real estate email marketing: logic reach
DESCRIPTION
TRANSCRIPT
Maximizing a key component of your online marketing campaign.
Presented by:David Friedman,
Founder & President
Email MarketingWith LogicReach
Overview• Review the basics of online marketing process• Email Marketing basics• Growing your list• Composition• Anatomy of an effective email • Repurposing content
• Questions
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eMail Marketing Basics
1. Constantly grow your list2. Standardize your format (Design)3. Create a message calendar4. Make sure you send your emails
according to your plan5. Track your results
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Growing your list• Start with what you have
– Your address book– Piles of business cards– Facebook friends– Linked In connections
• Add everyone (Regardless of whether or not they are a potential client)
– Friends– Associates– Family– People you meet– Web leads!!!
• Leverage your staffwww.bostonlogic.com
Message format• Subject
– Most important part of the email– Get more people to open the message
• Segmentation• Headlines
– Sub-headlines
• Links• Photos
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Message Calendar• Plan WAY ahead• Detail content types, not exact topics
– Ex. Content types• Market updates• New listings• Answering common questions
• Patterns will emerge• Drip email sequences• Frequency:
– Minimum: Monthly– Max: Weekly
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Repurposing content
You’re already writing the content you need for your email marketing campaign
• Blog• Responses to common questions• Press releases• Product/service upgrades and descriptions• Market reports• Social media
• Leverage distribution partnerships, affiliates, social media to broaden your reach
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Consistency counts!
• Monthly newsletters• Drip email works
– Make them natural
• Real Estate advantage – Daily Listing Updates
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Questions
? ? ? ?www.BostonLogic.com
www.bostonlogic.com