[1]

ABOUT THE COMPANY

4.1 GENERAL INFORMATION

COMPANY NAME:- RELIABLE PAPER (INDIA) LIMITED

Location:- At- Village Tarsadi,

Mahuva Road,

Taluka- Mahuva,

Dist- Surat, Gujarat.

Registered Office Address:- 93, dadiseth, Aviary Lane,

Kaldadevi, Mumbai-400 002.

Business Type:- Paper Manufacturing

Trade Market:- Indian local market. Besides the Local Market the company is

exporting its 70% of produce to the International Market covering areas of central

America (Colombia, Guatemala); Europe (Germany, Italy, Greece, Turkey); Middle-East

(Iran, UAE); Central Asia(Maldives, Srilanka) and Far-East (Thailand, Malaysia,

Indonesia & Philippines)

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4.2 History of Company:-

Reliable Group, which is an enterprising well known name in today's Paper market of India, had

made a humble beginning in the year 1974 as a wholesaler of Branded paper products especial

those manufactured by BILT in the name and style of M/Scrollable paper Mart (Later on change

To reliable paper (India) Pvt Ltd Mr.Mekan J GALA,' who is presently C.M.D. of Reliable

Group, established it.

Soon it became a familiar name in the paper Trade due to the Quality of its service and

Commitment to the customers and today, RELIABLE is the undisputed leader among the dealers

of BILT paper.

Not to be left behind, Reliable paper (India) Pvt. Ltd. who had so far done Excellent work in the

trading of papers manufactured by Industries Limited, Were rewarded with the status of

"Authorized distributor" by the company. Reliable Paper marketed the product in an impressive

manner and generated substantial volumes.

Reliable Group also has a constituting company "M/S. prime Industries" which is engaged in

manufacturing and marketing of hygiene paper products used for personal hygiene viz. Napkins,

Toilet Rolls, Kitchen Towels, C-Fold Napkins, Facial Tissues and Party Packs etc. This company

is also one of leading manufacturer and exporter of various types of tissue based Hygiene paper

products under the brand name "Lincoln" in India.

Continuing the same tradition ind believing in diversification and expansion, The visionary; Mr.

Mekan Gala, who always keep an eye on and diversification. Took over, a medium scale

manufacturing sick unit Expansion "specialty papers limited" in 1998, & turned it around into a

profit making company on the strength of marketing network of Reliable Group. Specialty

papers Ltd., now is exporting nearly. Half of its production to various Fai East. Middle East and

European markets.

Today, reliable not only has the range but also a well entrenched contribution Network that

enables it to reach customer, any time, any place The company has hailed to achievement of the

company in creating new end users of the BILT products.

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The Total turnover of Reliable Group is over Rupees-120 cores per annum. The Group has

recently set up a paper manufacturing plant at Barrios, Dist. Surat for manufacturing special

grades of tissue papers under the umbrella of Reliable papers (India) Ltd at an estimated cost of

Rs 1O crore which was financed by- the cosmos co-op -Bank Ltd. Mumbai. The same has been

commissioned in End 2005

Looking at the revolutionary change taking plase in Packaging sector Where in use of plastic

packaging is being shunned and thrust is being given for eco-friendly packaging, the company is

setting up coated Duplex Board manufacturing Plant of 100 TPD manufacturing capacity at the

same location for financing of which it is approaching the bank.

RPIPL has two division via paper Trading (Existed for over two decades located in Mumbai) and

paper manufacturing division (started Last year having its factory near Bardoli, Dist Surat).

In RPIPL (Manufacturing Division) the company produces Light gram age specially Grade

papers like M.G dip Dying base Tissue paper and crepe tissue on its paper machine No 1, which

started in End 2005. Needless to mention, these Value added, have tremendous market and carry

reasonably good products are These Products are used by Napkin Manufactures, packaging of

profit margins.

[4]

4.3 Board of Directors:-

Chairman Managing Director:- Mr. Mekan Gala.

CEO (H.O.):- Mr. Vipul Desai

Finance Manager:- Mr. Vipul Parmar

Export Manager:- Mr. Aman Gala

Human Resource Manager:- Mr. Veerendra Kumar

RPIL General Manager:- Mr. Prakash Yadav

Specialty Papers GM:- Mr. Surendra rawat

Purchase Officer:- Mr. Ashwin Gandhi

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4.4 company Profile:-

1. What business company in?

The company is in manufacturing of paper, tissues and kraft paper for industrial uses.

2. Year of Establishment:-

The Reliable Group was establish in 1974 and the the Tarsadi Plant of Reliable Paper India

Limited Was Established in year 2005.

3. Location:-

At- Village Tarsadi,

Mahuva Road,

Taluka- Mahuva,

Dist- surat, Gujarat.

4. Owner Detail:-

Reliable Group was founded by Mr. Mekan Gala. And he is the CMD (Chairman & Managing

Director) of the group.

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5. Number of Plants/Units:-

Reliable group have four different plant are listed below:-

a). Reliable Paper India LTD, Tarsadi

b). Specialty Papers, Vapi

c). Opel Paper Mill LTD, Vapi

d). Prime Hygiene Paper, Silvasa

6. Turn Over Of The Company:-

The Reliable Paper Group has annual estimated turnover is 120 crore and the turnover of Tarsadi

plant is of 10-12 crore annually.

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4.5 Organization Structure:-

Board Of Directors

HR Manager

Chairman &Managing

Director

Finance Manager

Unit Manager

Assistant Manager

Plant Supervisor

Operator

Marketing Manager

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4.6 Vision & Mission, Corporate Goals & Objectives:-

Vision:-

To become one of the leading exporters of paper and paper products.

Mission:-

The Mission of Reliable Group is to provide all customers with quality productand better

services that regularly fulfill their expectations. This is achieved by all the employees

optimizing the quality of each action that take place in the business of buying, producing,

marketing/selling and overall

To maintain a standard quality all within a safe working environment that encourages

personal development and satisfaction.

Respacing the environment by way of using recycled paper and toprovide benefit to our

clients.

to achieve sustainable growth in corporate value through the development of business in

each of our companies

Objective of the Company:-

The Reliable Paper Mill Was Established With the Following Objectives:-

To Understand & Meet Customer Needs

To Develop Competency Of Employees For Continual Improvement Of Their

Performance & Effectiveness.

To Apply Scientific Innovations & State Of .Art Technology To provide Maximum

Return to Produces.

To Provide Good Quality of Paper & Paper Product to consumers.

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Corporate Goals:-

To achieve a production of over 500,000 tons per annum.

To start 100 production units of reliable group.

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4.7 Industry Detail:-

The paper industry in India is more than a century old. At present there are over 850 paper mills

manufacturing a wide variety of items required by the consumers.

These paper mills are manufacturing industrial grades, cultural grades and other specialty

papers. The paper industry in India could be classified into 3 categories according to the raw

material consumed.

1. Wood based

2. Agro based &

3. Waste paper based

While the numbers of wood based mills are around 14 and balance 836 mills are based on non-

conventional raw materials (Agro Residues and Recycled fiber - waste paper)

The Govt. of India has relaxed the rules and regulations and also delicensed the paper industry to

encourage investment into this sector and joint venture are allowed and some of the joint

ventures have also started in India. The paper industry in India is looking for state-of-art

technologies to reduce its production cost and to upgrade the technology to meet the international

standards.

The Indian Paper Industry is among the top 12 Global players today, with an output of more than

13.5 Million tones annual with an estimated turnover of Rs. 35000 Crores.

Paper Industry in India is moving up with a strong demand push and is in expansion mode to

meet th projected demand of 20 Million tons by 2020. Thus paper industry in India is on the

growth trajectory and is expected to touch 8.5% GDP in the coming years. Therefore, the growth

of Industry will out span the present growth rate of 6.5%.

Many mills in India are in modernization and expansion spree.

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4.8 SWOT Analysis:-

STRENGTH WEAKNESS

They provide papers to industries like

Kraft papers of various types.

They have their own agencies for the

marketing.

The are providing quality products to

the customers

They have many plants in many areas

so they have high production capacity

and they can capture huge market.

Their inefficient workers in the unit.

The non availability of raw material.

The location of unit is far from the

market.

OPPORTUNITY THREAT

As they are selling their product

globally they have huge market for sell

their product.

They have wide range of customers

from the industry to individual

customers like from the carburetor

industry to students.

There are many paper companies who

provide their products to the consumers

like jk paper mill, Akshat paper mill.

There are environmental issue with the

paper industry like they are using

woods for their production.

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PERSONNEL DEPARTMENT

5.1 Introduction and objectives of HRM department

Introduction

Personnel department is also called as Human Resource Management. HRM is concern

with the people dimensions in the organization. It is a set of policies, practices, and

program designed to maximize or accomplish both personal and organizational goals.

Personnel department includes the various kinds of activities which are as follows:

Recruitment & selection

Transfer & promotion

Wages & salary

Performance appraisal

Training & development

Labor relation activities

Safety measures etc.

Grades:-

There are two grades in the company which are as follow:

Office Staff:

The different department Head comes in this level. In the Personal Department

one officer who control over all activities the personnel department.

Workers:

In workers designation there are many workers to perform the specific task or work.

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5.2 STRUCTURE OF PERSONNEL DEPARTMENT:-

General Manager

Personnel Manager

(Assistant Manager)

Operator & Worker

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5.3 POLICIES OF PERSONNEL DEPARTMENT:-

Promotional Policy:-

The management trainees are given six month training and later on if they perform well

than they are promoted as a provisionary officers and after 1 year they are confirmed as

the employee of the company.

Transfer Policy:-

There is no policy for transfer but transfer but managing director of the organization

generally takes the transfer decisions.

Safety Policy:-

The safety policy is strictly follow by the operators and the workers. They have to equip the

following equipment while performing the job:

Safety shoes in production department

Hand glows

Safety helmet

Uniform with the equipment belt

Glasses for flames

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5.4 RECRUITMENT & SELECTION:-

Recruitment:-

The recruitment is done through various resources like giving advertisement in the news papers

for the operator’s job.

For the office job, recruitment is done through the headquarter of the group.

Selection:-

For the selection of the employee they follow this procedure:-

Recruitment

Application Form

Screening Interview

Personal Interview

Selection

6 month of training

Final Employement

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5.5 TRAINING:-

Training is given to the employees in the organization. There are 4 types of training is given to

the employees:-

1. Officer Training

2. Operational Training

3. Safety Training

4. Senior Training

1). Officer Training:- In it the officer outside the organization gives the training to the

employees of the organization.

2). Operational Training:- Operational Training is given to theoperator and the workers who

are working and operating the machinery. The training is given them regularly once a year.

3). Safety Training:- the safety training Is given to the new joining employee who doesn’t know

about the safety policy of the employee. In it they give him awareness about the safety

instruments and how to operate them.

4). Senior Training:- The senior Executives of the organization or the group is giving the

training them training.

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5.6 PERFORMANCE APPRAISAL:-

Performance appraisal is an evaluation of the performance of employee in order to compensate

them or to give them motivation and training so that they perform better in future.

In reliable paper mill the appraisal is done on the basis of the employee performance and giving

them the reward through bonus and increment in salary.

5.7 GRIEVANCE HANDLING:-

The grievance is handle by the superior of the company. And like wise it was going up if the

superior cannot handle the grievance and the final decision is of general manager.

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5.9 Provident Fund Scheme:-

The company is not providing any provident fund scheme.

5.10 Time Office:-

The time of the office is 10 a.m. to 6 p.m for all the employees of the company and the workers

and the operators.

5.11 Allowance To Employees:-

Salary & Wage:-

Salary of an employee receives in return for his contribution to the company.

Salary and Wage is given to the employees in following manner.

Average wages to the operators are 4500 rs. And to the supervisor the salary is 12000 rs.

Wage is given according the work of the workers in cash.

Salary for the managerial employees id given on monthly basis by cheque.

Compensation:-

Compensation is given to the employee to motivate them and for better performance.

The company provide bonus twice a year to their employees. First bonus is given to them in the

may month and the second is provide them in the October month for the diwali festival.

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5.12 Welfare Facilities:-

Store and Drying Facility:-

The worker who are working in the organization provides the locker facility for storage and the

drying facility for dry their clothes.

Rest Room:-

The company provides rest room facility for the employees for rest during the lunch time.

Uniforms, shoes and raincoats:-

The company is provides uniforms shoes and the raincoats during the monsoon.

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MARKETING DEPARTMENT

6.1. Introduction and objectives of marketing department:-

Introduction:-

Marketing can be defined as or the aim of marketing is to identify customer needs and to meet

those needs so well that the product almost sells itself. Marketing is the system of business

activities. Marketing activities are taken place where goods and services are offered for sell.

The main concept of marketing is that the key to achieving its organizational goals consist of the

company being more effective than competitors in creating, fast delivering and good

communicating superior customer value to its chosen target markets. It crystallized in the man-

1950 and has been expressed in many ways which are as follows:-

1. Meeting needs profitably

2. Find out the wants and try to fill them

3. Love to the customer not to the product

Objective of marketing department:-

To monitor and measure customer satisfaction

To monitor and measure performance of service provider

To appoint the agent for selling the product

To monitor and measure customer complaints and solve it.

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6.2 Marketing Department Structure:-

Assitant General Manager

Sales Manager

Assistant Manager

Executive Manager

Sales Executive

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6.3 Product & Its Specification:-

1. Kraft Paper:-

1.1. Otc base paper

1.2. Electric grade Kraft paper

1.3. Absorbent Kraft

1.4. Insulating Kraft

1.5. Interleaving Kraft

2. tissue Paper:-

2.1. Facial Tissue white/color

2.2. Toilet tissue

2.3. Towel tissue

2.4. Napkin paper white

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Product and Its Specification:-

1. Kraft Paper:-

No. Product Specifications Dimensions

1 OTC Base Paper Substance Range 17-26 gsm

Deckle 228-230 cm

245-250 cm

Target Industry One Time Carbon Manufacturer

2 Electrical Grade

Kraft Paper

Substance Range 30-40 gsm

Deckle 228-230 cm

245-250 cm

Target Industry Cable & Capacitor manufacturer industry

3 Absorbent Kraft Substance Range 90-100 gsm

Deckle 250-255 cm

Target Industry Laminating industry or covertors industry

4 Insulating Kraft Substance Range 90-100 gsm

Deckle 228-230 cm

245-250 cm

Target Industry Steel industry

5 Interleaving Kraft Substance Range 20-60 gsm

Deckle 250-255 cm

Target Industry Laminating industry

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2. Tissue Paper:-

No. Product Specifications Dimensions

1 Facial Tissue Substance Range 13-15 gsm (2 ply)

Target Industry Super Market chain,

Hospitality Industry

2 Toilet Tissue Substance Range 17 gsm (2 ply)

3 Towel Tissue Substance Range 44-45 gsm

4 Napkin Paper Substance Range 17 gsm (2 ply)

19-21 gsm

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6.4 Competitors’ analysis:-

Competitor of Reliable Paper India Ltd is Akshat Paper Mill, Tarsadi and JK Paper Mill,

Songadh.

6.5 Comparison of 4 p’s of organization with competitors:-

4 Ps JK Paper Mill Reliable Paper India LTD

Product Own manufacturing model

Capacity

Extra features

Quality

Own larger manufacturing

facility

Brand Name

Price Price is high and the quality

of product is good.

Price is low and quality is also

good.

Place All over in India .

Company has their main

segments for customers

targeted.

Indian local market aswell as

international market.

70% of products are selling in

international market.

Promotion It is done through mouth

publicity and agents.

Company is having less

advertising as they do b2b

selling and selling through the

agencies

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6.6 Customer Segmentation:-

Reliable Paper India Limited’s customers are all over the world on the basis of the customers.

They are mainly targeted in the industries of carburetor, laminating and the customers like office

and students for papers and the tissue user.

6.7 Distributor Network:-

The company is following this distribution network as they are not selling to their customers

directly they are using executives and agencies

companySales

Executivecustomers

company Agencies Customers

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6.8 Pricing Methods & Strategies:-

Price of the products are determined by the following factors:

1. Cost

2. Image of company

3. Company Objective

4. Demand

5. Government Policy

6.9 Promotional Activities:-

The company is doing promotion by printing their catalog of product and features specification

to their customers.

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6.10 Control & Reporting System Designed For Sales Employees:-

1 Order Processing System:-

The party who buys the product that send the person at the factory. Paper cell department

who will prepare delivery order which is given to sales executive who load the product

as per the production batch which is store in the warehouse.

2 Collection of Bills Receivable:-

Reliable paper India limited done all money transaction in demand draft or by the cheque

not by the cash. When the company takes new order they take 50% advance payment

from the customers and after that they send product to them and the executive collect the

other money.

3 Sales Force Training:-

Sales force is trained at hr department of the company at Mumbai. Business development

officer and the branch manager are trained them. First of all they given the job training

that is through practical work, seminar and counseling. So the employee can know the

organization culture. Most of the employee are selected on the basis of past performance

rating.

6.11 Procedure For After Sales Services:-

The after sales service is not applicable to Reliable Pare India Limited.

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Production Department

7.1 Introduction:-

Reliable has the production department in the Tarsadi plan premises and it works well with other

department.

7.2 Organization Structure for Production Department:-

General Manager(Unit)

Super visor

Worker

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7.3 Production Process:-

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7.4 Material Receipt Procedure:-

Material is order to the supplier when it needed and the purchase of material is done by the

purchase officer of headquarter. And the stock is check by the gate securities and the quality

control.

7.5 Classifications of Inventories:-

1. Electrical Items:-

i) Motors

ii) Wires

iii) Switches

2. Engineering Items:-

i) Bearing

ii) Machinery

iii) Spare parts

3. Packaging Items:-

i) Plastic

ii) Fabric

4. Raw Material:-

i) Waste Paper

ii) Note Books

iii) Tissue Waste

iv) White Cuttings

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5. Chemical:-

i) Hypo

ii) Titanium

iii) Bleaching Powder

iv) Rosin

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7.6 Maintenance Planning System:-

In reliable mill maintenance system is weekly maintenance system. It is required because in

paper mill maintenance is very necessary and the raw material is stuck in the machinery and

through the weekly maintenance the plant machinery is working smoothly.

7.7 Material Handling System:-

Computerization:-

In reliable mill everything is computerized. Ordering list when placing order, purchase list

everything is done computerized.

System of Handling Rejection:-

The first is gate rejection and after goods enter in the premises the gate security check the

material and then reject the stock. The second rejection is done by the quality control by the

departmental head.

Processing of Material:-

When the purchase of raw material is done it send to the store division and in store they verify

the quality received and another person from department check the received stock.

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7.8 Material Handling Equipments:-

Reliable paper mill is using material handling equipments for handle their material. The

equipments are as follows:-

1. Conveyor belt

2. Pulper

3. Elevator tank

4. Rich water tank

5. Dozing pump

6. Vacuum pump

7. Break brum roll

8. Forklift truck

7.9 Quality Assurance:-

In Reliable Mill the production is automated so the quality is same and high quality product is

produced. As the most of the product is export in foreign county so the quality is very important.

The quality is based on the treatment of the raw material and the quality of raw material.

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FINANCE DEPARTMENT

8.1 INTRODUCTION:-

Finance department is most important because without funds business will not grow and because

of this the mill was shut down in past year. The reliable paper mill is private owned company

and reliable group is the owner of this plant.

Objective of Finance Department:-

To maximize the profit through the quality product supply to the customer and maximize the

profit through the customer satisfaction.

8.2 Structure of Finance Department:-

8.3 Analysis of balance sheet:-

Balance sheet is not disclosed so that the analysis is not possible.

Chairman and Managing Director

Finace manager

Unit General Manager

Clerk

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8.4 Sources and Application Of Funds:-

Funds are raise from the following sources:-

State Bank Of India

Central Bank Of India

Internal Sources

Application Of funds

Reliable mill is usedtheir funds for the purchase of theraw materials, salaries to their employees

and the company is using it for providing bonus.

8.5 Management Of Payable and Receivable:-

For the receivables the company first take 50% of amount of order in advance by cheque

from the customer if the customer is new. And of the existing customers the company is

providing 1 month credit. The company is accepting only cheque no cash payment is

accepted by the company.

And for the payment to the supplier the company is pay by the cheque to their creditors.

8.6 Dividend Decision:-

Reliable Paper India limited is a Private organization so they are not providing any dividend.