mobile informate - platform for conducting surveys on mobile

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Mobile Informate Platform For Conducting Surveys on Mobile

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DESCRIPTION

Mobile Informate allows one to create & deploy surveys to Mobile Phones. The Surveys can be taken via SMS / WAP. Panel Response & survey progress can be tracked in real-time, through the online interface.

TRANSCRIPT

Page 1: Mobile Informate - Platform For Conducting Surveys on Mobile

Mobile Informate

Platform For Conducting

Surveys on Mobile

Page 2: Mobile Informate - Platform For Conducting Surveys on Mobile

Online Platform for deploying

surveys on the Mobile

Surveys can be conducted over

SMS & WAP

Provides quick & real-time

reporting and feedback

Capability of Advertising Keywords

What is Mobile Informate?

12

12

30

25

15

6

Participate in this unique survey and get gifts! To take the survey Reply 1, to decline Reply 2

Text Message

SMS WAP

Take our survey & get free vouchers!SMS GET to 54678

Page 3: Mobile Informate - Platform For Conducting Surveys on Mobile

How It Works

Survey Definition

Panel Setup

Survey Creation

Testing & Launch Report

Page 4: Mobile Informate - Platform For Conducting Surveys on Mobile

How It Works

Surveyor provides the survey brief:• Purpose of the survey• Completes to be achieved• TG to be targeted etc.

Survey Definition

Panel Setup

Survey Creation

Testing & Launch Report

Page 5: Mobile Informate - Platform For Conducting Surveys on Mobile

How It Works

The panel is set up to push thesurveys to:• Surveyor's existing DB of clients /

Customers• MI's Panel – Existing / New Recruits

Survey Definition

Panel Setup

Survey Creation

Testing & Launch Report

Page 6: Mobile Informate - Platform For Conducting Surveys on Mobile

How It Works

• Surveyor gives the Questionnaire to MI

• Alternatively, MI prepares the questionnaire for the Surveyor

• The questionnaire is programmed online on the Mobile Informate platform.

Survey Definition

Panel Setup

Survey Creation

Testing & Launch Report

Page 7: Mobile Informate - Platform For Conducting Surveys on Mobile

How It Works

Survey Definition

Panel Setup

Survey Creation

Testing & Launch Report

Editing Questionnaire

Page 8: Mobile Informate - Platform For Conducting Surveys on Mobile

How It Works

Survey Definition

Panel Setup

Survey Creation

Testing & Launch Report

Routing Questions

Page 9: Mobile Informate - Platform For Conducting Surveys on Mobile

How It Works

• Testing is conducted by launching the test version to surveyor’s mobile nos.

• Once test is approved, survey is launched to the Panel

Survey Definition

Panel Setup

Survey Creation

Testing & Launch Report

Page 10: Mobile Informate - Platform For Conducting Surveys on Mobile

How It Works

• A “Keyword” can be attached to the survey & promoted / advertised for “Pull Surveys”

• Interested people have to just SMS the keyword to a number and the survey is automatically SMSed to them

Survey Definition

Panel Setup

Survey Creation

Testing & Launch Report

Take our survey & get

gifts!SMS GET to

54678

Page 11: Mobile Informate - Platform For Conducting Surveys on Mobile

How It Works

• The survey progress is tracked from the MI platform in real-time.

• MI provides the surveyor a detailed report on completion of the survey.

• The surveyor can also monitor the progress in real-time through the web interface.

Survey Definition

Panel Setup

Survey Creation

Testing & Launch Report

Page 12: Mobile Informate - Platform For Conducting Surveys on Mobile

User Gets Invite SMS User receives the question as an SMS

Respondent Survey Experience - SMS

To

Options

9731309191

Send

1

Participate in this unique survey and get gifts! To take the survey Reply 1, to decline Reply 2

Reply Options

User Responds

Which mobile handset brands have you used?1. Nokia2. HTC3. SamsungReply with numbersnext to your choice. Eg. 1, 3, 4

Page 13: Mobile Informate - Platform For Conducting Surveys on Mobile

Click

Link in invite text message Survey opens in phone browser

Respondent Survey Experience - WAP

Which of the following handset brands have you used?

NokiaHTCSony EricssonSamsung

Next

Page 14: Mobile Informate - Platform For Conducting Surveys on Mobile

Survey Key Features

• Question Types:• Single select

SMS Survey WAP Survey

Which brand of Jeans have you owned?1. Killer2. Levis3. Levis4. PepeReply with numbers next to your choice. Select any one. Eg. 2Repl

yBack

Which brand of Jeans have you owned? Killer Lee Levis Pepe

Next

Page 15: Mobile Informate - Platform For Conducting Surveys on Mobile

Survey Key Features

• Question Types:

• Multiple choice

SMS Survey WAP Survey

Which brand of toothpaste have you used before?1. Colgate2. Cibaca3. Close-upReply with numbers next to your choice. You can select more than one. Eg. 1,2,3

Reply

Back

Which of the following modes of Investments are you currently involved with? Fixed Deposit Recurring Deposit PMS Mutual Funds Stocks Other

Next

Page 16: Mobile Informate - Platform For Conducting Surveys on Mobile

Survey Key Features

• Question Types:

• Open ended questions

Please enter your favorite tagline into the empty space provided

Next

SMS Survey WAP Survey

Which is your favorite tagline?

Reply with the name of the brand in less than 160 Characters. Eg. Vodafone

Reply

Back

Page 17: Mobile Informate - Platform For Conducting Surveys on Mobile

Survey Key Features

• Ability to create complex routing and piping conditions

• If Q1 = 1 & Q2 = 5, ask Q3• If Q1 = 2 & Q2 ≤ 4, ask Q4

Page 18: Mobile Informate - Platform For Conducting Surveys on Mobile

Survey Key Features

• Quota control for multiple variables

Thanks for your response. Unfortunately the survey quota group that you fit in is already filled. We may contact you next time for other surveys.

Thanks for your response. Unfortunately the survey quota group that you fit in is already filled. We may contact you next time for other surveys.

Reply Back

SMS Survey WAP Survey

Page 19: Mobile Informate - Platform For Conducting Surveys on Mobile

Functionalities

• Single choice, multiple choice and open ended questions

• Branching and skipping logic• Answer to answer piping• Answer to question piping• Quota control• Response validation• Panel management• Online report access• Sending reminder text message

Page 20: Mobile Informate - Platform For Conducting Surveys on Mobile

Background• Client - Telecom

provider• Launched a new ad

campaign

Survey Goals• Measure Ad-recall• Understand

audience perception of the ad

Mobile Informate Solution• Provided a ready

panel for instant survey deployment

• Launched survey to 8332 MI panelists

• Generated 500 completes in a week (41% completes on the day of launch itself)

• Provided in-depth analysis

• Total duration of the project = 10 Days*

Case Study

* Total duration depends on various factors and can go down or up

Page 21: Mobile Informate - Platform For Conducting Surveys on Mobile

Thank You!

Contact:

Informate Mobile Intelligence Pvt. Ltd.517, Palm Spring, 5th Floor,New Link Road, Malad (W),Mumbai - 400064, India.www.informatemi.comwww.mobileinformate.comwww.cross-tab.com

[email protected] :+91 9820680735Office :+91 22 40682822