pencilworx design group, llc
DESCRIPTION
We specialize in creating a unique and complete professional image for your company through Branding, Web, Social Media, Video and Full-Scale 360 Degree Marketing Campaigns.TRANSCRIPT
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191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com191 Peachtree Street, Suite 3300 - Atlanta, GA 30303 P. 404.260.4330 - F. 678.668.8955 - www.pencilworx.com
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com
u We are a premier brand development company that provides graphic design, web site development, cre8ive consulting, printing and WOW Image Seminars to clients around the world.
The PDG - Pencilworx Design Group team has a diverse design and technical background, offering over a combined 50 years of expertise in branding, graphic design, consulting, WOW Image Seminars and web site development of which we are very proud. Our integrity, desire to serve, passion for excellence, and creative environment provides a solid foundation for the success of your idea and your future.
LaVon Lewis, Co-Founder & C.E.O.Award winning designer Lavon Lewis leads PDG and the cre8ive team with thirteen years of experience in brand development, graphic design and marketing. LaVon holds a Bachelors degree in Graphic Design and Marketing. Other accomplishments include winning a Gold Addy award for the Nissan Brand Repositioning Campaign, two consecutive Entrepreneur of the Year Awards. In addition LaVon led AT&T, The Home Depot, Chevrolet and The Hilton Hotel in re-branding campaigns spear headed by Pencilworx Design Group. LaVon has also been featured on BlackEnterprise.com, ABC, NBC and The Tom Joyner Morning Show for his branding expertise. He is the author of the book, ‘Today is a Great Day for a WOW Image,’ and as creative lead of Pencilworx Design Group, is often called to speak and headline conferences across the country.
Sherrod Shackelford, Co-Founder & President Sherrod is the lead web and online marketing strategist for the PDG team. Sherrod has over 18 years of experience in Information Technology and Marketing and has built senior level web software packages for companies all over the world including the Dept. of Missile Defense, Intergraph Corporation and HUD. Sherrod plays an important role in helping clients develop elaborate online marketing campaigns.
Annetta Lewis, Senior Partner, V.P. of Marketing Annetta is the lead strategist for the marketing team. Annetta holds a Bachelors degree in Marketing. Annetta has worked with some of the most recognizable brands in the world including Walt Disney World, HSBC, The Yellow Pages and Gannett. Annetta was the lead strategist in the urban brand awareness campaign for the Pontiac Vibe in addition to the re-branding and positioning campaign for Carter Brothers Charities (Cris Carter) and hundreds of small companies from coast to coast.
Executive Summary
Pencilworx Design Group is a full service branding and marketing firm, which has been in business for 13 years. We take much pride in providing our clients with fresh innovative designs to accomplish their goals of attracting new customers and maintaining current relationships. Our clientele consist of corporations, small business, non-profit organizations, and educational institutions in addition to the urban markets. We give each client one on one attention, creative ideas, and quality service needed to accomplish their goals.
The Pencilworx Design Group team has a diverse design and technical background, offering over a combined 50 years of expertise in branding, graphic design, consulting, and web development of which we are very proud. We have also won over 50 awards worldwide over the last 13 years. Our integrity, desire to serve, passion for excellence, and creative environment provides a solid foundation for the success of your idea and your future.
We appreciate this opportunity to submit our proposal to provide brand development solutions. Within our proposal we have suggested various options to give You the leverage to choose a plan that meets your goals along with providing you with an innovative and overall least expensive alternative. This proposal includes a logo design, however we do offer additional services.
MANAGEMENT:JocelynOffice Manager
TylerProject Manager
DaishaProject Manager
DESIGN: AlannaArt Director
HeathGraphic/Web Design + Motion Graphics
SteveGraphic Designer
JoshuaGraphic Designer
WEB DEVELOMENT: MauriceWeb & Software Developer
IvanWeb & Software Developer
DerekWeb & Software Developer
CalvinWeb Developer
PHOTOGRAPHY: ReggiePhotographer
RossPhotographer
COPYWRITING: RozCopywriter
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com
u We are a premier brand development company that provides graphic design, web site development, cre8ive consulting, printing and WOW Image Seminars to clients around the world.
The Pencilworx Award Winning Portfolio & Client List:PDG Services
Brand Development• Corporate Identity and Logo design• Literary Marketing• Branding Strategy• Brand Maintenance• Brand Awareness
Marketing Collateral • Sales brochures and other printed product information• Visual aids used in sales presentations• Web content• Product data sheets• Capability Statements• Pocket Folders• Catalogs• Magazines and much more
Internet & Social Media• Web Design & Development• SEO/Search Engine Optimization• Social Media Marketing Campaigns• E-commerce
Video• Commercials• Infomercials• Product Spotlights.-----------------------------------------------
NAICS Codes:• Graphic Design services: 541430• Custom Computer Programming: 541511 • Specialized Design Services: 541490• Web site design and development: 511210, 518111, 518210, 541510• Marketing Consulting Services: 541613• Printing: 3231• Branding and Marketing Seminars: 611110
Developing Entrepreneurs | Creating Jobs | Building Global Communities
INVESTOR NETWORK
DESIGNED BY PENCILWORX DESIGN GROUP (PDG) WOW IMAGE TEAM
WWW.PENCILWORX.COM - ATL, GA
1718 Peachtree Street - Suite 470 - Atlanta, GA 30309 - Phone: 404.933.6900 - Fax: 678.668.8955 - www.pencilworx.com
Glyn Agnew Regional Director AT&T Alabama 600 19th Street North, 28th Floor Birmingham, AL 35203 Voice: 205-714-0722 Mobile: 205-470-0553 Email: [email protected]
Angela WilliamsManager-Supplier Diversity at AT&TAT&T Corporate Office675 West Peachtree Street NWAtlanta, GAVoice: 404-420-6411Email: [email protected]
Myra ReevesManagerThe Home DepotDiversity and Inclusion Phone: 770-384-3916Email: [email protected]
Dr. George C. FraserFounder2940 Noble Rd. #203Cleveland, Ohio 44121Phone: 216-691-6686 x 330Email: [email protected]
u References
1718 Peachtree Street - Suite 470 - Atlanta, GA 30309 - Phone: 404.933.6900 - Fax: 678.668.8955 - www.pencilworx.com
OUR WORK: Logo, Corporate Identity
& Brand Strategy
1718 Peachtree Street - Suite 470 - Atlanta, GA 30309 - Phone: 404.933.6900 - Fax: 678.668.8955 - www.pencilworx.com
OUR WORK: Logo & Corporate Identity Portfolio
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com
OUR WORK: Logo & Corporate Identity Portfolio
Get ToKnow
ALABAMA RIVERS AND STREAMS NETWORK
The mission of the Alabama Rivers and Streams Network is to
study, manage, and develop our water resources in a scienti�c
and comprehensive way to minimize their degradation,
maximize their availability for all users, and restore and recover
aquatic species.
~ Clean water for our future ~ THE key to a prosperous Alabama
Everything put into storm drains and on the street can end up in our rivers, lakes, & coastal waters.
EVERYONE lives in a watershed, although many of us never realize it. Each time it rains, water has to go somewhere. Simply put, a watershed includes all of the land that drains or “sheds” into a body of water. As rainwater �ows to the closest body of water, it comes in contact with anything we pour or place onto the ground.
This body of water could be your favorite creek or pond where you skip rocks, the river where you and your family �sh, or the ocean you enjoy visiting during family vacations.
WHAT IS A WATERSHED?
Excess fertilizers and pesticides wash o� lawns and gardens when it rains and �ow into surface water.
Roads are a source of pollution. Oils, greases, construction dirt, trash and cigarette butts wash o� roads when it rains.
Groundwater can be polluted by surface water runo�.
When it rains, water that is not absorbed into the ground, taken up by plants or evaporated into the atmosphere, �ows into surface waters (such as rivers, lakes and coastal waters). This �ow is called storm water or runo�. As the runo� �ows over the roads and land, it picks up pollutants.
HOW DO OUR WATERSHEDS BECOME POLLUTED?
WATER IS AN IMPORTANT PARTOF OUR LIVES...LET’S ADMIT IT... nothing is as refreshing as a glass of cool water on a hot Alabama day. Although most of us don’t think about where our water comes from, we expect it to be clean and safe for ourselves and our families.
Doing YOUR part to help keep our water clean and safe is easier than you might think. If each person does their part, we can make a huge di�erence…one person and one drop at a time.
Still unsure? Keep reading and we will show you why and how!
CLEAN WATER FOR OUR FUTURE:Get To Know Your H2O Alabama!
ONE PERSON & ONE DROP AT A TIME...SIMPLE WAYS YOU CAN PROTECT YOUR WATERSHED...
Wash your car on the grass or at a commercial carwash that recycles the water.
Apply fertilizers as instructed on the bag. Choose organic or slow release options.
Test your soil to know the best fertilizer options for your lawn.
Expired/old medicine should go in the trash, not the sink or toilet.
Recycle yard waste. Mulch grass clippings and leave on the lawn.
Surfaces like gravel are better for walkways. Rain is able to soak into the ground.
Hardy plants require less water,fertilizers or pesticides.
Everything we pour down the drainends up in the water we drink.
Dispose of your pet’s waste in the trash, but never the toilet.
more information about us
Who are we? The Alabama Rivers and Streams Network includes community organizations, biolo-gists, scientists, landowners, private organizations, concerned citizens and others who care about the health of our waterways. A large portion of our task is to investigate water quality, habitat conditions and biological quality in rivers and streams; while also communicating our �ndings to the public.
What are we doing? We are collecting water-quality data, habitat information, andbiological information (such as, determining thetypes of �shes and mussels that live in our streams).
Where do we work? We work in watersheds all across Alabama that have been identi�ed as important for protecting, restoring, and recovering biological diversity (refer to the map on the inside of this brochure to view our focus areas).
Why? As noted in the mission statement our goal is to investigate Alabama's water resources in a comprehensive way and encourage their responsible management and development so that all users bene�t. This process not only improves the quality of water that Alabamians drink and use everyday by better managing harmful pollutants and reducing treatment costs, but it also conserves �sh and wildlife that depend on clean water for survival resulting in fewer environmental regulations.
So what’s your role? We need your support in spreading the word about our missionand accessing property to conduct streaminvestigations from time-to-time. If you wouldlike to participate in this e�ort, please refer to thenext panel of this brochure for additional information and contacts.
GET TO KNOW YOUR H2OALABAMA!
RESOURCES AND INFORMATIONAlabama Clean Water Partnership
www.cleanwaterpartnership.org
Alabama Cooperative Extension Systemwww.aces.edu
Alabama Department of Conservation and Natural Resources
www.outdooralabama.com
Alabama Department Environmental Management www.adem.state.al.us
Alabama Forestry Commission www.forestry.state.al.us
Alabama Forestry Associationwww.alaforestry.org
Geological Survey of Alabamawww.gsa.state.al.us
U. S. Environmental Protection Agencywww.epa.gov
U. S. Fish and Wildlife Servicewww.fws.gov/daphne
Natural Resources Conservation Servicewww.nrcs.usda.gov
U.S. Geological Surveywww.usgs.gov
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com
OUR WORK: Logo & Corporate Identity Portfolio
Washington Office1341 H Street NE | Suite 301 | Washington, DC 20002 | 202.644.8500 (office) | 301.358.3292 (e-fax)
Mar yland Office12138 Central Avenue | Ste 458 | Bowie, MD 20721 | 301.352.2817 (office)
Georgia Office620 Peachtree Street | Suite 605vAtlanta, GA 30308 | 404.748.1006 (office)
1341 H Street NESuite 301Washington, DC 20002
NECOLE PARKER
1341 H Street NESuite 301
Washington, DC 20002
202.644.8500 (DC)301.352.2817 (MD)404.748.1006 (GA)
301.358.3292 (e-fax)
Principal & CEO | [email protected]
TOYA HENRY
1341 H Street NESuite 301
Washington, DC 20002
202.644.8500 (office)301.358.3292 (e-fax)
240.460.4851 (cell)
Director of Program Management |[email protected]
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com
OUR WORK: Web & Social Media
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com
OUR WORK: 360 Degree Marketing Campaigns
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com
OUR WORK: Branding
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com
OUR WORK: Branding
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com
OUR WORK: Web
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com
OUR WORK: Web
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com
OUR WORK: 360 Degree Campaigns
City of Atlanta Department of Parks, Recreation and Cultural A�airs233 Peachtree Street. NE, 17th Floor Atlanta, GA 30303(404) 546-6788 | www.atlantaga.gov
2011The City of AtlantaOFFICE OF RECREATION
FALL PROGRAM GUIDEw w w . a t l a n t a g a . g o v
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com
OUR WORK: 360 Degree Campaigns
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Who is Agile?
Agile: Brand Standards Guide
February 14, 2011
Provided by: PDG - Pencilworx Design Group
www.pencilworx.com
OUR WORK: Brand Standards
Creating Win-Win-Win Partnerships
B R A N D I N G G U I D E
SAMPLE
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com
191 Peachtree StreetSuite 3300
Atlanta, GA 30303
P. 404.260.4330F. 678.668.8955
Web: www.pencilworx.comTwitter: @therealpdg
Facebook: Pencilworx Design Group