PANTALOONS

Group 2

History Pantaloon Retail (India) is a large large Indian

retailer, which is part of the Future Group and operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market.

Headquartered in Mumbai, the he company has over 1,000 stores across 71 cities in India and employs over 30,000 people

As of 2010, it was the country's largest listed retailer by market capitalization and revenue

Lines of Business Fashion Home Solutions General Merchandise Wellness and Beauty Leisure Entertainment

Retail Schemes Loyalty Programs : Pantaloons Green card All year round schemes (Psychological

Power Pricing) Sales Seasonal Schemes

Pantaloons Green Card The Green card is a consumers passport to

exclusive privileges and benefits at Pantaloons.– Instant discounts every time you shop– Exclusive shopping days to get hold of latest

merchandise– Regular updates on collections and promotions via sms– Special invites to events– Extended exchange periods– Exclusive billing counters.

Membership and Upgrading System One star card : Can be purchased for Rs 100/- or

offered for free on a purchase of Rs 4000/- Three star card : Upgrade to a 3 star status by

shopping for Rs 8000/- in the next 12 months from current shopping date.

Five star card : Upgrade to a 5 star status by shopping for Rs 20,000/- in the next 12 months from current shopping date.

Seven star card : Upgrade to a 5 star status by shopping for Rs 40,000/- in the next 12 months from current shopping date.

Benefits Green Add on Card : Your Green Card benefits can now be

shared with members of your family. Green Days : Exclusive Green Card shopping day give you

a preview of End Of Season Sale, so that you are first to get hold of the latest merchandise.

Green Channel : Special billing counter is open to all Green Card members during End of Season sale. Now you can avoid the rush at the regular billing counter.

Green Offers and Promotions : These are exclusive shopping offers sent to you on a regular basis. Just flash your Green Card and claim the special offers and promotions.

Benefits Green Service Desk : For all your queries, information and

services, contact the Green Service Desk at any Pantaloon Store. Green Exchange : You can exchange your products within 60

days of purchase. (90 days for Seven Star members). For normal customers the exchange period is 30 days.

Green Drop : Your busy schedule may not permit you to collect your alterations or purchases. Just ask for the Green Drop Service and purchases will be home-delivered to you. This service is exclusively available to the 7 star members all round the year and also to the 5 star members except for end of season sale period.

Benefits 7 Star 5 Star 3 Star 1 Star

Discounts on Subsequent

Purchase10% 7.5% 5%

Gift voucher worth Rs 200/- on enrolment

Upgrade Enrollment Upgrade Kit No No No

Add-on cards 2 2 1 1End of season sales preview Yes Yes Yes Yes

Green Channel Yes Yes Yes Yes

Green Drop Yes –all year round

Yes –all year round except

saleNo No

Privileges at a Glance

Green Card Jet Privilege Pantaloons and Jet Airways

come together to provide Dual Benefits.– In the first partnership of its

kind in retail, Pantaloons Green Card partners with Jet Airways’ JetPrivilege to offer dual benefits to members. With this unique partnership, JetPrivilege Members will be able to enjoy benefits from two loyalty programmes i.e. earn JPMiles and Enjoy Green Card discounts for shopping at Pantaloons.

Present your card for the swipe every time you make a purchase at Pantaloons.

1 Star card is valid for a period of 2 years from the date of enrolment.

3, 5 and 7 star cards are valid for a period of one year from the date of upgrade.

How Does the Green Card work?

Membership Validity

Power Pricing Pantaloon also has all year- round power pricing to

attract consumers– Eg. Men’s Crew Neck Tee’s 899/-– Honey Tee’s 1 for 199/-– 2 for 299/-– Rangmanch : Buy one Mix and Match top and get Rs 100/- off

on the bottom wear. These are just a few examples. There are lots of

schemes like this. Constant announcements of the same are made at regular intervals in the store.

Although these schemes run all year round, there is slight variation depending on the time of the year (eg. Festival, season etc.)

Pantaloons Sales In addition to Power Pricing

Pantaloons like every other Retail outlet also has its end of season sale. These Sales happen twice a

year.1. January2. July

Seasonal Schemes Apart from having Loyalty Programs and Power

pricing, Pantaloons also has seasonal schemes to attract its customers which range from a period of one – two months.

The latest scheme in this bandwagon which was on through September was called Youth Connect 2010 from 3rd Sept till 24th Sept.

As the name suggests the scheme was targeted primarily at the youth.

The Youth Connect OfferOffer Valid on Select Merchandise from Honey, Ajile, UMM, Bare, JM Sports,

Bare Leisure, RIG, LeeCooper, Indigo Nation, Remanika, 109, AND

Process If a consumer crosses sale mark or Rs 2000/- for the above listed brands he/she is given a Youth Connect scratch card

Youth Connect A Face-wash, Shower gel

Youth Connect B Face-wash, Lip gloss

Youth Connect C Tie, Pashmina, Tshirt, Remankia/ Jealous GV, Belt

Youth Connect D Sunglasses

Lucky Draw At the end of the scheme there would be a Lucky Draw. Prizes like Mahindra Rodeo bikes, Giordano watches etc to be won

Thank You