PAQ4411.1

RDS TECHNOLOGYMARKET OPPORTUNITIESAUDEMAT- AZTEC RANGE

RDS MARCH 2008

PAQ4411.1

Applications in the Car

Traffic Message Channel

Emergency Alert System

Cell Phones with RDS receivers

Other Consumer Electronic products with RDS

Technical update

Audemat-Aztec range

Which model to propose

Competition

AGENDA

RDS MARCH 2008

PAQ4411.1

• APPLICATIONS in the CAR

RDS MARCH 2008

PAQ4411.1

Display Call letters, radio textSlogans, artist and song titles…scrolling PS (if authorized)

RDS automatic retuning

Program Type Search

Traffic Info (TA/TP)

TMC: Traffic Message Channel

Backup for HD Radio PSD

APPLICATIONS in the CAR

RDS MARCH 2008

PAQ4411.1

• CAR RECEIVERS

RDS MARCH 2008

PAQ4411.1

What about the availability of the car receivers with RDS?

In North America:Difficult to purchase in a specialized shop a car receiver with RDS

Factory installed car receivers with RDS - GM, NISSAN, European cars

About 70% of the brand new cars

In Latin America:Good penetration with new models (Renault, Peugeot-Citroen, GM, Volkswagen

Most of them only support the PS but not the RT

CAR RECEIVERS with RDS

RDS MARCH 2008

PAQ4411.1

• TMC

RDS MARCH 2008

PAQ4411.1

Dynamic application Traffic Message Channel

TMC is another possibility to broadcast updated traffic information

This RDS application enables the diffusion of weather situations or traffic information in real time in the same time than the audio program.

TMC messages are decoded by a car radio or a navigation system.

Messages can be decoded into the language of the user.

TRAFFIC MESSAGE CHANNEL

RDS MARCH 2008

PAQ4411.1

30 s30 s

TRAFFIC MESSAGE CHANNEL

RDS MARCH 2008

PAQ4411.1

In the USA:NAVTEQ has implemented a TMC network with CBS stations

AUDIOVOX has implemented a TMC network with Clear Channel stations

GARMIN has now TMC receivers availablehttp://www.gpsnow.com/gmgtm10.htm

All of them are using the Audemat-Aztec FMB80 RDS encoder

In the U.S.: The GTM 10 traffic receiver comes preloaded with a 15-month trial subscription to Clear Channel TMC. To continue the service, a one-year subscription is $60.00.

TRAFFIC MESSAGE CHANNEL

RDS MARCH 2008

PAQ4411.1

• EAS

RDS MARCH 2008

PAQ4411.1

Existing emergency communications systems failed during the terrorist attacks of 09-11-01 and during the catastrophic hurricanes that devastated the Gulf Coast in 2005.

These events also illustrated the failure of cell, web, and satellite based communications systems. These systems were significantly damaged or destroyed during the event. Katrina and Rita caused tri-state outages that lasted several weeks. None of these systems offers a viable platform for communications during, or immediately after a catastrophic event.

Global Security Systems GSSNet First Alert System uses the existing worldwide FM broadcast infrastructure to provide Target Area Coverage using a proprietary secure, encryptable, layered and survivable communications platform. This is achieved with full power and signal redundancy and without nodal vulnerability inherent in other communication systems.

EMERGENCY ALERT SYSTEMS

RDS MARCH 2008

PAQ4411.1

EMERGENCY ALERT SYSTEMS

RDS MARCH 2008

PAQ4411.1

Personal

Receiver Mobile

Receiver

Mobile

Receiver

OEM

RDS RECEIVERS GSSNET

RDS MARCH 2008

PAQ4411.1

• CELL PHONE

RDS MARCH 2008

PAQ4411.1

Many cell phones are now equipped with an FM/RDS receiverNokia, Sony Ericsson, Motorola,...

Basic application is display of artist name and song title

More advanced applications are Interactive Radio

Nokia announced RT+

CELL PHONE with RDS

“RT+ will allow the radio receiver to "understand" the broadcast Radiotext. Understanding means, the radio station can tell the receiver, - that Madonna is an "artist" Material Girl is the "title", but also - that 0800123456 is the "hotline phone number" and 08002132123 is the "sms number to purchase the song"

RDS MARCH 2008

PAQ4411.1

• OTHER DEVICES

RDS MARCH 2008

PAQ4411.1

iPod: Apple’s iPod has been a runaway market success. It is now possible to purchase an accessory for the iPod that will add a full FM band receiver. This receiver uses the display on the iPod Nano or Video. Aside from displaying FM frequency, it also shows the RDS information of the selected station.

OTHERS DEVICE with RDS

RDS MARCH 2008

PAQ4411.1

• TECHNICAL BACKGROUND

RDS MARCH 2008

PAQ4411.1

TECHNICAL BACKGROUND

RDS (Radio Data System) sub-carrier allow the broadcasting ofdata in addition to audio program over a conventional FMchannel with no audio disturbance

RDS MARCH 2008

PAQ4411.1

TECHNICAL BACKGROUND

Modulation characteristics (physical layer)57 kHz sub-carrier (3th harmonic of 19 kHz-based ŅpilotÓ sub-carrier)PSK (Phase Shift Keying) modulationgross bit rate : 1187.5 bits/s.

Base band coding (data-link layer)16 groups (0 to 15) of 104 bits each ; a group includes 4 blocks of 26 bits ; a blockcomprises an information word (16 bits) and a check word (10 bits) for each grouptwo ŅversionsÓ can be defined : A and B.

Each group and version supports a specified applicationOpen Data Applications Channel (ODA) and Extended Paging Protocol(EPP), specified in 1998, enhance RDS functionality.

RDS MARCH 2008

PAQ4411.1

TECHNICAL BACKGROUND

RDS MARCH 2008

PAQ4411.1

• AUDEMAT-AZTEC RANGE

RDS MARCH 2008

PAQ4411.1

Model RDS SILVER Model FMB10

Model FMB80

AUDEMAT-AZTEC RANGE

RDS MARCH 2008

PAQ4411.1

Static and semi-dynamic data:PS, PI, PTY, TA

Dynamic data:Radio text and scrolling PS

Connection with automation software for artist name and songtitle display

COMMON FEATURES

RDS MARCH 2008

PAQ4411.1

SUPPORTED RDS GROUPSThe FMB80 supports all applications (dynamic data: ODA, TMC,...)

RDS GROUPS

RDS MARCH 2008

PAQ4411.1

The FMB80 has serial ports + Ethernet port for TCP/IPsupports telnet, udp, tcp, http, snmp, smtp, ftp protocols

The RDS silver and FMB10 only 1 RS232 port

COMMUNICATION

RDS MARCH 2008

PAQ4411.1

All 3 models:supports scrolling PS by word or by characterswith automatic centering features

Only the FMB10 and FMB80:Have repetition capabilities Command translatorLabeling capability

Only the FMB80:Has a scheduler, e-mails, TCP/IP, BASIC interpreter, etc.

ARTIST NAME and SONG TITLE

RDS MARCH 2008

PAQ4411.1

RDS SILVER

RDS SILVERLow cost encoderMain RDS features1 RS232Scrolling PS by wordRadio TextConfiguration wizardPossible connection to automation softwareSimulation display1 year of warranty

$ 885

RDS MARCH 2008

PAQ4411.1

FMB10

FMB10

Main RDS features1 RS232, 2 TTL inputsScrolling PS by wordLabelingRadio TextCommand interpreter for an easy connection with the automationsoftwareConfiguration wizardSimulation display2 years of warranty

$ 1425

RDS MARCH 2008

PAQ4411.1

FMB80

FMB80

All RDS features (fully UECP compliant)IP2 services (HTML, Telnet, SNMP,..)Easy software upgrade (FTP)1 ethernet port + 2 RS232Scrolling PS + RTLabelingSchedulerConnection with automation software using RS232 or TCP/IP2 years of warranty

$ 2950

RDS MARCH 2008

PAQ4411.1

• WHICH MODEL • DO YOU PROPOSE?

RDS MARCH 2008

PAQ4411.1

What application?90% of the time is Artist name and song title

Do you want to do labeling?

How do you output the info from your automation software?Via TCP/IP or serial connectionCan you define the commands being sent by the automation software

Where do you plan to install the encoder?

WHICH MODEL?

RDS MARCH 2008

PAQ4411.1

• COMPETITION

RDS MARCH 2008

PAQ4411.1

COMPETITION

Model 702 Ņmini encoderÓ $420

Model 713 $1,690

Model 712 $1,250

RDS MARCH 2008

PAQ4411.1

No dynamic messaging with the 702

No labeling, command translator, repetition capabilities with the the 712 and 713

The RDS SILVER does the same as the 712 and 713.

The FMB10 exceeds the 712 and 713 in term of capabilities

COMPETITION

RDS MARCH 2008

PAQ4411.1

COMPETITION

BE RDi 20

Not fully compliant with RDS standardNot fully compliant with TCP protocolsRequires a TRE message managerAround $2,500

RDS MARCH 2008

PAQ4411.1

• CONCLUSION

RDS MARCH 2008

PAQ4411.1

CONCLUSION

Audemat-Aztec offers a wide range of RDS encoders with differentfeatures and different prices depending of broadcasterÕs needs andbudgets

Hardware, software and features exceed RDS encoders from thecompetition

QUALITYVERSATILITY

INNOVATION

RDS MARCH 2008

PAQ4411.1

• ANY QUESTIONS?