mba organisation study @ campco

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Page 1: MBA Organisation study @ CAMPCO
Page 2: MBA Organisation study @ CAMPCO

The Central Arecanut and Cocoa

Marketing and Processing

Cooperation Ltd (CAMPCO)

Page 3: MBA Organisation study @ CAMPCO

CAMPCO AT A GLANCE

Full Name of the Organisation The Central Arecanut and Cocoa Marketing and

Processing Co-operative Limited.

Status A cooperative society registered under the multi-

state cooperative society Act of 1984.

Area of operation Karnataka and Kerala state for membership.

No limit for marketing.

Main objective

Procurement/ Processing/ Marketing of Arecanut/

Cocoa/ Rubber/ Cocoa products.

Date of Registration 11 July 1973

Date of Commencement of business 12 November

Registered office Varanasi towers at Mangalore.

Brand name CAMPCO

Type of ownership Semi – Government

Date of Entry into chocolates March/April 1987

Page 4: MBA Organisation study @ CAMPCO

Authorised share capital Rs. 50 Crore

Paid up share capital Rs 23.84 Crore

No of individual grower members 118038

No of member cooperatives 551

Deposits as on 30-09-2010 Rs. 4223.43 lakh

Number of branches and depots 171(all over India)

Industry owned

The CAMPCO chocolate unit, Puttur

Small consume Packing Unit at yeyyadi,

Mangalore.

Type of Organisation Co-operative Society.

Annual sales turnover

2007 – 08

2008 – 09

2009 – 10

2010-2011

Rs 491.00 crore.

Rs 568.98 crore.

Rs 591.87 crore.

Rs687.85 crore.

Page 5: MBA Organisation study @ CAMPCO

Bankers

Syndicate Bank. (Consortium leader )

State Bank of India.

Canara Bank.

India Overseas Bank.

No of employees 237 + 130 workers appointed on contract

Production capacity 8800 MT

No. of shifts

6 am – 2 pm

2 pm – 10 pm

10 pm – 6 am

Page 6: MBA Organisation study @ CAMPCO

VISION OF CAMPCO LTD

• CAMPCO is a fine and successful implementation of the vision and values of all great founders of this country, like Mahatma Gandhi.

• To open at least one sales deposits in each state.

• To enter the retail market for Arecanut and product like supari, pan masala etc by establishing units.

• To maximize output without sacrificing quality, good quality control, maximizing quantity, reducing the cost, improving the efficiency etc.

• To increase its sales by advertisement.

• Capture international market by latest technologies.

Page 7: MBA Organisation study @ CAMPCO

MISSION OF CAMPCO LTD

• Co –operation between people.

• Harmony between people.

• Conducting market research for knowing

customer tastes.

• Produce quality of products.

• Customer satisfaction.

Page 8: MBA Organisation study @ CAMPCO

OBJECTIVES OF CAMPCO LTD

• To procure arecanut and cocoa of the member and necessary from the growers on agency as an outright purchase basis.

• To arrange for sales of arecanut , cocoa and this product to the best advantage of the member and also to allowances loan to member on pledge of goods and to all other things necessary to carry out the objectives.

• The operation of this co-operative extend do; the state of Karnataka and Kerala however for the marketing arecanut and cocoa products.

• To undertaking processing of arecanut and to establish industries for the manufacture of finished goods from arecanut and cocoa and other product derived.

• To advance loans to its members on pledge of goods.

• To open branches, showroom depots, go downs, factories etc and close them if found not visible.

• To undertake pooling, packing and standardization of arecanut and cocoa.

• Linking credit with marketing.

• To render technical guidance and advice.

• To coordinate the activities of affiliated societies.

Page 9: MBA Organisation study @ CAMPCO

FEATURES OF CAMPCO LTD

• The factory is largest in South East Asia.

• The factory is one of the most modern in the world. The

factory is equipped with the services installed by the best firms

in India.

• The well experienced architects and consultants designed the

factory.

• The factory has been completed in a record time. The factory

is situated in an industrially backward rural area in the midst of

cocoa cultivation area.

• The CAMPCO ltd earns foreign exchange.

• Being a co-operative venture, this factory provides an

opportunity to further strengthen the co-operative movement

by bringing in the dispersed marginal and small cocoa growers

under one umbrella.

Page 10: MBA Organisation study @ CAMPCO

ORGANISATION AND MANAGEMENT

EXECUTIVE COMMITTEE

• PRESIDENT.

• VICE PRESIDENT.

• MANAGING DIRECTOR.

• DIRECTOR FOR EACH STATE.

BUSINESS COMMITTEE

• PRESIDENT.

• VICE PRESIDENT.

• MANAGING DIRECTOR.DIRECTOR FOR EACH STATE.

• THE SENIOR MOST OFFICER OF ARECANUT MARKETING.

• THE HEAD OF CAMPCO CHOCOLATE FACTORY.

Page 11: MBA Organisation study @ CAMPCO

THE BOARD OF DIRECTORS

President : SRI.KONKODI PADMANABHA

Vice President : SRI.K.SATEESHCHANDRA BHANDARY

Managing Director : SRI.SURESH BHANDARY .M

Directors : SRI.SEETHARAMA G.BHAT

: SRI.SANJEEVA MATANDOOR

: SRI.H.M.MAHABALA BHAT

: SRI.D.B.BALAKRISHNA

: SRI.KISHORE KUMAR KODGI

: SRI.RADHAKRISHNA KOTE

: SRI.B.THIMAPPA SHETTY

: SRI.K.A. SHETTY

: SRI. KARUNAKARAN NAMBIAR

: SRI.K. RAJAGOPAL

: SRI. SRIHARI BHAT.S.

: SRI. HARIHARAN UNNI K.P.

: SRI. VIGNESHWAR BHAT G

: SMT.KRISHNAVENI M.

Page 12: MBA Organisation study @ CAMPCO

PRODUCT PROFILE

Page 13: MBA Organisation study @ CAMPCO

The different products of CAMPCO Ltd are as follows:

Melto 37gms

Cream 37gms

Turbo 20gms`

Treat 20gms

Megabite 20gms

Campco Bar 20gms

Éclairs 380gms

Page 14: MBA Organisation study @ CAMPCO

PRODUCTION

YEAR PRODUCTION (Qty)

2006-07 7399.59

2007-08 10376.33

2008-09 10435.40

2009-10 11540.2

2010-11 12600

2011-12 13300.25

2012-13 14957.74

2013-14 17399.74

2014-15 13575.25

Page 15: MBA Organisation study @ CAMPCO

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

20000

2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15

PRODUCTION

Page 16: MBA Organisation study @ CAMPCO

SWOT ANALYSIS

STRENGTH

• Larger number of members is the basic foundation of Campco.

Members increased from 94000 to around 100000, member

confidence can be seen from this increase.

• Largest chocolate factory in South East Asia with modern

technology.

• With the established operation in Kerala and Karnataka, CAMPCO

became the market leader in arecanut field.

• Large product mix.

• Leading producer of semi-finished products.

Page 17: MBA Organisation study @ CAMPCO

WEAKNESS

• Fluctuating profits due to less demand for product. Since agricultural

product depends widely on climatic conditions, changes in this factor mat

affect the demand for the product.

• Limited use of arecanut.

• Large number of competitors, CAMPCO has to compete with thousands of

private dealers.

OPPORTUNITIES

• Scope of arecanut production is increasing in North East regions. It will

help CAMPCO to extend their market.

• Consumption of arecanut is there in some countries but method of

consumption has yet to be studied.

• There is a large market for chocolate which is untapped in the country.

• To make optimum use of plant capacity so as to reduce total cost.

Page 18: MBA Organisation study @ CAMPCO

THREATS

• Crop expansion in neighbouring countries. China which is the

second largest arecanut producing country in the world are

also expanding their production.

• Frequent changes in the import polices of government of India.

• Import of poor quality arecanut due to climatic factors.

• Status of CAMPCO as it is registered under Multi state Co-

operative Society Act of both Kerala and Karnataka state.

CAMPCO has to follow rules of both the states.

• Completion from MNC’s like Cadbury and Nestle which hold

more than 85% of the market share.

Page 19: MBA Organisation study @ CAMPCO

SUMMARY OF FINDINGS

• CAMPCO is a co-operative organization established to protect the interest of growers of arecanut and cocoa in Karnataka and Kerala.

• CAMPCO aims at reaching the doorsteps of farmers through its services.

• The Board of Directors of CAMPCO is elected on democratic principles and the management system vests with them.

• The organization structure of CAMPCO is vertical in shape were the superior takes the top most position and authority is passing vertically from top to bottom.

• CAMPCO tries to make use of modern tools and techniques in production and its chocolate factory is largest and most modern in South Asia.

• CAMPCO is undertaking various welfare activities to motivate its workforce to work.

• The analysis of marketing activity of CAMPCO reveals that

• CAMPCO engaged in procurement and marketing of arecanut, cocoa and its sub-products.

• The price offered by CAMPCO is less than that of its competitors.

• CAMPCO entered into agreement with various companies to carry out its activities smoothly.

• Even though the arecanut division is profit, the quality of procurement of arecanut is high depends on natural factors.

• Now a days image of the product of a company depends upon advertisement. One of the main problems faced by CAMPCO is lack of advertisements.

Page 20: MBA Organisation study @ CAMPCO

HIGHLIGHTS FOR THE YEAR 2014-15

• CAMPCO decided to provide 15% dividend for the financial year

2014-15.

• Company has purchased 45,497.41 MT of Arecanut valued at Rs

124178.01 lakhs and sold 47,346.43 MT valued at Rs 129277.19

lakhs.

• As part of “GO GREEN” movement company continue to produce

wind energy through wind mills located at Hoovinahadagali and

Chikkodi and the total wheeled power during the year stood at

4035000 units-that met nearly 70% of company’s energy

requirement.

• From this year towards company decided to provides HRD Training

programmes for top executives at Pilikula Nisargadhama Resort for

developing personal wellness, grooming and etiquette for

professional delivery, Engaging leadership for high performance and

managing business complexity.

Page 21: MBA Organisation study @ CAMPCO

SUGGESTION

• CAMPCO has the potential to expand its business in the global market.

• Try to adopt innovative production technique with the help of experts.

• Loading and packing is doing manually. The company can adopt the

advanced machinery for the loading and packing.

• CAMPCO should try to understand some mass publicity and also try to

create a brand image in the minds of consumers.

• The company can retain or enhance job satisfaction by giving rewards,

ensuring recognition and providing opportunities for their career

development.

• Try to produce coconut based products which should have good taste. It will

click the Kerala market easily because Keralites are more interested in

coconut based products.

• Try to commence more and more branches across the world.

• Take strict action on the workers who are irregular on their work

Page 22: MBA Organisation study @ CAMPCO

CONCLUSION

• The organization study carried out in CAMPCO Ltd, Mangalore wassuccessful in achieving the specific objectives.

• It helped to familiarize with the organization structure and itsfunctioning. It also helped to familiarize with the different departments inthe organization and their functions and activities includingdocumentation.

• The study helped to understand how the key business are carried out inorganization and how information is used in organization for decisionmaking at various levels.

• The study was successful in understanding the extent of technologyadoption, in the organization for various functions/activities.

• It was found that the industrial relations in CAMPCO are on the wholesound complaints from both the workers and supervisory staff is promptlyand well attended to maintain internal peace and harmony. This studyhelped in improving practical knowledge. The organization study wasbeneficial as it helped to gain confidence and awareness.

Page 23: MBA Organisation study @ CAMPCO