Technology Ventures

Turning a “Worst” Idea into a Good One

by Dactyl Mobile

From “Rent a Pet, Rent a Friend”, to:

PET FRIEND

Original Idea

Turning “worst idea” into Good Idea

Pet Rental Service

Improved IdeaPet-Family Match Service

Turning “worst idea” into Good Idea

Main Idea

Details

For customers looking for a pet who doesn’t know if they can commit to it in the long run; the Pet Friend service is a pet match service for people who would like to discover if pet ownership is for them.

Unlike traditional method of acquiring a pet, our service will provide the opportunity for pet and person to know each other and decide if they want to commit on a relationship.

Customer segment • Service for matching dogs with

families.• Dogs are prepared and trained,

so their behavior is suited to be part of a new family.

• Special emphasis is taken in helping the family adapt and learn how to take care of the dog.

• Dogs will stay with new families on weekly intervals and if after 4 weeks a match is not made, the dog can be placed with a new family.

PET FRIEND RENT A PET

Key Elements• Rent pets for a short period of

time.• Focused on the person renting

the pet.• Does not take in consideration if

the pet match with the person renting.

• Can be seen as the pet is being used as an object.

• Service do not take in consideration additional services that can be offered.

PET

FRIE

ND

Revenue Streams

Far from charging for the service of matching a dog with a family, PET FRIEND offer a wide range of services, tailored to improve the Family-Pet relationship. These are:

• Pet-Family match fee - $/week• Store to sell:

• Food• Dog accessories• Dog Toys

• Dog Grooming• Dog Training• Dog Hotel• At-Home Expert Advice

PET FRIEND The main goal is to provide the help and resources

needed to correctly match a dog with a new family. This service will ensure that the

correct match is made and a long and safe commitment is

achieved.

This relationship will ensure steady revenue streams in

the long run.