Market Share:

In 2009, with more than half of India’s 47 million online population active on social networking sites, a battle for increased market share had sparked a war between the top two social media portals. Facebook was second, but fast growing while Orkut was leading. According to data by ViziSense, a unit of Komli Media Pvt. Ltd, the number of unique users per month for Orkut dropped from 16.95 million in June to 14.7 million in August, while Facebook’s user base increased by one million during the same period, from 6.92 million to 7.92 million.

Orkut’s market share had been falling continuously from 2009 because of Facebook’s presence in India. In September, 2014, Orkut finally shut down and focused on Google+

Market share of Orkut and Facebook since Facebook’s birth in 2004.