pepsico
TRANSCRIPT
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Subject: Verbal & Presentation Skills 1
Scheme of presentation
1. intro of PepsiCo2. Intro of CEO3. Mission & Visions4. History5. Organization Chart6. Philosophy7. Policies8. Current Strategies9. Products Details10. Competitor & its Analysis11. Swot Analysis12. We as a CEO13. Conclusion
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PepsiCo Introduction
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Intro of PepsiCo(1)
PepsiCo is an American multinational food and beverage
corporation located in Purchase, New York, United State
PepsiCo deals in manufacturing, marketing and distribution of
grain-based snack foods, beverages, and other products.
PepsiCo formed in 1965 with the merger of the Pepsi-
Cola Company and Frito-Lay Inc.
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Intro of PepsiCo(2)
According to latest numbers PepsiCo has employees 274,000
(2013).
PepsiCo has total revenue of US$ 66.415 billion (2013)
Company's products Being distributed across more than 200
countries,
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CEO video
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Introduction of CEO
Indra Noyi ranked No. 11 in Fortune's list of the most
powerful women in business
Joined PepsiCo in 1994 and was declared CEO in 2001
She was born in India, and has done her education in India
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Introduction of CEO(2)
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During her time healthier snacks have been marketed
Company is striving for a Net-zero impact on
the environment
Healthier foods and lifestyle is part of her Philosophy
Which is
“Performance with purpose”
To provide convenient and economical
consumer food and beverages products
We provide financial rewards to our investors
as well as our employees and community.
Every thing we do is with honesty, integrity
and fairness.
PepsiCo's Mission
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Our vision is to provide environment friendly
products to our stakeholders. To provide best
return to our shareholders for their
investments & also making such policies
which create positive impact in the social and
economic lives of our employees, customers
and community.
PepsiCo's Vision
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1898
1906
1950
1973
1998
2003
Today
History
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In 1893, Pepsi was first introduced as "Brad's
Drink", in New Bern, North Carolina, United
States.
Itwas later labeled as Pepsi Cola.
In 1903, Bradham sold 7,968 gallons of syrup. The
next year, Pepsi was sold in six-ounce bottles, and
sales increased to19,848 gallons..
History(1)
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History(2) In 1931,the Pepsi-Cola Company entered bankruptcy due to
time of Great depression.(Lower economic activity)
In 1922 and 1933, The Coca-Cola Company was offered the
opportunity to purchase the Pepsi-Cola company,
Coca-Cola company declined the offer.
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History(3)
In 1970’s
Doritos brand was introduced
Also known as Tortilla chips
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.
In 1970-1980’s
Frito-lay which manufacture corn chips started
as a program of expansion
1975 Pepsi introduced the Pepsi challenge marketing
campaign .
History(4)
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Pepsi Challenge Marketing
Campaign video
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History (5)
In 1970-1980’s
• Pepsi-cola introduces a new, modern looking logo.
• Introduced Pepsi light.
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History(6) 1980-1990
PepsiCo enters the top 25 ranking
Listed on the Tokyo stock exchange
The choice of the new generation.
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History(7)
1980-1990
Pepsi and Co cola ad wars started (Video)
Pepsi distributes products in china
Introduced Pepsi free and Diet Pepsi
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Pepsi Vs Coke Ad video
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History(8) 1990-1999
PepsiCo and Starbucks partnership.
Joint venture with Uniliver.
Aquafina bottled water is rolled-out nationally.
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History (9) 2000-2013
Introduced SOBE brand which is brand of teas, fruit-juice blends
and enhanced water beverages
2007 PepsiCo redesigned its cans for the fourteenth time.
2013 first time in 17 years reshaped its 20-ounce bottle,
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Pepsi and Calbee foods company announces strategic
alliance.
Motive was Performance with purpose.
Merges with Quaker oats company.
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History (10)
Organizational structure
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Matrix organization
Decentralized organization
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PepsiCo’s Philosophy
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PepsiCo’s Philosophy(1) Sustained Growth
Stimulating the innovation
Analyzing today’s action towards future
Making difference through People and Company performance.
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PepsiCo’s Philosophy(2) Empowered People
Freedom to act & think that will get job done
While keeping in view or ensure proper governance
Mindful of company’s need beyond their own.
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PepsiCo’s Philosophy(3)• Responsibility and Trust
We hold ourselves Responsible for everything we do
We must earn confidence of others.
we strengthen that trust by commitment of succeeding
together.
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PepsiCo's policies
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Policies(1) Quality & Food Safety
dedicated to produce safest food and beverages.
focused on building a sustainable food safety program
It covers design, manufacture and distribution of beverage and
food products
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Policies(2)
Quality Organization
Food Safety
Innovation (R&D)
Manufacturing Quality
Supplier Quality
Plant Quality
Policies(3) Suppliers Policies
Provide fair and equitable wages, benefits to all
Recognize employees’ right to freedom of association
Provide civilized and safe working conditions
Prohibit forced or child labor
Workplace free of discrimination and harassment
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Policies(4) Environmental Sustainability Policies
To find new ways to cut cost and minimize the impacts on
environment.
Anticipate the steps need to take for environmental
sustainability.
Improvement in energy and water conservation
Current Strategies
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Strategies(1)• To get Leading position in Snacks business Globally.
Currently in 40 developed and developing regions will expand
more.
To introduce locally relevant products i.e lays Achar ghost
Flavor.
Making snacks healthier through sodium reduction and the
addition of whole grains, nuts and seeds.
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Strategies(2) Ensure Sustainable, Profitable Growth in Global
Beverages
Planning to refresh brand with another merging.
Investing in opportunities where competitor is wide open.
With R&D making beverages more healthy with vitamins.
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Strategies (3) Power of One Strategy
To make one superior supply chain.
Supply chain under one back office.
To efficiently fulfill demand of small and big retailers.
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Strategies (4) Expand "Good-for-You" Portfolio
They include Tropicana, Naked juice,Aquafina,Quaker Oats
Will do more acquisition and Merging
Through R&D developing highly nutritious products
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Strategies (5) Deliver on Our Environmental Sustainability Goals
Reduce water, fuel and electricity use
Efficient use of water resource
Decreasing Carbon dioxide omissions.
Shifting on alternative energy sources.
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Activity
Q:Suppose you are the strategist of
PepsiCo What would be your strategies
for Company?
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PepsiCo’s Products
PepsiCo's Products (1) Aquafina
Bottled water
state-of-the-art purification
To ensure pureness.
Cheetos
Snacks with different flavors like cheese, ketchup
brand strives to provide consumers with fun
Marketed with mischievous tiger.
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PepsiCo's Products (2) Lay’s
One of the famous Potato chips
Verities of flavor like cheese,BBQ,Masala
deliciously fresh-tasting and perfectly crispy
LiptonFamous Tea brand in Pakistan
Made with natural ingredients
Also introduced Lipton ice tea
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PepsiCo’s Products (3) Mountain Dew
Usually marketed with adventurous image
one of a kind taste drink
Tropicana
Strongest name in juices
Nutritious, high-quality flavors.
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7up
Basically a lemon lime carbonated drink
Advertised with animated character in start
Marinda
Mirinda is a brand of soft drink originally created
in Spain in 1959
means wonderful in Esperanto
Orange flavor carbonated drink
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Quaker Oats
Owned by PepsiCo since 2001
It makes Snacks, drink and Breakfast foods.
Doritos
Tortilla chips produced since 1964 by Frito-Lay
Frito Lay wholly owned subsidiary of PepsiCo
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How Doritos are being advertized (Video)
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PepsiCo
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PepsiCo’s Competitors
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PepsiCo’s VS Competitors Global
Ranking
Pepsi VS Coca-Cola
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Pepsi & coke are two Soft drink giants Controls most of soft
drinks business in world
Pepsi and Coke command over 95% of the soft-drink market
in India.
Coke continues to outsell Pepsi but in India and Pakistan and
some other countries, PepsiCo product range is far better than
coke.
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Swot Analysis
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Strength of PepsiCo Product Diversity
22 brands earning more than $1 billion a year
Broad distribution channel products served in more than 10
million stores per week in more than 200 countries.
Aggressive CEO
Better marketing Campaign in Sports.
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Weakness of PepsiCo• Over dependency on Wal-Mart 13% of PepsiCo revenues
come from Wal-Mart store chain.
• Low prices as competitors low prices perceived as low quality.
• Coca-Cola has better brand awareness as compare to Pepsi.
• profit margin is 9.7% compared to Coca Cola’s 18.55% and
Nestlé’s 11%.
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Opportunities for PepsiCo
• Increasing demand for healthy food and beverages
• expansion through acquisitions
• Bottled water consumption growth
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Threats for PepsiCo• Soda drink side effects awareness.
• Water scarcity
• Legal requirements to disclose negative information on
product labels
• Decreasing gross profit margin due to water and other raw
material high cost.
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Activity (2)• How long would you expect to work for PepsiCo ,if PepsiCo
hired you and why.
• If you want to work for PepsiCo which opportunities and
facilities PepsiCo can give you.
• Should PepsiCo spent more on advertising.
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We as a CEO of PepsiCo
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as a CEO (1)
Build a relax organizational culture
Investing in other areas like Google doing.
Culture of Opinion giving.
Invest more on advertisement where needed.
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as a CEO (2)
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Listen to everyone
Capturing market where competition is low
More strategic alliance with fast foods.
Adjust my product and business model to unexpected changes in the market and consumer demand.
as a CEO • I must resolve differences between senior team members, and
keep them working together in a common direction.
• I sets direction by communicating the strategy and vision of
where the company is going.
• I drive by a defined vision and Strive to add value to our
client’s business by supplying world class proven quality
products at cost-effective levels through world renown
manufacturers.
• I encourage the whole team not individually.67
Conclusion PepsiCo trying its best to look into future and to satisfy its
share holders.
Company should focus on its threats and also look forward to
enter in more business.
Company should make better policies as compare to
competition.
Should be a way to make Pepsi drink more healthy.
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Conclusion (2)
Should be a way to make Pepsi drink more healthy.
There is sugar free why not Caffeine free.
Should focus on advertisement to surpass Coca-cola
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Thanks for
Listening to us
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Any Questions
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