facebook Page tips and the ABC’s

of social mediaDonnie Laur - Social Media hyperlocal

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• SIU Campus Administrator and influencer of SIU Youtube EDU and SIUC on iTunes U.

• Largest College or Department level facebook Page, although one of the smallest colleges. It helps that folks in communications and media are familiar with social media.

• The push behind developing a social media working group for SIUC. Stalled a bit, but will pick up steam soon! Wanna help?

• I run several of my own fb pages, help out others, and try to build communities. Focusing on local first.

• I have attended several conferences and conventions that focused on social media. Only learned from the best.

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What I do

• Technology Steward - Someone who can facilitate community and network development. They have enough experience with the workings of a community to understand its technology needs, and enough technology to take leadership in addressing needs.

• Civic Media - Civic media is any form of communication that strengthens the social bonds within a community or creates a strong sense of civic engagement among its residents.

• HyperLocal - Wiki. Noun: Emergent ecology of data (including textual content), aggregators, publication mechanism and user interactions and behaviors which centre on a resident of a location and the business of being a resident; Adjective: Refers to someone that is the best at connecting people, locally.

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Created 618 Football in 2007

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Managing or helping with 20 Pages - 16,107 fans. All SI and 618 Area

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Social Media is best used for?

• Connecting and interacting with people that you would not normally reach. Build social relationships and allow people to decide how much they would like to connect or interact with you.

• Rather than building a new way to connect, use the technology and hot website of the time. Bind yourself to connecting and ideas, so that when the technology shifts, so will the people that you connected with.

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Social Media Conversation Prism

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• More than 400 million users. 50% of users log on to fb in any given day.

• More than 35 million update status each day.

• More than 3 billion photos uploaded each month.

• More than 5 billion pieces of content/month. links, news, posts, notes, etc.

• 3.5 million events created each month.

• More than 1.5 million local businesses have active fb Pages.

• More than 100 million active users accessing fb through mobile devices.

• Those that use their phone, are more than twice as active than non-mobile users.

Why should I care about facebook?

Source: http://www.facebook.com/press/info.php?statistics

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• Keeping people up to date. Fans get bytes of news a little bit at a time.

• Media Assets Toolbox. Your photos, videos, news, all in one place or every place. Don’t host them yourself, use social media. The bonus is that the people are already there and the search engines are pulling from social media.

• A good way to showcase creativity.

.. and

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• It is similar to a cocktail party, but without constraints of time and space.

• Meet people and start conversation. Listen and answer questions.

• Ask questions, trust other’s advice.

• It is the conversation, not the technology!

What do I do?

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Mix it Up!• Mix it Up! It doesn’t have to be all news, all the time.

• Don’t be a megaphone for yourself.

• Ask open questions that solicit a positive response, a comment.

• Highlight achievements, results in a “Like”.

• Share media. Use multimedia.

• Be a good friend or neighbor. Share comments that others have made.

Encourage Conversation

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• The best social media practices are unselfish in nature.

• Unselfishness leads to credibility.

• The more SPAM-ish you are, the less people will be willing to trust you.

• Don’t be afraid to mention or talk about trending topics or give others pats on the back.

Be Unselfish

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find a niche that is underserved, then serve the community better than anyone else

• Content - Quality attracts people

• Context - Serving the right experience at the right time.

• Connectivity - About micro-interactions. Connect each other.

• Continuity - Communities need to be flexible to evolve over time.

The 4 C’s of Community

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Let’s make a facebook

Page!

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Make a Page for your Business or Community

Head to facebook.com/pages/create.php

Keep the name short. Two or three words will keep the Page looking like a personal account and reduce clutter.

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Build a fanbase

• Suggest to personal fans first. They will fan and create a small base. This is your inner circle of friends. They will grow your page.

• As they Fan your page, it will appear on their home and others will join as well.

• Is there a local community or Tourism Page? If they allow public postings of businesses, post a link to your Page.

• If you have a website, add a badge or a fanbox to let people know of your social media presence.

• Build quickly to 100 fans, without marketing if possible. At 100 fans, set a Username for your Page. facebook.com/username/ When you get your username, use that URL in marketing and advertisements.

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Add another admin

If you created a business account to manage your Page, add your personal account as the administrator.

If you have an employee, or in case of the community, someone who

wants to help, let them.

If anything would mess up your account, like a password issue, you would be locked out of your Page.

No one would ever know that you are the administrator.

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• Wall. Turn off filter for more interaction. This should be your first page edit.

• Notes. Import via RSS or blog.

• Page Favorites.

• Events.

• Photos and Videos

• Insights

• Fans that work like friends.

facebook Business “Page” breakdown

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facebook Page - Wall

To increase interaction remove the Wall Fan Filteror all interaction is hidden and the Page loses

conversation.

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facebook Page - Notes

If you have a blog, RSS feed, or podcasts, you can use the Notes application to automatically import stories.

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Page Favorites

Use a personal account with “admin” access.

Find a local page that you want featured on your business Page.

it might not appear if you are using a business account

This will add to your Page’s Favorites

Shorter names look better

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facebook Ads

facebook ads are an effective way of increasing a targeted audience.

facebook.com/advertising

can target location, demographics, education, and interests.

Pay per Impressions (CPM) or Per Click (CPC)

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facebook ConnectSeemless, one-click authentication, distribution back into facebook streams. What? Rather than having an unique username and another password to

remember on your website, just use the facebook username/password in a single button click. Import photos from facebook, and more.

Live Feed, Comments, Single Sign On, Share, Suggest Friends

bring facebook to your website

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• Applications, add more, build your own!fb default applications are important to strengthen your social media presence, because users are familiar with them. Such as Wall, Events,

Discussion boards, Links, Notes, Photos, and Video.

You can develop your own fb application or add others.Yes, their is an app for that!

wanna build your own app?developer.facebook.com

bring your site into facebook

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Important ABC’s of social media

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AAvailable and Active

businesses are moving from hard to reach to available anywhere

Follow us on Twitter, Visit us on facebook

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BBadge or Box

Edit your Page, build a badge or fan box

Fan Box

Page Badge

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CConnect

how do you connect? Lose the marketing or corporate speak and get personal

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DDemonization

Most businesses fear going into social media ... others will make us look bad or complain

“The closer you get to someone, something,some brand, some organization ... the harder

it is to demonize it, objectify it or hate it.

So, if you want to not be hated, open up. Let people in. Engage. Interact.” - Seth Godin

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EEngage

• Opinions, everyone has one

• Join the conversation

• Go where the crowds are

• Share with others

• Use your workers, odds are they already know how to use social media... maybe better than you

businesses have always been hard to reach, to engage with, social media makes it possible.

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F

FBML basically HTML for facebook. There is static FBML and you can use FBML in applications

feed source for frequently updated content

friend or fan

a friend is a two-way connection with a personal account on fb while a fan is a one-way connection that is following

a fb business or community “Page”.

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G

a social trend in which people use technologies to get the things that they need from each other, rather than from

traditional institutions like corporations

this is the book to read!

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HHyperlocal

focus on community, focus local, and your followers will grow

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Interaction• The goal is more

interaction

• ROI is no longer return on investment and is now Return on Interaction

• Insights measure Interaction

• Re-tweet, like, comment, post, share, suggest

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J

Join

Getting people to join. To build your

community, you need people to jump the

barrier and join.

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Keyword

social media hasgreat keyword

results in google.

Use keywords carefully

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L

Listen

What are people saying about your brand?

Lurker

Lurkers are people who are interested in your posts, will read them, but not comment.

Breakdown is 1% contributer, 10% commenter, and 89% Lurker, 100% of people reap the reward.

Want to increase your brand awareness, get the Lurkers to jump in and interact!

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Mashup• combination of one or more social element

• Homes for sale on somewhere like craiglist, plotted on a google map

• Mashable - the Social Media Guide at mashable.com is one of the best social media resources available

M

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N

One of the most effective, but least often used fb

application.

Used on Profiles and Pages.

Notes can import automatically via RSS feeds.

You can add photos, and tag users.

OOverlapNotes

employees post about business on personal account, do you have a social media policy?

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PParticipate

and Contribute

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QQuantity

Too many postsor interactions

will lead others to thinkthat you are SPAMming them.

RResponse

When asked a question, try to reply, and in a timely manner.

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SStrategy

Determine your social media strategy.

Content strategy is one of the most important strategies in your social

media campaign. The content must be relevant/useful to your audience and adaptable across several social media

networks.

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T

Trust

your goal by connecting and being honest and interacting is to build consumer trust

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U

Username

Your username is important. Pick something that is easy to remember, reflects your business and that is

easy to spell.

Keep one variation, this makes searching work better.

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V

Viralare your followers

telling others about you?

W

Word of Mouth

Viral is the new Word of Mouth

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Cheers!

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