Market to Win – Marketing Innovation Opportunities for OEMs

Felicia C. GuityGM OEM Channel MarketingMicrosoft Corporation

OEM03

Thank you!

OUR SUPPORTYOUR NEEDS

The Voice of Our Partners …

Help us reach more customers

Microsoft Partner Network,Consolidated web tools

Digital marketing, product marketing campaign assets

Microsoft Partner Network OEM Competency, Marketing Funds

Simplify our partnering experience

Deliver additional value

July Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

Windows Commercial Campaigns

Campaigns Modern Business PC Campaign

Simplify IT Campaign

Pro for Verticals

July Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

Windows Consumer Campaigns

CampaignsMake New Things Possible Campaign – Buying seasons vary by

countrySeasonal Campaigns including TV coverage (U.S., Canada, U.K., FR,

Germany, Australia): Back to School, Holiday, Spring Promotion

July Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

Genuine Windows

Windows in Education Right LicensingRetail

CampaignsGenuine Windows in Breadth Retail

Value of Genuine

OEM@Education

Right Licensing

July Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

Windows Live Services Campaigns

Key Dates 9/28 – Windows Live Essentials 2011 RTM/W

6/24 – Windows Live Essentials 2011 Public Beta

‘Exciting Things You Can Do…’ – Windows Live Essentials + Bing & MSN + Office 2010 (Consumer)Windows Live Wave 4 Launch Readiness + Launch

‘Windows 7 Scenarios’ (Windows 7 + Windows Live)Key

Campaigns

Office, Bing, & Windows Live Marketing resourceshttp://oemadvantageelements.com

Exciting Things You Can Do With Your New PC

July Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

Server Campaigns

(RTM Oct 8/22) Launch

2.22

Campaigns Simplify IT (Server, Client)

Product milestones

July Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

Office Campaigns

Key Dates Office 2010 Technology Guarantee11/30 – End of Life for Office 2007 MLKs

1/31 – End of Life for Office 2007 Preinstalled (DOEM)

Key Campaigns

‘Make It Great’ – Launch-Consumer‘That’s a Great Idea’ – Launch-SMB

‘Modern Business PC’ (Win 7 + Office 2010)

Marketing Resources and MoreGrowing and Improving your Business with MPN

OEM Disti Channel AgreementMPN RegistrationReporting Requirements

Volume Eligibility ThresholdsMPN RegistrationTech Cert/MCP Status

Associate Distributor Channel AgreementMPN RegistrationReporting Requirements

OEM Associate Distributor

System Builder

Authorized OEM Distributor

Channel Incentives (Rebate + Co-op)

Earning CriteriaPer Unit Rate of Fund CalculationElimination of Targets, and Goals for Over Attainment

Marketing(Co-op Activities)

Spend CriteriaSimplified, single Program and Platform Spend against Business RulesSpend Caps by Partner Programs and Area

Spend Rule Guidance Cash Rebate CAP

Marketing

Authorized Distributor 45 – 55% 100% max

System Builder and Assoc Disti 40 – 44% 100% max

Cash(Rebate Activities)

Partner Incentive Programs

You Said You Needed……and the OEM Competency Delivers

Inclusion in rich customer directoriesCustomer ready marketing campaignsIncentives, Marketing Programs

Demand Gen. and Sell

Brand Alignment

More relevant technical training, Greater flexibility, and increased access to technical support options

Powerful brand alignment with an industry leader

Internal Use Licenses to run your business

Learn itUse itSell it

Technical Support

Partner Learning center TechNet SubscriptionAccess to Beta products and OEM Kits

Increase Skills

Arnold BogaardsWW C2P Strategy LeadMicrosoft Corporation

Supports new MPN

competencies,

enhanced search &

SEO capabilities

Site Enhancements

Update your listing

and promote globally

across marketplaces

Common Marketplace

Platform

Extends your reach

through Microsoft

products

In-ProductMarketplace

The Pinpoint Opportunities

16 countries + 9 languages now.

> 30 countries in 2010-11

Global Reach

Microsoft Pinpoint

Arnold BogaardsWW C2P Strategy LeadMicrosoft Corporation

Demo

Over a Million customers looking for partners

Complete profiles 10x more likely to get prospectsBe automatically entered to win – act by July 31st

Create a new company profile

Create an application or service profile, or

Get a customer review on your profile

Get Connected with Microsoft® Pinpoint™

Five great Prizes! Multiple winners!

Where Customers and Partners connect

Visit www.Pinpoint.com/GetListed for details

Partner Showcase

Web Content Syndication Program

Dynamic web content updated centrallyEasy, fast implementationNo implementation costs & Co-op Reimbursement for participation1,700 partner participants, Distributors and System BuildersOver 50 Million impressions since July 2009

EDI and Web Content Syndication – a Partner’s Perspective

Cami ParksMarketing DirectorEastern Data, Inc

partner

Who is Eastern Data Inc.

Sub-distributor and Systems Integrator located in Georgia, USASince 1997, EDI has been a value-added provider of high quality components, white box systems, and high-caliber customer relationsCompany Strategy:

premier distributor of quality computer components, leading provider of reliable systems and serversauthority in total computing solutions

What was the Challenge

Optimize Company Website with rich Microsoft Content without additional investmentOngoing solution to address Microsoft content: fast & cost-effective, easy to implement & maintain

How EDI implemented Web Syndication

Embedded Video!

Embedded Video! Syndicated Content

How Syndication impacted EDI’s Business

Increased web trafficSyndicated content gives customer added comfort when buying from EDIEDI website probably now includes twice as much Microsoft marketing content EDI sees cost savings of $36,000+ per year as they don’t need additional web staff to update or create vendor content

2 Current MCPs on Staff

OR1 Windows Logo device

4 Current MCPs on Staff OR

2 Windows Logo device

ORCurrent Direct Microsoft Agreement

3 Customer references

5 Customer References

Participation in the Customer Survey

NA Minimum Sales volume of Windows or Windows Server

Company profile and key contacts Company profile and key contacts

Competency Advance Competency

How do you get There – Join the OEM Competency

After WPC: Exam Competency Packages (August) + Classroom Training deals (September)

Competency 1 Competency 2 Competency 1 advanced Competency 1

Save up to $2,000 USD, get your company ready to re-enroll

Buy 4 passes – enough to help earn an advanced competency

Purchase today at MPN Booth/RSC Lounge or visit www.prometric.com/microsoft/wpc

+ OR +

Get Your Competency Now, With this WPC Only Offer

At WPC:

Q&A

Thursday, July 15thGrand Hyatt, Grand Hyatt, 1000 H Street NW | Tel: 1-202-582-1234The interactive sessions are your chance to get 1:1 time with a Microsoft representative for each of these topics

Roosevelt Room

Cabin John Room

How to Increase your Government Business

Healthcare - Selling to the MD

Learn the Education Game

PC Essentials/MS Advantage

Communications

Partnering to Win: Growth Strategies for Named OEMs

The Green Initiative – Microsoft Authorized Refurbisher Program

1:30PM to 3:00PM 3:30PM - 5:00PM

How to Increase your Government Business

Healthcare - Selling to the MD

Learn the Education Game

Microsoft Office

MPN

Communications

Server Solution Trends

Partnering to Win: Growth Strategies for Named OEMs

YOUR FEEDBACK IS VERY IMPORTANT TO USSubmit your Session Evaluation for a chance to Win!

www.digitalwpc.com/evals

Win a chance to spin the prize wheel!Located in the Microsoft Partner Network Expo Booth #484

ASUS Notebook PCMicrosoft Lifecam HD-

5000

WPC 2011 Conference Pass

Get Connected With Microsoft® Pinpoint™Connect with customers who need your applications and services

More details at www.Pinpoint.com/GetListed

Enter to win your choice of one of FIVE prizes! Multiple winners!

Customers visit Pinpoint daily looking for partners.Are you there?

Complete profiles are 10x more likely to get prospects

Be automatically entered to win — act by July 31Create a new company profileCreate an application or service profile, orGet a customer review

© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to

be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.