onsharp digital marketing case study: reach partners
DESCRIPTION
Learn more about how #TeamOnsharp helped Reach Partners pull of a successful event with our various digital marketing services.TRANSCRIPT
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REACH PARTNERS
ONSHARP CASE STUDYHASHTAG STRATEGYCONTENT CALENDAR
SOCIAL MEDIA TRAININGCOMMUNITY MANAGEMENT
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MEET REACH PARTNERS
REACH PARTNERS IS AN EVENT MANAGEMENTBUSINESS LOCATED IN FARGO, ND. THEY
SPECIALIZE IN CONNECTING RESOURCES ANDSERVICES NEEDED TO MAKE PROJECTS A SUCCESS.
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IT'S NEVER GOOD TO DRIVEWITHOUT A ROAD MAP
THE ISSUE
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IT'S NEVER GOOD TO DRIVEWITHOUT A ROAD MAP
ESPECIALLY WITH LOTS OF TRAFFIC
THE ISSUE
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HAVING A MAP ALLOWS YOU TO MAKE STRATEGIC TURNS
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HAVING A MAP ALLOWS YOU TO MAKE STRATEGIC TURNS HAVING A MAP ALLOWS YOU TO MAKE STRATEGIC TURNS ULTIMATELYLEADING TO YOUR FINAL DESTINATION.
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WE HAVE
ONSHARPREACH PARTNERS
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BUT WE REALLY DON'TKNOW WHERE TOSTART.
ONSHARPREACH PARTNERS
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WE NEED A ROAD MAP.
SO BASICALLY...
ONSHARPREACH PARTNERS
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ONSHARPREACH PARTNERS
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THE STRATEGY
WE GAVE REACH PARTNERS A ROAD MAP ON HOW TO PROMOTE AND ENGAGE
ATTENDEES OF THE WOMEN'S HEALTH CONFERENCE
CHECK OUT THEIR ROAD MAP
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READ ON
REACH PARTNER'S ROAD MAPDeveloped Content Calendar
Track and measure social effectiveness
Created Hashtag Strategy
Social media management and training
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DETAILS
TRACKING
REACH PARTNER'S WAS NOTUSING ANY MEASUREMENT
OR TRACKING TOOLS
INTRODUCING AND SETTINGUP TRACKING TOOLS
ALLOWED THE TEAM TOMEASURE PROGRESS AND
EFFECTIVENESS
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DETAILS
CONTENT CALENDAR
REACH PARTNER'S SOCIALCHANNELS FOR THE EVENTLACKED CLEAR DIRECTION
CREATING A CONTENTCALENDAR PROVIDED
STRUCTURE +
MADE EFFORTS MORESTRATEGIC
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DETAILS
HASHTAG STRATEGY
REACH PARTNER'S DID NOTUNDERSTAND THE REACH
HASHTAGS COULD PROVIDE
CUSTOM EVENT HASHTAGSALLOWED CONVERSATION TO
BE CAPTURED+
PROVIDED OPPORTUNITIES FORDISCUSSIONS
+EVENT PROMOTION
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DETAILS
COMMUNITY MANAGEMENT
ONSHARP MANAGED ALL SOCIALCHANNELS DURING THE EVENT
EVENT PLANNERS NEEDED TOFOCUS ON MANAGING THE EVENT
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DETAILS
SOCIAL MEDIA TRAINING
VENDORS AT THE EVENT DID NOTUNDERSTAND HOW TO USE SOCIAL
MEDIA TO ENGAGE WITHATTENDEES
ONSHARP TRAINED VENDORSPARTICIPATING IN THE SUMMIT ONHOW TO USE SOCIAL CHANNELS AND
HASHTAGS TO CONNECT
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DETAILS
SET-UP NEW CHANNELS
REACH PARTNERS WAS NOT USINGINSTAGRAM, BUT SEVERAL
ATTENDEES USED THIS CHANNEL
SETTING UP INSTAGRAM REACHED ADIVERSE, UNIQUE AUDIENCE
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200+ LIKES 41%+ REACH
THE IMPACT
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REACH PARTNER'S CAMPAIGNBOUNCE RATE
1.9%THE AVERAGE BOUNCE RATE
FOR A SUCCESSFULCAMPAIGN
40%
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A MAP DOESN'T GUARANTEEYOU'LL MAKE IT TO WHERE YOU
WANT TO GO...
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BUT ONSHARP'S STRATEGIC PLANNING +
EXCEPTIONAL CUSTOMERSERVICE DID."
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LET ONSHARP HELP BUILDYOU A ROAD MAP
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ONSHARP.COMFARGO, ND
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@ONSHARP