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    Entrepreneurship

    (CMS-109)

    Dr.M.TayyebJaved HeadORIC

    [email protected]

    Office:C217

    PABX:3243

    1http://goo.gl/2teRWx

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    Approved Contents

    IntroductiontoEntrepreneurship;

    EntrepreneurialProcess;

    Business

    OpportunityIdentification;Market

    Assessment;FinancingtheEmergingFirm;

    NewProduct

    Innovation;

    Technology

    Commercialization;BusinessPlan

    Development;

    Strategy

    and

    Entrepreneurship;Managingthegrowing

    firm 2

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    Entrepreneurship @PIEAS YESYouthEngagementsServiceNetwork

    SPEL Society

    for

    the

    promotion

    of

    Entrepreneurship

    and

    Leadership

    PENPIEASEntrepreneurshipNetwork

    TiETheIndusEntrepreneurs

    GISTTechIGISTGlobalInnovationthroughScience&Technology

    TheEntrepreneurialChallengeIBAInvent

    "Discover"NUSTBusinessPlanCompetition

    SparkCASEBusinessSchool(CBS)Event

    SPDC

    StudentProfessional

    Development

    Conference

    UET

    KSK

    RYMUNPMUN

    CREATE 3

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    Opportunities

    4

    MobilinkDiscover NUSTBusinessPlanCompetition

    AlFikraQatarNationalBusinessPlanCompetition

    FLoW

    Clean

    Energy

    Business

    Challenge

    RiceBusinessPlanCompetition

    MITClean

    Energy

    Prize

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    Prosperity through entrepreneurship

    5

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    Four Rounds Round1

    The

    students

    are

    required

    to

    research

    and/or

    seek

    guidance

    from

    expertstocomeupwithanideaandalsotoformteamsthatare

    multidisciplinary.Theideaswouldbegradedbyexpertsandupto

    top100willbeshortlisted

    Round2

    Teamswouldgothroughworkshopstoacquireknowledgeabout

    howtodevelopanExecutiveSummary(ES),Elevatorpitch(EP),

    BusinessPlan(BP)andBusinessPlanPresentation(P).Inthisround

    onlyESsandEPsaretobesubmittedbytheteams.Thesewouldbe

    gradedby

    experts

    and

    the

    up

    to

    top

    50

    teams

    will

    be

    short

    listed.

    6

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    Four Rounds Round3

    Teams

    would

    then

    be

    assigned

    mentors

    from

    the

    industry

    who

    wouldprovideoneononementoringandhelptheteamsin

    preparingtheirFinalBusinessPlansandDraftPresentations(DP).

    BPsandDPs,submittedbyteams,wouldbegradedbyexpertsand

    theuptotop10Finalistswillbeselectedfromeachtrack.

    Round4

    TheFinalistwouldbeprovidedmentoringandcoachingtoimprove

    theirDraftPresentation.Thesepresentationswouldthenbemade

    infrontofJudgesfromthetwotracks,whowouldbesuccessful

    social,or

    business

    entrepreneurs

    or

    senior

    executives

    from

    the

    corporateandindustrialworld,attheGrandFinaleinDec2014.The

    judgeswouldselectthetopfiveteamsfromeachtrack.7

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    Entrepreneurship and New

    Venture Opportunities

    Lecture Outline

    Definitions EntrepreneurshipinPractice

    CaseStudies

    Progressthrough

    Innovation

    Luckorpersistence

    8Text Book:

    Entrepreneurship New Venture Creation by David H. Holt

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    Synopsis for learning Evolutionofentrepreneurshipfromeconomictheory

    Characteristicsof

    entrepreneurs

    Smallbusinessasadimensionofentrepreneurship

    Corporateentrepreneurship

    Economicdevelopmentandproductivity

    9

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    Evolution of Entrepreneurship Suddendiscovery

    Americadiscovered

    and

    nourished

    by

    entrepreneurs

    now

    worldeconomicpower

    Risktakerswhoseizeopportunitiestoharnessanduseresourcesinunusualways

    Largecorporations

    evolved

    from

    backyard

    enterprises

    Fourmainstreameconomicfactors land,labor,capital,andentrepreneurship

    17th centuryFrenchwordentreprendrereferstoindividualswho

    were

    undertakers,

    meaning

    those

    who

    undertook

    the

    riskofnewenterprise

    14th centuryContractors.TaxEntrepreneur 10

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    Economics and

    Entrepreneurship RichardCantillon,(1755)aFrencheconomistofIrishdescent,

    iscreditedwithgivingtheconceptofentrepreneurshipa

    centralroleineconomics

    AcriticalpointinCantillonsargumentwasthatentrepreneursconsciouslymakedecisionsaboutresourceallocation

    Astuteentrepreneurs

    would

    always

    seek

    the

    best

    opportunitiesforusingresourcesfortheirhighestcommercial

    yields

    11

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    Cantillons

    Early View of Entrepreneurial Behavior

    AwealthyarbitrageurinvestinginEuropeanventures,dealinginmonetaryexchange,andcontrollingcommodities,suchas

    farmproduce,toauctioninhighdemandmarkets

    Investment

    (Entrepreneurbuysfarm

    produceatcertainprices)

    Transformation

    (Entrepreneurrepacksand

    transportsfarmproducetomarket)

    ProfitorLoss

    (Entrepreneursellsfoodproduce

    incityatuncertainprices)

    12

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    Economics and Entrepreneurship. AdamSmith enterpriserWealthofNations(1776)

    individualwhoundertooktheformationofanorganizationfor

    commercial

    purposes JeanBaptisteSay(Frencheconomist) AtreatiseonPolitical

    Economy,1803:1845

    onewhopossessedcertainartsandskillsofcreatingnew

    economicenterprises,

    yet

    aperson

    who

    had

    exceptional

    insight

    intosocietysneedsandwasabletofulfillthem.

    SaycombinedtheeconomicrisktakerofCantillonandtheindustrialmanagerofSmithintoanunusualcharacter

    In1948,

    John

    Stuart

    Mill

    (British

    economist)

    elaborated

    the

    necessityofentrepreneurshipinprivatesector

    Entrepreneurbecomefourthfactorofeconomicendeavor13

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    Carl Menger (1840-1921)

    Subjectivist Perspective ofEconomics

    Principlesof

    Economics

    1871

    In Carls view the economic change does not arise fromcircumstances but from an individuals awareness and

    understanding of those circumstances

    The entrepreneur becomes, therefore, the change agent whotransforms resources into useful goods and services, often

    creating the circumstances that lead to individual growth

    Envisioned a causal chain of events wherby resources havingno direct use in terms of fulfilling human needs were

    transformed into high valued products

    14

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    Mengers Model of Value-Added

    Transformation of ResourcesMengerassigned

    prioritynumbers

    to

    differentevents(orcircumstances)inthischainsothathigh

    priorityevent

    would

    havealownumber(e.g.1)andwouldbe

    an

    ultimate

    end

    use

    tosatisfyahumanneed

    15

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    Entrepreneurship as a Process JosephSchumpeter(18831950):entrepreneurshipasaforce

    ofcreativedestructionestablishedwaysofdoingthingsare

    destroyedbycreationofnewandbetterwaystogetthingsdone

    Entrepreneurshipasaprocessandentrepreneursas

    innovators

    who

    use

    the

    process

    to

    shatter

    the

    status

    quo

    throughnewcombinationsofresourcesandnewmethodsof

    commerce

    Today,therebirthofentrepreneurshipinhighereducationhas

    notcome

    from

    the

    discipline

    of

    economics

    but

    from

    those

    whoteachsmallbusinessmanagementorwhohaveinstituted

    newcoursesinentrepreneurship16

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    Fortune 500 Resultofanentrepreneurwhotookasimpleideaand

    persisted

    WalMartStores

    WalMart(netsalestotaled$473.1billion)isbullishaboutitsplanstoopenevenmoresmallstores,whichcompetewithdrugstoresand

    smallgrocerystores

    ExxonMobil

    XOMtotalrevenue $438.26billion DeepwaterprojectsintheGulfofMexicoandaliquefiednaturalgasprojectinPapuaNewGuinea

    areamongtheventures

    Chevron U.S.ssecondlargestoilcompanytotalrevenue$228.9billion.

    17

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    2011

    Pakistan

    25

    18

    CompanyName Rank GrowthRate RevenueRange Industry

    EXCEED 1 1,351.00 510millionUSD ConstructionandEngineering

    NayaTel 2 1,076.00 15millionUSD HighTechandTelecommunications

    AdvancedResearch

    Projects&

    Technologies

    3 699.00 15millionUSD HighTechandTelecommunications

    E2ESupplyChain

    Management4 648.00 510millionUSD TransportationandAviation

    TRADEKEY 5 424.00 15millionUSD Professional,ScientificandTechServices

    Sofizar 6 412.00 15millionUSD HighTechandTelecommunications

    S.K.Stones/AmishMarble 7 302.00 15millionUSD ConstructionandEngineering

    EXPRESSPAC 8 271.00 15millionUSD ConsumerGoods

    i2cInc 9 246.00 15millionUSD HighTechandTelecommunications

    Meskay&FemteeTrading 10 236.00 1050millionUSD AgricultureandMining

    AbacusConsulting

    Technology11 192.00 1050millionUSD Professional,ScientificandTechServices

    Folio3 12

    160.00

    15million

    USD

    Professional,

    Scientific

    and

    Tech

    Services

    FaysalAssetManagement 13 128.00 15millionUSD FinanceandInsurance

    CorvitNetworks 14 86.00 15millionUSD HighTechandTelecommunications

    CityUniversityofScience

    andInformation

    technology

    15 83.00 15millionUSD EducationandTraining

    iTextiles 16 64.00 510millionUSD TextilesandFashion

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    2011

    Pakistan

    25Multilynx 17 63.00 1050millionUSD HighTechandTelecommunications

    IndependentMedia

    Corporation

    18 56.00 1050millionUSDPublicRelations,MediaandPublishing,

    Advertising

    CottonWeb 19 52.00 1050millionUSD TextilesandFashion

    Egas 20 47.00 15millionUSD EnergyandPower,Water

    PeshawarModelDegree

    College(Boys)21 45.00 15millionUSD EducationandTraining

    SPELSyntheticProducts

    Enterprises 22 35.00 510millionUSD Automotive

    RoshanPackages 23 33.00 510millionUSD AgricultureandMining

    KhushhalFeed&Farms 24 31.00 15millionUSD AgricultureandMining

    Rozee.pk 25 15millionUSD HighTechandTelecommunications

    GCS 25 15millionUSD HighTechandTelecommunications

    AlmoizIndustries 25

    10

    50

    million

    USD

    Agriculture

    and

    Mining

    RiazTextileMills 25 1050millionUSD TextilesandFashion

    InterwoodMobel 25 510millionUSD ConstructionandEngineering

    RawalpindiFlour&

    GeneralMills25 510millionUSD AgricultureandMining

    19

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    Hakim Muhammad Saeed | Hamdard Pakistan

    Sir Adamjee Dawood | Adamjee Group

    M A Habib | Habib GroupHussain Dawood | Dawood Group

    Agha Hassan Abedi | An enterprising banker andphilanthropist

    Sadruddin Hashwani | Hashoo Group

    Iqbal Qarshi | Qarshi Laboratories

    Mian Muhammad Sharif| Ittefaq GroupShaukat Tarin | different banking organizationsSeema Aziz | CARE Foundation & Sefam

    Shaukat Raza Mirza | Engro & PSO

    Hanif Rajput | HR Group

    Mian Muhammad Mansha | Nishat Group

    Syed Babar Ali | Packages, LUMS, Nestle

    Izhar Ahmed Qureshi | Izhar Concrete

    Haji Muhammad Al i | Student Biryani

    Yusuf Haroon | Dawn Group of Newspapers

    Saeed, Ashiq & Bros | SabroMian Aamir Mehmood | Punjab Group of CollegesSalim Ghauri | NetSolMian Muhammad Din | Super AsiaTaher A Khan | Interflow GroupMajeed Nizami | Nawa-i-Waqt Group

    S H Hashmi | Orient Advertising

    Mian Muhammad Fazal | Orient Group of CompaniesAftab Tapal | Tapal TeaByram D. Avari | Avari HotelsAsad Ali Khan | Abacus ConsultingKhalid Awan | TCS CouriersFarhan Masood | Solotech

    20

    Amazing Pakistani Entrepreneurs ...

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    Defining Entrepreneurship No indisputable definition ofentrepreneurship or entrepreneur

    Schumpeter provides us with a framework for understandingboth in terms of a process

    The entrepreneur seeks to reform or revolutionize the pattern ofproduction by exploiting an invention or, more generally, an untried

    technological possibility for producing a new commodity or

    producing an old one in a new way, by opening up a new source of

    supply of materials or new outlet for products.

    Entrepreneurship, as defined, essentially consists in doing things

    that are not generally done in the ordinary course of business

    routine.

    21

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    Defining Entrepreneurship Schumpeterdidnotequateentrepreneurswithinventors

    Inventormightonlycreateanewproduct

    Entrepreneurwillgatherresources,organizetalent,andprovideleadershiptomakeitacommercialsuccess

    TheviewpointwasmirroredbyPeterDrucker

    Entrepreneurialrole

    as

    one

    of

    gathering

    and

    using

    resources,

    but

    headdedthatresourcestoproduceresults,mustbeallocated

    toopportunitiesratherthantoproblems

    Entrepreneurshipoccurswhenresourcesareredirectedtoprogressiveopportunities,notusedtoensureadministrative

    efficiency

    Thisredirectionodresourcesdistinguishestheentrepreneurialrolefromthatofthetraditionalmanagementrole HenryFord 22

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    Defining Entrepreneurship Theevolutionoftheconcepthasgeneratedmanydefinitions,

    butperhapsrecentonebyRobertRonstadtcaptureits

    essence

    Entrepreneurshipisthedynamicprocessofcreatingincrementalwealth.Thiswealthiscreatedbyindividualswhoassumethe

    majorrisksintermsofequity,time,and/orcareercommitmentof

    providingvalue

    for

    some

    product

    or

    service.

    The

    product

    or

    serviceitselfmayormaynotbeneworuniquebutvaluemust

    somehowbeinfusedbytheentrepreneurbysecuringand

    allocatingthenecessaryskillsandresources.

    23

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    Defining Entrepreneurship On the basis of various definitions by different persons, it can

    be concluded that an entrepreneur is one who evaluates the new

    situations in his environment and directs the making of such

    adjustments in the economic systems as he deems necessary

    In the process of bringing the new project into the market, theentrepreneur undertakes number of responsibilities such

    as perceiving opportunities for profitable investments, explores

    the prospects of starting a enterprise, obtains the license,

    arranges the required initial capital, provides personal

    guarantees to the financial institutions, supplies the required

    technical knowhow, etc.

    24

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    EntrepreneurshipEntrepreneursmakethingshappen.

    Theyareindividualswhotakeaconceptandconvertitinto

    areality.

    A

    product,

    policy

    or

    institution.

    Theybecomethechampionsofanewprocess,andthey

    are

    engines

    of

    change.

    Entrepreneurshipoccursinallareasoflife.Inbusiness,academy,governmentandNGOs.

    Entrepreneursare

    everywhere,

    in

    Wall

    street

    and

    the

    Sahel.25

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    Importance of Entrepreneur Entrepreneurisan economicagent who unitesallmeansof

    productiontomaximizehisprofitsbyinnovations.

    Entrepreneur puts to use capital, labor andtechnologyandactsasaneconomicagent.

    Entrepreneurs are key to the creation of enterprise. They play

    vital role for the

    economic

    development of a country in the

    followingways:

    26

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    i. Formation of Capital

    Entrepreneur helps to mobilize thecapital,which results in motivating theinvestors

    to divert their idle savings inindustrialsecurities

    Investment ofpublic money in

    industrial

    sector helps the country to use suchresourcesforproductive

    purposes

    Thegrowthrateofcapitalformationwillbeincreased,whichis

    highlyessentialforrapid economic development of acountry

    27

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    ii. Balanced Regional

    Development They helpto remove regional disparitiesbysettingup

    industriesinthebackwardareas

    Government extend various concessionsandsubsidiestotheentrepreneurswhotakeinitiativetosetupindustriesinthe

    underdeveloped

    regions

    28

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    iii. Generates Employment Generating employment directly andindirectly

    Directly employ themselves by startingtheirownenterprise

    Indirectly provide jobs to manyunemployedbysettinguplargeandsmallscaleindustries

    29

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    iv. Improvement of Per Capita

    Income They have the skills of locating andidentifying

    opportunities to establish theirownenterprise

    Theypossesthecapacitiestoconverttheresourceslikeland,laborandcapitalintogoodsandservices

    This will result in increase in the nationalincomeandwealth

    of

    a

    nation,

    and

    increase

    in

    the

    per

    capita

    income

    of

    the

    country

    30

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    v. Improvement of Standard of

    Living The initiative taken by entrepreneurs tosetupindustries

    helps in removingscarcityofessentialcommodities

    New products, varied products andqualitativeproducts would bemanufacturedtosuittherequirements

    of differentsegmentsofmarket

    The

    efforts

    of

    entrepreneurs

    to

    set

    up

    large

    scale

    and

    small

    scaleindustriesoffergoods

    at a lower price to the consumers andincreasevarietyintheir

    consumption

    31

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    vi. National Self-reliance They help to manufacture indigenoussubstitutestoimported

    productswhichreducesthe dependence on foreigncountries

    There is possibility of exporting goodsandserviceswhich leads to earningforeignexchangeforthecountry

    Theimport substitutionandexportpromotionensure

    economic

    independence

    and

    the

    country

    will

    become

    self

    reliant

    32

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    vii. Planning Production Entrepreneurs are considered aseconomicagentssincethey

    uniteallthemeansofproduction,i.e.,land,laborandcapital

    Thiswillhelptomakeuseallthe factorsofproduction with a proper judgment,

    perseverance and with a knowledge of theworldofbusiness

    A true

    entrepreneur

    is

    endowed

    with

    more

    than

    average capacities in the task of organizing and

    coordinating the variousfactorsofproductiontogethigher

    profitsforhisenterprise

    33

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    viii. Backward and Forward

    Linkages The entrepreneur always initiates changeandtries

    to maximize his profits byinnovations

    Example:Theestablishmentoftextileunitgenerates several ancillary units andexpands

    demand for cotton, chemicals,dyes,spinning mills,

    etc. (BackwardLinkages)

    By increasing the supply of textiles, the textileunit

    facilitates the growth of opening salesunitsindifferentmarkets,

    stitchingofclothes,machinebuildingand other units (Forward

    Linkage)

    34

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    ix. Dispersal by Economic

    Power Themodernworldisdominatedbyeconomicpower

    Economic power is the natural outcome ofindustrialandbusinessactivity

    Industrial development may lead toconcentrationof economic power in fewhandswhich result in the growth of

    monopolies The increasing number of entrepreneurs helpindispersalofeconomic

    powerintothehandsofmanyefficientmanagersofnew enterprises

    35

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    Entrepreneurs

    Can

    Be

    EncouragedandPromoted

    Opennesstonewideas,freedomfrominvestigation

    of

    operation,

    and

    promotion

    and

    paybasedonmeritencourage

    entrepreneurship.

    Excessiveregulation,

    rigid

    hierarchy,

    lack

    of

    freedom,andexcess controldiscourage

    entrepreneurship.

    36

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    Requirements of Entrepreneurs

    Entrepreneurs

    need

    a

    keen

    eye

    to

    understand

    economic,

    social,andscientificrealitiesandthecapacitytounderstandevolutionaryprocessesinthefuture.

    Theyneedtounderstandhowinstitutionswork,and

    individualsreact

    in

    order

    to

    introduce

    activities

    and

    productsthatservepeoplesneedandthataresustainableeconomicallyandpolitically.

    Entrepreneurs

    also

    need

    dedication

    and

    commitments

    andthecapacitytoovercomefailure.

    37

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    Marketing & environmental leadership

    Aleader mayhavetosellideas,promoteconcepts,raisefunds,recruitfollowerswhichrequiresmarketing.

    Frequently,Environmental

    issues

    are

    abstract

    and

    removedfromthedailyreality

    Formostpeoplemarketingenvironmentalissuesisa

    challenge.

    39

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    Small Businesspersons Individualswhosimplysubstituteincomebyleavingjobstooperatelocalstoresorindependentservicebusinesses

    ThedistinctionbetweenanentrepreneurandSBPisdelicatebut

    important

    ThepersonwhoestablishafastfoodfranchisechainiscalledentrepbutthelocalrestaurantowneriscalledaSBP

    40

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    Distinguish factors Visionforgrowth

    Commitmenttoconstructivechange

    Persistencetogathernecessaryresources

    Energytoachieveunusualresults

    Prerequisitefor

    an

    entrepreneur

    41

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    Corporate Entrepreneurship Intrapreneurshipisconcernedwithinnovationthatleadsto

    newcorporatedivisionsorsubsidiaryventuresinestablished

    largefirms

    ORIC???

    42

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    Small Business Lessthan$10Millioninannualsalesandhasfewerthan1000

    employees

    Exceptionto

    these

    criteria

    flourish

    Firmswith100employeescangenerate$50Millionsormorewithhighspeedproductionlines

    43

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    Family Enterprises Arelocallyownedandoperated,oftenbyonepersoncalleda

    soleproprietor

    Successionis

    aserious

    problem

    Successfulbusinessownersoftenmustresignthemselvestodissolvingtheirfirms

    44

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    Personal Service Firms Relycruciallyonuniqueskillsoftheirfounders

    45

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    Franchises Arecreatedbyacontract

    46

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    Type of Small Business:Advantages and DisadvType Advantages Disadvantages

    FamilyEnterprise Offers economic

    independence;promotes

    familyunity

    Familyliabilities

    for

    business,unsure

    succession

    PersonalServiceFirms

    (PSF)

    Offerspersonalfreedom

    anduse

    of

    talent

    and

    skillsforpersonalgrowth

    Personalliabilitiesand

    lackof

    secure

    income

    withoutclearsuccession

    Franchise Franchisorprovidesmost

    businessstartupneeds

    withrelative income

    security

    Less freedomand

    adventurethanothers;

    contractedtofranchisor

    forservices

    and

    royalty

    leasepayment

    47

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    Entrepreneurial Characteristics

    Persistent,Selfconfident,Diligent,Creative,OptimisticandIndependentmindedthelistisuseful,butthereareother

    characteristicstoconsider

    Unusuallygood

    health,

    realistic

    about

    working

    hard

    and

    driving

    towards

    measureableresults

    JeromeAKatz(1984) 86%ofentrepreneurswhostartnewbusinesshavebachelorsdegree(morethanhalfofthoseinliberalarts)

    48

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    Jerome A Katz (1984) 71%whobuyintoexistingbusinesseshaveBAdegrees

    90%hadseveralyearsofpriorexperience

    Thedatasuggestthatmostentrepreneursarereasonablywelleducatedwithsolidworkexperience

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    Robert Ronstadt Startupventureswithbettereducatedyouthwho,

    incidentally,oftenhadentrepreneurialparents

    Nearly76%

    had

    fathers

    who

    were

    also

    entrepreneurs

    and

    13%

    hadmothersinentrepreneurialroles

    Averageageofentrepreneursatstartupwas32

    50

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    Milestone Report (1987)Characteristics of Women Entrepreneurs

    Mostwomenentrepreneursstartedbusinessbetweentheage

    of38

    to

    48

    56%weremarried,and42%havechildren

    70%ofthosegraduatedinliberalarts

    9%inmanufacturing

    51

    O f C O

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    Organization for Economic Co-Operation

    and Development

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    Transition economies

    53

    D l i C i

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    Developing Countries

    54

    C 1 1 P h h

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    Case 1-1: Progress through

    Innovation Portuguesenavigationalinstrumentsopenedtheworldto

    rapidcolonization

    Scottishsteam

    engines

    and

    power

    looms

    vaulted

    us

    into

    industrialage

    AmericantechnologycreatedanindustrialsocietyfoundedonenginesofgrowthsuchasFordsassemblylinetechnology,

    Bellstelephone,

    and

    Edisons

    electric

    systems

    55

    C M C i k

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    Cyrus McCormick Mechanicalreaperin1831 theShenandoahValley,cutting6Acres

    ofwheatinlesstimethanahealthyfarmercouldcutoneacre

    TheMcCormickReaperreplacedthewayfarmerhadharvestedgrain

    formore

    than

    2,000

    years

    and

    farm

    productivity

    was

    increased

    more

    thantenfold

    Theinventionwasnotasuddenbrainstorm

    56

    M C i k R

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    McCormick Reaper TheideabeginwithMcCormicksfather,whowasdetermined

    tofindawaytoprovidemorefoodforAmericasgrowing

    population

    Thefarmer

    who

    worked

    only

    with

    ascythe

    or

    sickle

    quickly

    realizedthathehadtoaccepttheinevitablechange

    McCormickfoundedInternationalHarvesterCorporation Payoncredit

    57

    M C i k R

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    McCormick Reaper McCormickrefinedhiscreditpoliciesandintroduced

    installmentssales

    McCormickwasaninventorturnedentrepreneurwho

    recognizedthe

    value

    of

    marketinghired

    the

    best

    people

    with

    marketingandengineeringtalent

    Billboardsandbrochures

    200modelsoffieldplantingandharvestingequipments

    58

    L k P i t

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    Luck or Persistence KimMerritt,11years,sampledchocolateatacandystore

    Sheworkedafterschool,weekendsandholidays

    Afterschoolfundraisingeventdemandexceededcapacityshe

    boughtequipments,

    fired

    staff

    KimChocolate,occupiedherentirefamilyduringfirstmonthshehad18,000orders

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