cj15 mapping the hyperlocal sector in the uk

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Local Web List mapping the sector through simple active discovery

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Page 1: CJ15 Mapping the Hyperlocal Sector in the UK

Local Web Listmapping the sector through simple active discovery

Page 2: CJ15 Mapping the Hyperlocal Sector in the UK

http://localweblist.net/

In the beginning was Openly Local

Great volunteer hyperlocal map, driven by submissions.

Passive not active.

Therefore huge gaps and under reporting.

Facing closureOpenly Local data April 2015

Page 3: CJ15 Mapping the Hyperlocal Sector in the UK

http://localweblist.net/

Openly Local

Scotland

Only 20 sites ??

March 2015

Page 4: CJ15 Mapping the Hyperlocal Sector in the UK

Local Web List

Active discovery process

Adds 44 sites to map

64 hyperlocal sites feels much closer

http://localweblist.net/

Page 5: CJ15 Mapping the Hyperlocal Sector in the UK

Active discovery maps c100 sites - Devon+Somerset

Openly Local - passive Local Web list - active discovery

http://localweblist.net/

Page 6: CJ15 Mapping the Hyperlocal Sector in the UK

Find individual properties

Google placenames - obviously - good for smaller communities and names of distinctive features - parks, beauty spots, Trickier in cities. Search for public spirited place based voluntary groups - village hall, Rotary, church/chapel/mosque, ‘friends of’ groupsSearch twitter for # and @placenameFacebook - search often harder, usually need link from a web site or TweetAsk twitter - obviously

Find groups or lists - gold dust

Links out lists on individual properties to neighbouring sitesRegional registries or hobby lists - e.g. Scotlandinter.net, Yorkshire Bloggers Librarians love lists Council reference library/website - they may have a list of sites - Devon Parish council contact lists - most distrcit or county councils have one in civic pages - hyperlocal place URLs in email addresses eg [email protected] parish websites - a local web agency will have done a clutch with links

Make judgement about what is a hyperlocal site…..and add to map

Active hyperlocal discovery process - simple, common sense, laborious

http://localweblist.net/

Page 7: CJ15 Mapping the Hyperlocal Sector in the UK

Localweblist.net - sizing the sector

Scotland, Devon, Somerset, Wakefield, County Durham exercises - the sector is much bigger than we think:

‘Based on our recent work we judge that there are between 1,500 and 2,500 active hyperlocal sites in the UK of which we have 511 mapped’

NOT full of ‘news led’ sites - civic information and networking properties in all forms across all platforms.

‘Median’ site is volunteer run providing parish information and links to genuinely hyperlocal stuff.

http://localweblist.net/

Page 8: CJ15 Mapping the Hyperlocal Sector in the UK

Help us get to 1,000 mapped sites

LocalWebList is open - anyone can add a site, we moderate

We need people who want to run discovery areas - preferably in area they know well

Do you have some students? Seeking a new meditative process? Having trouble sleeping? Enjoy hours staring at a screen?

Massive prize - unique TalkAboutLocal hoodies (cough) for top three contributors when we get to 1,000 sites

Drop us a line - [email protected] [email protected]