Who is Osudio

Sales slide deck

City name, Date, Year

Trends & Facts Pragmatism in e-business

Schelle, January 25th 2015

We help companies being

succesful in

Omni-channel business

20 years of e-commerce experience

Entrepreneurs

at heart

Always close

to you8 offices, 5 countries

Who is Osudio

Sales slide deck

City name, Date, Year

200 skilled peopleWith a passion fore-business

I won’t talk about…

nor…

Although ‘wearable's’ and the IoT definitely will have a huge impact on our future behavior…

…now we will discuss how to be succesful today

2Facts

71%Of customers abandoned their shopping cart

Source: Coremetrics/IBM Listrak SaleCycle Triggered Messaging AbandonAid Barilliance Vibetrace

$ 4.2 TrillionEquals

Source: Coremetrics/IBM Listrak SaleCycle Triggered Messaging AbandonAid Barilliance Vibetrace

Source: Fortune Global 500

~50 %Of consumers believe they are more informed than store associates

Source: Motorola retail shopping

~61 %of retail managers believe that shoppersare better connected to product data thanin-store associates

Source: Motorola retail shopping

70 %Of shoppers use their smartphonein store.

Source: Foresee

2xIncrease of spend from mobile devices per year

Source: IMRG Capgemini December

3 % vs. 0,9 %Conversion rate desktop vs. mobile!

Source: Swedish fashion Retailer

97%Cart abandonment on mobile devices…

Source: Radware

3Trends

Trend

Enabling mobile (payment) options

Mobile is not the future, it is the now. Meet your

customers in the environment of their choice,

not where it’s convenient for you…

Cindy Shaffstall (Spider Trainers)

“

Trend to Fact

Mobile in a Commerce Context

Using storelocator tofind store

Checking Price Research item before purchase Reading review

of recent/futurepurchase

Using lists whileshopping

Using mobile coupon

Purchasing item on device Using social

media tocommenton purchase

Using device forpayment

Writing a reviewof a purchase

Source: Nielsen

Trend to Fact

Multidevice or omni-channel selling

71% of shoppers surveyed expect to find in-store

inventory information online, regarding it is as

critical to their purchase decision. In fact 39% of

consumers said they were unlikely or very unlikely

to visit a retailers store if they could not do so…

(Accenture Consumer Research)

“

Trend to Fact

Content is King but Context is God!

Quit counting fans, followers, and blog subscribers

like bottle caps. Think, instead, about what you’re

hoping to achieve with and through the community

that actually cares about what you are doing

(Amber Naslund, VP Marketing Sysomos)

“

Trend to Fact

Social networks and its impact

When you say it, it’s marketing. When your

customer says it, it’s social proof

(Andy Crestodina, co-founder Orbit Media Studios)

“

Trend to Fact

Global product, local experience

It has been said that arguing against globalization is

like arguing against the laws of gravity

(Andy Crestodina, co-founder Orbit Media Studios)

“

Trend to Fact

Big Data to empower omni-channel commerce!

We will continue to see a convergence of the digital

and physical world. Those who conquer that trend

will be the market leaders

(John Philips, SVP of Supply Chain and Logistics for PepsiCo.)

“

2.5 QuintillionBytes of data are created every day…

Source: Swedish fashion Retailer

2,500,000,000,000,000,000

90%Of the data in the world was created in the last two years…

Trend to Fact

Delivery schedules to get more demanding!

Deliver where the customer is, when the

customer is.“

2015 Gartner Hype cycle for Emerging Technologies

4But how to be succesful today?

#0 OMNICHANNEL PROJECTS DO NOT FAILBECAUSE OF THE MACHINERY

Mission statement

... after we have learned on how to sell products for ages:

• We have to re-learn on how to handle our again now well known customer right

• We have to learn and implement on how to sell product information

#1 OMNICHANNEL IS CLEARLYC-LEVEL RESPONSIBILITY

#2 GO CUSTOMER CENTRIC OR GO HOME

#3 OMNI-CHANNEL IS OURCURRENT REALITY

#4 BUILD ONLY WHAT YOU NEED AND ONLY FOR THE TIME YOU NEED IT

#5 OMNI-CHANNEL = WHOLE COMPANY INVOLVED

#6 Start from the top, in order toget it right and company spanning

But do NOT do everything at once!

Your company does need time to learnthe new paradigm.

#7 HAVE A CLEAR VISION

#8 JUST E-COMMERCE IS INSUFFICIENT INAN OMNI-CHANNEL WORLD

#9 PIM IS NOT ABOUT A TOOL BUT ABOUT AVISION ON (PRODUCT) DATA

#10 NEVER MAKE DATA MODELDECISIONS OUT OF LAZINESS

Summarized…

Conclusions

#0 Omnichannel projects do not fail because of the machinery

#1 Omnichannel is clearly c-level responsibility

#2 Go customer centric or go home

#3 Omni-Channel is our current reality

#4 Build only what you need and only for the time you need it

#5 Omni-Channel = whole company involved

#6 Start from the top, in order to get it right and company spanning

#7 Have a clear vision

#8 Just e-commerce is insufficient in an Omni-Channel world

#9 PIM is not about a tool but about a vision on (product)data

#10 Never make data model decisions out of laziness

Questions

Who is Osudio

Sales slide deck

City name, Date, Year

Contact me: victor.terpstra@osudio.com Follow me: @osudio.com