James BaroneHyesil ChoPeter NantawisarakulAashni Shah

WHAT IS BUBBLE TEA?

A tasty tea-based drink mixed with fruit or milk

Most bubble tea come with small chewy tapioca or boba.

Very popular in Taiwan and gaining popularity in the United States

OUR MISSION IS TO PROVIDE THE VILLANOVA AND MAIN LINE COMMUNITIES WITH A UNIQUE CAFÉ EXPERIENCE THAT OFFERS A VARIETY OF HIGH QUALITY, FRESH BUBBLE TEAS AND PASTRIES IN A QUICK AND TIMELY MANNER.

CORE COMPETENCIES

Workforce Hire competent students Well developed training

Location & Facility Near Villanova campus Comfortable and welcoming feel

Technology Mobile application Use of technology for all orders

COMPETITIVE PRIORITIES

Fresh, high quality products Only use fresh fruits with no added preservatives

High flexibility We will encourage criticism with comment cards

and surveys and change whatever is not wanted We want the customers’ opinions on flavors of

the drinks Strong customer relationship

Friendly and welcoming treatment towards all customers

Specials and discounts for holidays and birthdays and reward systems

Strengths According to our competitive priorities and mission statement: 

- Fresh, high quality food- High quality service and

strong customer relationships

- Flexibility

Weaknesses Lack of reputationPotential slow period in the winter months

Opportunities Great locationCurrent emerging, new market in bubble tea

Threats 

Competition:- Surrounding bubble tea providers- Well-known competition (i.e.

Starbucks, Dunkin’ Donuts, etc.)- Cheaper options and alternatives

from competition

TARGET AUDIENCE

College students and young adults ages 18 to 29

Household incomes between $50,000 and $74,999

Those who enjoy a healthier and fruit based drink opposed to the soft drinks and artificially flavored beverages

Local residents

TARGET MARKET

Total Households 1,240Less Than $10,000 17.40%$10,000 To $14,999 2.30%$15,000 To $24,999 9.40%$25,000 To $34,999 9.80%$35,000 To $49,999 11.70%$50,000 To $74,999 20.90%$75,000 To $99,999 10.30%$100,000 To $149,999 4.90%$150,000 To $199,999 7.30%$200,000 Or More 6.00%Median Household Income $48,000Mean Household Income $74,813

Household Income

Economic Characteristics for Bryn Mawr

TARGET MARKET (CONT.)

10 to 14

15 to 19

20 to 24

25 to 34

35 to 44

45 to 54

55 to 59

60 to 64

65 to 74

75 to 84

85 and over0.0000

0.0500

0.1000

0.1500

0.2000

0.2500

0.3000

0.3500

Age Demographics for Bryn Mawr

% o

f Pop

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on b

y A

ge

PROCESS STRUCTURES

Manufacturing Structure: Make-to-Order, Seasonal Will offer different flavored drinks with the

changing seasons

PROCESS STRUCTURES

Customer Contact: Friendly and open environment Customer contact is a BIG part of Bubble Tea

Café’s strategy

PROCESS STRUCTURES Service Structure:

Open flow of communication; hybrid office Mix between customized and standardized drinks allow

customers to order variations of the normal drinks offered by Bubble Tea Café

PROCESS STRUCTURES

Capital Intensity Café needs standard machines to operate Blenders, refrigerators, freezers, etc. Employees consist of 2 drink-makers, 2 cashiers,

and 1 manager Salaries:

SUPPLY CHAIN INVENTORY MANAGEMENT Suppler Inputs:

Highest quality, lowest price Perishable foods will come from local suppliers in

Philadelphia Non-Perishable equipment will come from other Philly

SuppliersPhiladelphia Wholesale Produce Market: Philadelphia Restaurant Equipment:

SUPPLY CHAIN INVENTORY MANAGEMENT

Order Accuracy: We will use proper sales forecasting methods to

accurately predict future demand. Bubble Tea Café must constantly be stocked with

fresh food.

EXPECTATIONS

Amount of Expected Customers on Average: Compared to Tea Do Monday to Thursday: 120-160 Friday to Sunday: 170-220

FORECASTINGTechniques: Exponential Smoothing Trend Projection with Regression Time Series Forecasting Market Research Delphi Method

OUR QUALITY STRATEGYOur quality strategy will align with our competitive priorities:

We will use implement both Lean System Controls and Total Quality Management controls.

Top quality products and services

Flexibility in services

Strong customer relationships

QUALITY CONTROLS – LEAN SYSTEM

Lean System Controls

Employee training

Multifunctional machines

Cleanliness and hygiene

Motion and defects

Inventory

QUALITY CONTROLS - TQM

TQM Controls

Customer suggestions and reviews

Social media and Website

ANNUAL EXPENSES:$142,300 PER YEAR ($4.07 PER DRINK)

Input Costs: $18,200/year

Fresh fruits: $13,305

Toppings: $3480

Cups and Straws: $400

Other: $1000

The Menu * COLD DRINKS With toppings – Small- $3.75, Regular- $4.75, Large- $5.50 Without toppings – Small- $3.25, Regular- $4.25, Large- $5.00

Fruit Bubble Teas (mix up to two flavors) (* = season special) Mango Peach Passion Fruit Lychee Pomegranate Rose Strawberry Pina Colada Kiwi Fresh Watermelon Orange Honeydew Green Apple Coconut Cranberry Lemon Peppermint* Pumpkin* Raspberry Green Tea

Milk Bubble Tea (soy milk and non-dairy creamer available) Green Milk Tea Chai Chocolate Taro Vanilla Coconut Cookie Dough Black Milk Tea Thai Tea

Smoothies (mix up to two flavors) Green Apple Strawberry Papaya Mango Lychee Passion Fruit Kiwi Mango Pineapple Coconut Fresh Watermelon

* HOT DRINKS

Hot Teas (Small- $2.75, Regular- $3.50, Large- $4.50) ** = available with toppings for an extra $0.50

Jasmine Green Tea Mint Green Tea Peach Oolong English Breakfast Earl Grey Chamomile Hibiscus Green Tea Citrus Tropical Mango ** Peppermint ** Coconut ** Chai **

Coffee (Small- $2.00, Regular- $2.50, Large- $3.00 Regular, French Vanilla, Caramel, Pumpkin

Hot Chocolate (Small- $2.50, Regular- $3.00, Large- $3.50)

* TOPPINGS – your choice of: Original Boba, Poppers, and Flavored Jelly Boba: Original Boba Poppers: Lychee, Mango, Orange, Passion Fruit, Strawberry, Yogurt Flavored Jelly: Mango, Passion Fruit, Pineapple, Lychee, Strawberry, Raspberry, Peach BAKERY Fall Special: Pumpkin Bread, $3.25 Coffee Cake / Pound Cake / Pumpkin Crumb Cake, $2.75 per slice Chocolate Croissant, $1.75 each Chocolate Lava Cake, $4.99 Cookies, all flavors $1.00 each

The Menu * COLD DRINKS With toppings – Small- $3.75, Regular- $4.75, Large- $5.50 Without toppings – Small- $3.25, Regular- $4.25, Large- $5.00

Fruit Bubble Teas (mix up to two flavors) (* = season special) Mango Peach Passion Fruit Lychee Pomegranate Rose Strawberry Pina Colada Kiwi Fresh Watermelon Orange Honeydew Green Apple Coconut Cranberry Lemon Peppermint* Pumpkin* Raspberry Green Tea

Milk Bubble Tea (soy milk and non-dairy creamer available) Green Milk Tea Chai Chocolate Taro Vanilla Coconut Cookie Dough Black Milk Tea Thai Tea

Smoothies (mix up to two flavors) Green Apple Strawberry Papaya Mango Lychee Passion Fruit Kiwi Mango Pineapple Coconut Fresh Watermelon

* HOT DRINKS

Hot Teas (Small- $2.75, Regular- $3.50, Large- $4.50) ** = available with toppings for an extra $0.50

Jasmine Green Tea Mint Green Tea Peach Oolong English Breakfast Earl Grey Chamomile Hibiscus Green Tea Citrus Tropical Mango ** Peppermint ** Coconut ** Chai **

Coffee (Small- $2.00, Regular- $2.50, Large- $3.00 Regular, French Vanilla, Caramel, Pumpkin

Hot Chocolate (Small- $2.50, Regular- $3.00, Large- $3.50)

* TOPPINGS – your choice of: Original Boba, Poppers, and Flavored Jelly Boba: Original Boba Poppers: Lychee, Mango, Orange, Passion Fruit, Strawberry, Yogurt Flavored Jelly: Mango, Passion Fruit, Pineapple, Lychee, Strawberry, Raspberry, Peach BAKERY Fall Special: Pumpkin Bread, $3.25 Coffee Cake / Pound Cake / Pumpkin Crumb Cake, $2.75 per slice Chocolate Croissant, $1.75 each Chocolate Lava Cake, $4.99 Cookies, all flavors $1.00 each

Fresh variety Hot and cold

drinks With or without

toppings Baked good

specials

Prices based on Bubble Tea Café’s costs, and competitor pricing and costs

QUESTIONS?