beyond hyperlocal

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Page 1: Beyond Hyperlocal

B E Y O N D H Y P E R L O C A LM E D I A I N N O VA T I O N D A Y @ W O R L D P U B L I S H I N G E X P O 2 0 1 5

CC BY-NC 2.0 mprove photography

Page 2: Beyond Hyperlocal

T H I S I S N O PRESENTAT ION

This slide show was an ambient visual element of a panel discussion at World Publishing Expo 2015.

Nonetheless, each slide might spark an intriguing discussion in itself. That’s why we share it here.

Please enjoy.

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K A I V O N L U C K

P R O F. D R .

CC BY-NC 2.0 mprove photography

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K A I V O N L U C K

P R O F. D R .

artificial intelligence smart environments

head of professional master digital media

head of ambient intelligence / smart home labs

University of Applied Sciences HAW in Hamburg@KaivonLuck

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M A R T I N KOHLER

D IP L . - ING .

CC BY-NC 2.0 angermeyer photography

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M A R T I N KOHLER

D IP L . - ING .

Urbanist & Social Researcher

Hamburg, Berlin, Seoul, São Paulo, London, Istanbul, Amherst/Boston, Adelaide

HafenCity University Hamburg & Leuphana University Lüneburg@EyesOnCities

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S T E FA N WÖLWER

PROF.

CC BY-NC 2.0 angermeyer photography

Page 8: Beyond Hyperlocal

S T E FA N WÖLWER

PROF.

professor for interaction design

University of Applied Sciences and Arts HAWK in Hildesheim

www.woelwer.com @stefanwoelwer

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Interaction Design is about designing the parameters whichframe the interactions between us, spaceand things.

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S U S A N N E DRAHE IM

DR .

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S U S A N N E DRAHE IM

DR .

sociologist

organizational behavior social computing critical theory

University of Applied Sciences HAW in Hamburg

about.me/giuditta @Giuditta

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M AT T H I A S MÜLLER - PROVE

D IP L . - INFORM .

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M AT T H I A S MÜLLER - PROVE

D IP L . - INFORM .

BBDO

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M AT T H I A S MÜLLER - PROVE

D IP L . - INFORM .

experience & interaction design

lecturer at Brand Academy

mprove.net @mprove

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B E Y O N D H Y P E R L O C A LM E D I A I N N O VA T I O N D A Y @ W O R L D P U B L I S H I N G E X P O 2 0 1 5

CC BY-NC 2.0 mprove photography

Page 16: Beyond Hyperlocal

MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LL'Ecr iva in

Pierre Jaquet-Droz , 1774

http://www.mahn.ch/collections-arts-appliques-automates

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lear ly beginnings

Jacquard’s Loom, 1801

CC BY-SA 3.0 Steve Kimberley https://en.wikipedia.org/wiki/Jacquard_loom#/media/File:Loom.jpg

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LFreder ick W ins low Tay lor

Wikipedia https://en.wikipedia.org/wiki/Scientific_management#/media/File:Musterarbeitsplatz.png

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A La new plat t form

Thomas Edison 1847-1931

http://alaksarogullari.tr.gg/THOMAS-ED%26%23304%3BSON.htm

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LPaul Ot let , 1868-1944

“father of in format ion sc ience“

Photo: Archiv Mundandeum, Mons

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lte letype

CC BY-NC 2.0 mprove photography

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Ltype sett ing

Museum für Arbei t , Hamburg

CC BY-NC 2.0 mprove photography

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Larabic type sett ing

Museum für Arbei t , Hamburg

CC BY-NC 2.0 mprove photography

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lpr int ing press

Museum für Arbei t , Hamburg

CC BY-NC 2.0 mprove photography

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LComputer History Museum Hamburg

CC BY-NC 2.0 mprove photography

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A L

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lta lk to me.

El iza by Joe Weizenbaum, 1966

Page 28: Beyond Hyperlocal

MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LJoseph Weizenbaum, 1923 - 2008

Photo: IL MARE FILM http://www.ilmarefilm.org/

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The best way to predict the future is to invent it.

– Alan Kay

Xerox PARC, 1970s

CC-BY 2.0 Jean Baptiste Paris https://www.flickr.com/photos/jeanbaptisteparis/3098599072/

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LApple L isa 1983

Photo: Stefan Woelwer

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LComputer History Museum Hamburg

Photo: Stefan Woelwer

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LNeXT Computer

The or ig in of the WWW

CC BY-NC 2.0 mprove photography

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LInteract ion Des ign

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lprototyping

Photo: Stefan Woelwer

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lre invent ing rea l i ty

http://www.stroeer.de/wissen-inspiration/magazin/stroeernews/StroeerNews////stroeernewsfilter/905.html

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TOUCH U S E R I N T E R FA C E S

We are creating the illusion that there is no user illusion anymore.

– Josh Clark

CC BY-NC 2.0 mprove photography

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A L

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lrapid prototyping

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What I cannot build, I do not understand.

– Richard Feynmann

CC-BY-3.0 https://it.wikipedia.org/wiki/File:Richard-feynman.jpg

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lthe t ransparency grenade

http://transparencygrenade.com/

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S P E C U L AT I V E DES IGN

For them, design is a means of speculating about how things could be - to imagine possible futures.

– Dunne & Raby

http://www.dezeen.com/2015/03/05/dunne-raby-step-down-design-interactions-royal-college-of-art-london/

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LMetropol is by Fr i tz Lang, 1927

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lst reetpong - urban interact ion

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D E S I G N F ICT ION

It’s the deliberate use of diegetic prototypes to suspend disbelief about change.

– Bruce Sterling

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lspeculat ive des ign

http://issuu.com/caeslugo/docs/rush_cesar_lugo

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LHER by Spike Jones, 2013

Page 47: Beyond Hyperlocal

MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lrobots

http://searchengineland.com/google-orders-terminator-robots-kill-larry-sergey-195759

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G L O B A L V I L LAGE

These new media have made our world into a single unit. The world is now like a continually sounding tribal drum, where everybody gets the message all the time.

– Marshall McLuhan

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lhttp://www.mprove.de/script/09/mcluhan/

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LRi jksmuseum Amsterdam

https://www.facebook.com/GarneroAlvaro/photos/a.296740263734544.67986.294121593996411/836800089728556/

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We are overnewsed  but underinfomed.

– Neil Postman

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lgoogle in the know

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The real challenge for news media and for journalism in the digital age is it’s fragmenting all the time, and people don’t come to one place.

– John Ridding

Chief ExecutiveFinancial Times

https://conversationprism.com/

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lsecond screen

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lst reet ar t

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We live in oversocialnetworked times

Photo: Stefan Woelwer

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D E S I G N PRODUCT

…when the point of contact between the product and the people becomes a point of friction, then the [designer] has failed.

– Henry Dreyfuss

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lt ipster

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lpassenger ’s wish

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lal ready there

Photo: Stefan Woelwer

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lin a rush?

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LCC BY 2.0 Stig Nygaard https://www.flickr.com/photos/10259776@N00/614004779/

Page 63: Beyond Hyperlocal

The phrase "non-place" to refers to anthropological spaces of transience that do not hold enough significance to be regarded as “places".

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LPay at tent ion to the announcement!

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A L

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lusefu l s tones

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lchange of use

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lchange of purpose

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LOh I see…

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A L“German Post”

Page 71: Beyond Hyperlocal

The newspaper industry shot itself in the foot by going for massive reach, low-quality circulation.

– John Ridding

Chief ExecutiveFinancial Times

Citizen Kane

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LAl l th is technology

i s making us ant isoc ia l .

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LWhat's wrong wi th th is guy?

Page 74: Beyond Hyperlocal

We are all mass publishers. But just a few people know about the consequences of mass publication.

– @anettenovak

http://uxhh-radio.blogspot.de/2013/09/rfc13-citizensside.html

CC BY-NC 2.0 mprove photography

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A L

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HYPER LOCAL I TY

…is transforming our lives at every scale: bodyware, roomware, streetware, cityware, nationware, and global ware. From nano to astro!– Bruce Sterling

Page 77: Beyond Hyperlocal

People will only be driven to consume and pay for content that is highly relevant, and that is mainly local content.

– Antonella Mei-Pochtler

Boston Consulting Group

CC BY-NC 2.0 International Transport Forum

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LCC BY-NC 2.0 mprove photography

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Labandoned stat ion

& new Spiegel headquarters behind

CC BY-NC 2.0 mprove photography

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LBott le deposi t as income source?

CC BY-NC 2.0 mprove photography

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Loops

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LCC BY-NC 2.0 mprove photography

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lurban hack

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LA. I . S ight

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lunnamed unnamed unnamed

CC BY-NC 2.0 mprove photography

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LGeorge Orwel l t rue or not t rue

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Ltechnology is…

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LTheodore Spyropoulos

at resonate 2014

Page 89: Beyond Hyperlocal

For journalists, Twitter represents an ambient awareness system.

CC BY-NC 2.0 mprove photography

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NO S I LV E R B U L L E T

I don’t think there is a one-size-fits-all, silver-bullet-type approach.

– John Ridding

Chief ExecutiveFinancial Times

CC BY-NC 2.0 mprove photography

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lt ransport system 1870

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lwww.exhaust ingacrowd.com

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LCC BY-NC 2.0 mprove photography

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LCC BY-NC 2.0 mprove photography

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lurban mapping

Page 96: Beyond Hyperlocal

MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Luber

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lurban mapping

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Luber knows the t ruth

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lfahrsh ip

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LCome back, i t works .

CC BY-NC 2.0 mprove photography

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T H E M E C H A N I C A L BR IDE

There are no more remote and easy perspectives, either artistic or national.

– Marshall McLuhan

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lgeocoded tweets in Cai ro, Nov 2012

http://www.floatingsheep.org/2013/02/the-urban-geographies-of-tweets-in.html

Page 103: Beyond Hyperlocal

MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Laffect ive news – Fat ima Ol ive i ra in a large-sca le analys is of the

Egypt ian Revolut ion 2011https://twitter.com/DanieleKeshk/status/367638501946191872

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H Y P E R L O C A L ADVERT I S ING

…that technology has been slower. There's a lot of infrastructure that needs to be built out both in knowing [the] audience, [and] being able to deliver ads essentially on the fly to the right person with the right profile at the right time in the right geography.

– Ken Doctor

author of Newsonomics

CC BY-NC 2.0 mprove photography

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lvia http://www.stroeer.de/wissen-inspiration/magazin/stroeernews/StroeerNews////stroeernewsfilter/2392.html

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A LNOISY

CC BY-NC 2.0 mprove photography

Page 107: Beyond Hyperlocal

With the decline of print media, there is a hole to be filled and I think some folks see [hyperlocal media] as an area for ad revenue, but we have found that ad revenue alone is not enough to sustain the kind of independent, quality journalism that people rely on to inform themselves about what's going on in their cities.

– Melissa Bailey

managing editor of the hyperlocal newssite New Haven Independent

Page 108: Beyond Hyperlocal

MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A L

Journal i sm has part icu lar ly embraced Twit ter, which not only a ffects news

product ion but a lso the profess ional ethos of journal i sm.

Photo: Robert Scoble

Page 109: Beyond Hyperlocal

B E H I N D T H E H Y P E R L O C A L H Y P E

The recent focus on hyperlocal news–from companies large and small–has yet to produce a single highly successful blueprint for success (or business model).

– Chris Seymour

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MediaInnovation Day #MID15 · 7. Okt.

B E Y O N D H Y P E R L O C A Lins ight

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When you come to a fork in the road, take it.

– Yogi Berra

via http://mprove.tumblr.com/post/16163167520

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D E S I G N C A N HELP

So designing and deploying radically more capable UIs is one of the most important things we can do today.

– John Underkoffler

Technical consultant on Minority Report, 2002

CC BY 2.0 Steve Jurvetson https://en.wikipedia.org/wiki/Technologies_in_Minority_Report#/media/

File:John_Underkoffler,_TED_2010.jpg

Page 113: Beyond Hyperlocal

E N G I N E E R S DES IGNERS

The best design schools teach that design and technology live in symbiosis and need each other. Engineers are designers, they are just trained in a different way.

– Paola Antonelli

MoMA Curator

https://twitter.com/curiousoctopus

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Hyperlocal content has two major dimensions: geography and time.

CC BY-NC 2.0 mprove photography

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B E Y O N D H Y P E R L O C A LM E D I A I N N O VA T I O N D A Y @ W O R L D P U B L I S H I N G E X P O 2 0 1 5

@KaivonLuckSusanne Draheim @GiudittaMartin Kohler @EyesOnCities@StefanWoelwerMatthias @MProve

http://mprove.de/script/15/beyondhyperlocalCC BY-NC 2.0 mprove photography