opportunities in hyperlocal
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Opportunities in Hyperlocal. Benefiting from the changing media landscape. Who's this Philip John then?. Developer/consultant. Hyperlocal site owner. Hyperlocal platform / commentary. Twit - @philipjohn. Who's this Philip John then?. What is hyperlocal?. News sites, blogs and forums - PowerPoint PPT PresentationTRANSCRIPT
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Opportunitiesin
HyperlocalBenefiting from the changing media landscape
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Who's this Philip John then?
Developer/consultant
Hyperlocal site owner
Hyperlocal platform / commentary
Twit - @philipjohn
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Who's this Philip John then?
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What is hyperlocal? News sites, blogs and forums
Focus on a small geographic area
Run by community volunteers
Largely not-for-profit
Active citizens as well as journalists
Often more engaging than local press
Extensive use of social media
Few restraints (e.g. space)
Fast
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What are the benefits to you? Communicate important messages
Syndicate relevant information
Engage with the community
Gather feedback on services
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Alright, but how? OpenlyLocal hyperlocal directory
Hyperlocal search engine
Comments & forum discussions
Open data (RSS feeds, APIs)
Surveys (e.g. Survey Monkey)
Twitter, Facebook et al
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Alright, but how?
Source: http://ventnorblog.com/2009/12/22/nhs-tips-to-give-up-smoking/
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Alright, but how?
Source: http://talkaboutlocal.org.uk/why-i'd-like-to-see-a-map-of-ukpoo/
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Alright, but how?
Source: http://www.hyperlocalblogger.com/content-idea-local-flu-shot-information/
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Alright, but how?
Source: http://glowing-sunrise-23.heroku.com/home
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Alright, but how?
Source: http://data.gov.uk/search/datasets/results/nhs
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Alright, but how?
Source: http://www.walsall.gov.uk/news/twitter_helps_find_gymnastics_group_a_home.htm
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More info & references Journal Local blog - http://journallocal.co.uk
The Lichfield Blog - http://thelichfieldblog.co.uk
Pits 'n' Pots – http://pitsnpots.co.uk
Parwich.org – http://parwich.org
Ventnor Blog – http://ventnorblog.com
Greener Leith – http://greenerleith.org
Kings Cross Environment – http://kingscrossenvironment.com
OpenlyLocal – http://openlylocal.com
Harringay Online – http://harringayonline.com
Patient Opinion – http://patientopinion.org.uk
Yoosk – http://yoosk.com
Talk About Local – http://talkaboutlocal.org
Hyperlocal Blogger – http://hyperlocalblogger.com
Warwickshire County Council – http://glowing-sunrise-23.heroku.com/home
Data.gov.uk - http://data.gov.uk
Walsall Council - http://www.walsall.gov.uk