parle industrial training report

Modi Institute of Technology , Kota (Rajasthan)

Preface

Engineering students gain theoretical knowledge only through their books.Only theoretical knowledge is not sufficient for absolute mastery in any field.

As a part of curriculam prescribed by the Rajasthan Technical University,kota for B.tech. degree course a seven days industrial visit is required by the student.

We went for industrial visit to Mapro foods pvt. Ltd.,Mahabaleshwar and Parle products,MumbaiSucceding chapters give details what I learnt in these prestigious organization.

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Acknowledgement

I feel great pleasure in conveying my heartest thank to head of the training and placement department of MODI INSTITUTE OF TECHNOLOGY,KOTA for arranging our industrial visit at Mapro foods pvt ltd.,Mahabaleshwar and Parle products,Mumbai

I express my heartly thanks to all teaching faculty for their kind cooperation and full support without which it was not possible to get so much knowledge.

Mr.Abhishek guptaMs.Arpita saxenaMr.Himanshu sharmaMs.Surbhi jain

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INDEX

S.No. ContentsA. Parle products1. Introduction2. History3. Quality of products4. Locations5. Process of Buiscuit & toffies production6. Products7. Core values8. Pillers of success9. Reason for market leaders10. Import-Export11. Certification12. Corporate social responsibilityB. Mapro foods13. Introduction14. History15. Location16. Quality17. Production18. Mapro mission/vision19. Products20. Others21. Guiding principles of products22. Market strategy23 Conclusion

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PARLE PRODUCTS

1.Introduction

Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even the remotest villages of India , the company has definitely come a very long way since its inception.

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Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India , Parle has grown to become a multi-million dollar company. While to consumers it's a beacon of faith and trust,

Competitors look upon Parle as an example of marketing brilliance.Parle Products Pvt Ltd based in Mumbai, India has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands. Its reach spans even to the remotest villages of India.They have recently entered the snacks marketParle Agro is a food and beverage company based in Mumbai, India.

Parle was set up in 1929 in the suburbs of of Mumbai city, to manufacture sweets and toffees.At that time market was dominated by famous international brands. Despite unequal competition, this company called Parle Products, survived and succeeded, by adhering to high quality and improvising from time to time. In 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees.Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality.

2.History

In 1929 a small company by the name of Parle products emerged in British dominated India. The intent was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. The company knew that it wouldn’t

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be an easy task, but they decided to take the brave step. A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees. A decade later it was upgraded to manufacture biscuits as well. Since then, the Parle name has grown in all directions, won international fame and has been sweetening people's lives all over India and abroad.

Apart from the factories in Mumbai and Bangalore Parle also has factories in Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has 7 manufacturing units and 51 manufacturing units on contract.

One of the leading Indian brands of confectionery and biscuits, Parle Biscuits was started in Vile Parle. There is still a factory in Vile Parle East and it is commonly known as Parle Biscuit Factory.Vile Parle also houses the Garware plastics factory. Many prominent IT companies as well as other companies are situated in Vile Parle.

3.Quality of products

Hygiene is the precursor to every process at Parle. From husking the wheat and melting the sugar to delivering the final products to the supermarkets and store shelves nationwide, care is taken at every step to ensure the best product of long-lasting freshness. Every batch of biscuits and confectioneries are thoroughly checked by expert staff, using the most modern equipment hence ensuring the same perfect quality across the nation and abroad.

Concentrating on consumer tastes and preferences, the Parle brand has grown from strength to strength ever since its inception. The factories at Bahadurgarh in Haryana and Neemrana in Rajasthan are the largest biscuit and confectionery

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plants in the country. The factory in Mumbai was the first to be set up, followed soon by the one in Bangalore, Karnataka. Parle Products also has 14 manufacturing units for biscuits and 5 manufacturing units for confectioneries, on contract.

4.Locations

First factory in MumbaiSecond factory in BhadurgarhThird factory in BangloreFourth factory in Rudrapur (Uttranchal)Total Production At Mumbai:- 90 metric tones

5. Process of Buiscuit & toffies production

These have several steps in their manufacturing process which is followed by the workers of the plant.

1st step: At first we were watching how the mixture of biscuits is prepared. In this they were using some ingredients i.e. MAIDA, SALT, MILK, GHEE, SUGAR etc.

2nd step: After mixing the ingredients the mould them into shape of biscuits with wording parle-g.

3rd step: In the third step we found that the biscuits are send to the big Owens for baking use ten types of temperature 1st 220 then 350 and in last 220 c.

4th step: After baking the biscuit procedure of cooling is done.

5th step: In last step packagings of the biscuits is done and forward them for big cartoons packaging.

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Similar to this above process chips also made. The difference is that the different flavour is used in the chips.

For toffies

Syrup + Edible oil + Milk Toffee cooker + flavour Cooling Cutting Wrapping

6.Products

Parle-G

Parle-G or Parle Glucose biscuits, manufactured by Parle Products Pvt Ltd, are one of the most popular biscuits in India. Parle-G is one of the oldest brand names in India and is the largest selling brand of biscuits in India. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl covering

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Modi Institute of Technology , Kota (Rajasthan)the front. Many counterfeit companies have attempted to recreate and sell lower quality products of similar names and virtually identical package design.

The company's slogan is popular among the Indian consumer population, reading G means Genius. The name, "Parle-G", is derived from the name of the Indian rail station, Vile Parle, where the Parle Agro production factory is based.

This biscuit is the one of the most popular biscuits and is primarily eaten as a tea-time snack.

Parle-G - Largest selling biscuit in the world .It enjoys 70% market share in India in the glucose biscuit category followed by Britannia ,Tiger (17-18%) and ITC's sunfeast (8-9%. The brand is estimated to be worth over Rs 2,000 crore (Rs 20 billion), and contributes more than 50 per cent of the company's turnover (Parle Products is an unlisted company and its executives are not comfortable disclosing exact numbers). Last fiscal, Parle had sales of Rs 3,500 crore (Rs 35 billion).

Every nation dreams of a better tomorrow. And every nation’s tomorrow lies in the hands of its children; children who make the nation proud in every aspect; the young geniuses who shape the future of the nation. So it’s important to nourish these young minds, for after all it’s a question of the nation’s future.

Filled with the goodness of milk and wheat, Parle G is a source of strength for both body and mind. Treat yourself to a packet of Parle-G to experience what has nurtured and strengthened the minds of millions of genius Indians for over 65 years.

It’s more than just a biscuit. A meal substitute for some, a tasty and healthy snack for many others. Consumed by some for the value it offers, and many others for it’s taste. Little wonder that it’s the Largest selling Biscuit Brand in the world.

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Modi Institute of Technology , Kota (Rajasthan)Ingredients :

Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert Syrup*, Leavening Agents ,Salt, Milk Solids, Emulsifiers and Dough Conditioners.Contains Added Flavours (Artificial).* (d - Glucose, Levulose)

Pack Sizes available:16.5G, 38.5G, 60.5G, 82.5G, 99G, 209G, 313.5G, 418G, 825G

Various Products of Parle products

Buiscuits Parle - G Hide and Seek Krackjack Hide & Seek Milano Magix Digestive Marie Monaco Parle Marie Kreams Milk Shakti Parle 20-20 Cookies Golden Arcs Nimkin Kreams Gold Chox Monaco Jeera Hide & Seek Bourbon

Sweets:

Melody Kismi Gold

Mango Bite

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Modi Institute of Technology , Kota (Rajasthan) Orange Candy Kaccha Mango Bite Xhale Poppins 2 in 1 Eclair Kismi Toffee Golgappa Kisme Toffee Bar Melody Softee Mazelo

Parle Lites Snacks:

Musst Bites Jeffs Cheeslings Musst Stix & Musst Chips Sixer Sixer Zeera Monaco Smart Chips

Parle Products Pvt. Ltd. Is a US $ 450 million conglomerate started in India in 1929. We are in the business of manufacturing and marketing biscuits and confectionaries. We have State-of-the-art machinery with automatic printing and packaging facilities. Our biscuit baking oven is the largest of its type in Asia.

Over the decades the efforts of our Research & Development wing have made the repertoire of our products grow manifold.

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Modi Institute of Technology , Kota (Rajasthan)In biscuits we have Glucose, Milk, sweet and salted cream, wafer crème, cumin seed and cheese categories. In confectionery, we have a range of toffees and hard-boiled candies available in chocolate, mint, cola, and tropical fruit flavors. Some of these are double layered toffees and center filled candies packed in rolls or pillow packs, or have single or double twist wrapping. Almost all of our products are market leaders in their category and as recognition of their quality, have won Gold, Silver and Bronze Monde Selection medals since 1971. Parle enjoys a 40% share of the total biscuit market and a 15% share of the total confectionary market, in India.

7.Core values

An in-depth understanding of the Indian consumer psyche has helped Parle evolve a marketing philosophy that reflects the needs of the Indian masses. With products designed keeping both health and taste in mind, Parle appeals to both health conscious mothers and fun loving kids. The great tradition of taste and nutrition is consistent in every pack on the store shelves, even today. The value-for-money positioning allows people from all classes and age groups to enjoy Parle products to the fullest.

Awards :-

Parle products have been shining with the golds and silvers consistently at the Monde Selection ever since they were first entered in 1971. Monde Selection is an international institute for

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Modi Institute of Technology , Kota (Rajasthan)assessing the quality of foods and is currently the oldest and most representative organization in the field of selecting quality foods worldwide.

8.Fillers of Success

Learnig No compromise on quality Hard work

9.Reason for market leader :-

Mass production and Cost cutting : They are backward integration so that to cover the profit by introducing sugar plants,maida as well as packaging plant.

10.Import-Export

The immense popularity of Parle products in India was always a challenge to our production capacity. Now, using more modern

techniques for capacity expansion, we have begun spreading our wings and are going global. Parle biscuits and confectionaries are fast gaining acceptance in international markets, such as, Middle East, Africa, South East Asia and the more sophisticated economies like U.S.A., UK,

Canada, Australia and New Zealand now relish Parle products.

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Modi Institute of Technology , Kota (Rajasthan)11. Certification : -

As part of the efforts towards a larger share of the global market, Parle has initiated the process of getting ISO 9000 certification. The Parle name symbolizes quality, health and great taste. And yet, we know that constantly innovating and catering to

new tastes have built this reputation. This can be seen from the success of its new brands such as Hide & Seek, Mangobite etcToday, the Parle brands have found their way into the hearts and homes of people all over India & abroad. Which has resulted into Parle-G being the “worlds largest selling biscuit".

12.Corporate Social Responsibility

Parle Products with its wide platter of offering of biscuits and sweets like Parle-G, Krackjack, Monaco, Melody, Mango bite and many others since 1929 is also actively engaged to change & uplift the social face of India. As a part of Corporate Social Responsibility Policy Parle is keenly involved in the overall development of younger generation with focused endeavor to built New Face of India and spread happiness & joy all over.

Parle Centre of Excellence as an institution is dedicated to enrich the lives of people through conducting various cultural programs across all region to facilitate the all round development of the children. Every year, Parle organises Saraswati Vandana in the state of West Bengal during the festival of Saraswati Puja, inviting schools from all across the

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Modi Institute of Technology , Kota (Rajasthan)state to participate. The event is one of much fanfare and celebration, keeping alive the culture and traditions of ages. Our involvement in cultural activities has seen the inception of Golu Galata in Tamil Nadu, held during Navratri. Its gives a platform to all the members of a household to showcase their creativity and being judged by immanent personalities. Thousands of families participate and celebrate the occasion on a grand scale.These events give us a chance to interact with children on a one-to-one basis, and promote our belief of fun and health for the whole family.

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Modi Institute of Technology , Kota (Rajasthan)MAPRO FOODS PVT. LTD.

13.Introduction

Mapro Foods Private Ltd. is a fruit processing company, which is situated at Panchgani (near Mahabaleshwar) a panoramic and beautiful hill station of western India. Panchgani is 100kms from Pune and 250 kms from Mumbai and is just off the Golden Quadrilateral. Panchgani was established by the British for the education of their offsprings, resulting into a hub of schools. It is known for its famous schools. This beautiful hill station of India possesses the health, housing and other amenities and attracts more than a million visitors every year.

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Modi Institute of Technology , Kota (Rajasthan)Mapro is in the fruit processing business over more than forty years and it is known for quality and innovation in the industry. The Brand Mapro is a well-recognized brand in India. The company has shown organic growth over the last four decades representing sound financials with sustained profitability. The company was founded by visionary Shri Kishore Vora, a pharmacist, and at present is headed by Shri Mayur J.Vora who is the Managing director of the Company. Shri Mayur J.Vora, an alumnus of IIMB, is

Heading the Organization for last 20 years and has enhanced the Vision of Kishore Vora by transforming Mahabaleshwar/Panchgani, the scenic hill station of Maharashtra, into Fruit processing zone of the Nation. Mapro Foods Private Limited is the flat organization where management works along with their technical and sales functionaries to achieve the vision and mission of MFPL. Mapro Foods Pvt Ltd is a Leader in the fruit Beverage and Fruit Jam market in Western India. Set up as aFamily business over 45 years ago, it has earned a name for Quality and consistency. Mapro products enjoy Premium Status in the Indian market. The Manufacturing facilities are Certified ISO 9001:2000 and HACCP by BvQi. The Company has expanded capacity to now produce 30000MT of proccessed frozen foods p. A. It is setting up a Frozen and Fresh Food Distribution Chain in Indian Metros to service the fast growing modern Organised Retail Supermarkets being set up in India.

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Modi Institute of Technology , Kota (Rajasthan)14.History

Over 40 years ago, in small town of Panchgani, near Mahableshwar, a businessman named Kishor Vora decided to make some Strawberry Jam. Today his 'Hobby' has born fruit in the shape of Mapro… one of the most modern, hygienic, quality- conscious Jam and Fruit Products Manufacturing Concerns in Western India.

Mr. Vora could have rested easy on success of his Fruit recipe. But he wanted to on develop innovative ideas such as Vegetarian Jelly Sweets, Fruit Cubes with Fruit Juice and Rose Syrups with Rose Petals …. All for the first time in country. Mapro naturally grew on its founder's philosophy of good, wholesome nutritious, value-for-money, and above all, a touch of imagination - ingredients that have made it a market leader and a household name today.

Mapro does not use advertising medium like press, radio and television to propagate its product but the taste of product and nutritional value, and unique ness result in repeat sales.

Mapro Jams, Jellies, Sweets, Honey, Syrups, Crushes, Squashes, Toppings are not only known for this wholesome taste and quality but also due to their health properties and their higher natural fruit content.

Mapro is today Indias largest processor of fresh Strawberries in the form of Jams, Crushes, Syrups, Squashes and Toppings. Strawberry Crush, is used in Variety of delicious items such as milk shakes, sherbet, Lassies, Ice-cream , Falooda, Deserts, Fruit salads & Mocktails Strawberry Jam with whole fruit is an exclusive specialty.

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Modi Institute of Technology , Kota (Rajasthan)Gingerale and Kokum syrups made from the fruit extract not only prepare a soft drink but are known as appetizers and have antacid properties. Khus syrups is made from vetti verra roots and Rose Syrup (Our largest seller) is made using natural Rose petals. Both known for their cooling properties.

Barley Water, Squash & Cordial are made using Lemon Juice contain Vitamin 'C'. Strawberry Squash and Orange Squash are made from very nutritious fruits. Kesar (Saffron) Syrup is made using Saffron from Kashmir, the worlds costliest spice. Thandai Syrup is made with Almonds and Spices including Saffron from traditional North Indian recipes.

Mapro Sweets are made from Fruit Juices and Liquid Glucose are known to be Pioneer Vegetarian Soft Sweets in India. Recently we have introduced a Dessert Toppings.Certification:-

Today Mapro is leading supplier of tasty as well as nutritious fruit product to the International market. Mapro is known to care for its employees. Mapro is a home where there is mutual understanding between employee and employer like members in the family. It features a blend of hard work and dedication. It is now in the process of certification under ISO 9000.

15.Location

MAPRO FOODS PVT. LTD.Panchgani, Maharashtra, India

Agriculture Products - Manufacturer, Export / Import, Pvt. Ltd. Firm Since 1988

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Modi Institute of Technology , Kota (Rajasthan)Mahableshwar

The word Mahabaleshwar in Sanskrit comprises of two words meaning The Mighty (Mahabal-) and God (Eshwar) and thus hints the sanctity and holiness of the Lord Mahadev alias Lord Shankar in association with Mahabaleshwar.

History does not read Mahabaleshwar deep down the past, but it is said that Kshetra-Mahabaleshwar or Old-Mahabaleshwar as it is known today was the province dwelt by the Shrikes.

Kshetra Mahabaleshwar is well known for two significant reasons. Firstly it is the origin of five major rivers in Maharashtra viz. The Krishna, Venna, Savitri, Koyna & Gayatri.There is also a very strong believe that the River Bhagarathi (Ganga) comes here once every sixty & the river Sarasvati once in every 12 years to meet their sister rivers.The

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Modi Institute of Technology , Kota (Rajasthan)other reason of the significance of Mahabaleshwar down the prehistoric times is the tale of two very fierce demons namely Mahabali and Atibali had been harassing the Brahmins at Kshetra-Mahabaleshwar where these Brahmins were engaged in holy sacrifices and rituals, which these two fierce demons kept obstructing. The Brahmins then, who prayed to the Gods, for assistance in the safe conduct of these rituals and protection from the demon brothers.

Panchgani

Elevation 1305 above sea level and bearing an area of 6 sq. km located 18 km east of Mahabaleshwar on Mahabaleshwar Wai road on leeward side. It escapes the heavy rain and fog. It is also shielded from the east wind by a larger extend of table-land. The magnificient scenery of Krishna Valley from east to west with its numerous hamlets, cultivated fields and pictures view of the Dhom Dam can be seen along the whole northern ridge of the mountain. The climate is cool, salubrious and comparatively dry. The total yearly rainfall here is about 2,000 mm, which is one third of Mahabaleshwar.

Panchgani is well known for its residential schools and sanitoriums. The administration is handled by the local municipality since 1910. The population is approximately 12,000.

All season hill station is called ‘Switzerland of India’. It is about 18 Km from Mahabaleshwar on Wai road. It is situated to the lee of Mahabaleshwar and being 200 ft lower, it escapes the heavy rain and fog of the outer range valley to the north and south.

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Modi Institute of Technology , Kota (Rajasthan)16.Quality:

Quality has been the watchword at Tops since inception. The guiding philosophy of the founders has always been not to sell anything they are not willing to eat themselves.

Quality Assurance in all spheres of activity is based on this philosophy. Thus the best available Pre-cleaned raw material are sourced and double cleaned at the factory prior to manufacture, physical, chemical and microbiological testing is carried out for all raw material as well as finished products. All employees undergo periodic health check right up to the management level.

Mapro foods Pvt. Ltd. is committed to delivering to its customers as increasing range of safe product the finest possible quality uncompromising and unrelenting in the implementation of quality management system.

The company is justifiably proud of its research and development team, which always starts with consumers preferences and then develops the products ensuring that the right ingredients and the right process of Manufacturing are used for making each product authentic.

Prepared from the fresh garden fruits, our highly delicious array of Fruit Jam is in huge demand in the national and international market. They are well reckoned as one of the ecstatic Mixed Fruit Jam Manufacturers and fresh fruit jam suppliers in India. Our mouth watering assortment of fruit jam is available in various splendid flavors. Rich in nutrition and low in calorie, our mixed fruit jam is a perfect accompaniment for evening snacks and breakfast. Delicious in taste and high in nutrition level, our mixed fruit jam is available in different packaging ranges

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Modi Institute of Technology , Kota (Rajasthan)17.Production:

Our production line has been designed to give us a unique degree of flexibility. It is this flexibility that enables us to enter to both the retail market as well as our institutional customer who want their individual tastes upon the market and thereby establish their separate identifies.

Apart from the ability to manufacture products in different qualitities, we also manufacture a very wide range of products or rather many very different kinds Mixed, Pine Apple, Mango, Strawberry Jams and Sauces, Ketchup, Instant Mix, Custard Power, Crystal Jellies. This capability makes it possible on shelves across India.

18.Mapro Mission / Vision

Mapro will develop, produce, package & sell food products, with high regards for safety, nutrition & taste, which we can confidently give to our customers by implementing and

continually improving Quality Management system & food safety management system to meet & exceed customers expectations.

19.ProductsJAMS

Mango Jam

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Modi Institute of Technology , Kota (Rajasthan) Orange Marmalade Strawberry Jam Pineapple Jam Raspberry Jam Mixed Fruit

CRUSH

Strawberry Crush Litchi Crush Alphanso Mango Crush

Mango Crush Pineapple Crush Kokum Crush

SYRUPS

Rose Syrup Khus Syrup Thandai Syrup Mahakool Syrup Strawberry Syrup Kesar Syrup Pineapple Syrup

SQUASHES

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Orange Squash Lemon Squash Lemon Barley Water Lime Juice Cordial Strawberry Squash Lemon Ginger Squash Strawberry Cordial Pineapple Cordial

20.Other Plants

Mapro Garden

What began as a part-time hobby has now become a passion. While we have a sizeable the collection of rare species, it is our cacti green house that steals the show.

Over two hundred grafted & flowering varieties have been collected from different parts. For those who love roses, a walk in our rose garden is a must. (Over 50 varieties bloom in season ) Some plant which grow well in Mahabaleshwar are available for sale. Before you go, shop factory fresh Mapro Packaged goods at a special price. From fresh fruit and vegetables are available in season.

Our free tasting counter !

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Modi Institute of Technology , Kota (Rajasthan)Here you can sample the entire Mapro Range of products … Jams, Sweets, Crushes, Syrups, Squashes, Mocktails, all free of any charge or obligation Go ahead, delight yourself !

Our plant Nursery:

What began as a part-time hobby has now become a passion. While we have a sizeable the collection of rare species, it is our cacti green house that steals the show. Over two hundred grafted & flowering varieties have been collected from different parts. For those who love roses, a walk in our rose garden is a must. (Over 50 varieties bloom in season ) Some plant which row well in Mahabaleshwar are available for sale.

Mapro Ice-creams

We’ve recently setup a Mapro Ice-cream …counter. Mouth – watering Strawberry, Mango, Pineapple, Rose, Bitter Chocolate, and Almonds Honey (sugar free) We serve delicious milk shakes too ! For a refreshing drink you could try our Mocktail corner. And for six months a year, fresh Strawberries with Cream!!!!! Cold Storage Before you go, shop factory fresh Mapro Packaged goods at a special price. From fresh fruit and vegetables are available in season.Why not take a literal ‘Field Tour?’ Yes, walk right through our strawberry fields and watch the way. We grow our fruits and vegetables using biofertilizers. For a more adventurous spirit, we arrange a forest trek (with prior intimation of course).

Trained guides point out enticing sights and sounds to the fascinated city-dwellers.

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21.Guiding Principles of Mapro

PassionPassion for our brands. Passion for delivering best value.

RespectFor our principles, people and patrons.

ExcellenceIn quality and product improvement.

MotivationTo reward the efforts and achievements of our people.

Innovation

In everything. Always.

EmpowermentOf talented people with drive and dynamism.

Risk ToleranceEncouraging risk-takers and initiators.

22.Market strategy

Mapro Foods, the Mahabaleshwar-based makers of squashes, jams and confectioneries is looking for a pan-national presence for its products. The 25-year-old brand, primarily known in the

western region, is targeting the northern and southern regions of the country.

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Under this, 16 cities in the north and 10 cities in the south will soon start stocking Mapro brand products.

Mapro Foods CEO Mayur Vora told FE that the focus is now on the northern and southern regions after establishing a presence in cities like Mumbai, Pune and Ahmedabad. The strategy adopted by the company is to focus on cities offering high potential. That is why it is more bullish on its foray into the northern and southern

regions rather than penetrate into the hinterland of Maharashtra.

“In the north, we are beginning with Delhi and will subsequently take our products to cities like Kanpur, Lucknow and those in Punjab. The foray in the southern market will begin in six months, where initially we are targeting 10 cities,” Mr Vora said.

The company is in the process of establishing a sales force to monitor the spread in these regions. The strategy is to have a single distributor for each city to ensure product placement in the supermarkets, shopping malls, dryfruit shops and general grocery stores. In order to track the movement of products from the distributor to the retailer, Mapro is putting in place an online module which will enable the sales force to feed daily sales trends and figures.

“A single distributor for the city and its vicinity enables us to exercise better control over the inventory and also ensures better accountability,” Mr Vora added.

On brand-building activities, Mr Vora said the company will concentrate on point-of-sales promotion rather than embark on a

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Modi Institute of Technology , Kota (Rajasthan)grandiose brand-building activity involving print and electronic media.

He said Mapro as a brand was small to sustain a large-scale media blitz. That is why the initiatives have been restricted to point-of-sale promos.

Since Mahabaleshwar is a premier hill station in Maharashtra, attracting tourists by the thousands, brand-building is conducted through free tasting counters for jams, crushes, syrups, squashes and confectionery, he added.

“Footfalls at our factory premises enables us to promote our brand through word-of-mouth which to a large extent has been instrumental in our success in the western region,” Mr Vora said.

Mapro Foods has a turnover of Rs 10 crore and is looking at a 50 per cent growth annually, according...

23.Conclusion:

Seven Days industrial visit told me a lot of things.I know how to use the knowledge that you learned from books into your work; I got familiar with two companies.I travelled different places and got beautiful view.It’s a wonderful travel of my life,thanks for Modi Institute of Technology give me this chance.Thanks for all of the teachers come with us,and thanks for the companies let us know them.

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parle industrial training report

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