online surveys vs. mobile surveys
Post on 29-Jun-2015
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DESCRIPTIONAn overview of a survey that was conducted recently for a client to find out the effects of the 2 mediums, over which it was deployed, on the responses.
- 1. Mobile Informate
Learnings from a recent survey
2. What is Mobile Informate?
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3. What We Did..
- Conducted the Same survey across 2 mediums:
- Similar Response Rates across both methodologies (between 40% - 50%) 4. Higher proportion of SmartPhone users among Mobile panel vs Online Panel 5. Similar Responses across both methodologies 6. Speed Of Response Much Higher Among The Mobile Panel
Faster Than The Speed of Web
Smartphone Users Among Panelists
Response time was much lesser in case of surveys deployed on mobile.
60%completes within 2hrs v/s 12hrs in case of Web
Mobile respondents largely consisted of Smartphone users
7. Response Trend by Handset Users
On - Online
Mo - Mobile
Responses across both methodologies were similar - irrespective of the methodology one would arrive at the same business decision
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