The 4 P’s of Marketing

By Rohan

Product

• KFC prepares tasty food items which is liked by all the age groups

Price

• KFC follows both optional pricing and mixed bundling pricing• The pricing of products ranges approximately from 25 Rs. to ~675 Rs.

Promotion

KFC does promotional activities by offering add-ons to the existing menu, gift coupons, T-shirts, Kids meal etc. KFC promotes its products through LCD displays kept inside its outlets

Place• KFC is across world

Thank you