online surveys vs. mobile surveys

Download Online Surveys vs. Mobile Surveys

Post on 29-Jun-2015

1.247 views

Category:

Art & Photos

2 download

Embed Size (px)

DESCRIPTION

An overview of a survey that was conducted recently for a client to find out the effects of the 2 mediums, over which it was deployed, on the responses.

TRANSCRIPT

  • 1. Mobile Informate
    Online
    V/s
    Mobile
    Learnings from a recent survey

2. What is Mobile Informate?
Take our simple survey & win discount vouchers!
SMS GET to 54678
Text Message
Participate in this unique survey and get gifts! To take the survey Reply 1, to decline Reply 2
WAP
SMS
3. What We Did..

  • Conducted the Same survey across 2 mediums:

Key Findings

  • Similar Response Rates across both methodologies (between 40% - 50%) 4. Higher proportion of SmartPhone users among Mobile panel vs Online Panel 5. Similar Responses across both methodologies 6. Speed Of Response Much Higher Among The Mobile Panel

Faster Than The Speed of Web
Smartphone Users Among Panelists
Response time was much lesser in case of surveys deployed on mobile.
60%completes within 2hrs v/s 12hrs in case of Web
Mobile respondents largely consisted of Smartphone users
7. Response Trend by Handset Users
On
Mo
On
Mo
On
Mo
On - Online
Mo - Mobile
Responses across both methodologies were similar - irrespective of the methodology one would arrive at the same business decision
8. amar@mobileinformate.com
Mobile:+91 9820680735
Office:+91 22 40682822
Contact:
Informate Mobile Intelligence Pvt. Ltd.
517, Palm Spring, 5th Floor,New Link Road, Malad (W),Mumbai - 400064, India.
www.informatemi.com
www.mobileinformate.com
www.cross-tab.com
Thank You!