360° VIDEO IN MEDIA CONTENT   

User Experience study from the perspectiveof both journalists and end users. 

Susanne HägglundResearch ArchitectExperience LabÅbo Akademi University

Joachim MajorsUsability and User Experience AnalystExperience LabÅbo Akademi University

GOALO1 OF THE PROJECTWhat is the purpose, what will be delivered and for whom?

The aim is to find out how360 ° can benefit newsconsumers and producers.

Guidelines and checklist onhow to create good 360°journalistic content will bedelivered.

To the guide / check list with Dos and Don'tshttps://goo.gl/4toKcs

OURO2 PARTNERSA short presentation of who are involved in the project

HSS-Media Newspaper company in

Ostrobothnia

Forum Business Magazine. Business and technology

trends

ReThink New Media Solutions. A video och storytelling

production company

Linnaeus University Journalism, information

and communication Kalmar, Sweden

Gota-Media Newspaper company in

southestern Sweden

Journalism & masscommunication education,Åbo  Akademi 

WORKSHOPO3 WITH OUR PARTNERSWorkshops to ensure everyone is on the same page

A workshop, held by experts invideo production

What to think about when creating video storytelling in 360°

Get to know the camera and how to use it

The 10 commandments of 360° video production

Guiding the viewer

Pre-production

Stage-manage

Camera placing

People / person placing

Iterative process - test before launch

Short and powerful

Allow time

Content and production goes hand in hand

Experiences - new situations new point of views

JOURNALISTS'O4 EXPERIENCES OF 360°Experiences from creating and producing 360° content

Journalists strongly agree or agree  that it was interesting toproduce 360° video 4 of 4

Journalists say it was somewhat complicated to produce360° video content  and strongly agree that it is more timeconsuming than regular video productions

3 of 4

Journalists agree in that they quickly could become skillfulin producing 360° videos4 of 4

...360° video gives more information and a feeling to the overall experience... evenmore than I thought was possible beforehand, a stronger connection to the place(environment).

DETAILSO5 OF OUR RESEARCHSome more details of what we where looking at

Feature article on website

VS

360° video in the article

Devices used for the articles and 360° content

DETAILSO6 OF OUR RESEARCHSome more details about the procedure

Which 360°  video storytelling mode?

VS VS

Action, movements Environment,No guide or speak

A storyteller, voice over

Our partners in Kalmar, Sweden focused on guiding the users in 360°

360° VIDEO #1O7 "SOAP FACTORY"More details about the 360° HSS-Media created

DesktopTo the 360° video

https://goo.gl/ar2882

Space, environment

The majority says thatthey got a good/betterunderstanding of thefactory  with 360°

360° VIDEO #1O8 "SOAP FACTORY"Results of "Soap Factory"

They search for the redline and guidance in the360° video 3 of 10 requested a map

The video was a lot moresuccesful in making theviewers feeling present(tele-presence) in theSoap Factory, than thetext + photos 

TimeSpace, environment 360° interactivity andusage

3 of 10 mentioned theygot a betterunderstanding andinsight of the peopleworking there

They jump in the videotime line.8.6 s (median value) tofirst interaction

Three test participantsdid not interact/navigateat all with the content

360° VIDEO #2O9 FRIENDS & BRGRSMore details about the 360° Forum Business Magazine created

SmartphoneTo the 360° video

https://goo.gl/M6a56R

A storyteller,voice over

360° VIDEO #21O FRIENDS & BRGRSResults of Friends & Brgrs

5 of 10 did not listen to thevoice over but were ratherlooking at interestingpictures instead

They focused more on theprocess: the machines,making of burgers

5 of 10 immersed in thevideo in such a degreethat they felt transportedto the restaurant

TimeSpace, environment 360° interactivity andusage

All interact with the video2.09 s (median value) tofirst interaction

All except one missed thetitle of video andtext/presentation ofspeaker

3 of 10 were both in therestaurant and atExperience Lab

360° VIDEO #311 ZIP ADVENTURE PARKMore details about the 360° HSS-Media created

TabletTo the 360° video

https://goo.gl/feCJrv

Action,movements

360° VIDEO #312 Results of Friends & Brgrs

ZIP ADVENTURE PARK

Gave the feeling of beingwith the climber up in thetrees

An interest in seeing howthe climbing works andwhat the obstacles are

TimeSpace, environment 360° interactivity andusage

All interact with the video5.56 s (median value) tofirst interaction

Required a lot ofinteraction to parry thehead movements of theclimber

The video was experiencedas too long

A feeling of being presentwith the climber

4 of 9 mentioned that aregular goPro camerawould have been better

360° VIDEO #313 ÖLANDSBRONMore details about the 360° Linnaeus University and Gota-Media created

TabletTo the 360° video

https://youtu.be/UyiJYXaV_J4

Storyteller andguiding the users

with visuals

CONCLUSION14 How suitable are 360° videos for reporting news?

USAGE OF 360° CONTENT 

NOTSUITABLE FOR

REPORTING NEWS

360°

BUTCan be

suitableIf done correctly and with

care, following bestpractices and planning

For featured articles

Articles/news that are not time critical but "planned"

News bureaus that has know how / tools and time

for post production.

Context or story where a 360° adds more value in

tele-presence and/or immersion e.g.  war zone

or unusual environments 

Thank You!