A REPORT ON

AN INDUSTRIAL VISIT

TO

‘LAO MORE BISCUITS PVT. LTD.’

(A Contract manufacturing Unit of “Parle”)

S ubmitted by:-

Jagani Hardik M.

F.Y.B.B.A

Div: - B

Roll no: - 74

S ubmitted to:-

SHREE CHIMANBHAI PATEL

INSTITUTE OF BUSINESS

ADMINISTRATION.

Year: - 2011 – 2012

PREFACE

Management course is now a day in high demand. Management

considers as a critical element in the growth of any country. Indian industry is

walking up to the challenges thrown in by the market economy so, to survice in

this highly competitive scenario. Practical studies are gaining much more

importance as compared to the critical knowledge and management student

have wide open space to fulfill their dreams.

Today India has come out as a “Globalize country”. The process of

globalization has been very highly affected by corporate world. Business

administration is now emerging for all the function of management, in finance

as well as in marketing today; management has become a watchdog for

corporate rate to solve complexities.

This definitely helps the students to face the world with courage,

and positive attitude keeping all things in mind the B.B.A. cource has

introduction practical studies as one of its subjects.

Though industries, their visits welcome to know about

Different industries, their attitude to work problems and how They service.

“Practical knowiedge is more,

Better than theoretical knowledge.”

NO. Subject Page no. 1 Preface

2 Acknowledgement

3 Introduction

Introduction of Parle company

Award

Company product

4 Product and process

Machineries

Packing

Production process of biscuits

Production process of toffee

Production process of candy

5 Marketing

Introduction Marketing

Marketing mix

A product Product list Product line

Place location

A promotion Sales promotion Advertising Trade promotion Direct marketing

6 Human Resource

Organization structure

Training & development

Transfer

Requirement & personal

Shifts of Work

Safety measure

Findings of report

Director

Product manager

7 Conclusion

8 Bibliography

O rganization S tructure

Chairman

Managing Director

General Manager

Asst. General Manager

Marketing Department

Senior Manager

Pro

Sales Manager Marketing Manager

Sales Executive Executive Marketing Executive

Pilot Salesman Officers

COMPANY PROFILE

A long time ago when the British ruled India, a small factory was set up in suburbs of Mumbai city to manufacturing sweets and toffees the year was 1829 and the market was dominated by famous international brands that were imported freely. Despite the odds and unusual competition. This company called Parle products survived and succeeds by adhering to high quality and improvising.

A deaden later, in 1939, Parle products began manufacturing biscuits, it addition to sweets and toffees. Having already establish a regulation for quality the Parle brands name grew in strength with this diversification Parle glucose and Monaco were the first brand on the to become leading names for grebe taste and quality.

Biscuit were very much luxury for India when Parle begun production in 1939 a part from glucose and Monaco biscuits, Parle did offer a wide variety of brands.

However during the second world were all domestic production was diverted to assist the Indian soldiers in India and the far fast a part from this, the shortage of wheat in those day, made Parle decide to conjecturable on the more popular brands, so that people could enjoy the price benefits.

Thankfully today, there is no death of ingredients. The demand for more premium brands is know the rise. That’s why we have a huge range of biscuits and mouth watering confectionaries to offer.

Thankfully today, there is no death of ingredients. The demand for more premium

brands is know the rise. That’s why we have a huge range of biscuits and mouth

watering confectionaries to offer.

Directors:

1. RajuBhai Gumnani

2. VinodBhai Gumnani

3. Shadhu RamBhai

4. ManharBhai

Product Manager:

DhiranBhai Thakar

Parle Office Manager:

RasthogiBhai

INTRODUCTION OF COMPAY

In 1991, Parle started his contract and manufacturing unity in Ahmedabad. This is known as Lao More biscuit Pvt Ltd. This factory is producing Parle – G biscuits and milk shakti biscuits about 172. People are working in this factory. All Parle products are manufacturing under the most hygienic condition.

Great care is exercised in the selection and quality controls of law material packing material and rigid quality standards are ensured at every stage of the manufacturing process.

Every branch of biscuits and confectioneries are thoroughly checked by expert staff, using the most modern equipment our efforts are driven towards maximizing customer satisfaction and this is in synergy with strive to provide consistently nutritious and quality food products to meet customer’s satisfaction by using quality materials and buy adopting appropriates process. The facilitate the above we will strive to continuously train our employed and to proved them an open and participative environment.

The secrete of the success of this company is hard work and grate care. Now a day Parle – G has found their why in to the hearts and homes of people all over the world. Parle biscuits continue to spread happiness and joy among people of ages. Today this company is become world largest biscuits selling company.

HISTORY OF PARLE – G

Parle – G has been a strong household name a cross India. The great test high nutrition and the international policy makes Parle – G a winner no wonder it is the undiscounted leader in the biscuit category for decades Parle – G is concerned by people in cities of n village while from have it for brake fast of in village while from have it for brake fast for some it is a complete wholesome meal.

Parle – G is the world’s largest selling brand of the biscuit launched in the year 1939 it was one of the fist brands of Parle product it was called Parle glucose biscuits. Mainly to us that it was a glucose biscuit. It was manufactures by Mumbai factory very fist time in India.

A decade later in 1939, Parle product begun manufacturing biscuit in addition to sweets and toffees. Having already established a reputation for quality, the Parle brand name grew in strength with this diversification. Parle glucose and Parle Monaco was the very fist brands of biscuits to be introduce which later went on to become leading names for taste and quality.

Today Parle product has one factory in at Mumbai that manufactures biscuits and confectioneries while another factory of Parle – G are at Bahadurghath in Hariyana, at Neemrana in Rajasthan and at Bangalore in Karnataka. The largest such manufacturing facilities in India Parle products also has 30 manufacturing units for biscuits on contract which are in

Delhi - 1

Rajasthan - 1

Uttar Pradesh - 8

Madhya Pradesh - 3

Bihar - 1

Andhra Pradesh - 5

Maharastra - 5

Gujarat - 3

Karnataka - 1

Tamilnadu - 2

Above factories are located at proper location. The location at proper place is useful for output and easy distribution. Each factory has modern equipment for production and making for the outputs. Parle – G started 3 contractual manufacturing units in Nadiad, Bhavnagar and Ahmedabad.

In Ahmedabad Parle contractual manufacturing units is known as LAO MORE BUSCUITS PVT. LTD. The established this factory in Sep, 1991. In present time nearly 172 people are given their services for this factory.

Today the Parle brands have found their way in to the hearts and homes of people all over the world because it gives strength and power to people.

P LACE

Place refers to the set of decision that need to be taken in order to

make the product available. If the products are not made available to the

customers at the right place at the right time then customer would not be able to

buy them.

Place mix refers to important decisions related to physical

distribution of goods and services, transportation, coverage, margins, location.

Location issues:-

Lao More Parle Pvt .ltd is Located on the Naroda in Ahmedabad. It

can get cheap labours from this side. So it can get better raw materials as well as

transportation is also very fast so there is no fear of burglars & thieves.

Regiestar officeRegiestar office

FACTORY LOCATION OF LAO MORE BISCUITS LTD.FACTORY LOCATION OF LAO MORE BISCUITS LTD.

Lao more biscuits pvt. Ltd,

Plot no.1010-b, 1011-A,

Near gayatri mandir,

Phase –IV , GIDC, Naroda,

Ahmedabad .

AA WARDSWARDS

Pune have been awarded at the monde selection international institute for

quality selection 2005

Sympathies candy – grand gold medal

Krack jack – gold medal

Marie choice – gold medal

Parle G magic – gold medal

Fun center – gold medal

Monaco chocolate biscuits – grand gold medal

Monaco jeera biscuits - grand gold medal

PRODUCT

AND

PROCESS

Plant layout

Baking & cooling Department

Mouling Department

Mixing Department

Packing Department

Office Department

Raw Material

Marketind Department

Controlling Department

Main Department

ParkingInquiry Department

M ACHINEREES

The machinery uses in industries for the machiner as biscuits the

placing 176cr is owner machiner 176*3 100BNES Syringing in 3part mablne

degree is mini 270-300 and its automatically.

P ACKING

All the item of very well confines the packing is so good that

remain most fresh long time. The material when is used for packing of all item

pack difference packing is under.

PARLE-G, Krackjack, mango, marie choice, Hide and seek,

cheeling, Pop pins, Roll-a-cola Pick-n-pack, Pop pins, Roll-a-cola Pick-n-pack, Parle g- magic (coco & real

cashew Fun center (pineapple, orange, elaichi, chocolate),Marie-choice Jeffs

Cheese ling they all package in pasting packing.

P RODUCTION P ROCESS OF B ISCUITS

Following is the manufacturing process of Parle biscuits. The

manufacturing process of Parle biscuits contains the raw materials such as

wheat, sugar, vitamins, milk, vanaspati, salt, minerals. Manufacture process in

the unit is very advanced and scientific in manner.

Manufacturing process of biscuit

Raw material Testing

Mixing

Moulding

Backing

Cooling

Packaging

Parle biscuits are made in one big over of around 176 meter at 230 –

270 degree or upon 300 and this oven changes its degree according to the

temperature.

P RODUCT D ETAIL

Raw material is the basic development for production of any

products all the raw material is converted in module with the help of human

beings and without it the conduction mousse cannot take place. The raw

material of Parle products as under.

1. Raw material testing

After requires the raw material all the materials are testing in the

job.

2. Mixing

After testing the raw material all the raw material are mixing by

machine process.

3. Molding

When the process of mixing after this product molding in the die

for Parle-G.

4. Banking

When the process of molding after this biscuits own in the burner

machine. The machine is155 feet long with 6 burners.

5. Cooling

When the process of banking is over after this biscuits provide in

cooling zone this biscuits cooling in 3-minuts & 4-second.

6. Packing

When the products process are finish that they were arrange the

product and the all product are packing in the boxes.

P ROCESS OF T OFFEE

Milk Vanaspati syrup

Flavour Milk

Toffee cooking

Cooling

Toffee wrapping

Packing

Parle biscuits and confectioneries continue to spread happiness and

joy among people of all ages. Parle confectioneries are a sheer delight to the

taste buds and have a universal appeal.

Production process of toffees in details

Milk: - For lacking to growth health bone.

Vanaspati: - For your energies.

Syrup: - For proteins that will help you glow.

Toffee cooking: - After requires the raw material all the materials are

testing in job of cooking Of toffee.

Flavour milk: - After the cooking of toffee mixing the flavour of milk.

Cooling: - When the process of backing is over after this can us its provide in

cooling zone, 3 minutes.

Packing: - When the production are finish that they were arrange the product

and the all product are falling box.

P RODUCTION P ROCESS OF C ANDY

Liquid Glucose sugar mix

Water rim

Classless milk

Pitter press Candy looking

wrapping

packing

Production process of candies in details

Glucose, Sugar mix, Liquid:-

In process of candy first liquid of glucose and sugar mix water

Stem at 140 c.

Hot Water:-

After the liquid, glucose, and sugar mix in stem and then hot liquid

syrup is flattered.

Classless Milk:-

After add the hot water include the classless milk and its mix.

Pitter Press:-

And then it is pressed in the pitter press machines after mixing and

grinding machines.

Candy Looking:-

And after the process of candying is done which include of

candies.

Wrapping:-

Then it is wrapped in a wrapper.

Packing:-

And after all the above process is completed and they are packed

in the box and ready to sell.

Qualities Control:-

All to those gacleat we are located at strategies location so as to

ensure a constant out put a easy distillation each factory has satel of the art

machinery with online painting & packing facilities.

MARKETING DEPARTMENT

I NTRODUCTION OF M ARKETING

Marketing is about indentifying and meeting human and social

needs. According to Philip Kotler marketing management can to define as an art

and science of choosing target market and getting, keeping and growing

consumer through creating, delivering and communicating superior value.

Meaning:-

Philip kotler said “MARKETING IS A SOCIAL PROCESS BY WHICH

THEY NEED AND WANTS THROGH, CREATING, OFFERING, AND FREELY EXCHANG

PRODUCTS AN SERVICES VALUE WITH OTHER.”

Target market is a particular group or set of consumer to whom we sell the

goods and services.

M ARKETING M IX

The marketing mix refers to the ingredients or the tools or the

variables which the marketer mixes in order to interact with a particular market.

According to William J. Stanton, Marketing, “Marketing mix in the

term used to describe the combination of the four inputs which constitute the

core of a company’s marketing system, the product, the price structure, the

promotional activities and the distribution system”.

MARKETING MIX CHART

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

These fore main elements of marketing mix as classified by Mc Carthy.

These elements are more popularly known as four p’s of the marketing.

P RODUCT

Product is the physical, tangible thing which satisfy the customer

needs. It is the structure of product where internal design is the size of product

and external design is the shape of the product.

Quality, variety, size, packaging, labeling, features, design. It is the

point come under the product.

Parle g:-

For 65 year Parle has been a part of the lives of every Indian. It

include wheat, flavour, sugar, oil, invert syrup, skim, milk powder Filled with

the goodness of milk and wheat, Parle g is not just a treat for the taste buds, but

a source of strength for both body and mind.

Pack Sizes Available:-

19g, 44 g, 66 g, 93.5 g, 231.5 g, 346.5 g, 400 g, 462 g, 576.5 g, 935

g (packed), 935 g (loose).

Parle 20-20:-

Parle presents 20-20 cashew and butter cookies where every cookie

is baked to perfection to deliver the perfect taste and aroma. A mouth-melting

experience of premium cashews and rich butter in every bite, Parle’s new 20-20

cookies promises a combination of crunch and scrumptious delicacy.

Pack Sizes Available:-

75 g, 110 g, 225 g

P RODUCT L IST

~: BISCUITS:~

1) Parle-G

2) Sixer

3) Crack-jack

4) Cheese ling

5) Jeff’s

6) Milk-shakti

7) Nimkin

8) Marie-choice

9) Hide & seek (chocolate biscuits)

10) Parle g- magic (coco & real cashew)

11) Monaco (salt, jeera, methi, onion)

12) Fun center (pineapple, orange, elaichi, chocolate)

13) Crunchy-munchy (cashew-fruity, badam, toffee)

~:~: CONFECYIONENYCONFECYIONENY: ~: ~

1) Kismi toffee 1) Kismi toffee

2) Kismi elaichi2) Kismi elaichi

3) Chintu kismi toffee3) Chintu kismi toffee

4) Mango bite4) Mango bite

5) Orange5) Orange

6) Pop pins6) Pop pins

7) Lux7) Lux

8) Tangy8) Tangy

9) Fruit deops9) Fruit deops

10) Chox10) Chox

11) Cafe chino11) Cafe chino

12) Pick-n-pack12) Pick-n-pack

13) Roll-a-cola13) Roll-a-cola

P RODUCT L INE

The company Product line means a group of products that are

closely related because their function is similar, are sold to the same customer

groups, are marketed through the same types of outlets or fall within given price

ranges.

P LACE

Place refers to the set of decision that need to be taken in order to

make the product available. If the products are not made available to the

customers at the right place at the right time then customer would not be able to

buy them.

Place mix refers to important decisions related to physical

distribution of goods and services, transportation, coverage, margins, location.

Location:-

Lao More Parle Pvt .ltd is Located on the Naroda in Ahmedabad. It

can get cheap labours from this side. So it can get better raw materials as well as

transportation is also very fast so there is no fear of burglars & thieves.

FACTORY LOCATION OF LAO MORE BISCUITS LTD.FACTORY LOCATION OF LAO MORE BISCUITS LTD.

Lao more biscuits pvt. Ltd,

Plot no.1010-b, 1011-A,

Near gayatri mandir,

Phase –IV , GIDC, Naroda,

Ahmedabad .

Distribustion channel:-

Lao more biscuit pvt.ltd. (Manufacturer)

Carry forward agent

Distributer

Whole seller (1500)

Retails (42,500)

Consumer

P ROMOTION

Sales promotion

Sales promotion refers to short term use of incentives or other

promotional activities that stimulate the customer to buy the product. Sales

promotion techniques are very useful because they bring:

1. Short and immediate effect on sale.

2. Stock clearance is possible with sales promotion.

The sales promotion techniques are undertaken in two ways:

1. Sales promotion techniques or incentives for customers.

2. Trade promotion

Advertising

Advertising can be defined as the “non personal presentation and

promotion of idea, good or services by an identified sponsor”. The

advertisement builds pull effect as advertising tries to pull the product by

directly appealing to customer to buy it.

Television

In different channels like Zee TV, Sony, star plus, and local channel

etc. all the channel advertising them.

Radio

Advertising also in different radio channel like my f.m., mirchi, city

etc. product.

Trade promotion

The promotional techniques or tool offered to middlemen or

distribution channel such as wholesalers, retailers etc. are known as trade

promotion.

Direct marketing

Direct marketing is the use of consumer- direct channels to reach and

deliver goods and services to customers without using marketing middlemen.

They often seek a measurable response, typically a customer order, through

direct- order marketing.

Publicity:-

Publicity is a non-paid form of impersonal communication. It is just like

advertisement except that advertisement is a paid form whereas publicity in

non-paid form for example, some events is covered in news and technology of

any product is discussed in news free of cost.

Price:-

Price is the value which buyer passes on the seller in lieu of the product

or services provided. Price mix refers to important decisions related to fixing of

price of a commodity. These decisions can be related to price of competitors,

decision related to demand, decision related to fixing cost etc.

HUMAN

RESOURCE

O rganization S tructure

Chairman

Managing Director

General Manager

Asst. General Manager

Marketing Department

Senior Manager

Pro

Sales Manager Marketing Manager

Sales Executive Executive Marketing Executive

Pilot Salesman Officers

Training and development

The term of training is used to indicated process which the skill

and abilities of employs and efficiency. Hair working environment and improve

efficiency and standard of work.

Training for skilled employment is also done the task is training

and development is industry in ward.

Transfer

Transfer means change in work place or department the authority

and responsibilities the employs remain the same.

Requirement of personal

It is the process of searching for and obtaining applicants for job

from whom the right person can be selected a form definition of retirement is

that it is the process of finding and attracting capable applicants for

employment.

An application so as to eliminate those who are qualifies for the

job.

Shifts of worker

“Lao more biscuits” is large scale units, so it recruits many employs in its

organization in to different shift & batches.

The shift of worker as following:-

1) 8 : 00 am To 4 : 00 pm

2) 4 : 00 pm To 12 : 00 am

3) 12:00 am To 8:00 am

Safety measure

Union provides cattle feed on large scale made from various pulses and

also consists of various vitamins.

It provides scholarship for children of members.

Recently it had started a youth dairy came to check the migration of young

farmers from village to big cities.

At a very low cost there treatment is done.

Findings of report

This Industrial visit will help me in my future. due to this visit I get

many useful information .now I am understand what is the important of

industrial visit in our life? Through this Industrial visit I got most important

practical knowledge.

Directors:

1. RajuBhai Gumnani

2. VinodBhai Gumnani

3. Shadhu RamBhai

4. ManharBhai

Product Manager:

DhiranBhai Thakar

Parle Office Manager:

RasthogiBhai

Social Responsibility

To built new face of India and spread happiness & joy all over.

As a part of Corporate social Responsibility Policy is kindly involved.

The over all Department of younger Generation with focused endeavor.

Futures Plan

Lao more biscuits Pvt. Ltd. have also specific future plans. The organisation must be have are future plans. Lao more biscuits produce 1650 tonnes biscuits per product monthly, Means that is future plan is produce 3000-3300 tonnes biscuits . This is plan will success that hope for the biscuits Ltd company of the Lao More Biscuits future plans.

That is the next plan is production department labours numbers more increase and the number of machiens increase of their privious year production is Lao More Biscuits.

C ONCLUSION

Here by, I conclude that visiting PARLE PRODUCTS LIMITED

has been a great learning for me. The company proves to be a major leading

company in the industry of biscuit products such as, Parle –G, Monaco, magic

etc.

One of the future of the Parle product is that the management is

very hard working so the management Process is very strong.

“Pune product ltd.” is very well know in the world.

I am sure it will run on the path of success.

B IBLIOGRAPHY

Web site:-

www.parle product.com

www.pale company.com