rapidly growing in followers (662)- Identify & respond to customer issues- Rapid spread of Ninefold news & PR, driving

additional traffic and awareness

Facebook/LinkedIn/YouTube- LinkedIn Ninefold page attracting fans- LinkedIn cloud group planned for Q1/2- Facebook page continues to grow- Youtube ‘How to’ videos and testimonials

Community marketing

Offline event sponsorships- Developer & digital meetups & conferences- 40 events attended in June alone- Wider brand awareness via speaking

opportunities- Supported by advocates at the events- T-shirts, beanies, hoodies and promo code

vouchers

Offline community- Ninefold advocates in most capital cities and NZ- Lead generation and brand awareness- Plus resellers

O2 Networks & Riverbed- Strategic reselling partnership- Other resellers being appointed

As the only Riverbed Diamond Partner in Australia, O2 Networks are excited to leverage Ninefold’s cloud storage platform to deliver a local, secure, high performance and cost effective replacement to tape backup.

Strategic partners