Axiata Group Berhad | Sustainability & National Contribution Report 2016INTRODUCTION14

At its core, our business is about helping our customers across Asia better connect with each other and the world by piecing together the best in innovation, connectivity and talent. Our presence in ten major Asian countries has given us a unique opportunity to grow our business while helping to improve the overall quality of life for our customers and communities through the provision of digital connectivity.

For Axiata, sustainability is a priority business

imperative. Our sustainability management

adopts a similar perspective and addresses

the ways we can best maintain our presence

in these countries over the long term while

building positive value in them.

We have identified four key areas

instrumental in achieving the aforementioned

goals. These areas have been mapped onto

our 4Ps framework, and collectively form the

foundation of our sustainability framework.

OUR MANAGEMENTAPPROACH

Long-Term Investments

Services BeyondCommercial Motivation

Global Mobile Development Conducive Workplace

Nurturing Future Leaders

Culture of Integrity & Performance

Digital Inclusion and Digitised Ecosystems

Inclusivity

Beyond Short-Term

Profits

Nurturing People

The 4Ps are specific and unique to our goals

and vision, and guide our growth as a regional

telecommunications company.

Our commitment to the long-term

development of our businesses in the

countries where we operate ensures

that our investments create long-term

value. These investments, involving

substantial infrastructure development

projects, not only contribute to the

economic development of these

countries but also provide vital

connectivity services that improve

the quality of life. Our commitment

to the long term also extends to the

development of digital ecosystems

in our markets, and to leading

developments in the global mobile

industry. Axiata, a member of the

GSMA and GSMA Foundation, is

helping develop mobile innovations

that empower and enrich communities.

Axiata delivers initiatives to develop

talent both internally and externally. Our

internal initiatives are designed to help

our employees reach their full potential

in both their personal and professional

lives through our comprehensive

development programmes. These

programmes equip our employees with

skills they need to succeed at Axiata

and to become future leaders for the

Group. Meanwhile, we also focus our

efforts on developing external talent

through the Axiata Young Talent

Programme (AYTP). AYTP is a unique

learning opportunity that aims to

nurture and develop future CEOs and

leaders from the youth in Malaysia.

Sustainability Pillar Key Focus Area

Beyond Short-Term Profits

Long-term

Value Creation

Nurturing People Talent Development

Process Excellence and Governance

Operational

Excellence

Planet and Society Community

Outreach

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tesINTRODUCTIONAxiata Group Berhad | Sustainability & National Contribution Report 2016 15

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OUR MANAGEMENTAPPROACH

Best Practices Across the Value Chain

Customer Centricity

Digitising Processes

Strong Governance

Corporate Responsibility

Environment Management

Disaster Management & Response

Process Excellence and

Governance

Planet and Society

Axiata has established common best

practice standards across the Group

to ensure that our entire value chain

meets our sustainability benchmarks.

We take measures including directed

engagement with our vendors, retailers

and business partners to ensure they meet

the sustainability requirements of our

processes. Axiata also takes its customer

engagement process seriously and tracks

customer experience levels via a set of

KPIs. We continue to work on enhancing

our internal and external processes by

introducing digitisation and automation.

The Axiata Group is governed by the Axiata

Regulatory Compliance Framework to

ensure that we comply with the regulatory

requirements in each of our markets. Finally,

Axiata has a robust governance framework

that oversees processes throughout our

organisation from the Group level down to

each individual OpCo.

In mitigating the environmental impact

of our business activities, edotco, our

infrastructure company, is focused on

green technology and spearheads our

efforts to reduce the Group’s carbon

footprint. edotco works towards our

target of reducing the greenhouse gas

(GHG) emissions of our passive network

infrastructure by 40% from our baseline

year of 2013. At the same time, our

OpCos deliver corporate responsibility

(CR) initiatives that are designed to

empower and enrich the communities

and societies where they operate. Under

Phase 2 of our sustainability journey, we

have started standardising our CR efforts,

which has seen all OpCos participate in

three core CR initiatives:

(i) Education

(ii) Green Initiatives

(iii) Disaster Management and Response

Moving Forward

Our sustainability management approach will

evolve in tandem with our business activities

and operations, which are changing to meet

our goal of becoming a New Generation Digital

Champion. Our management approach will

also change in line with new developments in

the industry to ensure that our sustainability

initiatives remain relevant, and will continue to

address our stakeholders’ concerns.

One of our key priorities over the next

few years is to continue harmonising and

standardising our sustainability practices

across the Group. We have already started

to do so in relation to the delivery of

initiatives on education, green initiatives and

disaster response, and we intend to continue

intensifying our efforts in this area. Our goal

is to ensure that all OpCos are assigned

individual roles in these key areas, and that

these roles harmonise with the rest of the

Group, including the Corporate Centre, to

maximise the effectiveness of our efforts.

Once we have completed the integration of

our sustainability initiatives throughout the

Group, our aim is to start looking at further

innovating on our sustainability initiatives to

establish Axiata as a regional leader in the

areas of sustainability practice and disclosure.

We plan to start looking at new innovations

beginning in 2019.