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    PepsiCo Headquarters

    PepsiCo World Headquarters is located in Purchase, NewYork, approximately 45 minutes from New York City.

    Asias headquarter is in Hong Kong.

    Indian headquarter is in Gurgaon, Haryana.

    2.4 COMPANY BACKGROUND

    PepsiCo India Region: Leadership through Performance with

    Purpose

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    PepsiCo entered India in 1989 and in a short period of 20 years has grown

    into the largest and one of the fastest growing food & beverage business in

    the country. PepsiCo Indias growth has been guided by PepsiCos global vi-

    sion of Performance with Purpose. This means that while businesses max-

    imize shareholder value, they have a responsibility to all the stakeholders in-

    cluding the communities in which they operate, the consumers they serve

    and the environment whose resources they use.

    Large investor: One of the largest US multinational investors in the country

    with an investment of over $1 billion, PepsiCo India provides direct and in-

    direct employment to over 1,50,000 people across the country. Its beverage

    and snack food business is supported by 36 beverage bottling plants, (13

    company and 23 franchisee owned) and three food plants. PepsiCo Indias

    diverse portfolio includes iconic brands like Pepsi, Lays, Kurkure, Tropi-

    cana 100%, Gatorade, Quaker and young but immensely popular and fast

    growing brands such as Nimbooz and Aliva.

    No.1 food & beverage business in India: PepsiCo India has not only

    grown to become the countrys largest food and beverage business but has

    also become a powerful and consistent driver of PepsiCos global growth.

    Over the last two years, India's beverage and foods businesses have been the

    largest volume growth contributors to PepsiCo across the globe. PepsiCo In-

    dia has been frequently recognized for its industry-leading human resource

    practices, indovations, corporate values, and talent, and was one of the fivetop marketers of the country in 2009.

    A third of PepsiCo India's portfolio today comprises healthier products:

    PepsiCos portfolio reflects its commitment to nourish consumers with a di-

    verse range of fun and healthy products, making the healthful choice an easi-

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    er choice. As PepsiCo grows, the portfolio transformation will continue with

    a systematic plan to reduce added sugar, sodium and saturated fats in its

    products. Today, the portfolio includes several healthier treats like Quaker

    Oats, Tropicana juices, rehydrator Gatorade, Pepsi Max and Cheetos

    Whoosh. PepsiCo was the first in India to introduce the use of healthier oils

    for its snacks -- Lays Potato chips, Kurkure and Cheetos.

    Model partnership with over 22,000 farmers: PepsiCo has pioneered and

    established a model of partnership with farmers and now works with over

    22,000 happy farmers across ten states. More than 45% of these are small

    and marginal farmers with a land holding of one acre or less. PepsiCo In-

    dias farming program has improved their livelihoods and incomes by pro-

    viding assured buy back of their produce at pre-agreed prices thus insulating

    them from open market price fluctuations. PepsiCo provides 360 degree sup-

    port to the farmer through quality seeds, extension services, disease control

    packages, and bank loans, weather insurance and latest technological prac-

    tices.

    Global leader in water conservation: In 2009, PepsiCo India achieved a

    significant milestone, by becoming the first business in the PepsiCo sys-

    tem to achieve Positive Water Balance (PWB). This means that it re-

    plenishes more water than it consumes in its manufacturing operations. This

    has been validated by Deloitte Consulting. PepsiCo is leading a pioneering

    initiative to replace transplanting of paddy with direct seeding technology

    which has helped reduce water consumption in paddy cultivation by over

    30% and has also cut down GHG emissions by 75%. In 2010, PepsiCo India

    saved 10.1 billion litres of water through various initiatives. For water relat-

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    ed environment initiatives, PepsiCo India has received numerous awards

    such as CII National award for water management, Water Digest award for

    water practices and Golden Peacock award for water conservation among

    others.

    Care for the environment: Following its success in water conservation, the

    company is now focused on reducing its carbon footprint. Nearly 30% of its

    energy is today generated from renewable sources such as rice husk boilers

    and wind turbines. Initiatives such as agriculture waste boilers in our plants,

    installation of wind turbines, reduction of use of chemicals, reduction in

    weight of packaging and film used in product packaging, reduction in weight

    of metal crowns/polypropylene caps for plastic bottles, conversion of potato

    waste into bio gas help reduce load on the environment. PepsiCo India also

    partners NGOs and local administrations in three states of India to recycle

    household solid waste in an endeavor to keep cities clean. Its award-winning

    "waste to wealth" recycling program reaches 450,000 families.

    Exemplary employment practices: PepsiCo India believes in providing

    employment and growth opportunities to local talent. Its College of Leader-

    ship, ensures early identification of talent, and employees focused develop-

    ment through critical experiences. PepsiCo strongly believes in Winning

    with Diversity and Inclusion. PepsiCo has been offering employment to

    women employees at the same employment terms and equal growth opportu-

    nities as men. Today women comprise more than 25% of the companys

    leadership team in India. PepsiCo India currently employs over 100 differ-

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    ently-abled people and has won the prestigious Hellen Keller award from the

    National Centre for Promotion of Employment for Disabled People

    (NCPEDP).

    2.5 ABOUT THE CEO OF PEPSICO INDIA

    ABOUT INDRA NOOYI

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    Indra Nooyi is the newly appointed CEO of PepsiCo, ranked no 4 on Forbes

    Magazines annual survey of the 100 most powerful women in the world.

    She joins the select brand of woman who head fortune 500 companies.

    Presently there are only 10 Fortune 500 companies that are run by woman

    and Indra nooyi is 11th to break into the top echelons of power. Prior to be-

    coming CEO, Indra Nooyi was president, chief Financial officer and a mem-

    ber of the Board of Directors of PepsiCo India.

    Indra Nooyi spent her childhood in Chennai. She did her B.Sc in Chemistry

    from Madras Christian College and subsequently earned a Masters degree

    in Finance and Marketing from IIM Calcutta. Indra Nooyi also holds a Mas-ters degree in Public and private Management from the Yale School of

    Management.

    Before joining PepsiCo in1994, Indra Nooyi was senior vice president of

    Strategy and Strategic Marketing for Asea Brown Boveri, and vice president

    and director of corporate strategy and planning at Motorola.

    2.6 SWOT ANALYSIS (PEPSICO)

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    STRENGTHS

    Experienced management team.

    A competitive product line.

    Branding

    Diversification

    Distribution

    WEEKNESSES

    Company is so large and could pos

    sibly lose focus or have internal

    conflicts problems.

    Overdependence on wall mart

    Overdependence on US market

    Low Productivity

    Image damage due to product recal

    OPPURTUNITIES

    Growing markets for specialized

    ethinic foods and healthier food

    products

    Broadening of product base

    International expansion

    Growing savory snack and bottled

    water market in US.

    THREATS

    The almost pure competition in

    pricing for its products.

    Decline in carbonated drink sales

    Potential negative impact of govern

    ment regulation

    Intense competition

    Potential disruption due to labour

    unrest

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    2.7 PEPSICO MISSION AND VISION

    Our Mission

    Our mission is to be the world's premier consumer Products Company

    focused on convenient foods and beverages. We seek to produce financial

    rewards to investors even as we provide opportunities for growth and

    enrichment to our employees, our business partners and the communities in

    which we operate. And in everything we do, we strive for honesty, fairness

    and integrity.

    Our Vision

    PepsiCo's responsibility is to continually improve all aspects of the world in

    which we operate environmental, social, economic creating a bettertomorrow than today.

    Our vision is put into action through programmes and a focus on

    environmental stewardship, activities to benefit society and a commitment to

    build shareholder value by making PepsiCo a truly sustainable company

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    2.8 COMMITMENT AND GUIDING PRIN-CIPLES OF PEPSICO

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    OUR COMMITMENT

    Sustained Growth is fundamental to motivating and measuring our success.

    Our quest for sustained growth stimulates innovation, places a value on

    results and helps us understand whether today's actions will contribute to our

    future. It is about the growth of people and company performance. It

    prioritizes both making a difference and getting things done.

    Empowered People means we have the freedom to act and think in ways

    that we feel will get the job done, while adhering to processes that ensure

    proper governance and being mindful of company needs beyond our own.

    Responsibility and Trust form the foundation for healthy growth. We hold

    ourselves both personally and corporately accountable for everything we do.

    We earn the confidence others place in us as individuals and as a company.

    By acting as good stewards of the resources entrusted to us, we strengthen

    that trust by delivering on our promises and remaining committed to

    succeeding together.

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    GUIDING PRINCIPLES

    We uphold our commitment with six guiding principles. We must always

    strive to:

    1. Care for our customers, our consumers and the world we live in.

    We are driven by the competitive spirit of the marketplace, but we direct this

    spirit toward solutions that benefit both our company and our constituents.

    Our success depends on a thorough understanding of our customers,

    consumers and communities. To foster this spirit of generosity, we go the

    extra mile to show we care.

    2. Sell only products we can be proud of.

    The true test of our standards is that we are able, without reservation, to

    consume and personally endorse the products we sell. Our absolute

    endorsement extends to every part of the business, from the purchase of

    ingredients to the point where our products reach consumers.

    3. Speak with truth and candor.

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    We tell the whole story, not just what is convenient to our individual goals.

    In addition to being clear, honest and accurate, we take responsibility for

    ensuring that our communications are understood.

    4. Balance the short term and long term.

    In every decision, we weigh both short-term and long-term risks and

    benefits. Maintaining this balance helps sustain our growth and ensures that

    our ideas and solutions are relevant both now and in the future.

    5. Win with diversity and inclusion.

    We embrace people with diverse backgrounds, traits and ways of thinking.

    Our diversity brings new perspectives into the workplace and encourages

    innovation, helps us identify new market opportunities, develop new

    products and sustain our commitment to growth through empowered people.

    6. Respect others and succeed together.

    We depend on people who can work together, whether in structured teams or

    through informal collaboration. Mutual success depends on mutual respect,

    for both those within and outside the company. While our company is built

    on individual excellence, the value we attach to teamwork and mutual

    respect turns our goals into accomplishments.

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    2.9 PRODUCTS OF PEPSICO AND ITS

    SCOPE

    Brand Facts

    PepsiCo nourishes consumers with a range of products from tasty treats to

    healthy eats that deliver enjoyment, nutrition, convenience as well as afford-

    ability.

    Beverages

    PepsiCo Indias expansive portfolio includes iconic refreshment beverages

    Pepsi, 7 UP, Nimbooz, Mirinda and Mountain Dew, in addition to low

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    calorie options such as Diet Pepsi, hydrating and nutritional beverages such

    as Aquafina drinking water, isotonic sports drinks - Gatorade,

    Tropicana100% fruit juices, and juice based drinks Tropicana Nectars,

    Tropicana Twister and Slice. Local brands Lehar Evervess Soda, Dukes

    Lemonade and Mangola add to the diverse range of brands.

    Foods

    PepsiCos food division, Frito-Lay, is the leader in the branded salty snack

    market and all Frito Lay products are free of trans-fat and MSG. It manufac-

    tures Lays Potato Chips; Cheetos extruded snacks, Uncle Chips and tradi-

    tional snacks under the Kurkure and Lehar brands. The companys high fiber

    breakfast cereal, Quaker Oats, and low fat and roasted snack options en-

    hance the healthful choices available to consumers. Frito Lays core prod-

    ucts, Lays, Kurkure, Uncle Chips and Cheetos are cooked in Rice Bran Oil

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    to significantly reduce saturated fats and all of its products contain voluntary

    nutritional labeling on their packets.

    2.10 NO. OF EMPLOYEES IN PEPSICO

    AND ITS TURNOVER

    PepsiCo is a world leader in convenient snacks, foods and beverages, with

    revenues of more than $43.3 billion and over 2,85,000 employees world-

    wide.

    2.11 AREA OF BUSINESS

    The structure of PepsiCo's global operations has shifted multiple times in itshistory as a result of international expansion, and as of 2010 it is separated

    into four main divisions:PepsiCo Americas Foods,PepsiCo Americas

    Beverages,PepsiCo Europe, andPepsiCo Asia, Middle East and Africa. As

    of 2009, 71 percent of the companys net revenues came fromNorth and

    http://en.wikipedia.org/wiki/Net_revenuehttp://en.wikipedia.org/wiki/North_Americahttp://en.wikipedia.org/wiki/North_Americahttp://en.wikipedia.org/wiki/Net_revenue
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    South America, 16 percent from Europe and 13 percent from Asia, the

    Middle East and Africa.

    2.12 ORGANISATIONAL HIERARCHY

    http://en.wikipedia.org/wiki/South_Americahttp://en.wikipedia.org/wiki/Europehttp://en.wikipedia.org/wiki/Asiahttp://en.wikipedia.org/wiki/Middle_Easthttp://en.wikipedia.org/wiki/Africahttp://en.wikipedia.org/wiki/South_Americahttp://en.wikipedia.org/wiki/Europehttp://en.wikipedia.org/wiki/Asiahttp://en.wikipedia.org/wiki/Middle_Easthttp://en.wikipedia.org/wiki/Africa
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    DIRECTOR

    PERSONAL

    DEPARTMENT

    HAED OF

    SALES

    FINANCEDEPARTMENT

    SHIPPINGDEPARTMENT

    MARKETINGDEVELOPMENTMANAGER

    TERRITORYDEVELOPMENTMANAGER

    FINANACEMANAGER

    SUPERVISOR

    MARKETINGOFFICER

    ACCOUNTDEVELOPMENTCORDINATOR

    ACCOUNTEXECUTIVE

    STAFF MERCHANDISER Sr.CUSTOMEREXECUTIVE

    ACCOUNTANAT CUSTOMER EXECUTIVE

    SALESMAN

    LOADERS